D
60–69 · Below average

Transparency Verdict

Subaru Of Fort Myers earns a D.

Proceed with caution.

High fees or frequent add-ons are a pattern here. Get every number in writing, line by line, before you give them your deposit.

Developing confidence — based on 9 verified out-the-door quotes and 3 tracked negotiations · Fort Myers, FL
Collected Jan 1, 2026May 27, 2026 · Updated Jul 9, 2026

Location

Fort Myers, FL

7 rated dealers within 30 miles · Open full map →

The full story

Why Subaru Of Fort Myers earned this grade

Between January 2026 and May 2026, CarEdge negotiated or logged 9 verified deals with this dealership. We pulled the doc fee, the add-ons, and the gap between advertised and out-the-door price from each one. Then we graded them the way a friend in the business would: on the things that actually cost you money.

What they do well

2 things

Add-ons are the exception, not the rule

Only 22% of quotes include dealer-installed add-ons, averaging $1,294 when present. Most shoppers here never see them.

Shoppers who negotiated saved real money

Across 3 back-and-forth negotiations we tracked here, buyers saved an average of $1,962 from first quote to final. That tells you their opening number has room.

TipNever take the first quote. Their floor is lower than what they offer on day one.

! Where to push back

2 things

Doc fee is significantly inflated

$1,298 is $579 above the FL average of $719. That's pure margin for the dealer, not cost of service.

TipThis fee is mostly not "standard paperwork" — it's profit. Push back, or get the equivalent off the vehicle price.

Listing price and real price disagree

Quoted prices run 9.9% above the advertised listing — roughly $3,465 extra on a $35k vehicle. That's a pattern, not a rounding error.

TipThis dealer's listing price is a marketing number, not a real one. Don't anchor to it — anchor to an out-the-door target.

9 verified OTD quotes from Subaru Of Fort Myers

Real out-the-door worksheets, not reviews. Click “View Quote” on any row to see the price breakdown.

Recent Quotes

Verified out-the-door prices from real transactions

3 vehicle transactions9 individual quotes

2024 Chrysler Pacifica

Touring LUsed2 quotes
$27,000
$1,199doc feeNo add-onsSaved $361
View 2Quotes →

2026 Subaru OUTBACK WAGON

Limited AWD4 quotes
$45,833
$1,298doc feeNo add-onsSaved $4,154
View 4Quotes →

2019 Mazda CX-5

Touring FWDUsed3 quotes
$19,242
$1,298doc feeNo add-onsSaved $1,372
View 3Quotes →

Most Common Add-ons

1
protection planavg $995
2 quotes
2
window tintavg $299
2 quotes

At a Glance

High dealer markup (+9.9% above listing)

Tips for Subaru Of Fort Myers

  • Doc fee is $898 above national average. Ask if they'll match competitors or reduce it.
  • Dealer markup is 10% above listing (excluding taxes). Ask for an itemized breakdown — doc fees and add-ons may be negotiable.
  • Minor add-ons (~$288) may appear. Ask what's included and if they can be removed.
Live inventory

On the lot right now

Separate from the grade above — this is what's currently listed. Useful for spotting aging stock with room to negotiate.

Frequently Asked Questions

What fees does Subaru Of Fort Myers charge?

Based on 9 verified out-the-door quotes collected by CarEdge, Subaru Of Fort Myers charges a $1,298 documentation fee and averages $288 in dealer add-ons when present. Subaru Of Fort Myers earns Transparency Grade D (67.4/100).

What is Subaru Of Fort Myers's doc fee?

Subaru Of Fort Myers charges a typical documentation fee of $1,298. The FL average is $915. This is based on 9 verified OTD quotes in our database.

Does Subaru Of Fort Myers add mandatory add-ons?

Subaru Of Fort Myers adds an average of $288 in dealer add-ons when present. Ask for an itemized breakdown and negotiate to remove non-essential items like paint protection, nitrogen tire fill, or VIN etching.

Is Subaru Of Fort Myers a good dealer?

Subaru Of Fort Myers has a transparency score of 67.4/100, earning a Grade D. This score is based on their doc fees, add-on behavior, dealer markup, and data quality from 9 verified OTD quotes. This is below average. Consider getting quotes from other dealers in the area for comparison.

Explore Subaru and Florida dealer data

How we know this

Every number on this page came from a real deal.

Most dealer review sites scrape star ratings and count angry posts. We do the opposite. CarEdge shops for cars alongside thousands of real buyers every week — and when we negotiate on their behalf, we capture the full out-the-door breakdown the dealer sends back.

For Subaru Of Fort Myers in Fort Myers, FL, that has meant 9 verified OTD quotes across 3 negotiated deals logged into our database. Each one is a PDF, an email, or a screenshot showing the actual doc fee, the actual add-ons, and the actual final price — not a salesperson's promise.

Fee Transparency

30%

Is the doc fee reasonable, or is it just profit? We compare it against the state average — and the legal cap, where one exists.

Add-on Behavior

30%

How often does the dealer try to stick on paint protection, theft deterrent, or nitrogen tires? And when they do, how much do they cost you?

Price Accuracy

30%

Does the advertised listing price match what you'd actually sign for? We flag dealers whose out-the-door diverges from the listing.

Data Quality

10%

More data = more trustworthy grade. Dealers with lots of recent, complete quotes score higher for consistency.

The four numbers behind the grade

Weighted Score

The raw component scores — the math that led to D.

Fee Transparency (30%)
62
Add-on Behavior (30%)
87
Price Accuracy (30%)
43
Data Quality (10%)
100

Doc Fee Comparison

This dealer$1,298
FL avg$719
National avg$400

Pulled 9 quote records · Grades update as new data comes in · Dealers cannot pay to change their score.

CarEdge

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*Information provided for general informational purposes only. Scores are independently calculated and do not imply endorsement of or affiliation with any dealer. Verify all information independently before making a purchase decision. See our Terms of Service.