Dealer Reviews

Best Ford Dealerships in Jacksonville, Ranked by CarEdge Data

ZS
Zach Shefska
9 min read
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Key Takeaways

  • 6 Ford dealers in Jacksonville graded using verified out-the-door quotes — not Google star ratings.
  • Coggin Ford is the highest-graded Ford dealer in the Jacksonville metro.
  • Autonation Ford Lincoln Orange Park has the watch-out on this list — add-ons appear on 60% of verified quotes, averaging $674 — the highest rate here.
  • Get an OTD quote in writing before you visit any dealer. CarEdge tracks real prices, not advertised ones.

This is the CarEdge Dealer Transparency Index ranking for Ford dealers in the Jacksonville metro. We graded every Ford dealer in the area with enough verified out-the-door quotes to score with confidence — using real PDFs, emails, and signed deals, not Google star ratings.

6 Ford dealers in Jacksonville currently clear the data threshold. Here’s how they rank.

Last updated October 1, 2026. CarEdge refreshes these rankings daily as new verified out-the-door quotes come in.

The Best Ford Dealers in Jacksonville

The best Ford dealer in Jacksonville by verified out-the-door price data is Coggin Ford (Jacksonville, FL): A grade, 100/100 across 9 verified quotes, with no dealer add-ons in any verified quote.

Close behind:

  1. Bozard Ford (St. Augustine), A grade, 99/100 across 21 verified quotes, with no dealer add-ons in any verified quote.
  2. Murray Ford Superstore (Starke), A grade, 99/100 across 6 verified quotes, with no dealer add-ons in any verified quote.

Full ranking, fees and add-on data for every graded dealer are below.

Top 6 Ford Dealers in Jacksonville

Ranked by CarEdge transparency score, highest to lowest. Each dealer profile links to the full review with verified out-the-door quotes.

#1 — Coggin Ford

Grade: A · Score: 100/100 · Jacksonville, FL

Coggin Ford is the top-graded Ford dealer in the Jacksonville metro by verified data — A grade, 100/100, based on 9 verified OTD quotes.

  • Doc fee: $799 — below the FL average of $975
  • Add-ons: None detected in verified quotes
  • Listing accuracy: Quoted price matches the advertised listing
  • Verified quotes: 9

See full review & verified quotes →

#2 — Bozard Ford

Grade: A · Score: 99/100 · St. Augustine, FL

Bozard Ford holds the A grade across 21 verified OTD quotes — a substantial sample size.

  • Doc fee: $899 — below the FL average of $975
  • Add-ons: None detected in verified quotes
  • Listing accuracy: 0.9% below the advertised listing
  • Verified quotes: 21

See full review & verified quotes →

#3 — Murray Ford Superstore

Grade: A · Score: 99/100 · Starke, FL

Murray Ford Superstore quoted prices 6.8% below the advertised listing — the kind of discount that rewards getting the OTD in writing.

  • Doc fee: $999 — above the FL average of $975
  • Add-ons: None detected in verified quotes
  • Listing accuracy: 6.8% below the advertised listing
  • Verified quotes: 6

See full review & verified quotes →

#4 — Autonation Ford Orange Park

Grade: B · Score: 89/100 · Jacksonville, FL

Autonation Ford Orange Park earns a solid B on verified data — solid fundamentals. The one watch-out: add-ons show on 60% of quotes (avg $479).

  • Doc fee: $995 — above the FL average of $975
  • Add-ons: 60% of quotes, avg $479
  • Listing accuracy: 2.4% above the advertised listing
  • Verified quotes: 5

See full review & verified quotes →

#5 — Autonation Ford Lincoln Orange Park

Grade: B · Score: 85/100 · Jacksonville, FL

Autonation Ford Lincoln Orange Park grades a B: solid fundamentals, but add-ons show on 60% of quotes (avg $674) — ask for an itemized OTD.

  • Doc fee: $995 — above the FL average of $975
  • Add-ons: 60% of quotes, avg $674
  • Listing accuracy: 3.0% above the advertised listing
  • Verified quotes: 10

See full review & verified quotes →

#6 — Duval Ford

Grade: B · Score: 81/100 · Jacksonville, FL

Duval Ford averages $1,070 in add-ons when they appear (on 36% of verified quotes) — the steepest add-on cost on this list. Ask for an itemized OTD before signing.

  • Doc fee: $1199 — well above the FL average of $975
  • Add-ons: 36% of quotes, avg $1,070
  • Listing accuracy: 3.7% above the advertised listing
  • Verified quotes: 14

See full review & verified quotes →

Limited Data

These Ford dealers in the Jacksonville metro have verified OTD data, but not yet enough to assign a confident grade. We’re actively collecting more quotes for these dealers.

  • Garber Ford (Green Cove Springs, FL) — based on 2 verified OTD quotes. View dealer page
  • Autonation Ford Jacksonville (Jacksonville, FL) — based on 3 verified OTD quotes. View dealer page
  • Murray Ford Of Starke (Starke, FL) — based on 3 verified OTD quotes. View dealer page
  • Murray Ford Of Kingsland Inc (Starke, FL) — based on 2 verified OTD quotes. View dealer page
  • Beck Ford (Palatka, FL) — based on 1 verified OTD quote. View dealer page

About the CarEdge Dealer Transparency Index

Most dealer rankings come from Google star ratings and Yelp reviews — easy to game, impossible to verify. The CarEdge Dealer Transparency Index is different. We score every dealer using verified out-the-door quotes: real PDFs, emails, and screenshots from actual transactions.

Each dealer’s transparency score (out of 100) is weighted across four dimensions:

  • Fee Transparency (30%) — Is the doc fee reasonable compared to the state average?
  • Add-on Behavior (30%) — How often does the dealer bundle add-ons, and at what cost?
  • Price Accuracy (30%) — Does the listing price match the actual OTD price?
  • Data Quality (10%) — More verified quotes mean higher confidence in the grade.

Grades: A (90–100), B (80–89), C (70–79), D (60–69), F (below 60).

Jacksonville Ford Dealer Rankings at a Glance

#DealerCityGradeScoreDoc FeeAdd-OnsQuotes
1Coggin FordJacksonvilleA100$799$09
2Bozard FordSt. AugustineA99$899$021
3Murray Ford SuperstoreStarkeA99$999$06
4Autonation Ford Orange ParkJacksonvilleB89$995$4795
5Autonation Ford Lincoln Orange ParkJacksonvilleB85$995$67410
6Duval FordJacksonvilleB81$1199$1,07014

For the live list, including dealers graded since this page last updated, see the live Ford dealer rankings near Jacksonville on the CarEdge Dealer Transparency Index.

Compare Ford Dealers in Other Metros

CarEdge has graded Ford dealers in 61 US metros using verified out-the-door quotes. Compare other markets:

How to Use This Data When You Shop

  1. Get an OTD quote in writing before you visit. Any dealer can send a worksheet by email — if they won’t, that’s a red flag.
  2. Ask for a quote with zero add-ons. Everything in the F&I office is optional. Say “please remove all dealer add-ons” and see what the price does.
  3. Anchor to the OTD, not the listing. Dealers with a gap between advertised price and final OTD aren’t being straight with you. Don’t negotiate off the listing number.
  4. Compare three dealers minimum. Even within the same metro, doc fees, add-on policies, and listing accuracy vary widely. Use this ranking as your shortlist.

Rankings are generated from the CarEdge Dealer Transparency Index, a public methodology that scores dealers on verified out-the-door quotes — not Google star ratings or paid placements. CarEdge refreshes the rankings daily as new verified quotes come in.

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