D
60–69 · Below average

Transparency Verdict

Subaru Of Fort Myers earns a D.

Proceed with caution.

High fees or frequent add-ons are a pattern here. Get every number in writing, line by line, before you give them your deposit.

Developing confidence — based on 9 verified out-the-door quotes and 3 tracked negotiations · Fort Myers, FL
Collected Jan 1, 2026May 27, 2026 · Updated Jun 17, 2026

Location

Fort Myers, FL

6 rated dealers within 30 miles · Open full map →

The full story

Why Subaru Of Fort Myers earned this grade

Between January 2026 and May 2026, CarEdge negotiated or logged 9 verified deals with this dealership. We pulled the doc fee, the add-ons, and the gap between advertised and out-the-door price from each one. Then we graded them the way a friend in the business would: on the things that actually cost you money.

What they do well

2 things

Add-ons are the exception, not the rule

Only 22% of quotes include dealer-installed add-ons, averaging $1,294 when present. Most shoppers here never see them.

Shoppers who negotiated saved real money

Across 3 back-and-forth negotiations we tracked here, buyers saved an average of $1,962 from first quote to final. That tells you their opening number has room.

TipNever take the first quote. Their floor is lower than what they offer on day one.

! Where to push back

2 things

Doc fee is significantly inflated

$1,298 is $375 above the FL average of $923. That's pure margin for the dealer, not cost of service.

TipThis fee is mostly not "standard paperwork" — it's profit. Push back, or get the equivalent off the vehicle price.

Listing price and real price disagree

Quoted prices run 9.9% above the advertised listing — roughly $3,465 extra on a $35k vehicle. That's a pattern, not a rounding error.

TipThis dealer's listing price is a marketing number, not a real one. Don't anchor to it — anchor to an out-the-door target.

9 verified OTD quotes from Subaru Of Fort Myers

Real out-the-door worksheets, not reviews. Click “View Quote” on any row to see the price breakdown.

Recent Quotes

Verified out-the-door prices from real transactions

3 vehicle transactions9 individual quotes

2024 Chrysler Pacifica

Touring LUsed2 quotes
$27,000
$1,199doc feeNo add-onsSaved $361
View 2Quotes →

2026 Subaru OUTBACK WAGON

Limited AWD4 quotes
$45,833
$1,298doc feeNo add-onsSaved $4,154
View 4Quotes →

2019 Mazda CX-5

Touring FWDUsed3 quotes
$19,242
$1,298doc feeNo add-onsSaved $1,372
View 3Quotes →

Most Common Add-ons

1
protection planavg $995
2 quotes
2
window tintavg $299
2 quotes

At a Glance

High dealer markup (+9.9% above listing)

Tips for Subaru Of Fort Myers

  • Doc fee is $898 above national average. Ask if they'll match competitors or reduce it.
  • Dealer markup is 10% above listing (excluding taxes). Ask for an itemized breakdown — doc fees and add-ons may be negotiable.
  • Minor add-ons (~$288) may appear. Ask what's included and if they can be removed.
Live inventory

On the lot right now

Separate from the grade above — this is what's currently listed. Useful for spotting aging stock with room to negotiate.

Frequently Asked Questions

What is Subaru Of Fort Myers's doc fee?

Subaru Of Fort Myers charges a typical documentation fee of $1,298. The FL average is $923. This is based on 9 verified OTD quotes in our database.

Does Subaru Of Fort Myers add mandatory add-ons?

Subaru Of Fort Myers adds an average of $288 in dealer add-ons when present. Ask for an itemized breakdown and negotiate to remove non-essential items like paint protection, nitrogen tire fill, or VIN etching.

Is Subaru Of Fort Myers a good dealer?

Subaru Of Fort Myers has a transparency score of 67.6/100, earning a Grade D. This score is based on their doc fees, add-on behavior, dealer markup, and data quality from 9 verified OTD quotes. This is below average. Consider getting quotes from other dealers in the area for comparison.

How we know this

Every number on this page came from a real deal.

Most dealer review sites scrape star ratings and count angry posts. We do the opposite. CarEdge shops for cars alongside thousands of real buyers every week — and when we negotiate on their behalf, we capture the full out-the-door breakdown the dealer sends back.

For Subaru Of Fort Myers in Fort Myers, FL, that has meant 9 verified OTD quotes across 3 negotiated deals logged into our database. Each one is a PDF, an email, or a screenshot showing the actual doc fee, the actual add-ons, and the actual final price — not a salesperson's promise.

Fee Transparency

30%

Is the doc fee reasonable, or is it just profit? We compare it against the state average — and the legal cap, where one exists.

Add-on Behavior

30%

How often does the dealer try to stick on paint protection, theft deterrent, or nitrogen tires? And when they do, how much do they cost you?

Price Accuracy

30%

Does the advertised listing price match what you'd actually sign for? We flag dealers whose out-the-door diverges from the listing.

Data Quality

10%

More data = more trustworthy grade. Dealers with lots of recent, complete quotes score higher for consistency.

The four numbers behind the grade

Weighted Score

The raw component scores — the math that led to D.

Fee Transparency (30%)
63
Add-on Behavior (30%)
87
Price Accuracy (30%)
43
Data Quality (10%)
100

Doc Fee Comparison

This dealer$1,298
FL avg$923
National avg$400

Pulled 9 quote records · Grades update as new data comes in · Dealers cannot pay to change their score.

CarEdge

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CarEdge Pro unlocks real dealer invoice data, target discounts, and out-the-door estimates — so you can push back on fees and add-ons with the actual numbers.

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*Information provided for general informational purposes only. Scores are independently calculated and do not imply endorsement of or affiliation with any dealer. Verify all information independently before making a purchase decision. See our Terms of Service.