CarEdge

Gwinnett Place Ford

Duluth, GA·4 verified quotes*

Aug 7, 2025Mar 16, 2026· Score updated Apr 6, 2026

D
69.6/100
Add-on Rate
75%of quotes

Avg $1,397 when present

Learn how dealer fees work

Price vs. Days on Lot

Vehicles in the upper-right are expensive and slow to sell — best negotiation opportunities.

0d118d235d353d470d$10k$81k$153k$224k$295kDays on Lot
New
Used
Negotiable

Days on Market

How long vehicles have been listed. Older stock means more room to negotiate.

Fresh stock
Normal
Aging
Negotiate

Transparency Score Breakdown

Fee Transparency (30%)
70
Add-on Behavior (30%)
45
Price Accuracy (30%)
100
Data Quality (10%)
50
  • Doc fee ($899) is slightly above GA average ($826)
  • Average dealer add-ons of $1,397 when present
  • Fees average 0.4% above listing (~$140 on a $35k vehicle) — minimal

Doc Fee Comparison

This dealer$899
GA avg$826
National avg$400

Recent Quotes

Verified out-the-door prices from real transactions

4 verified quotes

2023 Chevrolet Camaro

Used
$75,135
$899doc fee$997add-ons
View Quote →

2025 Ram RAM 1500

Used
$40,191
$899doc fee$997add-ons
View Quote →

2023 Nissan TITAN

Used
$37,045
$899doc feeNo add-ons
View Quote →

2025 Ford Mustang

New
$42,106
$899doc fee$2,198add-ons
View Quote →

Most Common Add-ons

1
environmental protection pkgavg $1,298
2 quotes
2
enviromental protection pkgavg $997
1 quote
3
window tintavg $599
1 quote

Frequently Asked Questions

What is Gwinnett Place Ford's doc fee?

Gwinnett Place Ford charges a typical documentation fee of $899. The GA average is $602. This is based on 4 verified OTD quotes in our database.

Does Gwinnett Place Ford add mandatory add-ons?

Gwinnett Place Ford adds an average of $1,048 in dealer add-ons when present. Ask for an itemized breakdown and negotiate to remove non-essential items like paint protection, nitrogen tire fill, or VIN etching.

Is Gwinnett Place Ford a good dealer?

Gwinnett Place Ford has a transparency score of 69.6/100, earning a Grade D. This score is based on their doc fees, add-on behavior, dealer markup, and data quality from 4 verified OTD quotes. This is below average. Consider getting quotes from other dealers in the area for comparison.

At a Glance

Minimal dealer markup above listing price
CarEdge

Let CarEdge Pro negotiate for you

CarEdge Pro handles the back-and-forth and gets you a fair OTD price. Average savings: $2,200.

Try CarEdge Pro

Tips for Gwinnett Place Ford

  • Doc fee is $499 above national average. Ask if they'll match competitors or reduce it.
  • This dealer often adds $1,048 in dealer add-ons. Request a quote WITHOUT any add-ons upfront. These are almost always removable.
  • Dealer markup is effectively 0% above listing (excluding taxes). This dealer keeps their fees minimal.
  • Limited data (4 quotes). Score may change as we collect more information.
How are scores calculated? →

*Information provided for general informational purposes only. Scores are independently calculated and do not imply endorsement of or affiliation with any dealer. Verify all information independently before making a purchase decision. See our Terms of Service.