Dealer Reviews

Best Ford Dealerships in Florida, Ranked by CarEdge Data

ZS
Zach Shefska
Published Updated 14 min read

This is the CarEdge Dealer Transparency Index ranking for Ford dealers across Florida. We grade dealers using verified out-the-door quotes — real PDFs, emails, and signed deals — not Google star ratings.

We graded 70 Ford dealers across Florida; below are the top 20 by transparency score. Two of them, Mullinax Ford Kissimmee and Cocoa Ford, are CarEdge Certified. If you’re shopping a specific metro, jump to the city-by-city rankings below for a tighter local shortlist.

Last updated October 22, 2026. CarEdge refreshes these rankings daily as new verified out-the-door quotes come in.

What is the best Ford dealer in Florida?

The best Ford dealer in Florida by verified out-the-door price data is Mullinax Ford Of Vero Beach (Vero Beach, FL): A grade, 100/100 across 18 verified quotes, with no dealer add-ons in any verified quote.

Close behind:

  1. Veterans Ford (Tampa), A grade, 100/100 across 17 verified quotes, with no dealer add-ons in any verified quote.
  2. Weikert Ford (Lake Wales), A grade, 100/100 across 14 verified quotes, with no dealer add-ons in any verified quote.

Best for:

  • No dealer fees: Mullinax Ford Of Vero Beach (Vero Beach), confirmed by CarEdge to charge no doc fee or dealer-added fees.
  • Lowest doc fee: Weikert Ford (Lake Wales), $399, against the FL average of $970.
  • No dealer add-ons: Bozard Ford (St. Augustine), none in any of its 24 verified quotes.
  • Selling price under the listing: Jarrett Gordon Ford - Davenport (Davenport), quotes average 10.1% below the advertised price.
  • Most verified quotes: Bozard Ford (St. Augustine), 24 verified quotes behind its A.

Among the A and B dealers ranked on this page.

Full ranking, fees and add-on data for every graded dealer are below.

CarEdge Certified Ford Dealers in Florida

Mullinax Ford Kissimmee and Cocoa Ford are the CarEdge Certified Ford dealers in Florida. CarEdge Certified is a tier above a letter grade. Certified dealers hold an A grade on the CarEdge Dealer Transparency Index and guarantee four things on every deal:

  • All-in out-the-door price up front
  • No surprise add-ons
  • Fast, real answers
  • An honest, no-pressure experience

CarEdge verifies the guarantee with ongoing AI mystery shops, and a dealer that slips below an A grade loses the badge. Certification is earned from data, never bought.

Mullinax Ford Kissimmee: CarEdge Certified Ford dealer in Kissimmee

Mullinax Ford Kissimmee in Kissimmee, FL is CarEdge Certified. It holds an A grade on the CarEdge Dealer Transparency Index (99/100 across 15 verified out-the-door quotes) and guarantees an all-in out-the-door price up front, no surprise add-ons, fast, real answers, and an honest, no-pressure experience on every deal.

  • Doc fee: $0 — well below the FL average of $970
  • Add-ons disclosed in written quotes: 7% of quotes, avg $13

See Mullinax Ford Kissimmee’s grade and verified quotes →

Cocoa Ford: CarEdge Certified Ford dealer in Cocoa

Cocoa Ford in Cocoa, FL is CarEdge Certified. It holds an A grade on the CarEdge Dealer Transparency Index (98/100 across 19 verified out-the-door quotes) and guarantees an all-in out-the-door price up front, no surprise add-ons, fast, real answers, and an honest, no-pressure experience on every deal.

  • Doc fee: $995 — above the FL average of $970
  • Add-ons disclosed in written quotes: 5% of quotes, avg $236

See Cocoa Ford’s grade and verified quotes →

See every CarEdge Certified dealer →

Top 20 Ford Dealers in Florida

Ranked by CarEdge transparency score, highest to lowest. Each dealer profile links to the full review with verified out-the-door quotes.

#1 — Mullinax Ford Of Vero Beach

Grade: A · Score: 100/100 · Vero Beach, FL

Mullinax Ford Of Vero Beach is the top-graded Ford dealer in Florida by verified data — A grade, 100/100, based on 18 verified OTD quotes.

  • Doc fee: $0 — well below the FL average of $970
  • Add-ons: None detected in verified quotes
  • Listing accuracy: 2.5% below the advertised listing
  • Verified quotes: 18

See full review & verified quotes →

#2 — Veterans Ford

Grade: A · Score: 100/100 · Tampa, FL

Veterans Ford quoted prices 2.2% below the advertised listing — the kind of discount that rewards getting the OTD in writing.

  • Doc fee: $900 — below the FL average of $970
  • Add-ons: None detected in verified quotes
  • Listing accuracy: 2.2% below the advertised listing
  • Verified quotes: 17

See full review & verified quotes →

#3 — Weikert Ford

Grade: A · Score: 100/100 · Lake Wales, FL

Weikert Ford adds zero dealer add-ons in any verified quote — rare for an A-grade Ford dealer.

  • Doc fee: $399 — well below the FL average of $970
  • Add-ons: None detected in verified quotes
  • Listing accuracy: 3.6% below the advertised listing
  • Verified quotes: 14

See full review & verified quotes →

#4 — Mullinax Ford Of New Smyrna Beach

Grade: A · Score: 100/100 · New Smyrna Beach, FL

Mullinax Ford Of New Smyrna Beach’s $0 doc fee comes in well below the FL average of $970 — money that stays in your pocket at signing.

  • Doc fee: $0 — well below the FL average of $970
  • Add-ons: None detected in verified quotes
  • Listing accuracy: 1.6% above the advertised listing
  • Verified quotes: 10

See full review & verified quotes →

#5 — Coggin Ford

Grade: A · Score: 100/100 · Jacksonville, FL

Coggin Ford quotes prices within 0.4% of the advertised listing — one of the cleanest pricing patterns on this list.

  • Doc fee: $799 — below the FL average of $970
  • Add-ons: None detected in verified quotes
  • Listing accuracy: Quoted price matches the advertised listing
  • Verified quotes: 9

See full review & verified quotes →

#6 — Prestige Ford

Grade: A · Score: 100/100 · Mount Dora, FL

Not one verified quote from Prestige Ford carried a dealer add-on — a clean record at the A grade.

  • Doc fee: $885 — below the FL average of $970
  • Add-ons: None detected in verified quotes
  • Listing accuracy: 3.2% above the advertised listing
  • Verified quotes: 7

See full review & verified quotes →

#7 — Sam Galloway Ford

Grade: A · Score: 100/100 · Fort Myers, FL

Verified quotes from Sam Galloway Ford came in 5.1% under the advertised listing.

  • Doc fee: $509 — well below the FL average of $970
  • Add-ons: None detected in verified quotes
  • Listing accuracy: 5.1% below the advertised listing
  • Verified quotes: 6

See full review & verified quotes →

#8 — Group 1 Ford Of Pensacola

Grade: A · Score: 100/100 · Pensacola, FL

Group 1 Ford Of Pensacola keeps the F&I office out of it: no add-ons in any verified quote.

  • Doc fee: $899 — below the FL average of $970
  • Add-ons: None detected in verified quotes
  • Listing accuracy: 1.2% below the advertised listing
  • Verified quotes: 5

See full review & verified quotes →

#9 — Coconut Point Ford

Grade: A · Score: 100/100 · Estero, FL

Coconut Point Ford priced 2.9% below its own listings on verified deals — a rare direction for the gap to run.

  • Doc fee: $600 — well below the FL average of $970
  • Add-ons: None detected in verified quotes
  • Listing accuracy: 2.9% below the advertised listing
  • Verified quotes: 4

See full review & verified quotes →

#10 — Kisselback Ford

Grade: A · Score: 100/100 · St. Cloud, FL

Kisselback Ford quoted prices 4.0% below the advertised listing — the kind of discount that rewards getting the OTD in writing.

  • Doc fee: $0 — well below the FL average of $970
  • Add-ons: None detected in verified quotes
  • Listing accuracy: 4.0% below the advertised listing
  • Verified quotes: 4

See full review & verified quotes →

#11 — Bozard Ford

Grade: A · Score: 99/100 · St. Augustine, FL

Bozard Ford holds the A grade across 24 verified OTD quotes — a substantial sample size.

  • Doc fee: $899 — below the FL average of $970
  • Add-ons: None detected in verified quotes
  • Listing accuracy: 0.9% below the advertised listing
  • Verified quotes: 24

See full review & verified quotes →

#12 — Mullinax Ford Kissimmee

Grade: A · Score: 99/100 · CarEdge Certified · Kissimmee, FL

Mullinax Ford Kissimmee is one of two CarEdge Certified Ford dealers in Florida. Beyond its A grade (99/100 across 15 verified OTD quotes), it guarantees an all-in out-the-door price up front, no surprise add-ons, fast, real answers, and an honest, no-pressure experience, verified by ongoing CarEdge AI mystery shops.

  • Doc fee: $0 — well below the FL average of $970
  • Add-ons: 7% of quotes, avg $13
  • Listing accuracy: 1.9% below the advertised listing
  • Verified quotes: 15
  • CarEdge Certified: Yes. Guarantee verified by ongoing CarEdge AI mystery shops. What CarEdge Certified means

See full review & verified quotes →

#13 — Autonation Ford St. Petersburg

Grade: A · Score: 99/100 · St. Petersburg, FL

Verified quotes from Autonation Ford St. Petersburg came in 3.6% under the advertised listing.

  • Doc fee: $995 — above the FL average of $970
  • Add-ons: None detected in verified quotes
  • Listing accuracy: 3.6% below the advertised listing
  • Verified quotes: 13

See full review & verified quotes →

#14 — Jarrett Gordon Ford - Davenport

Grade: A · Score: 99/100 · Davenport, FL

Jarrett Gordon Ford - Davenport priced 10.1% below its own listings on verified deals — a rare direction for the gap to run.

  • Doc fee: $947 — below the FL average of $970
  • Add-ons: None detected in verified quotes
  • Listing accuracy: 10.1% below the advertised listing
  • Verified quotes: 10

See full review & verified quotes →

#15 — Sun State Ford

Grade: A · Score: 99/100 · Orlando, FL

Sun State Ford quoted prices 5.5% below the advertised listing — the kind of discount that rewards getting the OTD in writing.

  • Doc fee: $695 — well below the FL average of $970
  • Add-ons: None detected in verified quotes
  • Listing accuracy: 5.5% below the advertised listing
  • Verified quotes: 10

See full review & verified quotes →

#16 — Driver’s Mart Sanford

Grade: A · Score: 99/100 · Sanford, FL

Driver’s Mart Sanford adds zero dealer add-ons in any verified quote — rare for an A-grade Ford dealer.

  • Doc fee: $1049 — above the FL average of $970
  • Add-ons: None detected in verified quotes
  • Listing accuracy: Quoted price matches the advertised listing
  • Verified quotes: 8

See full review & verified quotes →

#17 — Murray Ford Superstore

Grade: A · Score: 99/100 · Starke, FL

Verified quotes from Murray Ford Superstore came in 6.8% under the advertised listing.

  • Doc fee: $999 — above the FL average of $970
  • Add-ons: None detected in verified quotes
  • Listing accuracy: 6.8% below the advertised listing
  • Verified quotes: 6

See full review & verified quotes →

#18 — Holler Ford

Grade: A · Score: 99/100 · Maitland, FL

Holler Ford priced 3.6% below its own listings on verified deals — a rare direction for the gap to run.

  • Doc fee: $999 — above the FL average of $970
  • Add-ons: None detected in verified quotes
  • Listing accuracy: 3.6% below the advertised listing
  • Verified quotes: 5

See full review & verified quotes →

#19 — Jarrett-Gordon Ford

Grade: A · Score: 99/100 · Winter Haven, FL

Not one verified quote from Jarrett-Gordon Ford carried a dealer add-on — a clean record at the A grade.

  • Doc fee: $799 — below the FL average of $970
  • Add-ons: None detected in verified quotes
  • Listing accuracy: 3.4% above the advertised listing
  • Verified quotes: 4

See full review & verified quotes →

#20 — Cocoa Ford

Grade: A · Score: 98/100 · CarEdge Certified · Cocoa, FL

Cocoa Ford is one of two CarEdge Certified Ford dealers in Florida. Beyond its A grade (98/100 across 19 verified OTD quotes), it guarantees an all-in out-the-door price up front, no surprise add-ons, fast, real answers, and an honest, no-pressure experience, verified by ongoing CarEdge AI mystery shops.

  • Doc fee: $995 — above the FL average of $970
  • Add-ons: 5% of quotes, avg $236
  • Listing accuracy: 5.2% below the advertised listing
  • Verified quotes: 19
  • CarEdge Certified: Yes. Guarantee verified by ongoing CarEdge AI mystery shops. What CarEdge Certified means

See full review & verified quotes →

About the CarEdge Dealer Transparency Index

Most dealer rankings come from Google star ratings and Yelp reviews — easy to game, impossible to verify. The CarEdge Dealer Transparency Index is different. We score every dealer using verified out-the-door quotes: real PDFs, emails, and screenshots from actual transactions.

Each dealer’s transparency score (out of 100) is weighted across four dimensions:

  • Fee Transparency (30%) — Is the doc fee reasonable compared to the state average?
  • Add-on Behavior (30%) — How often does the dealer bundle add-ons, and at what cost?
  • Price Accuracy (30%) — Does the listing price match the actual OTD price?
  • Data Quality (10%) — More verified quotes mean higher confidence in the grade.

Grades: A (90–100), B (80–89), C (70–79), D (60–69), F (below 60).

Ford Dealers by Metro in Florida

Shopping a specific city? These metro-level rankings drill into Ford dealers near each major Florida market:

Florida Ford Dealer Rankings at a Glance

#DealerCityGradeScoreDoc FeeAdd-OnsQuotes
1Mullinax Ford Of Vero BeachVero BeachA100$0$018
2Veterans FordTampaA100$900$017
3Weikert FordLake WalesA100$399$014
4Mullinax Ford Of New Smyrna BeachNew Smyrna BeachA100$0$010
5Coggin FordJacksonvilleA100$799$09
6Prestige FordMount DoraA100$885$07
7Sam Galloway FordFort MyersA100$509$06
8Group 1 Ford Of PensacolaPensacolaA100$899$05
9Coconut Point FordEsteroA100$600$04
10Kisselback FordSt. CloudA100$0$04
11Bozard FordSt. AugustineA99$899$024
12Mullinax Ford Kissimmee (CarEdge Certified)KissimmeeA99$0$1315
13Autonation Ford St. PetersburgSt. PetersburgA99$995$013
14Jarrett Gordon Ford - DavenportDavenportA99$947$010
15Sun State FordOrlandoA99$695$010
16Driver’s Mart SanfordSanfordA99$1049$08
17Murray Ford SuperstoreStarkeA99$999$06
18Holler FordMaitlandA99$999$05
19Jarrett-Gordon FordWinter HavenA99$799$04
20Cocoa Ford (CarEdge Certified)CocoaA98$995$23619

How to Use This Data When You Shop

  1. Get an OTD quote in writing before you visit. Any dealer can send a worksheet by email — if they won’t, that’s a red flag.
  2. Ask for a quote with zero add-ons. Everything in the F&I office is optional. Say “please remove all dealer add-ons” and see what the price does.
  3. Anchor to the OTD, not the listing. Dealers with a gap between advertised price and final OTD aren’t being straight with you. Don’t negotiate off the listing number.
  4. Compare three dealers minimum. Even within the same metro, doc fees, add-on policies, and listing accuracy vary widely. Use this ranking as your shortlist.

Rankings are generated from the CarEdge Dealer Transparency Index, a public methodology that scores dealers on verified out-the-door quotes — not Google star ratings or paid placements. CarEdge refreshes the rankings daily as new verified quotes come in.

Share

Sponsored by Insurify

Are you overpaying for car insurance?

Compare rates from top carriers in under 5 minutes. CarEdge users save an average of $996/year on auto insurance.

*Disclosure: CarEdge may earn a commission when you compare insurance quotes through our partner, Insurify. This does not influence our editorial content.*

Free Resource

Get our free car buying cheat sheets & guides

7 PDFs to help you negotiate smarter and spend less at the dealership.

Get FREE Cheat Sheets

Stay on top of car news

No spam, only useful & relevant information and recommendations.

By signing up, you agree to CarEdge's Privacy Policy and Terms and Conditions.

Related Guides