Georgia Dealer Fee Report
How transparent are car dealers in Georgia? We analyzed 3,334 verified OTD quotes from 751 dealers to reveal what buyers actually pay in doc fees, add-ons, and markup.
As of October 2026, the average doc fee at 606 rated Georgia dealers is $798, $394 above the national average, based on 3,334 verified out-the-door quotes collected by CarEdge.
Data updated Oct 17, 2026 · How we score dealers
The Peach State
Georgia's dealer grade: C
79/100 average transparency score
4th highest doc fees in the U.S.
Key Findings
- Georgia has the 4th-highest average doc fee of the 52 states we track, at $798.
- 364 of 751 rated Georgia dealers earned an A for transparency; 187 earned a D or F.
- Volkswagen of Marietta in Marietta is the state's most transparent dealer at 100/100 from 9 verified quotes.
- Verified doc fees in Georgia range from $1 to $1,762 — Capital Cadillac charges the most.
- The most common dealer add-on in Georgia is protection plan, appearing on 26% of itemized quotes at an average of $1,363.
Georgia Dealer Grade Distribution
Top 10 Most Transparent Dealers in Georgia
The most transparent dealers in Georgia, from verified pricing data (3+ quotes each).
Volkswagen of Marietta
Marietta, GA
$100 below the Georgia average
No mandatory add-ons · 9 verified quotes
See the quotesValdosta Toyota
Valdosta, GA
No mandatory add-ons · 4 verified quotes
See the quotesSutton Acura
Macon, GA
No mandatory add-ons · 4 verified quotes
See the quotesSubaru of Kennesaw
Kennesaw, GAKennesaw, GA
Athens Dodge Chrysler Jeep Ram
Bogart, GABogart, GA
Atlanta Auto Ventures
Roswell, GARoswell, GA
North Georgia Toyota
Dalton, GADalton, GA
Mountain View Chrysler Dodge Jeep Ram
Ringgold, GARinggold, GA
Billy Cain Ford
Commerce, GACommerce, GA
Milton Ruben Toyota
Augusta, GAAugusta, GA
Look up any dealer’s transparency grade
Search any dealer in Georgia or nationwide by name, brand, city, or zip.
Highest Doc Fees in Georgia
These Georgia dealers charge the most in documentation fees. The state average is $798.
| # | Dealer | Doc Fee | Quotes |
|---|---|---|---|
| 1 | Capital Cadillac | $1,762 | 6 |
| 2 | Stone Mountain Nissan | $1,179 | 3 |
| 3 | Hennessy Automobile Companies | $1,098 | 8 |
| 4 | Land Rover Buckhead | $1,098 | 5 |
| 5 | Auto Gallery Chevrolet | $1,098 | 4 |
| 6 | Bella Nissan of Union City | $1,095 | 3 |
| 7 | Bella Nissan Union City | $1,095 | 5 |
| 8 | Calavan Kia | $1,000 | 7 |
| 9 | Malcolm Cunningham Chevrolet | $1,000 | 3 |
| 10 | Calavan Chrysler Dodge Jeep Ram of West Atlanta | $1,000 | 4 |
Lowest-Rated Dealers in Georgia
These Georgia dealers have the lowest transparency scores based on fees, add-ons, and markup.
| Dealer | Grade | Doc Fee | Quotes |
|---|---|---|---|
| Gwinnett | F 39/100 | — | 5 |
| Choice Automotive | F 44/100 | — | 4 |
| Premier Nissan Mall of Georgia | F 45/100 | — | 4 |
| Shottenkirk Chrysler Dodge Jeep Ram Canton | F 46/100 | $899 | 4 |
| Alm Hyundai Athens | F 46/100 | $995 | 4 |
| Alm Hyundai Macon | F 48/100 | — | 6 |
| John Megel Ford | F 48/100 | — | 6 |
| Nalley Lexus Roswell | F 48/100 | — | 27 |
| Hyundai Warner Robins | F 51/100 | $995 | 3 |
| Alm Roswell | F 51/100 | — | 3 |
Most Common Add-ons in Georgia
The most frequently seen dealer add-ons in Georgia, based on itemized OTD quotes.
Dealers by Brand in Georgia
Which brands have the most transparent dealers in Georgia?
Ford
70 dealers · Avg score: 83/100
Chevrolet
45 dealers · Avg score: 79/100
Jeep
39 dealers · Avg score: 86/100
Chrysler
38 dealers · Avg score: 87/100
Nissan
37 dealers · Avg score: 80/100
Dodge
36 dealers · Avg score: 86/100
Ram
36 dealers · Avg score: 86/100
Toyota
35 dealers · Avg score: 86/100
Honda
34 dealers · Avg score: 79/100
Hyundai
33 dealers · Avg score: 80/100
GMC
29 dealers · Avg score: 85/100
Kia
27 dealers · Avg score: 84/100
Lincoln
18 dealers · Avg score: 90/100
Volkswagen
12 dealers · Avg score: 87/100
Subaru
12 dealers · Avg score: 75/100
Ready to buy a car in Georgia? Bring the real numbers.
CarEdge Pro unlocks real dealer invoice data, target prices, and out-the-door estimates on every listing in Georgia — so you walk into a dealership already knowing what you should pay.
Try CarEdge ProFind the Best Dealer in Georgia
Use our dealer search to find and compare dealers in Georgia by location. See transparency scores, doc fees, and real pricing data before you visit.
How Georgia compares to its neighbors
Average doc fees next door. Crossing a state line can change what the dealer charges.
Georgia Dealer Fee FAQ
What is the average dealer doc fee in Georgia?
As of October 2026, the average documentation fee in Georgia is $798, based on 3,334 verified out-the-door quotes from 606 dealers collected by CarEdge. That is $394 above the $404 national average.
Which Georgia dealers charge the highest doc fees?
Capital Cadillac charges the highest verified doc fee in Georgia at $1,762. Doc fees across the state range from $1 to $1,762.
Who is the most transparent car dealer in Georgia?
Volkswagen of Marietta in Marietta is the highest-rated dealer in Georgia with a transparency score of 100/100 (Grade A) from 9 verified quotes.
Are dealer doc fees negotiable in Georgia?
Doc fees themselves are often presented as non-negotiable, but the out-the-door price always is: if a Georgia dealer charges a high doc fee, ask for an equivalent discount on the vehicle price. 364 of 751 rated Georgia dealers earned an A for transparent, low-fee pricing.