Florida Dealer Fee Report
How transparent are car dealers in Florida? We analyzed 7,149 verified OTD quotes from 1252 dealers to reveal what buyers actually pay in doc fees, add-ons, and markup.
As of August 2026, the average doc fee at 904 rated Florida dealers is $908, $504 above the national average, based on 7,149 verified out-the-door quotes collected by CarEdge.
Data updated Aug 17, 2026 · How we score dealers
The Sunshine State
Florida's dealer grade: C
77/100 average transparency score
1st highest doc fees in the U.S.
Key Findings
- Florida has the 1st-highest average doc fee of the 51 states we track, at $908.
- 608 of 1252 rated Florida dealers earned an A for transparency; 228 earned a D or F.
- Marianna Chevrolet GMC in Marianna is the state's most transparent dealer at 100/100 from 5 verified quotes.
- Verified doc fees in Florida range from $10 to $2,258 — Ocean Cadillac charges the most.
- The most common dealer add-on in Florida is protection plan, appearing on 34% of itemized quotes at an average of $2,277.
Florida Dealer Grade Distribution
Top 10 Most Transparent Dealers in Florida
The most transparent dealers in Florida, from verified pricing data (3+ quotes each).
Marianna Chevrolet GMC
Marianna, FL
No mandatory add-ons · 5 verified quotes
See the quotesJoseph Motors
Lakeland, FL
$410 below the Florida average
No mandatory add-ons · 3 verified quotes
See the quotesMullinax Ford Kissimmee
Kissimmee, FL
$908 below the Florida average
No mandatory add-ons · 3 verified quotes
See the quotesSun State Ford
Orlando, FLOrlando, FL
Mullinax Ford Of Central Florida
Apopka, FLApopka, FL
March Motors Inc.
Jacksonville, FLJacksonville, FL
Hill-Kelly Dodge Chrysler Jeep Ram
Pensacola, FLPensacola, FL
Subaru Of Naples
Naples, FLNaples, FL
Volkswagen Of Fort Myers
Fort Myers, FLFort Myers, FL
Napleton Northlake Chrysler Dodge Jeep Ram
Lake Park, FLLake Park, FL
Look up any dealer’s transparency grade
Search any dealer in Florida or nationwide by name, brand, city, or zip.
Highest Doc Fees in Florida
These Florida dealers charge the most in documentation fees. The state average is $908.
| # | Dealer | Doc Fee | Quotes |
|---|---|---|---|
| 1 | Ocean Cadillac | $1,850 | 7 |
| 2 | Phil Smith Kia | $1,640 | 6 |
| 3 | Duval Acura | $1,633 | 5 |
| 4 | Coral Springs Buick GMC | $1,566 | 11 |
| 5 | Coral Springs Honda | $1,566 | 9 |
| 6 | Napleton's Palm Beach Acura | $1,338 | 3 |
| 7 | Dayton Andrews | $1,299 | 6 |
| 8 | Gettel Hyundai Of Charlotte County | $1,299 | 7 |
| 9 | Nissan Fort Myers | $1,299 | 3 |
| 10 | Hgreg Lux Miami | $1,299 | 4 |
Lowest-Rated Dealers in Florida
These Florida dealers have the lowest transparency scores based on fees, add-ons, and markup.
| Dealer | Grade | Doc Fee | Quotes |
|---|---|---|---|
| Honda Of The Avenues | F 40/100 | $898 | 6 |
| Hgreg.Com | F 42/100 | $1,268 | 9 |
| Al Hendrickson Toyota | F 43/100 | $1,298 | 5 |
| Jerry Ulm Chrysler Dodge Jeep Ram | F 46/100 | $1,298 | 6 |
| Toyota Of North Miami | F 48/100 | $1,000 | 13 |
| Florida Fine Cars | F 48/100 | $1,299 | 8 |
| Tropical Auto Sales | F 50/100 | $0 | 5 |
| Honda Of Lake City | F 51/100 | $0 | 3 |
| Jenkins Genesis Of Ocala | F 52/100 | $1,199 | 3 |
| Maus Nissan Of North Tampa | F 52/100 | $0 | 14 |
Most Common Add-ons in Florida
The most frequently seen dealer add-ons in Florida, based on itemized OTD quotes.
Dealers by Brand in Florida
Which brands have the most transparent dealers in Florida?
Ford
96 dealers · Avg score: 82/100
Ram
80 dealers · Avg score: 78/100
Chrysler
72 dealers · Avg score: 77/100
Jeep
72 dealers · Avg score: 77/100
Dodge
71 dealers · Avg score: 76/100
Chevrolet
70 dealers · Avg score: 77/100
Toyota
66 dealers · Avg score: 77/100
Honda
57 dealers · Avg score: 80/100
Hyundai
56 dealers · Avg score: 79/100
Nissan
55 dealers · Avg score: 69/100
Kia
53 dealers · Avg score: 84/100
GMC
48 dealers · Avg score: 86/100
Mazda
43 dealers · Avg score: 78/100
Buick
40 dealers · Avg score: 83/100
Cadillac
34 dealers · Avg score: 82/100
Ready to buy a car in Florida? Bring the real numbers.
CarEdge Pro unlocks real dealer invoice data, target prices, and out-the-door estimates on every listing in Florida — so you walk into a dealership already knowing what you should pay.
Try CarEdge ProFind the Best Dealer in Florida
Use our dealer search to find and compare dealers in Florida by location. See transparency scores, doc fees, and real pricing data before you visit.
How Florida compares to its neighbors
Average doc fees next door. Crossing a state line can change what the dealer charges.
Florida Dealer Fee FAQ
What is the average dealer doc fee in Florida?
As of August 2026, the average documentation fee in Florida is $908, based on 7,149 verified out-the-door quotes from 904 dealers collected by CarEdge. That is $504 above the $404 national average.
Which Florida dealers charge the highest doc fees?
Ocean Cadillac charges the highest verified doc fee in Florida at $1,850. Doc fees across the state range from $10 to $2,258.
Who is the most transparent car dealer in Florida?
Marianna Chevrolet GMC in Marianna is the highest-rated dealer in Florida with a transparency score of 100/100 (Grade A) from 5 verified quotes.
Are dealer doc fees negotiable in Florida?
Doc fees themselves are often presented as non-negotiable, but the out-the-door price always is: if a Florida dealer charges a high doc fee, ask for an equivalent discount on the vehicle price. 608 of 1252 rated Florida dealers earned an A for transparent, low-fee pricing.