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Rick Case Kia earns an A.
Fees are reasonable, add-ons are rare, and the final price usually matches the listing.
- $999
- Doc fee
- 12%
- Dealer add-ons
$201 above GA avg
On 3 of 26 recent quotes
Strong confidenceDuluth, GAUpdated How we score dealersPart of Rick Case Automotive Group
The full story
Why Rick Case Kia earned this grade
Between September 2025 and October 2026, CarEdge negotiated or logged 26 verified deals with this dealership. We pulled the doc fee, the add-ons, and the gap between advertised and out-the-door price from each one. Then we graded them the way a friend in the business would: on the things that actually cost you money.
✓ What they do well
3 thingsQuoted add-ons are the exception
Only 12% of quotes include add-ons that aren't marked optional. Across all recent quotes, add-ons average $133. Most shoppers here never see one.
The price you see is the price you get
Their quoted selling price almost exactly matches the advertised listing price. No mystery markup, no surprise "market adjustment."
Shoppers who negotiated saved real money
Across 6 back-and-forth negotiations we tracked here, buyers saved an average of $1,757 from first quote to final. That tells you their opening number has room.
TipNever take the first quote. Their floor is lower than what they offer on day one.
! Where to push back
1 thingDoc fee is significantly inflated
$999 is $201 above the GA average of $798. That's pure margin for the dealer, not cost of service.
TipThis fee is mostly not "standard paperwork" — it's profit. Push back, or get the equivalent off the vehicle price.
26 verified OTD quotes from Rick Case Kia
Real out-the-door worksheets, not reviews. Click “View Quote” on any row to see the price breakdown.
Recent Quotes
Verified out-the-door prices from real transactions
18 vehicle transactions — 26 individual quotes
Most Common Add-ons
At a Glance
Tips for Rick Case Kia
- 3 of 26 quotes included $3,456 in add-ons (Protection Plan), not marked optional.
- Doc fee ($999) is slightly above average. Worth asking for a reduction.
- A-rated dealer! Focus on vehicle price negotiation, since fees are already competitive.
- Dealer markup is about 3% below listing (excluding taxes). This dealer keeps their fees minimal.
Keep researching
Look up another dealer by name, brand, city, or zip.
On the lot right now
Separate from the grade above: this is what's currently listed. Useful for spotting aging stock with room to negotiate.
Current Inventory
View all 436 vehicles →$34,974
Median Price
45
Median Days Listed
40
Added This Week
Days on Market
How long vehicles have been listed. Older stock means more room to negotiate.
Nearby Rated Dealers
These dealers near Duluth have transparency scores based on verified pricing data.
CarEdge Certified near Duluth
Frequently Asked Questions
What fees does Rick Case Kia charge?
Based on 26 verified out-the-door quotes collected by CarEdge, Rick Case Kia charges a $999 documentation fee and averages $133 in dealer add-ons when present. Rick Case Kia earns Transparency Grade A (92/100).
What is the doc fee at Rick Case Kia?
Rick Case Kia charges a typical documentation fee of $999. The GA average is $798. This is based on 26 verified OTD quotes in our database.
Does Rick Case Kia add dealer add-ons?
Rick Case Kia adds an average of $133 in dealer add-ons when present. Dealer add-ons appeared on 3 of 26 recent verified quotes. Ask for an itemized breakdown and negotiate to remove non-essential items like paint protection, nitrogen tire fill, or VIN etching.
Is Rick Case Kia a good dealership?
Rick Case Kia has a transparency score of 92/100, earning a Grade A. This score is based on their doc fees, add-on behavior, dealer markup, and data quality from 26 verified OTD quotes. This is a well-above-average score, indicating transparent pricing practices.
What do reviews say about Rick Case Kia?
CarEdge reviews Rick Case Kia on 26 verified out-the-door quotes, not star ratings. It earns transparency grade A (92/100), with a typical doc fee of $999 versus a GA average of $798. Dealer add-ons appeared on 3 of 26 recent quotes.
Is Rick Case Kia a transparent Kia dealer in Duluth?
Yes. Rick Case Kia holds CarEdge Transparency Grade A (92/100), based on 26 verified out-the-door quotes. That is well above average on doc fees, add-ons and pricing accuracy.
How does Rick Case Kia compare to other Kia dealers?
You can compare Rick Case Kia's transparency score, doc fees, and add-on behavior against other Kia dealers using our comparison tool or by browsing Kia dealers in your area. Scores are based on the same methodology for every dealer. CarEdge's market guides Best Kia Dealerships in Atlanta, Best Kia Dealerships in Georgia and Best Kia Dealerships in the US rank Kia dealers on the same data.
Explore Kia and Georgia dealer data
How we know this
Every number on this page came from a real deal.
Most dealer review sites scrape star ratings and count angry posts. We do the opposite. CarEdge shops for cars alongside thousands of real buyers every week — and when we negotiate on their behalf, we capture the full out-the-door breakdown the dealer sends back.
For Rick Case Kia in Duluth, GA, that has meant 26 verified OTD quotes across 6 negotiated deals logged into our database. Each one is a PDF, an email, or a screenshot showing the actual doc fee, the actual add-ons, and the actual final price — not a salesperson's promise.
Fee Transparency
30%Is the doc fee reasonable, or is it just profit? We compare it against the state average — and the legal cap, where one exists.
Add-on Behavior
30%How often does the dealer stick you with mandatory add-ons like paint protection or theft deterrent — the kind you can't say no to? Add-ons the dealer discloses as optional don't count against them.
Price Accuracy
30%Does the advertised listing price match what you'd actually sign for? We flag dealers whose out-the-door diverges from the listing.
Data Quality
10%More data = more trustworthy grade. Dealers with lots of recent, complete quotes score higher for consistency.
The four numbers behind the grade
Weighted ScoreThe raw component scores — the math that led to A.
Doc Fee Comparison
Pulled 26 quote records · Grades update as new data comes in · Dealers cannot pay to change their score.
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