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Rountree Moore Ford Lincoln earns a C.
Expect pushback on fees and add-ons. Shoppers who hold the line here save money.
- $1,298
- Doc fee
- None
- Dealer add-ons
$305 above FL avg
In 7 recent quotes
Developing confidenceLake City, FLUpdated How we score dealersPart of Morgan Auto Group
The full story
Why Rountree Moore Ford Lincoln earned this grade
Between January 2026 and September 2026, CarEdge negotiated or logged 7 verified deals with this dealership. We pulled the doc fee, the add-ons, and the gap between advertised and out-the-door price from each one. Then we graded them the way a friend in the business would: on the things that actually cost you money.
✓ What they do well
1 thingNo dealer add-ons detected
Across 7 recent quotes, we haven't seen a single "dealer accessory," "paint protection," or "theft deterrent" line item. That is rare, and it is good.
! Where to push back
2 thingsDoc fee is significantly inflated
$1,298 is $305 above the FL average of $993. That's pure margin for the dealer, not cost of service.
TipThis fee is mostly not "standard paperwork" — it's profit. Push back, or get the equivalent off the vehicle price.
Listing price and real price disagree
Quoted prices run 8.2% above the advertised listing — roughly $2,870 extra on a $35k vehicle. That's a pattern, not a rounding error.
TipThis dealer's listing price is a marketing number, not a real one. Don't anchor to it — anchor to an out-the-door target.
7 verified OTD quotes from Rountree Moore Ford Lincoln
Real out-the-door worksheets, not reviews. Click “View Quote” on any row to see the price breakdown.
Recent Quotes
Verified out-the-door prices from real transactions
2 vehicle transactions — 7 individual quotes
At a Glance
Tips for Rountree Moore Ford Lincoln
- Doc fee is $305 above FL average. Ask if they'll match competitors or reduce it.
- Dealer markup is 8% above listing (excluding taxes). Ask for an itemized breakdown — doc fees and add-ons may be negotiable.
- This dealer typically doesn't add mandatory dealer add-ons. That's a good sign of transparency.
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On the lot right now
Separate from the grade above: this is what's currently listed. Useful for spotting aging stock with room to negotiate.
Current Inventory
View all 157 vehicles →$39,887
Median Price
42
Median Days Listed
24
Added This Week
Days on Market
How long vehicles have been listed. Older stock means more room to negotiate.
Nearby Rated Dealers
These dealers near Lake City have transparency scores based on verified pricing data.
Frequently Asked Questions
What fees does Rountree Moore Ford Lincoln charge?
Based on 7 verified out-the-door quotes collected by CarEdge, Rountree Moore Ford Lincoln charges a $1,298 documentation fee and typically adds no mandatory dealer add-ons. Rountree Moore Ford Lincoln earns Transparency Grade C (78/100).
What is the doc fee at Rountree Moore Ford Lincoln?
Rountree Moore Ford Lincoln charges a typical documentation fee of $1,298. The FL average is $992. This is based on 7 verified OTD quotes in our database.
Does Rountree Moore Ford Lincoln add dealer add-ons?
Based on our data, quotes from Rountree Moore Ford Lincoln typically do not include dealer add-ons. When add-ons do appear, some may be marked optional. Dealer add-ons appeared on 0 of 7 recent verified quotes.
Is Rountree Moore Ford Lincoln a good dealership?
Rountree Moore Ford Lincoln has a transparency score of 78/100, earning a Grade C. This score is based on their doc fees, add-on behavior, dealer markup, and data quality from 7 verified OTD quotes. This is an average score. Compare with nearby dealers before making a decision.
What do reviews say about Rountree Moore Ford Lincoln?
CarEdge reviews Rountree Moore Ford Lincoln on 7 verified out-the-door quotes, not star ratings. It earns transparency grade C (78/100), with a typical doc fee of $1,298 versus an FL average of $993. None of its 7 recent quotes included dealer add-ons.
Is Rountree Moore Ford Lincoln a transparent Ford dealer in Lake City?
Rountree Moore Ford Lincoln is about average. Rountree Moore Ford Lincoln holds CarEdge Transparency Grade C (78/100), based on 7 verified out-the-door quotes. Compare its quotes with other Ford dealers nearby before you buy.
How does Rountree Moore Ford Lincoln compare to other Ford dealers?
You can compare Rountree Moore Ford Lincoln's transparency score, doc fees, and add-on behavior against other Ford dealers using our comparison tool or by browsing Ford dealers in your area. Scores are based on the same methodology for every dealer. CarEdge's market guides Best Ford Dealerships in Gainesville, Best Ford Dealerships in Florida and Best Ford Dealerships in the US rank Ford dealers on the same data.
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How we know this
Every number on this page came from a real deal.
Most dealer review sites scrape star ratings and count angry posts. We do the opposite. CarEdge shops for cars alongside thousands of real buyers every week — and when we negotiate on their behalf, we capture the full out-the-door breakdown the dealer sends back.
For Rountree Moore Ford Lincoln in Lake City, FL, that has meant 7 verified OTD quotes across 2 negotiated deals logged into our database. Each one is a PDF, an email, or a screenshot showing the actual doc fee, the actual add-ons, and the actual final price — not a salesperson's promise.
Fee Transparency
30%Is the doc fee reasonable, or is it just profit? We compare it against the state average — and the legal cap, where one exists.
Add-on Behavior
30%How often does the dealer stick you with mandatory add-ons like paint protection or theft deterrent — the kind you can't say no to? Add-ons the dealer discloses as optional don't count against them.
Price Accuracy
30%Does the advertised listing price match what you'd actually sign for? We flag dealers whose out-the-door diverges from the listing.
Data Quality
10%More data = more trustworthy grade. Dealers with lots of recent, complete quotes score higher for consistency.
The four numbers behind the grade
Weighted ScoreThe raw component scores — the math that led to C.
Doc Fee Comparison
Pulled 7 quote records · Grades update as new data comes in · Dealers cannot pay to change their score.
Don't face this dealer alone
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