Dealer Reviews

Best Ford Dealerships in Atlanta, Ranked by CarEdge Data

ZS
Zach Shefska
12 min read
Featured image for Best Ford Dealerships in Atlanta, Ranked by CarEdge Data

Key Takeaways

  • 18 Ford dealers in Atlanta graded using verified out-the-door quotes — not Google star ratings.
  • Covington Ford Inc. is the highest-graded Ford dealer in the Atlanta metro.
  • Mall Of Georgia Ford has the watch-out on this list — add-ons appear on 100% of verified quotes, averaging $1,215 — the highest rate here.
  • Get an OTD quote in writing before you visit any dealer. CarEdge tracks real prices, not advertised ones.

This is the CarEdge Dealer Transparency Index ranking for Ford dealers in the Atlanta metro. We graded every Ford dealer in the area with enough verified out-the-door quotes to score with confidence — using real PDFs, emails, and signed deals, not Google star ratings.

18 Ford dealers in Atlanta cleared the data threshold this quarter. Here’s how they rank.

About the CarEdge Dealer Transparency Index

Most dealer rankings come from Google star ratings and Yelp reviews — easy to game, impossible to verify. The CarEdge Dealer Transparency Index is different. We score every dealer using verified out-the-door quotes: real PDFs, emails, and screenshots from actual transactions.

Each dealer’s transparency score (out of 100) is weighted across four dimensions:

  • Fee Transparency (30%) — Is the doc fee reasonable compared to the state average?
  • Add-on Behavior (30%) — How often does the dealer bundle add-ons, and at what cost?
  • Price Accuracy (30%) — Does the listing price match the actual OTD price?
  • Data Quality (10%) — More verified quotes mean higher confidence in the grade.

Grades: A (90–100), B (80–89), C (70–79), D (60–69), F (below 60).

Top 18 Ford Dealers in Atlanta

Ranked by CarEdge transparency score, highest to lowest. Each dealer profile links to the full review with verified out-the-door quotes.

#1 — Covington Ford Inc.

Grade: A · Score: 100/100 · Covington, GA

Covington Ford Inc. is the top-graded Ford dealer in the Atlanta metro by verified data — A grade, 100/100, based on 4 verified OTD quotes.

  • Doc fee: $699 — below the GA average of $800
  • Add-ons: None detected in verified quotes
  • Listing accuracy: 1.4% above the advertised listing
  • Verified quotes: 4

See full review & verified quotes →

#2 — Speedway Ford

Grade: A · Score: 100/100 · Griffin, GA

Speedway Ford adds zero dealer add-ons in any verified quote — rare for an A-grade Ford dealer.

  • Doc fee: $599 — well below the GA average of $800
  • Add-ons: None detected in verified quotes
  • Listing accuracy: 1.5% above the advertised listing
  • Verified quotes: 5

See full review & verified quotes →

#3 — Allan Vigil Ford Lincoln

Grade: A · Score: 99/100 · Morrow, GA

Allan Vigil Ford Lincoln quoted prices 3.8% below the advertised listing — the kind of discount that rewards getting the OTD in writing.

  • Doc fee: $738 — below the GA average of $800
  • Add-ons: None detected in verified quotes
  • Listing accuracy: 3.8% below the advertised listing
  • Verified quotes: 13

See full review & verified quotes →

#4 — Hennessy Ford Atlanta

Grade: A · Score: 98/100 · Atlanta, GA

Verified quotes from Hennessy Ford Atlanta came in 5.3% under the advertised listing.

  • Doc fee: $836 — above the GA average of $800
  • Add-ons: None detected in verified quotes
  • Listing accuracy: 5.3% below the advertised listing
  • Verified quotes: 17

See full review & verified quotes →

#5 — Jim Ellis Ford Sandy Springs

Grade: A · Score: 97/100 · Atlanta, GA

Add-ons showed on only 17% of Jim Ellis Ford Sandy Springs’s verified quotes — restrained by segment standards.

  • Doc fee: $732 — below the GA average of $800
  • Add-ons: 17% of quotes, avg $191
  • Listing accuracy: 1.8% above the advertised listing
  • Verified quotes: 12

See full review & verified quotes →

#6 — Pugmire Ford

Grade: A · Score: 96/100 · Bremen, GA

Pugmire Ford priced 11.2% below its own listings on verified deals — a rare direction for the gap to run.

  • Doc fee: $899 — above the GA average of $800
  • Add-ons: 7% of quotes, avg $27
  • Listing accuracy: 11.2% below the advertised listing
  • Verified quotes: 15

See full review & verified quotes →

#7 — Five Star Ford Stone Mountain, Llc

Grade: A · Score: 94/100 · Snellville, GA

Five Star Ford Stone Mountain, Llc quoted prices 6.9% below the advertised listing — the kind of discount that rewards getting the OTD in writing.

  • Doc fee: $999 — well above the GA average of $800
  • Add-ons: None detected in verified quotes
  • Listing accuracy: 6.9% below the advertised listing
  • Verified quotes: 19

See full review & verified quotes →

#8 — Angela Krause Ford

Grade: A · Score: 94/100 · Alpharetta, GA

Angela Krause Ford holds the A grade across 26 verified OTD quotes — a substantial sample size.

  • Doc fee: $349 — well below the GA average of $800
  • Add-ons: 4% of quotes, avg $77
  • Listing accuracy: 6.1% below the advertised listing
  • Verified quotes: 26

See full review & verified quotes →

#9 — Stivers Ford South Fayetteville

Grade: A · Score: 90/100 · Fayetteville, GA

Stivers Ford South Fayetteville’s $0 doc fee comes in well below the GA average of $800 — money that stays in your pocket at signing.

  • Doc fee: $0 — well below the GA average of $800
  • Add-ons: None detected in verified quotes
  • Listing accuracy: 7.2% below the advertised listing
  • Verified quotes: 9

See full review & verified quotes →

#10 — Krause Family Ford

Grade: B · Score: 88/100 · Woodstock, GA

Krause Family Ford earns a solid B on verified data — solid fundamentals. The one watch-out: add-ons show on 50% of quotes (avg $499).

  • Doc fee: $899 — above the GA average of $800
  • Add-ons: 50% of quotes, avg $499
  • Listing accuracy: 6.7% below the advertised listing
  • Verified quotes: 10

See full review & verified quotes →

#11 — Group 1 Ford Of Kennesaw

Grade: B · Score: 85/100 · Kennesaw, GA

Group 1 Ford Of Kennesaw earns the B grade with 37 verified OTD quotes — one of the deepest datasets on this list.

  • Doc fee: $983 — well above the GA average of $800
  • Add-ons: 49% of quotes, avg $327
  • Listing accuracy: 4.1% below the advertised listing
  • Verified quotes: 37

See full review & verified quotes →

#12 — Stivers Ford South

Grade: B · Score: 84/100 · Union City, GA

Verified quotes from Stivers Ford South came in 8.5% under the advertised listing.

  • Doc fee: $94 — well below the GA average of $800
  • Add-ons: 39% of quotes, avg $254
  • Listing accuracy: 8.5% below the advertised listing
  • Verified quotes: 18

See full review & verified quotes →

#13 — Gwinnett Place Ford

Grade: B · Score: 83/100 · Duluth, GA

Gwinnett Place Ford grades a B: solid fundamentals, but add-ons show on 60% of quotes (avg $838) — ask for an itemized OTD.

  • Doc fee: $899 — above the GA average of $800
  • Add-ons: 60% of quotes, avg $838
  • Listing accuracy: 1.4% above the advertised listing
  • Verified quotes: 5

See full review & verified quotes →

#14 — Billy Howell Ford

Grade: B · Score: 81/100 · Cumming, GA

Billy Howell Ford quotes prices within 0.1% of the advertised listing — one of the cleanest pricing patterns on this list.

  • Doc fee: $868 — above the GA average of $800
  • Add-ons: 56% of quotes, avg $553
  • Listing accuracy: Quoted price matches the advertised listing
  • Verified quotes: 9

See full review & verified quotes →

#15 — Lithia Springs Ford

Grade: B · Score: 81/100 · Lithia Springs, GA

A B for Lithia Springs Ford — a doc fee at or below the GA average. The watch-out: add-ons show on 88% of quotes (avg $911).

  • Doc fee: $749 — below the GA average of $800
  • Add-ons: 88% of quotes, avg $911
  • Listing accuracy: 10.2% below the advertised listing
  • Verified quotes: 16

See full review & verified quotes →

#16 — Alm Ford Marietta

Grade: C · Score: 80/100 · Marietta, GA

Alm Ford Marietta grades a C — add-ons appear on 68% of verified quotes, averaging $981. Ask for an itemized OTD before signing.

  • Doc fee: $323 — well below the GA average of $800
  • Add-ons: 68% of quotes, avg $981
  • Listing accuracy: 3.4% below the advertised listing
  • Verified quotes: 37

See full review & verified quotes →

#17 — Shottenkirk Ford Jasper

Grade: C · Score: 77/100 · Jasper, GA

Shottenkirk Ford Jasper grades a C — add-ons appear on 94% of verified quotes, averaging $1,287. Ask for an itemized OTD before signing.

  • Doc fee: $899 — above the GA average of $800
  • Add-ons: 94% of quotes, avg $1,287
  • Listing accuracy: 1.6% below the advertised listing
  • Verified quotes: 16

See full review & verified quotes →

#18 — Mall Of Georgia Ford

Grade: C · Score: 74/100 · Sugar Hill, GA

Mall Of Georgia Ford grades a C — add-ons appear on 100% of verified quotes, averaging $1,215. Ask for an itemized OTD before signing.

  • Doc fee: $719 — below the GA average of $800
  • Add-ons: 100% of quotes, avg $1,215
  • Listing accuracy: 2.5% below the advertised listing
  • Verified quotes: 5

See full review & verified quotes →

Limited Data

These Ford dealers in the Atlanta metro have verified OTD data, but not yet enough to assign a confident grade. We’re actively collecting more quotes for these dealers.

  • Akins Ford Chrysler Dodge Jeep Ram (Winder, GA) — based on 2 verified OTD quotes. View dealer page
  • It’s A Pugmire Ford (Carrollton, GA) — based on 2 verified OTD quotes. View dealer page
  • Pugmire Ford Of Bremen (Bremen, GA) — based on 3 verified OTD quotes. View dealer page
  • Wade Ford (Smyrna, GA) — based on 3 verified OTD quotes. View dealer page
  • Legacy Ford Of Mcdonough (McDonough, GA) — based on 1 verified OTD quote. View dealer page
  • Angela Krause Ford Lincoln (Alpharetta, GA) — based on 1 verified OTD quote. View dealer page
  • Loganville Ford (Loganville, GA) — based on 2 verified OTD quotes. View dealer page

Atlanta Ford Dealer Rankings at a Glance

#DealerCityGradeScoreDoc FeeAdd-OnsQuotes
1Covington Ford Inc.CovingtonA100$699$04
2Speedway FordGriffinA100$599$05
3Allan Vigil Ford LincolnMorrowA99$738$013
4Hennessy Ford AtlantaAtlantaA98$836$017
5Jim Ellis Ford Sandy SpringsAtlantaA97$732$19112
6Pugmire FordBremenA96$899$2715
7Five Star Ford Stone Mountain, LlcSnellvilleA94$999$019
8Angela Krause FordAlpharettaA94$349$7726
9Stivers Ford South FayettevilleFayettevilleA90$0$09
10Krause Family FordWoodstockB88$899$49910
11Group 1 Ford Of KennesawKennesawB85$983$32737
12Stivers Ford SouthUnion CityB84$94$25418
13Gwinnett Place FordDuluthB83$899$8385
14Billy Howell FordCummingB81$868$5539
15Lithia Springs FordLithia SpringsB81$749$91116
16Alm Ford MariettaMariettaC80$323$98137
17Shottenkirk Ford JasperJasperC77$899$1,28716
18Mall Of Georgia FordSugar HillC74$719$1,2155

These rankings are a quarterly snapshot. For the continuously updated list — including dealers rated since this article was published — see the live Ford dealer rankings near Atlanta on the CarEdge Dealer Transparency Index.

Compare Ford Dealers in Other Metros

CarEdge has graded Ford dealers in 31 US metros using verified out-the-door quotes. Compare other markets:

How to Use This Data When You Shop

  1. Get an OTD quote in writing before you visit. Any dealer can send a worksheet by email — if they won’t, that’s a red flag.
  2. Ask for a quote with zero add-ons. Everything in the F&I office is optional. Say “please remove all dealer add-ons” and see what the price does.
  3. Anchor to the OTD, not the listing. Dealers with a gap between advertised price and final OTD aren’t being straight with you. Don’t negotiate off the listing number.
  4. Compare three dealers minimum. Even within the same metro, doc fees, add-on policies, and listing accuracy vary widely. Use this ranking as your shortlist.

Rankings are generated from the CarEdge Dealer Transparency Index, a public methodology that scores dealers on verified out-the-door quotes — not Google star ratings or paid placements. Data updated quarterly. Last updated: Q3 2026.

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