Transparency Verdict
Duval Ford earns a B.
Mostly honest. Stay alert.
Fair on the big stuff, but there are small things to watch. Read the out-the-door carefully before you sign.
Moderate confidence — based on 14 verified out-the-door quotes and 3 tracked negotiations · Jacksonville, FL
Collected Aug 25, 2025 – Apr 24, 2026 · Updated Apr 30, 2026
The full story
Why Duval Ford earned this grade
Between August 2025 and April 2026, CarEdge negotiated or logged 14 verified deals with this dealership. We pulled the doc fee, the add-ons, and the gap between advertised and out-the-door price from each one. Then we graded them the way a friend in the business would: on the things that actually cost you money.
✓ What they do well
1 thingShoppers who negotiated saved real money
Across 3 back-and-forth negotiations we tracked here, buyers saved an average of $2,095 from first quote to final. That tells you their opening number has room.
TipNever take the first quote. Their floor is lower than what they offer on day one.
! Where to push back
3 thingsDoc fee is significantly inflated
$1,199 is $216 above the FL average of $983. That's pure margin for the dealer, not cost of service.
TipThis fee is mostly not "standard paperwork" — it's profit. Push back, or get the equivalent off the vehicle price.
Add-ons show up on most deals
43% of quotes include dealer add-ons, averaging $2,662. Expect them to try to include something — paint protection, nitrogen-filled tires, VIN etching.
TipNearly all aftermarket add-ons are optional and removable. Say "please take those off the quote" and watch the OTD drop.
The listing isn't quite the price
Quoted prices run about 3.5% above the advertised listing. On a $35,000 vehicle that's roughly $1,225 in extra fees or markup.
TipGet an OTD quote in writing before you visit. Compare it to the listing — if there's a gap, ask them to account for every line.
14 verified OTD quotes from Duval Ford
Real out-the-door worksheets, not reviews. Click “View Quote” on any row to see the price breakdown.
Recent Quotes
Verified out-the-door prices from real transactions
7 vehicle transactions — 14 individual quotes
2025 Ford Super Duty F-350 SRW
Most Common Add-ons
Tips for Duval Ford
- Doc fee is $799 above national average. Ask if they'll match competitors or reduce it.
- This dealer often adds $1,141 in dealer add-ons. Request a quote WITHOUT any add-ons upfront. These are almost always removable.
- Dealer markup is only +4% above listing (excluding taxes). This dealer keeps their fees minimal.
On the lot right now
Separate from the grade above — this is what's currently listed. Useful for spotting aging stock with room to negotiate.
Current Inventory
View all 981 vehicles →$56,802
Median Price
81
Median Days Listed
118
Added This Week
Days on Market
How long vehicles have been listed. Older stock means more room to negotiate.
Nearby Rated Dealers
These dealers near Jacksonville have transparency scores based on verified pricing data.
Frequently Asked Questions
What is Duval Ford's doc fee?
Duval Ford charges a typical documentation fee of $1,199. The FL average is $983. This is based on 14 verified OTD quotes in our database.
Does Duval Ford add mandatory add-ons?
Duval Ford adds an average of $1,141 in dealer add-ons when present. Ask for an itemized breakdown and negotiate to remove non-essential items like paint protection, nitrogen tire fill, or VIN etching.
Is Duval Ford a good dealer?
Duval Ford has a transparency score of 81.5/100, earning a Grade B. This score is based on their doc fees, add-on behavior, dealer markup, and data quality from 14 verified OTD quotes. This is a well-above-average score, indicating transparent pricing practices.
How we know this
Every number on this page came from a real deal.
Most dealer review sites scrape star ratings and count angry posts. We do the opposite. CarEdge shops for cars alongside thousands of real buyers every week — and when we negotiate on their behalf, we capture the full out-the-door breakdown the dealer sends back.
For Duval Ford in Jacksonville, FL, that has meant 14 verified OTD quotes across 3 negotiated deals logged into our database. Each one is a PDF, an email, or a screenshot showing the actual doc fee, the actual add-ons, and the actual final price — not a salesperson's promise.
Fee Transparency
30%Is the doc fee reasonable, or is it just profit? We compare it against the state average — and the legal cap, where one exists.
Add-on Behavior
30%How often does the dealer try to stick on paint protection, theft deterrent, or nitrogen tires? And when they do, how much do they cost you?
Price Accuracy
30%Does the advertised listing price match what you'd actually sign for? We flag dealers whose out-the-door diverges from the listing.
Data Quality
10%More data = more trustworthy grade. Dealers with lots of recent, complete quotes score higher for consistency.
The four numbers behind the grade
Weighted ScoreThe raw component scores — the math that led to B.
Doc Fee Comparison
Pulled 14 quote records · Grades update as new data comes in · Dealers cannot pay to change their score.
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