Transparency Verdict
Rountree Moore Kia earns a B.
Mostly honest. Stay alert.
Fair on the big stuff, but there are small things to watch. Read the out-the-door carefully before you sign.
Developing confidence — based on 8 verified out-the-door quotes and 1 tracked negotiation · Lake City, FL
Collected Jan 24, 2026 – Sep 22, 2026 · Updated Sep 26, 2026
The full story
Why Rountree Moore Kia earned this grade
Between January 2026 and September 2026, CarEdge negotiated or logged 8 verified deals with this dealership. We pulled the doc fee, the add-ons, and the gap between advertised and out-the-door price from each one. Then we graded them the way a friend in the business would: on the things that actually cost you money.
✓ What they do well
1 thingAdd-ons offered — none required
This dealer includes optional add-ons in 13% of quotes, but none are mandatory — you can ask to remove any of them.
! Where to push back
2 thingsDoc fee is significantly inflated
$1,298 is $329 above the FL average of $969. That's pure margin for the dealer, not cost of service.
TipThis fee is mostly not "standard paperwork" — it's profit. Push back, or get the equivalent off the vehicle price.
The listing isn't quite the price
Quoted prices run about 3.6% above the advertised listing. On a $35,000 vehicle that's roughly $1,260 in extra fees or markup.
TipGet an OTD quote in writing before you visit. Compare it to the listing — if there's a gap, ask them to account for every line.
8 verified OTD quotes from Rountree Moore Kia
Real out-the-door worksheets, not reviews. Click “View Quote” on any row to see the price breakdown.
Recent Quotes
Verified out-the-door prices from real transactions
4 vehicle transactions — 8 individual quotes
Most Common Add-ons
At a Glance
Tips for Rountree Moore Kia
- Doc fee is $329 above FL average. Ask if they'll match competitors or reduce it.
- This dealer typically doesn't add mandatory dealer add-ons. That's a good sign of transparency.
- Dealer markup is only +4% above listing (excluding taxes). This dealer keeps their fees minimal.
Keep researching
Look up another dealer by name, brand, city, or zip.
On the lot right now
Separate from the grade above — this is what's currently listed. Useful for spotting aging stock with room to negotiate.
Current Inventory
View all 100 vehicles →$29,928
Median Price
36
Median Days Listed
11
Added This Week
Days on Market
How long vehicles have been listed. Older stock means more room to negotiate.
Nearby Rated Dealers
These dealers near Lake City have transparency scores based on verified pricing data.
Frequently Asked Questions
What fees does Rountree Moore Kia charge?
Based on 8 verified out-the-door quotes collected by CarEdge, Rountree Moore Kia charges a $1,298 documentation fee and typically adds no mandatory dealer add-ons. Rountree Moore Kia earns Transparency Grade B (89/100).
What is Rountree Moore Kia's doc fee?
Rountree Moore Kia charges a typical documentation fee of $1,298. The FL average is $969. This is based on 8 verified OTD quotes in our database.
Does Rountree Moore Kia add mandatory add-ons?
Based on our data, Rountree Moore Kia does not typically add mandatory dealer add-ons to their quotes. This is a positive sign for buyers.
Is Rountree Moore Kia a good dealer?
Rountree Moore Kia has a transparency score of 89/100, earning a Grade B. This score is based on their doc fees, add-on behavior, dealer markup, and data quality from 8 verified OTD quotes. This is a well-above-average score, indicating transparent pricing practices.
Explore Kia and Florida dealer data
How we know this
Every number on this page came from a real deal.
Most dealer review sites scrape star ratings and count angry posts. We do the opposite. CarEdge shops for cars alongside thousands of real buyers every week — and when we negotiate on their behalf, we capture the full out-the-door breakdown the dealer sends back.
For Rountree Moore Kia in Lake City, FL, that has meant 8 verified OTD quotes across 1 negotiated deals logged into our database. Each one is a PDF, an email, or a screenshot showing the actual doc fee, the actual add-ons, and the actual final price — not a salesperson's promise.
Fee Transparency
30%Is the doc fee reasonable, or is it just profit? We compare it against the state average — and the legal cap, where one exists.
Add-on Behavior
30%How often does the dealer stick you with mandatory add-ons like paint protection or theft deterrent — the kind you can't say no to? Add-ons the dealer discloses as optional don't count against them.
Price Accuracy
30%Does the advertised listing price match what you'd actually sign for? We flag dealers whose out-the-door diverges from the listing.
Data Quality
10%More data = more trustworthy grade. Dealers with lots of recent, complete quotes score higher for consistency.
The four numbers behind the grade
Weighted ScoreThe raw component scores — the math that led to B.
Doc Fee Comparison
Pulled 8 quote records · Grades update as new data comes in · Dealers cannot pay to change their score.
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