Florida Dealer Fee Report
How transparent are car dealers in Florida? We analyzed 5,474 verified OTD quotes from 998 dealers to reveal what buyers actually pay in doc fees, add-ons, and markup.
As of July 2026, the average doc fee at 998 rated Florida dealers is $718, $318 above the national average, based on 5,474 verified out-the-door quotes collected by CarEdge.
Data updated Jul 8, 2026 · How we score dealers
The Sunshine State
Florida's dealer grade: C
77/100 average transparency score
5th highest doc fees in the U.S.
Key Findings
- Florida has the 5th-highest average doc fee of the 53 states we track, at $718.
- 420 of 998 rated Florida dealers earned an A for transparency; 195 earned a D or F.
- Subaru Of Naples in Naples is the state's most transparent dealer at 100/100 from 11 verified quotes.
- Verified doc fees in Florida range from $0 to $1,850 — Key Hyundai charges the most.
- The most common dealer add-on in Florida is protection plan, appearing on 35% of itemized quotes at an average of $2,344.
Florida Dealer Grade Distribution
Top 10 Most Transparent Dealers in Florida
The most transparent dealers in Florida, from verified pricing data (3+ quotes each).
Subaru Of Naples
Naples, FL
$181 above the Florida average
No mandatory add-ons · 11 verified quotes
See the quotesMINI Of Fort Myers
Fort Myers, FL
$81 above the Florida average
No mandatory add-ons · 3 verified quotes
See the quotesTreasure Coast Toyota Of Stuart
Stuart, FL
$180 above the Florida average
No mandatory add-ons · 11 verified quotes
See the quotesBrandon Ford
Tampa, FLTampa, FL
Jarrett-Gordon Ford Davenport
Davenport, FLDavenport, FL
Vann Gannaway Chevrolet
Eustis, FLEustis, FL
Volkswagen Of Fort Myers
Fort Myers, FLFort Myers, FL
Bob Boast Volkswagen
Bradenton, FLBradenton, FL
Lake Wales
Lake Wales, FLLake Wales, FL
Dyer Fort Pierce Chevrolet
Fort Pierce, FLFort Pierce, FL
Look up any dealer’s transparency grade
Search any dealer in Florida or nationwide by name, brand, city, or zip.
Highest Doc Fees in Florida
These Florida dealers charge the most in documentation fees. The state average is $718.
| # | Dealer | Doc Fee | Quotes |
|---|---|---|---|
| 1 | Key Hyundai | $1,696 | 3 |
| 2 | Phil Smith Kia | $1,640 | 4 |
| 3 | Duval Acura | $1,633 | 5 |
| 4 | Tallahassee Ford | $1,598 | 3 |
| 5 | Coral Springs Buick GMC | $1,566 | 11 |
| 6 | Coral Springs Honda | $1,438 | 9 |
| 7 | Naples Chrysler Dodge Jeep Ram | $1,404 | 17 |
| 8 | Rick Case Honda | $1,343 | 6 |
| 9 | Titan Chevrolet | $1,306 | 5 |
| 10 | Greg Lux Exclusive Motorcars | $1,299 | 6 |
Lowest-Rated Dealers in Florida
These Florida dealers have the lowest transparency scores based on fees, add-ons, and markup.
| Dealer | Grade | Doc Fee | Quotes |
|---|---|---|---|
| Parks Ford Of Gainesville | F 36/100 | $1,299 | 3 |
| Honda Of The Avenues | F 40/100 | $898 | 4 |
| Jenkins Genesis Of Ocala | F 42/100 | $0 | 3 |
| Hgreg.Com | F 42.4/100 | $1,268 | 9 |
| Al Hendrickson Toyota | F 43.3/100 | $1,298 | 5 |
| Subaru Of Port Richey | F 45/100 | $0 | 3 |
| Honda Of Lake City | F 45.8/100 | $0 | 3 |
| Arrigo CDJR Of West Palm Beach | F 46.2/100 | $1,298 | 7 |
| Naples Mazda | F 47/100 | $1,298 | 6 |
| Toyota Of North Miami | F 48.6/100 | $1,000 | 13 |
Most Common Add-ons in Florida
The most frequently seen dealer add-ons in Florida, based on itemized OTD quotes.
Dealers by Brand in Florida
Which brands have the most transparent dealers in Florida?
Ford
89 dealers · Avg score: 82/100
Ram
65 dealers · Avg score: 76/100
Toyota
64 dealers · Avg score: 73/100
Chevrolet
64 dealers · Avg score: 73/100
Chrysler
60 dealers · Avg score: 75/100
Dodge
60 dealers · Avg score: 75/100
Jeep
60 dealers · Avg score: 75/100
Honda
55 dealers · Avg score: 74/100
Hyundai
52 dealers · Avg score: 76/100
Kia
49 dealers · Avg score: 78/100
Nissan
45 dealers · Avg score: 63/100
GMC
43 dealers · Avg score: 86/100
Mazda
40 dealers · Avg score: 76/100
Buick
35 dealers · Avg score: 83/100
BMW
29 dealers · Avg score: 76/100
Ready to buy a car in Florida? Bring the real numbers.
CarEdge Pro unlocks real dealer invoice data, target prices, and out-the-door estimates on every listing in Florida — so you walk into a dealership already knowing what you should pay.
Try CarEdge ProFind the Best Dealer in Florida
Use our dealer search to find and compare dealers in Florida by location. See transparency scores, doc fees, and real pricing data before you visit.
How Florida compares to its neighbors
Average doc fees next door. Crossing a state line can change what the dealer charges.
Florida Dealer Fee FAQ
What is the average dealer doc fee in Florida?
As of July 2026, the average documentation fee in Florida is $718, based on 5,474 verified out-the-door quotes from 998 dealers collected by CarEdge. That is $318 above the $400 national average.
Which Florida dealers charge the highest doc fees?
Key Hyundai charges the highest verified doc fee in Florida at $1,696. Doc fees across the state range from $0 to $1,850.
Who is the most transparent car dealer in Florida?
Subaru Of Naples in Naples is the highest-rated dealer in Florida with a transparency score of 100/100 (Grade A) from 11 verified quotes.
Are dealer doc fees negotiable in Florida?
Doc fees themselves are often presented as non-negotiable, but the out-the-door price always is: if a Florida dealer charges a high doc fee, ask for an equivalent discount on the vehicle price. 420 of 998 rated Florida dealers earned an A for transparent, low-fee pricing.