Dealer Reviews

Best Car Dealerships in Jacksonville, Ranked by CarEdge Data

ZS
Zach Shefska
9 min read

Key Takeaways

  • The top 15 car dealerships in Jacksonville across all brands, ranked by CarEdge on verified out-the-door quotes — not star ratings.
  • Coggin Ford (Ford, Jacksonville) is the most transparent dealership in the Jacksonville metro by verified data.
  • Brand-by-brand rankings are linked below if you already know what you're shopping.
  • Get an OTD quote in writing before you visit any dealer. CarEdge tracks real prices, not advertised ones.

This is the CarEdge Dealer Transparency Index ranking for car dealerships in the Jacksonville metro — every brand, scored on verified out-the-door quotes, not Google star ratings.

We graded 42 dealerships across the Jacksonville area; below are the 15 most transparent by score. Already know your brand? Jump to the brand-by-brand rankings below.

About the CarEdge Dealer Transparency Index

Most dealer rankings come from Google star ratings and Yelp reviews — easy to game, impossible to verify. The CarEdge Dealer Transparency Index is different. We score every dealer using verified out-the-door quotes: real PDFs, emails, and screenshots from actual transactions.

Each dealer’s transparency score (out of 100) is weighted across four dimensions:

  • Fee Transparency (30%) — Is the doc fee reasonable compared to the state average?
  • Add-on Behavior (30%) — How often does the dealer bundle add-ons, and at what cost?
  • Price Accuracy (30%) — Does the listing price match the actual OTD price?
  • Data Quality (10%) — More verified quotes mean higher confidence in the grade.

Grades: A (90–100), B (80–89), C (70–79), D (60–69), F (below 60).

Top 15 Car Dealerships in Jacksonville

Ranked by CarEdge transparency score across all brands, highest to lowest.

#1 — Coggin Ford

Ford · Grade: A · Score: 100/100 · Jacksonville, FL

Coggin Ford is an A-grade Ford dealer in Jacksonville on verified out-the-door data — 100/100 across 6 verified quotes.

  • Doc fee: $747 — well below the FL average of $938
  • Add-ons: None detected in verified quotes
  • Listing accuracy: 3.0% below the advertised listing
  • Verified quotes: 6

See full review & verified quotes →

#2 — Fields Cadillac St. Augustine

Cadillac · Grade: A · Score: 100/100 · St. Augustine, FL

Fields Cadillac St. Augustine is an A-grade Cadillac dealer in Jacksonville on verified out-the-door data — 100/100 across 6 verified quotes.

  • Doc fee: $973 — above the FL average of $938
  • Add-ons: None detected in verified quotes
  • Listing accuracy: 1.3% below the advertised listing
  • Verified quotes: 6

See full review & verified quotes →

#3 — Mercedes-Benz Of Orange Park

Mercedes-Benz · Grade: A · Score: 100/100 · Jacksonville, FL

Mercedes-Benz Of Orange Park is an A-grade Mercedes-Benz dealer in Jacksonville on verified out-the-door data — 100/100 across 7 verified quotes.

  • Doc fee: $949 — above the FL average of $938
  • Add-ons: None detected in verified quotes
  • Listing accuracy: 2.1% above the advertised listing
  • Verified quotes: 7

See full review & verified quotes →

#4 — Butler Toyota Jacksonville

Toyota · Grade: A · Score: 98/100 · Jacksonville, FL

Butler Toyota Jacksonville is an A-grade Toyota dealer in Jacksonville on verified out-the-door data — 98/100 across 11 verified quotes.

  • Doc fee: $899 — below the FL average of $938
  • Add-ons: 9% of quotes, avg $3
  • Listing accuracy: 1.6% below the advertised listing
  • Verified quotes: 11

See full review & verified quotes →

#5 — Murray Ford Superstore

Ford · Grade: A · Score: 98/100 · Starke, FL

Murray Ford Superstore is an A-grade Ford dealer in Jacksonville on verified out-the-door data — 98/100 across 9 verified quotes.

  • Doc fee: $999 — above the FL average of $938
  • Add-ons: None detected in verified quotes
  • Listing accuracy: 6.1% below the advertised listing
  • Verified quotes: 9

See full review & verified quotes →

#6 — George Moore Chevrolet

Chevrolet · Grade: A · Score: 98/100 · Jacksonville, FL

George Moore Chevrolet is an A-grade Chevrolet dealer in Jacksonville on verified out-the-door data — 98/100 across 19 verified quotes.

  • Doc fee: $815 — below the FL average of $938
  • Add-ons: 11% of quotes, avg $315
  • Listing accuracy: 0.7% below the advertised listing
  • Verified quotes: 19

See full review & verified quotes →

#7 — Mazda City Of Orange Park

Mazda · Grade: A · Score: 97/100 · Jacksonville, FL

Mazda City Of Orange Park is an A-grade Mazda dealer in Jacksonville on verified out-the-door data — 97/100 across 9 verified quotes.

  • Doc fee: $890 — below the FL average of $938
  • Add-ons: None detected in verified quotes
  • Listing accuracy: 3.3% below the advertised listing
  • Verified quotes: 9

See full review & verified quotes →

#8 — Tom Bush Volkswagen

Volkswagen · Grade: A · Score: 97/100 · Jacksonville, FL

Tom Bush Volkswagen is an A-grade Volkswagen dealer in Jacksonville on verified out-the-door data — 97/100 across 11 verified quotes.

  • Doc fee: $562 — well below the FL average of $938
  • Add-ons: None detected in verified quotes
  • Listing accuracy: 1.6% below the advertised listing
  • Verified quotes: 11

See full review & verified quotes →

#9 — Vaden Cadillac Savannah

Cadillac · Grade: A · Score: 95/100 · Saint Marys, FL

Vaden Cadillac Savannah is an A-grade Cadillac dealer in Jacksonville on verified out-the-door data — 95/100 across 6 verified quotes.

  • Doc fee: $500 — well below the FL average of $800
  • Add-ons: None detected in verified quotes
  • Listing accuracy: 0.9% below the advertised listing
  • Verified quotes: 6

See full review & verified quotes →

#10 — Greenway Kia At The Avenues

Kia · Grade: A · Score: 94/100 · Jacksonville, FL

Greenway Kia At The Avenues is an A-grade Kia dealer in Jacksonville on verified out-the-door data — 94/100 across 21 verified quotes.

  • Doc fee: $640 — well below the FL average of $938
  • Add-ons: 33% of quotes, avg $436
  • Listing accuracy: 1.2% above the advertised listing
  • Verified quotes: 21

See full review & verified quotes →

#11 — Atlantic Coast Acura

Acura · Grade: A · Score: 92/100 · Jacksonville, FL

Atlantic Coast Acura is an A-grade Acura dealer in Jacksonville on verified out-the-door data — 92/100 across 15 verified quotes.

  • Doc fee: $1286 — well above the FL average of $938
  • Add-ons: None detected in verified quotes
  • Listing accuracy: 4.7% below the advertised listing
  • Verified quotes: 15

See full review & verified quotes →

#12 — Beaver Toyota St. Augustine

Toyota · Grade: A · Score: 92/100 · St. Augustine, FL

Beaver Toyota St. Augustine is an A-grade Toyota dealer in Jacksonville on verified out-the-door data — 92/100 across 6 verified quotes.

  • Doc fee: $999 — above the FL average of $938
  • Add-ons: 17% of quotes, avg $732
  • Listing accuracy: 1.7% above the advertised listing
  • Verified quotes: 6

See full review & verified quotes →

#13 — Lexus Of Jacksonville

Lexus · Grade: A · Score: 91/100 · Jacksonville, FL

Lexus Of Jacksonville is an A-grade Lexus dealer in Jacksonville on verified out-the-door data — 91/100 across 4 verified quotes.

  • Doc fee: $1059 — above the FL average of $938
  • Add-ons: None detected in verified quotes
  • Listing accuracy: 4.9% above the advertised listing
  • Verified quotes: 4

See full review & verified quotes →

#14 — Coggin Nissan At The Avenues

Nissan · Grade: A · Score: 90/100 · Jacksonville, FL

Coggin Nissan At The Avenues is an A-grade Nissan dealer in Jacksonville on verified out-the-door data — 90/100 across 6 verified quotes.

  • Doc fee: $0 — well below the FL average of $938
  • Add-ons: None detected in verified quotes
  • Listing accuracy: 4.8% below the advertised listing
  • Verified quotes: 6

See full review & verified quotes →

#15 — Volkswagen Of St. Augustine

Volkswagen · Grade: B · Score: 89/100 · St. Augustine, FL

Volkswagen Of St. Augustine is a B-grade Volkswagen dealer in Jacksonville on verified out-the-door data — 89/100 across 7 verified quotes.

  • Doc fee: $342 — well below the FL average of $938
  • Add-ons: 14% of quotes, avg $645
  • Listing accuracy: 5.0% above the advertised listing
  • Verified quotes: 7

See full review & verified quotes →

Jacksonville Dealer Rankings by Brand

Shopping a specific brand in Jacksonville? These rankings drill into each:

Jacksonville Car Dealer Rankings at a Glance

#DealerCityGradeScoreDoc FeeAdd-OnsQuotes
1Coggin FordJacksonvilleA100$747$06
2Fields Cadillac St. AugustineSt. AugustineA100$973$06
3Mercedes-Benz Of Orange ParkJacksonvilleA100$949$07
4Butler Toyota JacksonvilleJacksonvilleA98$899$311
5Murray Ford SuperstoreStarkeA98$999$09
6George Moore ChevroletJacksonvilleA98$815$31519
7Mazda City Of Orange ParkJacksonvilleA97$890$09
8Tom Bush VolkswagenJacksonvilleA97$562$011
9Vaden Cadillac SavannahSaint MarysA95$500$06
10Greenway Kia At The AvenuesJacksonvilleA94$640$43621
11Atlantic Coast AcuraJacksonvilleA92$1286$015
12Beaver Toyota St. AugustineSt. AugustineA92$999$7326
13Lexus Of JacksonvilleJacksonvilleA91$1059$04
14Coggin Nissan At The AvenuesJacksonvilleA90$0$06
15Volkswagen Of St. AugustineSt. AugustineB89$342$6457

How to Use This Data When You Shop

  1. Get an OTD quote in writing before you visit. Any dealer can send a worksheet by email — if they won’t, that’s a red flag.
  2. Ask for a quote with zero add-ons. Everything in the F&I office is optional. Say “please remove all dealer add-ons” and see what the price does.
  3. Anchor to the OTD, not the listing. Dealers with a gap between advertised price and final OTD aren’t being straight with you. Don’t negotiate off the listing number.
  4. Compare three dealers minimum. Even within the same metro, doc fees, add-on policies, and listing accuracy vary widely. Use this ranking as your shortlist.

Rankings are generated from the CarEdge Dealer Transparency Index, a public methodology that scores dealers on verified out-the-door quotes — not Google star ratings or paid placements. Data updated quarterly. Last updated: Q3 2026.

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