Dealer Group
Morgan Auto Group
81 locations across California, Florida
Morgan Auto Group operates 81 franchised locations across 2 states. This page rolls up 749 verified out-the-door quotes from 65 of its locations, rated on fee transparency, add-on behavior, and listing-to-final-price accuracy.
749 verified quotes · Data since 2025
Score Breakdown
Grade Distribution
Across 65 rated locations
57% of locations earned a B or better.
Key Insights
Transparency Score
Scores 77/100, 14.3 points below the national average of 91.3/100.
Add-on Frequency
27% of transactions include an add-on, 9% more often than the national average of 18%.
Listing-to-OTD Gap
Prices run 2.4% above listing on average, better than the national average of 96.3%.
Top performers in this group
Locations with D or below: 16 — Honda Of Lake City, Kia Of Cape Coral, Rountree Moore Ford Lincoln, +13 more
All locations
| Dealer | Location | Grade | Score | Quotes | Brand | Doc Fee | Add-on Rate |
|---|---|---|---|---|---|---|---|
| European Exotic Center | San Clemente, CA | A | 99 | 9 | — | $85 | 0% |
| Villages Subaru | Leesburg, FL | A | 94 | 12 | Chrysler | $1,065 | 8% |
| Lexus Of Sarasota | Sarasota, FL | A | 93 | 36 | Lexus | $1,006 | 3% |
| Chrysler Dodge Jeep Ram Of Leesburg | Fruitland Park, FL | A | 90 | 6 | Chrysler | $1,082 | 17% |
| Chrysler Dodge Jeep Ram Of Tampa Bay | Tampa, FL | B | 88 | 23 | Chrysler | $1,298 | 4% |
| Kia Of Leesburg | Leesburg, FL | B | 88 | 16 | Kia | $1,298 | 0% |
| Subaru Of North Tampa | Tampa, FL | B | 88 | 13 | Subaru | $1,298 | 0% |
| Honda Of Ocala | Ocala, FL | B | 88 | 12 | Honda | $1,298 | 0% |
| BMW Of Wesley Chapel | Wesley Chapel, FL | B | 88 | 6 | BMW | $1,298 | 0% |
| BMW Of South Miami | Miami, FL | B | 88 | 9 | BMW | $1,298 | 0% |
Group locations
81 locations across California, Florida