Best Car Dealerships in Grand Rapids, Ranked by CarEdge Data
This is the CarEdge Dealer Transparency Index ranking for car dealerships in the Grand Rapids metro — every brand, scored on verified out-the-door quotes, not Google star ratings.
We graded 24 dealerships across the Grand Rapids area; below are the 15 most transparent by score. Already know your brand? Jump to the brand-by-brand rankings below.
Last updated November 5, 2026. CarEdge refreshes these rankings daily as new verified out-the-door quotes come in.
What is the best car dealership in Grand Rapids?
The best car dealership in Grand Rapids by verified out-the-door price data is Fox Mazda (Mazda, Grand Rapids, MI): A grade, 100/100 across 14 verified quotes, with no dealer add-ons in any verified quote.
Close behind:
- Serra Honda Grandville (Honda, Grandville), A grade, 100/100 across 9 verified quotes, with no dealer add-ons in any verified quote.
- Crown Toyota (Toyota, Holland), A grade, 100/100 across 8 verified quotes, with no dealer add-ons in any verified quote.
Best for:
- Lowest doc fee: Fox Mazda (Mazda, Grand Rapids), $280, against the MI average of $281.
- No dealer add-ons: Fox Mazda (Mazda, Grand Rapids), none in any of its 14 verified quotes.
- Selling price under the listing: Fox Chrysler Dodge Jeep Ram (Chrysler, Grand Rapids), quotes average 14.2% below the advertised price.
- Most verified quotes: Fox Mazda (Mazda, Grand Rapids), 14 verified quotes behind its A.
Among the A and B dealers ranked on this page.
Full ranking, fees and add-on data for every graded dealer are below.
Best Dealer by Brand in Grand Rapids
The top-graded dealer for each brand CarEdge ranks in Grand Rapids. Click a brand for the full ranking.
| Brand | Best Dealer | City | Grade | Score | Quotes |
|---|---|---|---|---|---|
| Ford | Borgman Ford / Mazda | Grandville | A | 99 | 8 |
| Toyota | Crown Toyota | Holland | A | 100 | 8 |
Top 15 Car Dealerships in Grand Rapids
Ranked by CarEdge transparency score across all brands, highest to lowest.
#1 — Fox Mazda
Mazda · Grade: A · Score: 100/100 · Grand Rapids, MI
Fox Mazda is an A-grade Mazda dealer in Grand Rapids on verified out-the-door data — 100/100 across 14 verified quotes.
- Doc fee: $280 — below the MI average of $281
- Add-ons: None detected in verified quotes
- Listing accuracy: 1.7% below the advertised listing
- Verified quotes: 14
See full review & verified quotes →
#2 — Serra Honda Grandville
Honda · Grade: A · Score: 100/100 · Grandville, MI
Serra Honda Grandville is an A-grade Honda dealer in Grand Rapids on verified out-the-door data — 100/100 across 9 verified quotes.
- Doc fee: $291 — above the MI average of $281
- Add-ons: None detected in verified quotes
- Listing accuracy: 1.0% below the advertised listing
- Verified quotes: 9
See full review & verified quotes →
#3 — Crown Toyota
Toyota · Grade: A · Score: 100/100 · Holland, MI
Crown Toyota is an A-grade Toyota dealer in Grand Rapids on verified out-the-door data — 100/100 across 8 verified quotes.
- Doc fee: $280 — below the MI average of $281
- Add-ons: None detected in verified quotes
- Listing accuracy: 3.3% below the advertised listing
- Verified quotes: 8
See full review & verified quotes →
#4 — Zeigler Hyundai Of Holland
Hyundai · Grade: A · Score: 100/100 · Holland, MI
Zeigler Hyundai Of Holland is an A-grade Hyundai dealer in Grand Rapids on verified out-the-door data — 100/100 across 7 verified quotes.
- Doc fee: $280 — below the MI average of $281
- Add-ons: None detected in verified quotes
- Listing accuracy: 5.0% below the advertised listing
- Verified quotes: 7
See full review & verified quotes →
#5 — Fox Kia South
Kia · Grade: A · Score: 100/100 · Grand Rapids, MI
Fox Kia South is an A-grade Kia dealer in Grand Rapids on verified out-the-door data — 100/100 across 5 verified quotes.
- Doc fee: $280 — below the MI average of $281
- Add-ons: None detected in verified quotes
- Listing accuracy: 1.1% above the advertised listing
- Verified quotes: 5
See full review & verified quotes →
#6 — Betten Buick Gmc Of Muskegon
Buick · Grade: A · Score: 100/100 · Muskegon, MI
Betten Buick Gmc Of Muskegon is an A-grade Buick dealer in Grand Rapids on verified out-the-door data — 100/100 across 4 verified quotes.
- Doc fee: $280 — below the MI average of $281
- Add-ons: None detected in verified quotes
- Listing accuracy: Quoted price matches the advertised listing
- Verified quotes: 4
See full review & verified quotes →
#7 — Fox Chrysler Dodge Jeep Ram
Chrysler · Grade: A · Score: 100/100 · Grand Rapids, MI
Fox Chrysler Dodge Jeep Ram is an A-grade Chrysler dealer in Grand Rapids on verified out-the-door data — 100/100 across 4 verified quotes.
- Doc fee: $280 — below the MI average of $281
- Add-ons: None detected in verified quotes
- Listing accuracy: 14.2% below the advertised listing
- Verified quotes: 4
See full review & verified quotes →
#8 — Fox Hyundai Kia
Hyundai · Grade: A · Score: 100/100 · Grand Rapids, MI
Fox Hyundai Kia is an A-grade Hyundai dealer in Grand Rapids on verified out-the-door data — 100/100 across 4 verified quotes.
- Doc fee: $280 — below the MI average of $281
- Add-ons: None detected in verified quotes
- Listing accuracy: Quoted price matches the advertised listing
- Verified quotes: 4
See full review & verified quotes →
#9 — Toyota Of Grand Rapids
Toyota · Grade: A · Score: 100/100 · Grand Rapids, MI
Toyota Of Grand Rapids is an A-grade Toyota dealer in Grand Rapids on verified out-the-door data — 100/100 across 4 verified quotes.
- Doc fee: $280 — below the MI average of $281
- Add-ons: None detected in verified quotes
- Listing accuracy: 2.4% below the advertised listing
- Verified quotes: 4
See full review & verified quotes →
#10 — Borgman Ford / Mazda
Ford · Grade: A · Score: 99/100 · Grandville, MI
Borgman Ford / Mazda is an A-grade Ford dealer in Grand Rapids on verified out-the-door data — 99/100 across 8 verified quotes.
- Doc fee: $302 — above the MI average of $281
- Add-ons: None detected in verified quotes
- Listing accuracy: 1.5% below the advertised listing
- Verified quotes: 8
See full review & verified quotes →
#11 — Crown Motors
Dodge · Grade: A · Score: 98/100 · Holland, MI
Crown Motors is an A-grade Dodge dealer in Grand Rapids on verified out-the-door data — 98/100 across 11 verified quotes.
- Doc fee: $280 — below the MI average of $281
- Add-ons: 9% of quotes, avg $227
- Listing accuracy: 0.9% above the advertised listing
- Verified quotes: 11
See full review & verified quotes →
#12 — Fox Honda Grand Rapids
Honda · Grade: A · Score: 98/100 · Grand Rapids, MI
Fox Honda Grand Rapids is an A-grade Honda dealer in Grand Rapids on verified out-the-door data — 98/100 across 8 verified quotes.
- Doc fee: $280 — below the MI average of $281
- Add-ons: 13% of quotes, avg $87
- Listing accuracy: 1.1% below the advertised listing
- Verified quotes: 8
See full review & verified quotes →
#13 — Metro Toyota
Toyota · Grade: A · Score: 98/100 · Kalamazoo, MI
Metro Toyota is an A-grade Toyota dealer in Grand Rapids on verified out-the-door data — 98/100 across 8 verified quotes.
- Doc fee: $304 — above the MI average of $281
- Add-ons: None detected in verified quotes
- Listing accuracy: 0.5% below the advertised listing
- Verified quotes: 8
See full review & verified quotes →
#14 — Fox Kia North
Kia · Grade: A · Score: 97/100 · Grand Rapids, MI
Fox Kia North is an A-grade Kia dealer in Grand Rapids on verified out-the-door data — 97/100 across 11 verified quotes.
- Doc fee: $280 — below the MI average of $281
- Add-ons: 9% of quotes, avg $27
- Listing accuracy: 2.7% below the advertised listing
- Verified quotes: 11
See full review & verified quotes →
#15 — Dorrance Ford
Ford · Grade: A · Score: 96/100 · Galesburg, MI
Dorrance Ford is an A-grade Ford dealer in Grand Rapids on verified out-the-door data — 96/100 across 5 verified quotes.
- Doc fee: $280 — below the MI average of $281
- Add-ons: 20% of quotes, avg $19
- Listing accuracy: 1.3% below the advertised listing
- Verified quotes: 5
See full review & verified quotes →
About the CarEdge Dealer Transparency Index
Most dealer rankings come from Google star ratings and Yelp reviews — easy to game, impossible to verify. The CarEdge Dealer Transparency Index is different. We score every dealer using verified out-the-door quotes: real PDFs, emails, and screenshots from actual transactions.
Each dealer’s transparency score (out of 100) is weighted across four dimensions:
- Fee Transparency (30%) — Is the doc fee reasonable compared to the state average?
- Add-on Behavior (30%) — How often does the dealer bundle add-ons, and at what cost?
- Price Accuracy (30%) — Does the listing price match the actual OTD price?
- Data Quality (10%) — More verified quotes mean higher confidence in the grade.
Grades: A (90–100), B (80–89), C (70–79), D (60–69), F (below 60).
Grand Rapids Dealer Rankings by Brand
Shopping a specific brand in Grand Rapids? These rankings drill into each:
Grand Rapids Car Dealer Rankings at a Glance
| # | Dealer | City | Grade | Score | Doc Fee | Add-Ons | Quotes |
|---|---|---|---|---|---|---|---|
| 1 | Fox Mazda | Grand Rapids | A | 100 | $280 | $0 | 14 |
| 2 | Serra Honda Grandville | Grandville | A | 100 | $291 | $0 | 9 |
| 3 | Crown Toyota | Holland | A | 100 | $280 | $0 | 8 |
| 4 | Zeigler Hyundai Of Holland | Holland | A | 100 | $280 | $0 | 7 |
| 5 | Fox Kia South | Grand Rapids | A | 100 | $280 | $0 | 5 |
| 6 | Betten Buick Gmc Of Muskegon | Muskegon | A | 100 | $280 | $0 | 4 |
| 7 | Fox Chrysler Dodge Jeep Ram | Grand Rapids | A | 100 | $280 | $0 | 4 |
| 8 | Fox Hyundai Kia | Grand Rapids | A | 100 | $280 | $0 | 4 |
| 9 | Toyota Of Grand Rapids | Grand Rapids | A | 100 | $280 | $0 | 4 |
| 10 | Borgman Ford / Mazda | Grandville | A | 99 | $302 | $0 | 8 |
| 11 | Crown Motors | Holland | A | 98 | $280 | $227 | 11 |
| 12 | Fox Honda Grand Rapids | Grand Rapids | A | 98 | $280 | $87 | 8 |
| 13 | Metro Toyota | Kalamazoo | A | 98 | $304 | $0 | 8 |
| 14 | Fox Kia North | Grand Rapids | A | 97 | $280 | $27 | 11 |
| 15 | Dorrance Ford | Galesburg | A | 96 | $280 | $19 | 5 |
How to Use This Data When You Shop
- Get an OTD quote in writing before you visit. Any dealer can send a worksheet by email — if they won’t, that’s a red flag.
- Ask for a quote with zero add-ons. Everything in the F&I office is optional. Say “please remove all dealer add-ons” and see what the price does.
- Anchor to the OTD, not the listing. Dealers with a gap between advertised price and final OTD aren’t being straight with you. Don’t negotiate off the listing number.
- Compare three dealers minimum. Even within the same metro, doc fees, add-on policies, and listing accuracy vary widely. Use this ranking as your shortlist.
Rankings are generated from the CarEdge Dealer Transparency Index, a public methodology that scores dealers on verified out-the-door quotes — not Google star ratings or paid placements. CarEdge refreshes the rankings daily as new verified quotes come in.
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