Dealer Reviews

Best Ford Dealerships in Jacksonville, Ranked by CarEdge Data

ZS
Zach Shefska
9 min read
Featured image for Best Ford Dealerships in Jacksonville, Ranked by CarEdge Data

Key Takeaways

  • 7 Ford dealers in Jacksonville graded using verified out-the-door quotes — not Google star ratings.
  • Bozard Ford is the highest-graded Ford dealer in the Jacksonville metro.
  • Autonation Ford Lincoln Orange Park has the watch-out on this list — add-ons appear on 50% of verified quotes, averaging $510 — the highest rate here.
  • Get an OTD quote in writing before you visit any dealer. CarEdge tracks real prices, not advertised ones.

This is the CarEdge Dealer Transparency Index ranking for Ford dealers in the Jacksonville metro. We graded every Ford dealer in the area with enough verified out-the-door quotes to score with confidence — using real PDFs, emails, and signed deals, not Google star ratings.

7 Ford dealers in Jacksonville cleared the data threshold this quarter. Here’s how they rank.

About the CarEdge Dealer Transparency Index

Most dealer rankings come from Google star ratings and Yelp reviews — easy to game, impossible to verify. The CarEdge Dealer Transparency Index is different. We score every dealer using verified out-the-door quotes: real PDFs, emails, and screenshots from actual transactions.

Each dealer’s transparency score (out of 100) is weighted across four dimensions:

  • Fee Transparency (30%) — Is the doc fee reasonable compared to the state average?
  • Add-on Behavior (30%) — How often does the dealer bundle add-ons, and at what cost?
  • Price Accuracy (30%) — Does the listing price match the actual OTD price?
  • Data Quality (10%) — More verified quotes mean higher confidence in the grade.

Grades: A (90–100), B (80–89), C (70–79), D (60–69), F (below 60).

Top 7 Ford Dealers in Jacksonville

Ranked by CarEdge transparency score, highest to lowest. Each dealer profile links to the full review with verified out-the-door quotes.

#1 — Bozard Ford

Grade: A · Score: 99/100 · St. Augustine, FL

Bozard Ford is the top-graded Ford dealer in the Jacksonville metro by verified data — A grade, 99/100, based on 20 verified OTD quotes.

  • Doc fee: $809 — below the FL average of $911
  • Add-ons: None detected in verified quotes
  • Listing accuracy: 0.7% below the advertised listing
  • Verified quotes: 20

See full review & verified quotes →

#2 — Coggin Ford

Grade: A · Score: 99/100 · Jacksonville, FL

Coggin Ford adds zero dealer add-ons in any verified quote — rare for an A-grade Ford dealer.

  • Doc fee: $719 — well below the FL average of $911
  • Add-ons: None detected in verified quotes
  • Listing accuracy: 1.6% below the advertised listing
  • Verified quotes: 10

See full review & verified quotes →

#3 — Murray Ford Superstore

Grade: A · Score: 97/100 · Starke, FL

Murray Ford Superstore quoted prices 6.1% below the advertised listing — the kind of discount that rewards getting the OTD in writing.

  • Doc fee: $999 — above the FL average of $911
  • Add-ons: None detected in verified quotes
  • Listing accuracy: 6.1% below the advertised listing
  • Verified quotes: 9

See full review & verified quotes →

#4 — Murray Ford Of Starke

Grade: A · Score: 91/100 · Starke, FL

Verified quotes from Murray Ford Of Starke came in 3.1% under the advertised listing.

  • Doc fee: $1199 — well above the FL average of $911
  • Add-ons: None detected in verified quotes
  • Listing accuracy: 3.1% below the advertised listing
  • Verified quotes: 4

See full review & verified quotes →

#5 — Autonation Ford Lincoln Orange Park

Grade: B · Score: 85/100 · Jacksonville, FL

Autonation Ford Lincoln Orange Park earns a solid B on verified data — solid fundamentals. The one watch-out: add-ons show on 50% of quotes (avg $510).

  • Doc fee: $995 — above the FL average of $911
  • Add-ons: 50% of quotes, avg $510
  • Listing accuracy: 3.1% above the advertised listing
  • Verified quotes: 14

See full review & verified quotes →

#6 — Duval Ford

Grade: B · Score: 81/100 · Jacksonville, FL

Duval Ford priced 5.3% below its own listings on verified deals — a rare direction for the gap to run.

  • Doc fee: $1073 — above the FL average of $911
  • Add-ons: 37% of quotes, avg $947
  • Listing accuracy: 5.3% below the advertised listing
  • Verified quotes: 19

See full review & verified quotes →

#7 — Murray Ford Of Kingsland Inc

Grade: C · Score: 77/100 · Kingsland, GA

Murray Ford Of Kingsland Inc grades a C — add-ons appear on 50% of verified quotes, averaging $824. Ask for an itemized OTD before signing.

  • Doc fee: $1149 — well above the GA average of $767
  • Add-ons: 50% of quotes, avg $824
  • Listing accuracy: 4.7% below the advertised listing
  • Verified quotes: 4

See full review & verified quotes →

Limited Data

These Ford dealers in the Jacksonville metro have verified OTD data, but not yet enough to assign a confident grade. We’re actively collecting more quotes for these dealers.

  • Bozard Ford Company (St. Augustine, FL) — based on 1 verified OTD quote. View dealer page
  • Garber Ford (Green Cove Springs, FL) — based on 2 verified OTD quotes. View dealer page
  • Autonation Ford Jacksonville (Jacksonville, FL) — based on 3 verified OTD quotes. View dealer page
  • Autonation Ford Orange Park (Jacksonville, FL) — based on 3 verified OTD quotes. View dealer page
  • Beck Ford (Palatka, FL) — based on 1 verified OTD quote. View dealer page

Jacksonville Ford Dealer Rankings at a Glance

#DealerCityGradeScoreDoc FeeAdd-OnsQuotes
1Bozard FordSt. AugustineA99$809$020
2Coggin FordJacksonvilleA99$719$010
3Murray Ford SuperstoreStarkeA97$999$09
4Murray Ford Of StarkeStarkeA91$1199$04
5Autonation Ford Lincoln Orange ParkJacksonvilleB85$995$51014
6Duval FordJacksonvilleB81$1073$94719
7Murray Ford Of Kingsland IncKingslandC77$1149$8244

These rankings are a quarterly snapshot. For the continuously updated list — including dealers rated since this article was published — see the live Ford dealer rankings near Jacksonville on the CarEdge Dealer Transparency Index.

Compare Ford Dealers in Other Metros

CarEdge has graded Ford dealers in 69 US metros using verified out-the-door quotes. Compare other markets:

How to Use This Data When You Shop

  1. Get an OTD quote in writing before you visit. Any dealer can send a worksheet by email — if they won’t, that’s a red flag.
  2. Ask for a quote with zero add-ons. Everything in the F&I office is optional. Say “please remove all dealer add-ons” and see what the price does.
  3. Anchor to the OTD, not the listing. Dealers with a gap between advertised price and final OTD aren’t being straight with you. Don’t negotiate off the listing number.
  4. Compare three dealers minimum. Even within the same metro, doc fees, add-on policies, and listing accuracy vary widely. Use this ranking as your shortlist.

Rankings are generated from the CarEdge Dealer Transparency Index, a public methodology that scores dealers on verified out-the-door quotes — not Google star ratings or paid placements. Data updated quarterly. Last updated: Q3 2026.

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