Dealer Group
Morgan Auto Group
78 locations across Florida
Morgan Auto Group operates 78 franchised locations across 1 state. This page rolls up 650 verified out-the-door quotes from 68 of its locations, rated on fee transparency, add-on behavior, and listing-to-final-price accuracy.
650 verified quotes · Data since 2025
Alfa RomeoAudiBMWChevroletChryslerDodgeFordHondaHyundai+17 more
C79 / 100
Score Breakdown
Fee Transparency (30%)67.2/100
Add-on Behavior (30%)82.3/100
Price Accuracy (30%)88.7/100
Data Quality (10%)92.8/100
Grade Distribution
Across 68 rated locations
A
9
B
35
C
11
D
6
F
7
65% of locations earned a B or better.
Key Insights
Transparency Score
Scores 79/100, 7.4 points below the national average of 86.4/100.
Add-on Frequency
25% of transactions include an add-on, 7% more often than the national average of 18%.
Listing-to-OTD Gap
Prices run 2.9% above listing on average, better than the national average of 98.5%.
Top performers in this group
123
Sun Toyota of New Port Richey
Holiday, FL
A
Mercedes-Benz of Gainesville
Gainesville, FL
A
Volkswagen of South Miami
Miami, FL
A
Locations with D or below: 13 — Kia of Port Charlotte, Lake City CDJR, Nissan of Clearwater, +10 more
All locations
Showing 10 of 78
| Dealer | Location | Grade | Score | Quotes | Brand | Doc Fee | Add-on Rate |
|---|---|---|---|---|---|---|---|
| Sun Toyota of New Port Richey | Holiday, FL | A | 90 | 1 | Toyota | $1,298 | 0% |
| Mercedes-Benz of Gainesville | Gainesville, FL | A | 90 | 1 | Mercedes | $1,298 | 0% |
| Volkswagen of South Miami | Miami, FL | A | 90 | 2 | Volkswagen | $1,298 | 0% |
| Honda of Gainesville | Gainesville, FL | A | 90 | 2 | Hond | $1,298 | 0% |
| BMW of Wesley Chapel | Wesley Chapel, FL | A | 90 | 5 | BMW | $1,298 | 0% |
| Villages Subaru | Leesburg, FL | A | 90 | 8 | Chrysler | $1,298 | 0% |
| Rountree Moore Kia | Lake City, FL | A | 90 | 8 | Kia | $1,298 | 0% |
| BMW of South Miami | Miami, FL | A | 90 | 9 | BMW | $1,298 | 0% |
| Kia of Leesburg | Leesburg, FL | A | 90 | 15 | Kia | $1,298 | 0% |
| Subaru of North Tampa | Tampa, FL | B | 89 | 11 | Subaru | $1,298 | 9% |
Group locations
78 locations across Florida