Best Ford Dealerships in Jacksonville, Ranked by CarEdge Data

This is the CarEdge Dealer Transparency Index ranking for Ford dealers in the Jacksonville metro. We graded every Ford dealer in the area with enough verified out-the-door quotes to score with confidence — using real PDFs, emails, and signed deals, not Google star ratings.

4 Ford dealers in Jacksonville cleared the data threshold this quarter. It’s a smaller field — 4 more Ford dealers are tracked below but do not yet have enough verified quotes to grade — so treat this as a focused shortlist and still gather your own quotes. Here’s how they rank.

About the CarEdge Dealer Transparency Index

Most dealer rankings come from Google star ratings and Yelp reviews — easy to game, impossible to verify. The CarEdge Dealer Transparency Index is different. We score every dealer using verified out-the-door quotes: real PDFs, emails, and screenshots from actual transactions.

Each dealer’s transparency score (out of 100) is weighted across four dimensions:

• Fee Transparency (30%) — Is the doc fee reasonable compared to the state average?
• Add-on Behavior (30%) — How often does the dealer bundle add-ons, and at what cost?
• Price Accuracy (30%) — Does the listing price match the actual OTD price?
• Data Quality (10%) — More verified quotes mean higher confidence in the grade.

Grades: A (90–100), B (80–89), C (70–79), D (60–69), F (below 60).

Top 4 Ford Dealers in Jacksonville

Ranked by CarEdge transparency score, highest to lowest. Each dealer profile links to the full review with verified out-the-door quotes.

#1 — Coggin Ford

Grade: A · Score: 100/100 · Jacksonville, FL

Coggin Ford is the top-graded Ford dealer in the Jacksonville metro by verified data — A grade, 100/100, based on 6 verified OTD quotes.

• Doc fee: $747 — well below the FL average of $938
• Add-ons: None detected in verified quotes
• Listing accuracy: 3.0% below the advertised listing
• Verified quotes: 6

See full review & verified quotes →

#2 — Murray Ford Superstore

Grade: A · Score: 98/100 · Starke, FL

Murray Ford Superstore quoted prices 6.1% below the advertised listing — the kind of discount that rewards getting the OTD in writing.

• Doc fee: $999 — above the FL average of $938
• Add-ons: None detected in verified quotes
• Listing accuracy: 6.1% below the advertised listing
• Verified quotes: 9

See full review & verified quotes →

#3 — Autonation Ford Lincoln Orange Park

Grade: B · Score: 83/100 · Jacksonville, FL

Autonation Ford Lincoln Orange Park earns a solid B on verified data — a doc fee at or below the FL average. The one watch-out: add-ons show on 50% of quotes (avg $510).

• Doc fee: $640 — well below the FL average of $938
• Add-ons: 50% of quotes, avg $510
• Listing accuracy: 1.7% above the advertised listing
• Verified quotes: 14

See full review & verified quotes →

#4 — Duval Ford

Grade: B · Score: 81/100 · Jacksonville, FL

Duval Ford averages $1,141 in add-ons when they appear (on 43% of verified quotes) — the steepest add-on cost on this list. Ask for an itemized OTD before signing.

• Doc fee: $1199 — well above the FL average of $938
• Add-ons: 43% of quotes, avg $1,141
• Listing accuracy: 3.3% above the advertised listing
• Verified quotes: 14

See full review & verified quotes →

Limited Data

These Ford dealers in the Jacksonville metro have verified OTD data, but not yet enough to assign a confident grade. We’re actively collecting more quotes for these dealers.

• Bozard Ford (St. Augustine, FL) — based on 2 verified OTD quotes. View dealer page
• Autonation Ford Jacksonville (Jacksonville, FL) — based on 2 verified OTD quotes. View dealer page
• Murray Ford Of Kingsland (Kingsland, FL) — based on 1 verified OTD quote. View dealer page
• Beck Ford (Palatka, FL) — based on 1 verified OTD quote. View dealer page

Jacksonville Ford Dealer Rankings at a Glance

#	Dealer	City	Grade	Score	Doc Fee	Add-Ons	Quotes
1	Coggin Ford	Jacksonville	A	100	$747	$0	6
2	Murray Ford Superstore	Starke	A	98	$999	$0	9
3	Autonation Ford Lincoln Orange Park	Jacksonville	B	83	$640	$510	14
4	Duval Ford	Jacksonville	B	81	$1199	$1,141	14

These rankings are a quarterly snapshot. For the continuously updated list — including dealers rated since this article was published — see the live Ford dealer rankings near Jacksonville on the CarEdge Dealer Transparency Index.

Compare Ford Dealers in Other Metros

CarEdge has graded Ford dealers in 31 US metros using verified out-the-door quotes. Compare other markets:

• Best Ford Dealerships in Phoenix
• Best Ford Dealerships in Houston
• Best Ford Dealerships in Dallas-Fort Worth
• Best Ford Dealerships in Los Angeles
• Best Ford Dealerships in Chicago
• Best Ford Dealerships in Atlanta
• Best Ford Dealerships in Washington DC
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• Best Ford Dealerships in Cincinnati
• Best Ford Dealerships in Salt Lake City
• Best Ford Dealerships in Raleigh-Durham
• Best Ford Dealerships in Baltimore
• Best Ford Dealerships in Milwaukee

How to Use This Data When You Shop

1. Get an OTD quote in writing before you visit. Any dealer can send a worksheet by email — if they won’t, that’s a red flag.
2. Ask for a quote with zero add-ons. Everything in the F&I office is optional. Say “please remove all dealer add-ons” and see what the price does.
3. Anchor to the OTD, not the listing. Dealers with a gap between advertised price and final OTD aren’t being straight with you. Don’t negotiate off the listing number.
4. Compare three dealers minimum. Even within the same metro, doc fees, add-on policies, and listing accuracy vary widely. Use this ranking as your shortlist.

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Rankings are generated from the CarEdge Dealer Transparency Index, a public methodology that scores dealers on verified out-the-door quotes — not Google star ratings or paid placements. Data updated quarterly. Last updated: Q3 2026.