Dealer Reviews

Best Ford Dealerships in Gainesville, Ranked by CarEdge Data

ZS
Zach Shefska
8 min read
Featured image for Best Ford Dealerships in Gainesville, Ranked by CarEdge Data

Key Takeaways

  • 6 Ford dealers in Gainesville graded using verified out-the-door quotes — not Google star ratings.
  • Murray Ford Superstore is the highest-graded Ford dealer in the Gainesville metro.
  • Parks Ford Of Gainesville earns the lowest grade — quoted prices run 14.5% above the advertised listing.
  • Get an OTD quote in writing before you visit any dealer. CarEdge tracks real prices, not advertised ones.

This is the CarEdge Dealer Transparency Index ranking for Ford dealers in the Gainesville metro. We graded every Ford dealer in the area with enough verified out-the-door quotes to score with confidence — using real PDFs, emails, and signed deals, not Google star ratings.

6 Ford dealers in Gainesville cleared the data threshold this quarter. Here’s how they rank.

About the CarEdge Dealer Transparency Index

Most dealer rankings come from Google star ratings and Yelp reviews — easy to game, impossible to verify. The CarEdge Dealer Transparency Index is different. We score every dealer using verified out-the-door quotes: real PDFs, emails, and screenshots from actual transactions.

Each dealer’s transparency score (out of 100) is weighted across four dimensions:

  • Fee Transparency (30%) — Is the doc fee reasonable compared to the state average?
  • Add-on Behavior (30%) — How often does the dealer bundle add-ons, and at what cost?
  • Price Accuracy (30%) — Does the listing price match the actual OTD price?
  • Data Quality (10%) — More verified quotes mean higher confidence in the grade.

Grades: A (90–100), B (80–89), C (70–79), D (60–69), F (below 60).

Top 6 Ford Dealers in Gainesville

Ranked by CarEdge transparency score, highest to lowest. Each dealer profile links to the full review with verified out-the-door quotes.

#1 — Murray Ford Superstore

Grade: A · Score: 97/100 · Starke, FL

Murray Ford Superstore is the top-graded Ford dealer in the Gainesville metro by verified data — A grade, 97/100, based on 9 verified OTD quotes.

  • Doc fee: $999 — above the FL average of $913
  • Add-ons: None detected in verified quotes
  • Listing accuracy: 6.1% below the advertised listing
  • Verified quotes: 9

See full review & verified quotes →

#2 — Murray Ford Of Starke

Grade: A · Score: 91/100 · Starke, FL

Murray Ford Of Starke quoted prices 3.1% below the advertised listing — the kind of discount that rewards getting the OTD in writing.

  • Doc fee: $1199 — well above the FL average of $913
  • Add-ons: None detected in verified quotes
  • Listing accuracy: 3.1% below the advertised listing
  • Verified quotes: 4

See full review & verified quotes →

#3 — Gary Yeomans Ford Ocala Villages

Grade: C · Score: 70/100 · Ocala, FL

Gary Yeomans Ford Ocala Villages carries the heaviest warnings on this list — add-ons appear on 100% of verified quotes, averaging $1,459, and quoted prices run 5.4% above the advertised listing. Anchor to the OTD, not the sticker.

  • Doc fee: $999 — above the FL average of $913
  • Add-ons: 100% of quotes, avg $1,459
  • Listing accuracy: 5.4% above the advertised listing
  • Verified quotes: 4

See full review & verified quotes →

#4 — Rountree Moore Ford

Grade: C · Score: 70/100 · Lake City, FL

Rountree Moore Ford quotes prices 10.4% above the advertised listing — the widest gap on this list. Anchor to the OTD, not the sticker.

  • Doc fee: $1298 — well above the FL average of $913
  • Add-ons: None detected in verified quotes
  • Listing accuracy: 10.4% above the advertised listing
  • Verified quotes: 4

See full review & verified quotes →

#5 — Rountree Moore Ford Lincoln

Grade: D · Score: 68/100 · Lake City, FL

Rountree Moore Ford Lincoln grades a D — add-ons appear on 50% of verified quotes, averaging $998. Ask for an itemized OTD before signing.

  • Doc fee: $1298 — well above the FL average of $913
  • Add-ons: 50% of quotes, avg $998
  • Listing accuracy: 6.4% above the advertised listing
  • Verified quotes: 4

See full review & verified quotes →

#6 — Parks Ford Of Gainesville

Grade: F · Score: 53/100 · Gainesville, FL

Parks Ford Of Gainesville is the lowest-graded Ford dealer in the Gainesville metro by verified data. Quoted prices run 14.5% above the advertised listing. Bring data and be ready to walk.

  • Doc fee: $260 — well below the FL average of $913
  • Add-ons: 60% of quotes, avg $1,398
  • Listing accuracy: 14.5% above the advertised listing
  • Verified quotes: 5

See full review & verified quotes →

Limited Data

These Ford dealers in the Gainesville metro have verified OTD data, but not yet enough to assign a confident grade. We’re actively collecting more quotes for these dealers.

  • Garber Ford (Green Cove Springs, FL) — based on 2 verified OTD quotes. View dealer page
  • Beck Ford (Palatka, FL) — based on 1 verified OTD quote. View dealer page

Gainesville Ford Dealer Rankings at a Glance

#DealerCityGradeScoreDoc FeeAdd-OnsQuotes
1Murray Ford SuperstoreStarkeA97$999$09
2Murray Ford Of StarkeStarkeA91$1199$04
3Gary Yeomans Ford Ocala VillagesOcalaC70$999$1,4594
4Rountree Moore FordLake CityC70$1298$04
5Rountree Moore Ford LincolnLake CityD68$1298$9984
6Parks Ford Of GainesvilleGainesvilleF53$260$1,3985

These rankings are a quarterly snapshot. For the continuously updated list — including dealers rated since this article was published — see the live Ford dealer rankings near Gainesville on the CarEdge Dealer Transparency Index.

Compare Ford Dealers in Other Metros

CarEdge has graded Ford dealers in 67 US metros using verified out-the-door quotes. Compare other markets:

How to Use This Data When You Shop

  1. Get an OTD quote in writing before you visit. Any dealer can send a worksheet by email — if they won’t, that’s a red flag.
  2. Ask for a quote with zero add-ons. Everything in the F&I office is optional. Say “please remove all dealer add-ons” and see what the price does.
  3. Anchor to the OTD, not the listing. Dealers with a gap between advertised price and final OTD aren’t being straight with you. Don’t negotiate off the listing number.
  4. Compare three dealers minimum. Even within the same metro, doc fees, add-on policies, and listing accuracy vary widely. Use this ranking as your shortlist.

Rankings are generated from the CarEdge Dealer Transparency Index, a public methodology that scores dealers on verified out-the-door quotes — not Google star ratings or paid placements. Data updated quarterly. Last updated: Q3 2026.

Share
Dealer Reviews Car Buying Ford

Sponsored by Insurify

Are you overpaying for car insurance?

Compare rates from top carriers in under 5 minutes. CarEdge users save an average of $996/year on auto insurance.

Compare Rates Free

*Disclosure: CarEdge may earn a commission when you compare insurance quotes through our partner, Insurify. This does not influence our editorial content.*

Read Next

Dealer Reviews

Best Acura Dealerships in Allentown, Ranked by CarEdge Data

We graded every Acura dealer in the Allentown metro using verified out-the-door quotes. See transparency grades, doc fees, and add-on behavior before you visit.

Free Resource

Get our free car buying cheat sheets & guides

7 PDFs to help you negotiate smarter and spend less at the dealership.

Get FREE Cheat Sheets

Stay on top of car news

No spam, only useful & relevant information and recommendations.

By signing up, you agree to CarEdge's Privacy Policy and Terms and Conditions.

Related Guides