Florida Dealer Fee Report
How transparent are car dealers in Florida? We analyzed 8,408 verified OTD quotes from 1380 dealers to reveal what buyers actually pay in doc fees, add-ons, and markup.
As of September 2026, the average doc fee at 1024 rated Florida dealers is $910, $506 above the national average, based on 8,408 verified out-the-door quotes collected by CarEdge.
Data updated Sep 7, 2026 · How we score dealers
The Sunshine State
Florida's dealer grade: C
79/100 average transparency score
1st highest doc fees in the U.S.
Key Findings
- Florida has the 1st-highest average doc fee of the 52 states we track, at $910.
- 726 of 1380 rated Florida dealers earned an A for transparency; 223 earned a D or F.
- Gator Chrysler Dodge Jeep Ram in Melbourne is the state's most transparent dealer at 100/100 from 3 verified quotes.
- Verified doc fees in Florida range from $10 to $2,699 — Ocean Cadillac charges the most.
- The most common dealer add-on in Florida is protection plan, appearing on 34% of itemized quotes at an average of $2,199.
Florida Dealer Grade Distribution
Top 10 Most Transparent Dealers in Florida
The most transparent dealers in Florida, from verified pricing data (3+ quotes each).
Gator Chrysler Dodge Jeep Ram
Melbourne, FL
No mandatory add-ons · 3 verified quotes
See the quotesProctor Subaru
Tallahassee, FL
No mandatory add-ons · 8 verified quotes
See the quotesAllen Turner Hyundai
Pensacola, FL
No mandatory add-ons · 9 verified quotes
See the quotesEarl Stewart Toyota
Lake Park, FLLake Park, FL
Dyer Chevrolet Of Lake Wales
Lake Wales, FLLake Wales, FL
Sam Galloway Automotive
Naples, FLNaples, FL
Key Scales Ford Inc
Leesburg, FLLeesburg, FL
Doral Hyundai
Doral, FLDoral, FL
Bob Boast Volkswagen
Bradenton, FLBradenton, FL
Devoe Buick GMC
Naples, FLNaples, FL
Look up any dealer’s transparency grade
Search any dealer in Florida or nationwide by name, brand, city, or zip.
Highest Doc Fees in Florida
These Florida dealers charge the most in documentation fees. The state average is $910.
| # | Dealer | Doc Fee | Quotes |
|---|---|---|---|
| 1 | Ocean Cadillac | $1,850 | 7 |
| 2 | Phil Smith Kia | $1,640 | 5 |
| 3 | Coral Springs Buick GMC | $1,566 | 12 |
| 4 | Titan Chevrolet | $1,306 | 5 |
| 5 | Fort Myers Genesis | $1,299 | 3 |
| 6 | Hgreg Lux Pompano Beach | $1,299 | 7 |
| 7 | Nissan Fort Myers | $1,299 | 3 |
| 8 | Dayton Andrews | $1,299 | 6 |
| 9 | Gettel Automotive | $1,299 | 28 |
| 10 | Gettel Hyundai Of Charlotte County | $1,299 | 6 |
Lowest-Rated Dealers in Florida
These Florida dealers have the lowest transparency scores based on fees, add-ons, and markup.
| Dealer | Grade | Doc Fee | Quotes |
|---|---|---|---|
| Nissan Of Clearwater | F 38/100 | $1,298 | 3 |
| Honda Of The Avenues | F 40/100 | $898 | 6 |
| Jerry Ulm Chrysler Dodge Jeep Ram | F 43/100 | $1,298 | 5 |
| Gettel Nissan Sarasota | F 43/100 | $1,299 | 7 |
| Maus Nissan Of North Tampa | F 43/100 | $0 | 14 |
| Al Hendrickson Toyota | F 43/100 | $1,298 | 5 |
| Florida Fine Cars | F 48/100 | $1,299 | 8 |
| Tropical Auto Sales | F 50/100 | $0 | 5 |
| Toyota Of North Miami | F 51/100 | $1,000 | 13 |
| Buick GMC Brooksville | F 52/100 | $1,195 | 6 |
Most Common Add-ons in Florida
The most frequently seen dealer add-ons in Florida, based on itemized OTD quotes.
Dealers by Brand in Florida
Which brands have the most transparent dealers in Florida?
Ford
110 dealers · Avg score: 85/100
Ram
83 dealers · Avg score: 82/100
Jeep
75 dealers · Avg score: 80/100
Chrysler
74 dealers · Avg score: 81/100
Dodge
73 dealers · Avg score: 81/100
Chevrolet
69 dealers · Avg score: 81/100
Toyota
67 dealers · Avg score: 83/100
Nissan
57 dealers · Avg score: 71/100
Honda
57 dealers · Avg score: 82/100
Kia
56 dealers · Avg score: 83/100
GMC
54 dealers · Avg score: 87/100
Hyundai
53 dealers · Avg score: 82/100
Buick
46 dealers · Avg score: 86/100
Mazda
42 dealers · Avg score: 84/100
Cadillac
39 dealers · Avg score: 85/100
Ready to buy a car in Florida? Bring the real numbers.
CarEdge Pro unlocks real dealer invoice data, target prices, and out-the-door estimates on every listing in Florida — so you walk into a dealership already knowing what you should pay.
Try CarEdge ProFind the Best Dealer in Florida
Use our dealer search to find and compare dealers in Florida by location. See transparency scores, doc fees, and real pricing data before you visit.
How Florida compares to its neighbors
Average doc fees next door. Crossing a state line can change what the dealer charges.
Florida Dealer Fee FAQ
What is the average dealer doc fee in Florida?
As of September 2026, the average documentation fee in Florida is $910, based on 8,408 verified out-the-door quotes from 1024 dealers collected by CarEdge. That is $506 above the $404 national average.
Which Florida dealers charge the highest doc fees?
Ocean Cadillac charges the highest verified doc fee in Florida at $1,850. Doc fees across the state range from $10 to $2,699.
Who is the most transparent car dealer in Florida?
Gator Chrysler Dodge Jeep Ram in Melbourne is the highest-rated dealer in Florida with a transparency score of 100/100 (Grade A) from 3 verified quotes.
Are dealer doc fees negotiable in Florida?
Doc fees themselves are often presented as non-negotiable, but the out-the-door price always is: if a Florida dealer charges a high doc fee, ask for an equivalent discount on the vehicle price. 726 of 1380 rated Florida dealers earned an A for transparent, low-fee pricing.