Georgia Dealer Fee Report
How transparent are car dealers in Georgia? We analyzed 3,144 verified OTD quotes from 716 dealers to reveal what buyers actually pay in doc fees, add-ons, and markup.
As of September 2026, the average doc fee at 578 rated Georgia dealers is $792, $388 above the national average, based on 3,144 verified out-the-door quotes collected by CarEdge.
Data updated Sep 26, 2026 · How we score dealers
The Peach State
Georgia's dealer grade: C
79/100 average transparency score
4th highest doc fees in the U.S.
Key Findings
- Georgia has the 4th-highest average doc fee of the 52 states we track, at $792.
- 341 of 716 rated Georgia dealers earned an A for transparency; 181 earned a D or F.
- North Georgia Toyota in Dalton is the state's most transparent dealer at 100/100 from 4 verified quotes.
- Verified doc fees in Georgia range from $1 to $1,762 — Capital Cadillac charges the most.
- The most common dealer add-on in Georgia is protection plan, appearing on 28% of itemized quotes at an average of $1,385.
Georgia Dealer Grade Distribution
Top 10 Most Transparent Dealers in Georgia
The most transparent dealers in Georgia, from verified pricing data (3+ quotes each).
North Georgia Toyota
Dalton, GA
$45 below the Georgia average
No mandatory add-ons · 4 verified quotes
See the quotesBulldog Kia
Bogart, GA
No mandatory add-ons · 8 verified quotes
See the quotesButler Lexus Of South Atlanta
Union City, GA
No mandatory add-ons · 6 verified quotes
See the quotesCovington Ford Inc.
Covington, GACovington, GA
Allan Vigil Ford Lincoln
Morrow, GAMorrow, GA
Jimmy Britt
Greensboro, GAGreensboro, GA
Jim Hudson Acura
Martinez, GAMartinez, GA
John Thornton
Carrollton, GACarrollton, GA
Jim Ellis Volkswagen Of Chamblee
Atlanta, GAAtlanta, GA
Kia Country Of Savannah
Savannah, GASavannah, GA
Look up any dealer’s transparency grade
Search any dealer in Georgia or nationwide by name, brand, city, or zip.
Highest Doc Fees in Georgia
These Georgia dealers charge the most in documentation fees. The state average is $792.
| # | Dealer | Doc Fee | Quotes |
|---|---|---|---|
| 1 | Capital Cadillac | $1,762 | 6 |
| 2 | Stone Mountain Nissan | $1,179 | 3 |
| 3 | Hennessy Automobile Companies | $1,098 | 8 |
| 4 | Land Rover Buckhead | $1,098 | 5 |
| 5 | Auto Gallery Chevrolet | $1,098 | 4 |
| 6 | Bella Nissan Union City | $1,095 | 5 |
| 7 | Calavan Kia | $1,000 | 7 |
| 8 | Malcolm Cunningham Chevrolet | $1,000 | 3 |
| 9 | I-95 Toyota Of Brunswick | $1,000 | 3 |
| 10 | Palmer Dodge Chrysler Jeep Ram | $999 | 10 |
Lowest-Rated Dealers in Georgia
These Georgia dealers have the lowest transparency scores based on fees, add-ons, and markup.
| Dealer | Grade | Doc Fee | Quotes |
|---|---|---|---|
| Gwinnett | F 39/100 | — | 5 |
| Choice Automotive | F 44/100 | — | 4 |
| Alm Roswell | F 45/100 | — | 3 |
| Premier Nissan Mall Of Georgia | F 46/100 | — | 4 |
| Alm Hyundai Macon | F 46/100 | — | 5 |
| Shottenkirk Chrysler Dodge Jeep Ram Canton | F 46/100 | $899 | 3 |
| Alm Hyundai Athens | F 46/100 | $995 | 4 |
| Nalley Lexus Roswell | F 48/100 | — | 26 |
| John Megel Ford | F 48/100 | — | 6 |
| Mike Patton Ford | F 49/100 | $998 | 3 |
Most Common Add-ons in Georgia
The most frequently seen dealer add-ons in Georgia, based on itemized OTD quotes.
Dealers by Brand in Georgia
Which brands have the most transparent dealers in Georgia?
Ford
70 dealers · Avg score: 81/100
Chevrolet
45 dealers · Avg score: 77/100
Jeep
38 dealers · Avg score: 83/100
Nissan
37 dealers · Avg score: 78/100
Chrysler
37 dealers · Avg score: 83/100
Toyota
36 dealers · Avg score: 85/100
Ram
36 dealers · Avg score: 83/100
Honda
36 dealers · Avg score: 81/100
Dodge
35 dealers · Avg score: 82/100
Hyundai
33 dealers · Avg score: 78/100
GMC
31 dealers · Avg score: 82/100
Kia
26 dealers · Avg score: 82/100
Lincoln
14 dealers · Avg score: 88/100
Buick
12 dealers · Avg score: 86/100
Subaru
12 dealers · Avg score: 74/100
Ready to buy a car in Georgia? Bring the real numbers.
CarEdge Pro unlocks real dealer invoice data, target prices, and out-the-door estimates on every listing in Georgia — so you walk into a dealership already knowing what you should pay.
Try CarEdge ProFind the Best Dealer in Georgia
Use our dealer search to find and compare dealers in Georgia by location. See transparency scores, doc fees, and real pricing data before you visit.
How Georgia compares to its neighbors
Average doc fees next door. Crossing a state line can change what the dealer charges.
Georgia Dealer Fee FAQ
What is the average dealer doc fee in Georgia?
As of September 2026, the average documentation fee in Georgia is $792, based on 3,144 verified out-the-door quotes from 578 dealers collected by CarEdge. That is $388 above the $404 national average.
Which Georgia dealers charge the highest doc fees?
Capital Cadillac charges the highest verified doc fee in Georgia at $1,762. Doc fees across the state range from $1 to $1,762.
Who is the most transparent car dealer in Georgia?
North Georgia Toyota in Dalton is the highest-rated dealer in Georgia with a transparency score of 100/100 (Grade A) from 4 verified quotes.
Are dealer doc fees negotiable in Georgia?
Doc fees themselves are often presented as non-negotiable, but the out-the-door price always is: if a Georgia dealer charges a high doc fee, ask for an equivalent discount on the vehicle price. 341 of 716 rated Georgia dealers earned an A for transparent, low-fee pricing.