Best Ford Dealerships in San Diego, Ranked by CarEdge Data
Key Takeaways
- 5 Ford dealers in San Diego graded using verified out-the-door quotes — not Google star ratings.
- Sedano Ford is the highest-graded Ford dealer in the San Diego metro.
- Aaron Ford Escondido has the watch-out on this list — add-ons appear on 57% of verified quotes, averaging $1,038 — the highest rate here.
- Get an OTD quote in writing before you visit any dealer. CarEdge tracks real prices, not advertised ones.
This is the CarEdge Dealer Transparency Index ranking for Ford dealers in the San Diego metro. We graded every Ford dealer in the area with enough verified out-the-door quotes to score with confidence — using real PDFs, emails, and signed deals, not Google star ratings.
5 Ford dealers in San Diego cleared the data threshold this quarter. It’s a smaller field — 6 more Ford dealers are tracked below but do not yet have enough verified quotes to grade — so treat this as a focused shortlist and still gather your own quotes. Here’s how they rank.
About the CarEdge Dealer Transparency Index
Most dealer rankings come from Google star ratings and Yelp reviews — easy to game, impossible to verify. The CarEdge Dealer Transparency Index is different. We score every dealer using verified out-the-door quotes: real PDFs, emails, and screenshots from actual transactions.
Each dealer’s transparency score (out of 100) is weighted across four dimensions:
- Fee Transparency (30%) — Is the doc fee reasonable compared to the state average?
- Add-on Behavior (30%) — How often does the dealer bundle add-ons, and at what cost?
- Price Accuracy (30%) — Does the listing price match the actual OTD price?
- Data Quality (10%) — More verified quotes mean higher confidence in the grade.
Grades: A (90–100), B (80–89), C (70–79), D (60–69), F (below 60).
Top 5 Ford Dealers in San Diego
Ranked by CarEdge transparency score, highest to lowest. Each dealer profile links to the full review with verified out-the-door quotes.
#1 — Sedano Ford
Grade: A · Score: 98/100 · La Mesa, CA
Sedano Ford is the top-graded Ford dealer in the San Diego metro by verified data — A grade, 98/100, based on 29 verified OTD quotes.
- Doc fee: $85 — well below the CA average of $111
- Add-ons: 14% of quotes, avg $110
- Listing accuracy: 1.8% below the advertised listing
- Verified quotes: 29
See full review & verified quotes →
#2 — Mossy Ford
Grade: A · Score: 94/100 · San Diego, CA
Mossy Ford earns the A grade with 33 verified OTD quotes — one of the deepest datasets on this list.
- Doc fee: $110 — below the CA average of $111
- Add-ons: 24% of quotes, avg $251
- Listing accuracy: 3.1% below the advertised listing
- Verified quotes: 33
See full review & verified quotes →
#3 — Perry Ford Of National City
Grade: A · Score: 94/100 · National City, CA
Perry Ford Of National City keeps add-ons on just 15% of verified quotes — light for an A-grade dealer.
- Doc fee: $85 — well below the CA average of $111
- Add-ons: 15% of quotes, avg $845
- Listing accuracy: Quoted price matches the advertised listing
- Verified quotes: 13
See full review & verified quotes →
#4 — North County Ford
Grade: C · Score: 78/100 · Vista, CA
North County Ford grades a C — add-ons appear on 50% of verified quotes, averaging $1,564. Ask for an itemized OTD before signing.
- Doc fee: $66 — well below the CA average of $111
- Add-ons: 50% of quotes, avg $1,564
- Listing accuracy: 4.9% above the advertised listing
- Verified quotes: 18
See full review & verified quotes →
#5 — Aaron Ford Escondido
Grade: C · Score: 77/100 · Escondido, CA
Aaron Ford Escondido grades a C — add-ons appear on 57% of verified quotes, averaging $1,038. Ask for an itemized OTD before signing.
- Doc fee: $73 — well below the CA average of $111
- Add-ons: 57% of quotes, avg $1,038
- Listing accuracy: 6.1% above the advertised listing
- Verified quotes: 7
See full review & verified quotes →
Limited Data
These Ford dealers in the San Diego metro have verified OTD data, but not yet enough to assign a confident grade. We’re actively collecting more quotes for these dealers.
- Sedano Ford Commercial (La Mesa, CA) — based on 3 verified OTD quotes. View dealer page
- Aaron Ford Of Poway (Poway, CA) — based on 2 verified OTD quotes. View dealer page
- Encinitas Ford (Encinitas, CA) — based on 1 verified OTD quote. View dealer page
- Chula Vista Ford (Chula Vista, CA) — based on 3 verified OTD quotes. View dealer page
- Kearny Mesa Ford (San Diego, CA) — based on 2 verified OTD quotes. View dealer page
- Ken Grody Ford #1 San Diego Ford Dealer (Carlsbad, CA) — based on 2 verified OTD quotes. View dealer page
San Diego Ford Dealer Rankings at a Glance
| # | Dealer | City | Grade | Score | Doc Fee | Add-Ons | Quotes |
|---|---|---|---|---|---|---|---|
| 1 | Sedano Ford | La Mesa | A | 98 | $85 | $110 | 29 |
| 2 | Mossy Ford | San Diego | A | 94 | $110 | $251 | 33 |
| 3 | Perry Ford Of National City | National City | A | 94 | $85 | $845 | 13 |
| 4 | North County Ford | Vista | C | 78 | $66 | $1,564 | 18 |
| 5 | Aaron Ford Escondido | Escondido | C | 77 | $73 | $1,038 | 7 |
These rankings are a quarterly snapshot. For the continuously updated list — including dealers rated since this article was published — see the live Ford dealer rankings near San Diego on the CarEdge Dealer Transparency Index.
Compare Ford Dealers in Other Metros
CarEdge has graded Ford dealers in 39 US metros using verified out-the-door quotes. Compare other markets:
- Best Ford Dealerships in Phoenix
- Best Ford Dealerships in Houston
- Best Ford Dealerships in Dallas-Fort Worth
- Best Ford Dealerships in Los Angeles
- Best Ford Dealerships in Chicago
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How to Use This Data When You Shop
- Get an OTD quote in writing before you visit. Any dealer can send a worksheet by email — if they won’t, that’s a red flag.
- Ask for a quote with zero add-ons. Everything in the F&I office is optional. Say “please remove all dealer add-ons” and see what the price does.
- Anchor to the OTD, not the listing. Dealers with a gap between advertised price and final OTD aren’t being straight with you. Don’t negotiate off the listing number.
- Compare three dealers minimum. Even within the same metro, doc fees, add-on policies, and listing accuracy vary widely. Use this ranking as your shortlist.
Rankings are generated from the CarEdge Dealer Transparency Index, a public methodology that scores dealers on verified out-the-door quotes — not Google star ratings or paid placements. Data updated quarterly. Last updated: Q3 2026.
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