Transparency Verdict
Sun Toyota of New Port Richey earns a D.
Early caution.
On the small number of verified deals we have so far, we observed concerns on fees, add-ons, or markup. The picture may shift as we collect more data — get every number in writing.
Developing confidence — based on 3 verified out-the-door quotes · Holiday, FL
Collected Mar 17, 2026 – Apr 7, 2026 · Updated May 1, 2026
Location
Holiday, FL
The full story
Why Sun Toyota of New Port Richey earned this grade
Between March 2026 and April 2026, CarEdge negotiated or logged 3 verified deals with this dealership. We pulled the doc fee, the add-ons, and the gap between advertised and out-the-door price from each one. Then we graded them the way a friend in the business would: on the things that actually cost you money.
✓ What they do well
1 thingDoc fee is genuinely reasonable
$0 is $985 below the FL average of $985. That's money you keep — most dealers in their market charge more.
! Where to push back
2 thingsAdd-ons show up on most deals
33% of quotes include dealer add-ons, averaging $1,417. Expect them to try to include something — paint protection, nitrogen-filled tires, VIN etching.
TipNearly all aftermarket add-ons are optional and removable. Say "please take those off the quote" and watch the OTD drop.
Listing price and real price disagree
Quoted prices run 8.9% above the advertised listing — roughly $3,115 extra on a $35k vehicle. That's a pattern, not a rounding error.
TipThis dealer's listing price is a marketing number, not a real one. Don't anchor to it — anchor to an out-the-door target.
3 verified OTD quotes from Sun Toyota of New Port Richey
Real out-the-door worksheets, not reviews. Click “View Quote” on any row to see the price breakdown.
Recent Quotes
Verified out-the-door prices from real transactions
2 vehicle transactions — 3 individual quotes
2026 Toyota RAV4
Most Common Add-ons
At a Glance
Tips for Sun Toyota of New Port Richey
- Dealer markup is 9% above listing (excluding taxes). Ask for an itemized breakdown — doc fees and add-ons may be negotiable.
- Minor add-ons (~$472) may appear. Ask what's included and if they can be removed.
- Doc fee ($0) is at or below national average. One less thing to negotiate.
- Limited data (3 quotes). Score may change as we collect more information.
Nearby Rated Dealers
These dealers near Holiday have transparency scores based on verified pricing data.
Frequently Asked Questions
What is Sun Toyota of New Port Richey's doc fee?
Sun Toyota of New Port Richey charges a typical documentation fee of $0. The FL average is $985. This is based on 3 verified OTD quotes in our database.
Does Sun Toyota of New Port Richey add mandatory add-ons?
Sun Toyota of New Port Richey adds an average of $472 in dealer add-ons when present. Ask for an itemized breakdown and negotiate to remove non-essential items like paint protection, nitrogen tire fill, or VIN etching.
Is Sun Toyota of New Port Richey a good dealer?
Sun Toyota of New Port Richey has a transparency score of 69.3/100, earning a Grade D. This score is based on their doc fees, add-on behavior, dealer markup, and data quality from 3 verified OTD quotes. This is below average. Consider getting quotes from other dealers in the area for comparison.
How we know this
Every number on this page came from a real deal.
Most dealer review sites scrape star ratings and count angry posts. We do the opposite. CarEdge shops for cars alongside thousands of real buyers every week — and when we negotiate on their behalf, we capture the full out-the-door breakdown the dealer sends back.
For Sun Toyota of New Port Richey in Holiday, FL, that has meant 3 verified OTD quotes logged into our database. Each one is a PDF, an email, or a screenshot showing the actual doc fee, the actual add-ons, and the actual final price — not a salesperson's promise.
Fee Transparency
30%Is the doc fee reasonable, or is it just profit? We compare it against the state average — and the legal cap, where one exists.
Add-on Behavior
30%How often does the dealer try to stick on paint protection, theft deterrent, or nitrogen tires? And when they do, how much do they cost you?
Price Accuracy
30%Does the advertised listing price match what you'd actually sign for? We flag dealers whose out-the-door diverges from the listing.
Data Quality
10%More data = more trustworthy grade. Dealers with lots of recent, complete quotes score higher for consistency.
The four numbers behind the grade
Weighted ScoreThe raw component scores — the math that led to D.
Doc Fee Comparison
Pulled 3 quote records · Grades update as new data comes in · Dealers cannot pay to change their score.
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