Best Car Dealerships in Grand Rapids, Ranked by CarEdge Data
Key Takeaways
- The top 15 car dealerships in Grand Rapids across all brands, ranked by CarEdge on verified out-the-door quotes — not star ratings.
- Fox Hyundai Kia (Hyundai, Grand Rapids) is the most transparent dealership in the Grand Rapids metro by verified data.
- Brand-by-brand rankings are linked below if you already know what you're shopping.
- Get an OTD quote in writing before you visit any dealer. CarEdge tracks real prices, not advertised ones.
This is the CarEdge Dealer Transparency Index ranking for car dealerships in the Grand Rapids metro — every brand, scored on verified out-the-door quotes, not Google star ratings.
We graded 22 dealerships across the Grand Rapids area; below are the 15 most transparent by score. Already know your brand? Jump to the brand-by-brand rankings below.
About the CarEdge Dealer Transparency Index
Most dealer rankings come from Google star ratings and Yelp reviews — easy to game, impossible to verify. The CarEdge Dealer Transparency Index is different. We score every dealer using verified out-the-door quotes: real PDFs, emails, and screenshots from actual transactions.
Each dealer’s transparency score (out of 100) is weighted across four dimensions:
- Fee Transparency (30%) — Is the doc fee reasonable compared to the state average?
- Add-on Behavior (30%) — How often does the dealer bundle add-ons, and at what cost?
- Price Accuracy (30%) — Does the listing price match the actual OTD price?
- Data Quality (10%) — More verified quotes mean higher confidence in the grade.
Grades: A (90–100), B (80–89), C (70–79), D (60–69), F (below 60).
Top 15 Car Dealerships in Grand Rapids
Ranked by CarEdge transparency score across all brands, highest to lowest.
#1 — Fox Hyundai Kia
Hyundai · Grade: A · Score: 100/100 · Grand Rapids, MI
Fox Hyundai Kia is an A-grade Hyundai dealer in Grand Rapids on verified out-the-door data — 100/100 across 15 verified quotes.
- Doc fee: $280 — below the MI average of $288
- Add-ons: None detected in verified quotes
- Listing accuracy: 1.5% below the advertised listing
- Verified quotes: 15
See full review & verified quotes →
#2 — Borgman Ford / Mazda
Ford · Grade: A · Score: 100/100 · Grandville, MI
Borgman Ford / Mazda is an A-grade Ford dealer in Grand Rapids on verified out-the-door data — 100/100 across 8 verified quotes.
- Doc fee: $302 — above the MI average of $288
- Add-ons: None detected in verified quotes
- Listing accuracy: 2.9% below the advertised listing
- Verified quotes: 8
See full review & verified quotes →
#3 — Betten
Honda · Grade: A · Score: 100/100 · Grand Rapids, MI
Betten is an A-grade Honda dealer in Grand Rapids on verified out-the-door data — 100/100 across 6 verified quotes.
- Doc fee: $280 — below the MI average of $288
- Add-ons: None detected in verified quotes
- Listing accuracy: 2.6% below the advertised listing
- Verified quotes: 6
See full review & verified quotes →
#4 — Denooyer Chevrolet
Chevrolet · Grade: A · Score: 100/100 · Kalamazoo, MI
Denooyer Chevrolet is an A-grade Chevrolet dealer in Grand Rapids on verified out-the-door data — 100/100 across 5 verified quotes.
- Doc fee: $280 — below the MI average of $288
- Add-ons: None detected in verified quotes
- Listing accuracy: 0.7% above the advertised listing
- Verified quotes: 5
See full review & verified quotes →
#5 — Harvey Lexus Of Grand Rapids
Cadillac · Grade: A · Score: 100/100 · Grand Rapids, MI
Harvey Lexus Of Grand Rapids is an A-grade Cadillac dealer in Grand Rapids on verified out-the-door data — 100/100 across 5 verified quotes.
- Doc fee: $280 — below the MI average of $288
- Add-ons: None detected in verified quotes
- Listing accuracy: 0.7% above the advertised listing
- Verified quotes: 5
See full review & verified quotes →
#6 — Betten Hyundai
Hyundai · Grade: A · Score: 100/100 · Muskegon, MI
Betten Hyundai is an A-grade Hyundai dealer in Grand Rapids on verified out-the-door data — 100/100 across 4 verified quotes.
- Doc fee: $280 — below the MI average of $288
- Add-ons: None detected in verified quotes
- Listing accuracy: 4.6% below the advertised listing
- Verified quotes: 4
See full review & verified quotes →
#7 — Preferred Ford Of Grand Haven
Ford · Grade: A · Score: 100/100 · Grand Haven, MI
Preferred Ford Of Grand Haven is an A-grade Ford dealer in Grand Rapids on verified out-the-door data — 100/100 across 4 verified quotes.
- Doc fee: $280 — below the MI average of $288
- Add-ons: None detected in verified quotes
- Listing accuracy: 8.6% below the advertised listing
- Verified quotes: 4
See full review & verified quotes →
#8 — Kool Toyota
Toyota · Grade: A · Score: 98/100 · Grand Rapids, MI
Kool Toyota is an A-grade Toyota dealer in Grand Rapids on verified out-the-door data — 98/100 across 10 verified quotes.
- Doc fee: $226 — well below the MI average of $288
- Add-ons: None detected in verified quotes
- Listing accuracy: 0.8% below the advertised listing
- Verified quotes: 10
See full review & verified quotes →
#9 — Metro Toyota
Toyota · Grade: A · Score: 98/100 · Kalamazoo, MI
Metro Toyota is an A-grade Toyota dealer in Grand Rapids on verified out-the-door data — 98/100 across 8 verified quotes.
- Doc fee: $266 — below the MI average of $288
- Add-ons: None detected in verified quotes
- Listing accuracy: 1.2% above the advertised listing
- Verified quotes: 8
See full review & verified quotes →
#10 — Zeigler Ford Of Plainwell
Ford · Grade: A · Score: 97/100 · Plainwell, MI
Zeigler Ford Of Plainwell is an A-grade Ford dealer in Grand Rapids on verified out-the-door data — 97/100 across 5 verified quotes.
- Doc fee: $339 — above the MI average of $288
- Add-ons: None detected in verified quotes
- Listing accuracy: 11.0% below the advertised listing
- Verified quotes: 5
See full review & verified quotes →
#11 — Fox Mazda
Mazda · Grade: A · Score: 96/100 · Grand Rapids, MI
Fox Mazda is an A-grade Mazda dealer in Grand Rapids on verified out-the-door data — 96/100 across 15 verified quotes.
- Doc fee: $280 — below the MI average of $288
- Add-ons: 20% of quotes, avg $120
- Listing accuracy: 4.9% below the advertised listing
- Verified quotes: 15
See full review & verified quotes →
#12 — Fox Chrysler Dodge Jeep Ram
Chrysler · Grade: A · Score: 96/100 · Grand Rapids, MI
Fox Chrysler Dodge Jeep Ram is an A-grade Chrysler dealer in Grand Rapids on verified out-the-door data — 96/100 across 4 verified quotes.
- Doc fee: $280 — below the MI average of $288
- Add-ons: 25% of quotes, avg $200
- Listing accuracy: 9.8% below the advertised listing
- Verified quotes: 4
See full review & verified quotes →
#13 — Serra Honda Grandville
Honda · Grade: A · Score: 95/100 · Grandville, MI
Serra Honda Grandville is an A-grade Honda dealer in Grand Rapids on verified out-the-door data — 95/100 across 17 verified quotes.
- Doc fee: $363 — well above the MI average of $288
- Add-ons: 12% of quotes, avg $176
- Listing accuracy: Quoted price matches the advertised listing
- Verified quotes: 17
See full review & verified quotes →
#14 — Dorrance Ford
Ford · Grade: A · Score: 95/100 · Galesburg, MI
Dorrance Ford is an A-grade Ford dealer in Grand Rapids on verified out-the-door data — 95/100 across 7 verified quotes.
- Doc fee: $280 — below the MI average of $288
- Add-ons: 29% of quotes, avg $27
- Listing accuracy: 1.5% below the advertised listing
- Verified quotes: 7
See full review & verified quotes →
#15 — Freedom Chevrolet Inc
Chevrolet · Grade: A · Score: 94/100 · Fremont, MI
Freedom Chevrolet Inc is an A-grade Chevrolet dealer in Grand Rapids on verified out-the-door data — 94/100 across 5 verified quotes.
- Doc fee: $183 — well below the MI average of $288
- Add-ons: 20% of quotes, avg $399
- Listing accuracy: 3.2% above the advertised listing
- Verified quotes: 5
See full review & verified quotes →
Grand Rapids Dealer Rankings by Brand
Shopping a specific brand in Grand Rapids? These rankings drill into each:
Grand Rapids Car Dealer Rankings at a Glance
| # | Dealer | City | Grade | Score | Doc Fee | Add-Ons | Quotes |
|---|---|---|---|---|---|---|---|
| 1 | Fox Hyundai Kia | Grand Rapids | A | 100 | $280 | $0 | 15 |
| 2 | Borgman Ford / Mazda | Grandville | A | 100 | $302 | $0 | 8 |
| 3 | Betten | Grand Rapids | A | 100 | $280 | $0 | 6 |
| 4 | Denooyer Chevrolet | Kalamazoo | A | 100 | $280 | $0 | 5 |
| 5 | Harvey Lexus Of Grand Rapids | Grand Rapids | A | 100 | $280 | $0 | 5 |
| 6 | Betten Hyundai | Muskegon | A | 100 | $280 | $0 | 4 |
| 7 | Preferred Ford Of Grand Haven | Grand Haven | A | 100 | $280 | $0 | 4 |
| 8 | Kool Toyota | Grand Rapids | A | 98 | $226 | $0 | 10 |
| 9 | Metro Toyota | Kalamazoo | A | 98 | $266 | $0 | 8 |
| 10 | Zeigler Ford Of Plainwell | Plainwell | A | 97 | $339 | $0 | 5 |
| 11 | Fox Mazda | Grand Rapids | A | 96 | $280 | $120 | 15 |
| 12 | Fox Chrysler Dodge Jeep Ram | Grand Rapids | A | 96 | $280 | $200 | 4 |
| 13 | Serra Honda Grandville | Grandville | A | 95 | $363 | $176 | 17 |
| 14 | Dorrance Ford | Galesburg | A | 95 | $280 | $27 | 7 |
| 15 | Freedom Chevrolet Inc | Fremont | A | 94 | $183 | $399 | 5 |
How to Use This Data When You Shop
- Get an OTD quote in writing before you visit. Any dealer can send a worksheet by email — if they won’t, that’s a red flag.
- Ask for a quote with zero add-ons. Everything in the F&I office is optional. Say “please remove all dealer add-ons” and see what the price does.
- Anchor to the OTD, not the listing. Dealers with a gap between advertised price and final OTD aren’t being straight with you. Don’t negotiate off the listing number.
- Compare three dealers minimum. Even within the same metro, doc fees, add-on policies, and listing accuracy vary widely. Use this ranking as your shortlist.
Rankings are generated from the CarEdge Dealer Transparency Index, a public methodology that scores dealers on verified out-the-door quotes — not Google star ratings or paid placements. Data updated quarterly. Last updated: Q3 2026.
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