Florida Dealer Fee Report
How transparent are car dealers in Florida? We analyzed 7,726 verified OTD quotes from 1537 dealers to reveal what buyers actually pay in doc fees, add-ons, and markup.
As of October 2026, the average doc fee at 1230 rated Florida dealers is $971, $567 above the national average, based on 7,726 verified out-the-door quotes collected by CarEdge.
Data updated Oct 19, 2026 · How we score dealers
The Sunshine State
Florida's dealer grade: C
79/100 average transparency score
1st highest doc fees in the U.S.
Key Findings
- Florida has the 1st-highest average doc fee of the 52 states we track, at $971.
- 768 of 1537 rated Florida dealers earned an A for transparency; 364 earned a D or F.
- Bob Boast Volkswagen in Bradenton is the state's most transparent dealer at 100/100 from 4 verified quotes.
- Verified doc fees in Florida range from $35 to $2,099 — Ocean Cadillac charges the most.
- The most common dealer add-on in Florida is protection plan, appearing on 33% of itemized quotes at an average of $1,744.
Florida Dealer Grade Distribution
Top 10 Most Transparent Dealers in Florida
The most transparent dealers in Florida, from verified pricing data (3+ quotes each).
Bob Boast Volkswagen
Bradenton, FL
$72 below the Florida average
No mandatory add-ons · 4 verified quotes
See the quotesPrestige Ford
Mount Dora, FL
$72 below the Florida average
No mandatory add-ons · 7 verified quotes
See the quotesHill-Kelly Dodge
Pensacola, FL
$272 below the Florida average
No mandatory add-ons · 6 verified quotes
See the quotesVolkswagen of Naples
Naples, FLNaples, FL
Proctor Subaru
Tallahassee, FLTallahassee, FL
South Dade Toyota of Homestead
Homestead, FLHomestead, FL
Braman Honda
Miami, FLMiami, FL
Sam Galloway Automotive
Naples, FLNaples, FL
Sam Galloway Ford
Fort Myers, FLFort Myers, FL
Sarasota Mitsubishi
Sarasota, FLSarasota, FL
Look up any dealer’s transparency grade
Search any dealer in Florida or nationwide by name, brand, city, or zip.
Highest Doc Fees in Florida
These Florida dealers charge the most in documentation fees. The state average is $971.
| # | Dealer | Doc Fee | Quotes |
|---|---|---|---|
| 1 | Ocean Cadillac | $1,850 | 5 |
| 2 | Key Hyundai | $1,696 | 6 |
| 3 | Brickell Chrysler Dodge Jeep Ram | $1,640 | 18 |
| 4 | Phil Smith Kia | $1,640 | 6 |
| 5 | Sandy Sansing Chevrolet | $1,575 | 4 |
| 6 | Coral Springs Buick GMC | $1,566 | 11 |
| 7 | Carheroes | $1,495 | 4 |
| 8 | Mazda of North Miami | $1,495 | 11 |
| 9 | Tallahassee Ford | $1,449 | 4 |
| 10 | Infiniti of Tallahassee | $1,441 | 3 |
Lowest-Rated Dealers in Florida
These Florida dealers have the lowest transparency scores based on fees, add-ons, and markup.
| Dealer | Grade | Doc Fee | Quotes |
|---|---|---|---|
| Parks Ford of Gainesville | F 42/100 | $1,299 | 3 |
| Pompano Honda | F 42/100 | $999 | 4 |
| Largo Honda | F 46/100 | $1,199 | 9 |
| Gettel Nissan Sarasota | F 47/100 | $1,299 | 4 |
| Honda of Lake City | F 48/100 | $1,298 | 3 |
| Audi Lakeland | F 48/100 | $1,200 | 4 |
| Werner Kia | F 49/100 | — | 11 |
| Honda of the Avenues | F 49/100 | $898 | 9 |
| MINI of Coconut Creek | F 49/100 | $1,298 | 3 |
| Advantage Chrysler Dodge Jeep Ram | F 51/100 | — | 4 |
Most Common Add-ons in Florida
The most frequently seen dealer add-ons in Florida, based on itemized OTD quotes.
Dealers by Brand in Florida
Which brands have the most transparent dealers in Florida?
Ford
109 dealers · Avg score: 85/100
Ram
91 dealers · Avg score: 81/100
Jeep
80 dealers · Avg score: 80/100
Chrysler
79 dealers · Avg score: 81/100
Dodge
77 dealers · Avg score: 81/100
Chevrolet
77 dealers · Avg score: 83/100
Toyota
63 dealers · Avg score: 85/100
GMC
62 dealers · Avg score: 86/100
Honda
60 dealers · Avg score: 83/100
Nissan
60 dealers · Avg score: 72/100
Hyundai
57 dealers · Avg score: 84/100
Kia
54 dealers · Avg score: 85/100
Buick
51 dealers · Avg score: 85/100
Mazda
43 dealers · Avg score: 86/100
Cadillac
41 dealers · Avg score: 83/100
Ready to buy a car in Florida? Bring the real numbers.
CarEdge Pro unlocks real dealer invoice data, target prices, and out-the-door estimates on every listing in Florida — so you walk into a dealership already knowing what you should pay.
Try CarEdge ProFind the Best Dealer in Florida
Use our dealer search to find and compare dealers in Florida by location. See transparency scores, doc fees, and real pricing data before you visit.
How Florida compares to its neighbors
Average doc fees next door. Crossing a state line can change what the dealer charges.
Florida Dealer Fee FAQ
What is the average dealer doc fee in Florida?
As of October 2026, the average documentation fee in Florida is $971, based on 7,726 verified out-the-door quotes from 1230 dealers collected by CarEdge. That is $567 above the $404 national average.
Which Florida dealers charge the highest doc fees?
Ocean Cadillac charges the highest verified doc fee in Florida at $1,850. Doc fees across the state range from $35 to $2,099.
Who is the most transparent car dealer in Florida?
Bob Boast Volkswagen in Bradenton is the highest-rated dealer in Florida with a transparency score of 100/100 (Grade A) from 4 verified quotes.
Are dealer doc fees negotiable in Florida?
Doc fees themselves are often presented as non-negotiable, but the out-the-door price always is: if a Florida dealer charges a high doc fee, ask for an equivalent discount on the vehicle price. 768 of 1537 rated Florida dealers earned an A for transparent, low-fee pricing.