Florida Dealer Fee Report
How transparent are car dealers in Florida? We analyzed 8,366 verified OTD quotes from 1533 dealers to reveal what buyers actually pay in doc fees, add-ons, and markup.
As of November 2026, the average doc fee at 1232 rated Florida dealers is $992, $588 above the national average, based on 8,366 verified out-the-door quotes collected by CarEdge.
Data updated Nov 8, 2026 · How we score dealers
The Sunshine State
Florida's dealer grade: B
80/100 average transparency score
1st highest doc fees in the U.S.
Key Findings
- Florida has the 1st-highest average doc fee of the 52 states we track, at $992.
- 806 of 1533 rated Florida dealers earned an A for transparency; 348 earned a D or F.
- Coconut Point Ford in Estero is the state's most transparent dealer at 100/100 from 9 verified quotes.
- Verified doc fees in Florida range from $2 to $1,999 — Ocean Cadillac charges the most.
- The most common dealer add-on in Florida is protection plan, appearing on 32% of itemized quotes at an average of $1,746.
Florida Dealer Grade Distribution
Top 10 Most Transparent Dealers in Florida
The most transparent dealers in Florida, from verified pricing data (3+ quotes each).
Coconut Point Ford
Estero, FL
$393 below the Florida average
No mandatory add-ons · 9 verified quotes
See the quotesCoconut Point Honda
Estero, FL
No mandatory add-ons · 3 verified quotes
See the quotesCoggin BMW Treasure Coast
Fort Pierce, FL
$193 below the Florida average
No mandatory add-ons · 4 verified quotes
See the quotesCoggin Deland Ford
Orange City, FLOrange City, FL
O'steen Volvo Cars of Jacksonville
Jacksonville, FLJacksonville, FL
Coggin Ford
Jacksonville, FLJacksonville, FL
Parks Lincoln of Longwood
Longwood, FLLongwood, FL
Mazda Lakeland
Lakeland, FLLakeland, FL
Coggin Nissan at the Avenues
Jacksonville, FLJacksonville, FL
Gainesville Chrysler Dodge Jeep RAM
Gainesville, FLGainesville, FL
Look up any dealer’s transparency grade
Search any dealer in Florida or nationwide by name, brand, city, or zip.
Highest Doc Fees in Florida
These Florida dealers charge the most in documentation fees. The state average is $992.
| # | Dealer | Doc Fee | Quotes |
|---|---|---|---|
| 1 | Ocean Cadillac | $1,850 | 3 |
| 2 | Land Rover Palm Beach | $1,765 | 3 |
| 3 | Brickell Chrysler Dodge Jeep RAM | $1,640 | 18 |
| 4 | Lee Auto Group Tampa | $1,597 | 4 |
| 5 | Sandy Sansing Chevrolet | $1,575 | 4 |
| 6 | Coral Springs Buick GMC - Gm | $1,566 | 10 |
| 7 | Coral Springs Buick GMC - Gm | $1,566 | 3 |
| 8 | Phil Smith Kia | $1,540 | 17 |
| 9 | Vera Buick GMC | $1,505 | 6 |
| 10 | Hgreg Orlando | $1,497 | 9 |
Lowest-Rated Dealers in Florida
These Florida dealers have the lowest transparency scores based on fees, add-ons, and markup.
| Dealer | Grade | Doc Fee | Quotes |
|---|---|---|---|
| Garber Chevrolet Buick GMC | F 21/100 | — | 4 |
| Lake City GMC | F 41/100 | — | 3 |
| Phil Smith Kia | F 41/100 | $1,540 | 17 |
| Hgreg Tampa | F 42/100 | $1,497 | 7 |
| Starling Buick GMC of Stuart | F 45/100 | — | 5 |
| Mazda of North Miami | F 47/100 | $1,495 | 9 |
| Werner Kia | F 47/100 | — | 9 |
| Advantage Chrysler Dodge Jeep RAM | F 48/100 | — | 3 |
| Honda of the Avenues | F 48/100 | $898 | 9 |
| Gaa Auto Sales | F 50/100 | — | 3 |
Most Common Add-ons in Florida
The most frequently seen dealer add-ons in Florida, based on itemized OTD quotes.
Dealers by Brand in Florida
Which brands have the most transparent dealers in Florida?
Ford
106 dealers · Avg score: 88/100
Ram
92 dealers · Avg score: 85/100
Chevrolet
81 dealers · Avg score: 84/100
Jeep
81 dealers · Avg score: 85/100
Chrysler
80 dealers · Avg score: 86/100
Dodge
80 dealers · Avg score: 86/100
Toyota
62 dealers · Avg score: 88/100
Honda
59 dealers · Avg score: 88/100
Nissan
59 dealers · Avg score: 81/100
GMC
54 dealers · Avg score: 86/100
Hyundai
54 dealers · Avg score: 87/100
Kia
52 dealers · Avg score: 87/100
Buick
44 dealers · Avg score: 83/100
Mazda
42 dealers · Avg score: 86/100
Volkswagen
40 dealers · Avg score: 84/100
Ready to buy a car in Florida? Bring the real numbers.
CarEdge Pro unlocks real dealer invoice data, target prices, and out-the-door estimates on every listing in Florida — so you walk into a dealership already knowing what you should pay.
Try CarEdge ProFind the Best Dealer in Florida
Use our dealer search to find and compare dealers in Florida by location. See transparency scores, doc fees, and real pricing data before you visit.
How Florida compares to its neighbors
Average doc fees next door. Crossing a state line can change what the dealer charges.
Florida Dealer Fee FAQ
What is the average dealer doc fee in Florida?
As of November 2026, the average documentation fee in Florida is $992, based on 8,366 verified out-the-door quotes from 1232 dealers collected by CarEdge. That is $588 above the $404 national average.
Which Florida dealers charge the highest doc fees?
Ocean Cadillac charges the highest verified doc fee in Florida at $1,850. Doc fees across the state range from $2 to $1,999.
Who is the most transparent car dealer in Florida?
Coconut Point Ford in Estero is the highest-rated dealer in Florida with a transparency score of 100/100 (Grade A) from 9 verified quotes.
Are dealer doc fees negotiable in Florida?
Doc fees themselves are often presented as non-negotiable, but the out-the-door price always is: if a Florida dealer charges a high doc fee, ask for an equivalent discount on the vehicle price. 806 of 1533 rated Florida dealers earned an A for transparent, low-fee pricing.