Georgia Dealer Fee Report
How transparent are car dealers in Georgia? We analyzed 2,492 verified OTD quotes from 468 dealers to reveal what buyers actually pay in doc fees, add-ons, and markup.
As of July 2026, the average doc fee at 468 rated Georgia dealers is $707, $307 above the national average, based on 2,492 verified out-the-door quotes collected by CarEdge.
Data updated Jul 7, 2026 · How we score dealers
The Peach State
Georgia's dealer grade: B
82/100 average transparency score
6th highest doc fees in the U.S.
Key Findings
- Georgia has the 6th-highest average doc fee of the 53 states we track, at $707.
- 228 of 468 rated Georgia dealers earned an A for transparency; 72 earned a D or F.
- Hardy Family Ford in Dallas is the state's most transparent dealer at 100/100 from 3 verified quotes.
- Verified doc fees in Georgia range from $0 to $1,600 — Marietta Auto Sales charges the most.
- The most common dealer add-on in Georgia is protection plan, appearing on 39% of itemized quotes at an average of $1,257.
Georgia Dealer Grade Distribution
Top 10 Most Transparent Dealers in Georgia
The most transparent dealers in Georgia, from verified pricing data (3+ quotes each).
Hardy Family Ford
Dallas, GA
$212 below the Georgia average
No mandatory add-ons · 3 verified quotes
See the quotesJefferson Ford
Jefferson, GA
$32 below the Georgia average
No mandatory add-ons · 5 verified quotes
See the quotesBellamy Strickland
Mcdonough, GA
$208 below the Georgia average
No mandatory add-ons · 3 verified quotes
See the quotesJim Ellis Volkswagen Of Kennesaw
Kennesaw, GAKennesaw, GA
Global Truck And Equipment Sales
Waycross, GAWaycross, GA
Kia Country Of Savannah
Savannah, GASavannah, GA
Ed Murdock Superstores
Lavonia, GALavonia, GA
Volkswagen Of Marietta
Marietta, GAMarietta, GA
Mercedes-Benz Of Atlanta South
Atlanta, GAAtlanta, GA
Day'S Chevrolet
Acworth, GAAcworth, GA
Look up any dealer’s transparency grade
Search any dealer in Georgia or nationwide by name, brand, city, or zip.
Highest Doc Fees in Georgia
These Georgia dealers charge the most in documentation fees. The state average is $707.
| # | Dealer | Doc Fee | Quotes |
|---|---|---|---|
| 1 | Marietta Auto Sales | $1,099 | 3 |
| 2 | Bella Nissan Union City | $1,095 | 5 |
| 3 | Kia South Atlanta | $1,035 | 8 |
| 4 | Calavan Kia | $1,000 | 7 |
| 5 | Southtowne Hyundai Riverdale | $999 | 4 |
| 6 | Five Star Ford Stone Mountain, Llc | $999 | 19 |
| 7 | Palmer Dodge Chrysler Jeep Ram | $999 | 10 |
| 8 | Nissan Of Marietta | $999 | 4 |
| 9 | Milledgeville Chrysler Dodge Jeep Ram Fiat | $999 | 3 |
| 10 | Hyundai Of Milledgeville | $999 | 4 |
Lowest-Rated Dealers in Georgia
These Georgia dealers have the lowest transparency scores based on fees, add-ons, and markup.
| Dealer | Grade | Doc Fee | Quotes |
|---|---|---|---|
| Alm Hyundai Athens | F 37/100 | $995 | 3 |
| Hyundai Warner Robins | F 51.3/100 | $995 | 3 |
| Marietta Auto Sales | F 54.3/100 | $1,099 | 3 |
| Autonation Toyota Mall Of Georgia | F 56.1/100 | $899 | 9 |
| Stonecrest Honda | F 56.7/100 | $899 | 7 |
| Kia South Atlanta | F 57.5/100 | $1,035 | 8 |
| Nissan Of South Morrow | F 59.3/100 | $999 | 4 |
| Automax Atlanta | D 61.9/100 | $699 | 8 |
| Calavan Kia | D 62/100 | $1,000 | 7 |
| Vaden Chevrolet Pooler | D 63.7/100 | $999 | 3 |
Most Common Add-ons in Georgia
The most frequently seen dealer add-ons in Georgia, based on itemized OTD quotes.
Dealers by Brand in Georgia
Which brands have the most transparent dealers in Georgia?
Ford
54 dealers · Avg score: 84/100
Chevrolet
35 dealers · Avg score: 81/100
Toyota
34 dealers · Avg score: 86/100
Nissan
29 dealers · Avg score: 78/100
Hyundai
28 dealers · Avg score: 73/100
Jeep
25 dealers · Avg score: 77/100
Chrysler
24 dealers · Avg score: 76/100
Honda
24 dealers · Avg score: 80/100
GMC
23 dealers · Avg score: 87/100
Dodge
23 dealers · Avg score: 76/100
Ram
23 dealers · Avg score: 76/100
Kia
23 dealers · Avg score: 83/100
Lincoln
12 dealers · Avg score: 90/100
Subaru
11 dealers · Avg score: 72/100
Mazda
10 dealers · Avg score: 90/100
Ready to buy a car in Georgia? Bring the real numbers.
CarEdge Pro unlocks real dealer invoice data, target prices, and out-the-door estimates on every listing in Georgia — so you walk into a dealership already knowing what you should pay.
Try CarEdge ProFind the Best Dealer in Georgia
Use our dealer search to find and compare dealers in Georgia by location. See transparency scores, doc fees, and real pricing data before you visit.
How Georgia compares to its neighbors
Average doc fees next door. Crossing a state line can change what the dealer charges.
Georgia Dealer Fee FAQ
What is the average dealer doc fee in Georgia?
As of July 2026, the average documentation fee in Georgia is $707, based on 2,492 verified out-the-door quotes from 468 dealers collected by CarEdge. That is $307 above the $400 national average.
Which Georgia dealers charge the highest doc fees?
Marietta Auto Sales charges the highest verified doc fee in Georgia at $1,099. Doc fees across the state range from $0 to $1,600.
Who is the most transparent car dealer in Georgia?
Hardy Family Ford in Dallas is the highest-rated dealer in Georgia with a transparency score of 100/100 (Grade A) from 3 verified quotes.
Are dealer doc fees negotiable in Georgia?
Doc fees themselves are often presented as non-negotiable, but the out-the-door price always is: if a Georgia dealer charges a high doc fee, ask for an equivalent discount on the vehicle price. 228 of 468 rated Georgia dealers earned an A for transparent, low-fee pricing.