Dealer Group
Morgan Auto Group
Morgan Auto Group runs 79 locations in 1 state and earns a CarEdge transparency grade of B (81/100) from 653 verified out-the-door quotes.
- Average doc fee
- $1,294
- Dealer add-ons
- On 24% of quotes
- Top-graded store
- BMW of South Miami (A)
Verified quotes since 2025
Score Breakdown
Grade Distribution
Across 69 rated locations
68% of locations earned a B or better.
Key Insights
Transparency Score
Scores 81/100, 5.7 points below the national average of 86.7/100.
Add-on Frequency
24% of transactions include an add-on, 7% more often than the national average of 17%.
Listing-to-OTD Gap
Prices run 0.7% above listing on average, better than the national average of 247.3%.
Top performers in this group
Locations with D or below: 9 — Lake City CDJR, Land Rover Tampa, Nissan of Clearwater, +6 more
All locations
| Dealer | Location | Grade | Score | Quotes | Brand | Doc Fee | Add-on Rate |
|---|---|---|---|---|---|---|---|
| Davis Gainesville Chevrolet | Gainesville, FL | A | 100 | 2 | Chev | $998 | 0% |
| Sun Toyota of New Port Richey | Holiday, FL | A | 91 | 1 | Toyo | $1,298 | 0% |
| Mercedes-Benz of Gainesville | Gainesville, FL | A | 91 | 1 | Mercedes | $1,298 | 0% |
| Arrigo Alfa Romeo of West Palm Beach | West Palm Beach, FL | A | 91 | 1 | Alfa | $1,298 | 0% |
| Volkswagen of South Miami | Miami, FL | A | 91 | 2 | Volkswagen | $1,298 | 0% |
| Honda of Gainesville | Gainesville, FL | A | 91 | 2 | Hond | $1,298 | 0% |
| BMW of South Miami | Miami, FL | A | 91 | 5 | BMW | $1,298 | 0% |
| Kia of Wesley Chapel | Zephyrhills, FL | A | 91 | 5 | Kia | $1,298 | 0% |
| Westshore Mazda | Tampa, FL | A | 91 | 6 | Mazda | $1,298 | 0% |
| Morgan Chevrolet | Tampa, FL | A | 91 | 6 | Chev | $1,298 | 0% |
Group locations
79 locations across Florida
Frequently Asked Questions
Is Morgan Auto Group a good place to buy a car?
Yes, by CarEdge's measure. Morgan Auto Group earns CarEdge transparency grade B (81/100) across 653 verified out-the-door quotes from 69 stores, graded 16 A, 31 B, 13 C, 5 D, 4 F. 68% of its graded stores earn an A or B. Grades vary by store, so check the specific location before you buy.
What do reviews say about Morgan Auto Group?
CarEdge reviews Morgan Auto Group on 653 verified out-the-door quotes, not star ratings. Morgan Auto Group earns CarEdge transparency grade B (81/100) across 653 verified out-the-door quotes from 69 stores, graded 16 A, 31 B, 13 C, 5 D, 4 F. Across those quotes its stores show dealer add-ons on 24% of verified quotes.
What is the doc fee at Morgan Auto Group dealerships?
Its stores average a $1,294 doc fee across 653 verified out-the-door quotes.
Do Morgan Auto Group dealerships add dealer add-ons?
CarEdge's verified quotes from Morgan Auto Group stores show dealer add-ons on 24% of verified quotes. Ask any store for an itemized out-the-door quote with all dealer add-ons removed before you visit.
Which Morgan Auto Group dealership is the best?
BMW of South Miami in Miami, FL is Morgan Auto Group's highest-graded store on the CarEdge Dealer Transparency Index: grade A (91/100) from 5 verified out-the-door quotes.