Best Car Dealerships in Madison, Ranked by CarEdge Data
Key Takeaways
- The top 15 car dealerships in Madison across all brands, ranked by CarEdge on verified out-the-door quotes — not star ratings.
- East Madison Toyota (Toyota, Madison) is the most transparent dealership in the Madison metro by verified data.
- Brand-by-brand rankings are linked below if you already know what you're shopping.
- Get an OTD quote in writing before you visit any dealer. CarEdge tracks real prices, not advertised ones.
This is the CarEdge Dealer Transparency Index ranking for car dealerships in the Madison metro — every brand, scored on verified out-the-door quotes, not Google star ratings.
We graded 18 dealerships across the Madison area; below are the 15 most transparent by score. Already know your brand? Jump to the brand-by-brand rankings below.
About the CarEdge Dealer Transparency Index
Most dealer rankings come from Google star ratings and Yelp reviews — easy to game, impossible to verify. The CarEdge Dealer Transparency Index is different. We score every dealer using verified out-the-door quotes: real PDFs, emails, and screenshots from actual transactions.
Each dealer’s transparency score (out of 100) is weighted across four dimensions:
- Fee Transparency (30%) — Is the doc fee reasonable compared to the state average?
- Add-on Behavior (30%) — How often does the dealer bundle add-ons, and at what cost?
- Price Accuracy (30%) — Does the listing price match the actual OTD price?
- Data Quality (10%) — More verified quotes mean higher confidence in the grade.
Grades: A (90–100), B (80–89), C (70–79), D (60–69), F (below 60).
Top 15 Car Dealerships in Madison
Ranked by CarEdge transparency score across all brands, highest to lowest.
#1 — East Madison Toyota
Toyota · Grade: A · Score: 98/100 · Madison, WI
East Madison Toyota is an A-grade Toyota dealer in Madison on verified out-the-door data — 98/100 across 9 verified quotes.
- Doc fee: $399 — above the WI average of $395
- Add-ons: 11% of quotes, avg $33
- Listing accuracy: 1.2% above the advertised listing
- Verified quotes: 9
See full review & verified quotes →
#2 — Don Miller Subaru
Subaru · Grade: A · Score: 98/100 · Madison, WI
Don Miller Subaru is an A-grade Subaru dealer in Madison on verified out-the-door data — 98/100 across 4 verified quotes.
- Doc fee: $284 — well below the WI average of $395
- Add-ons: None detected in verified quotes
- Listing accuracy: 1.0% below the advertised listing
- Verified quotes: 4
See full review & verified quotes →
#3 — Metro Ford Of Madison
Ford · Grade: A · Score: 97/100 · Madison, WI
Metro Ford Of Madison is an A-grade Ford dealer in Madison on verified out-the-door data — 97/100 across 5 verified quotes.
- Doc fee: $499 — well above the WI average of $395
- Add-ons: None detected in verified quotes
- Listing accuracy: 12.3% below the advertised listing
- Verified quotes: 5
See full review & verified quotes →
#4 — Russ Darrow Mazda Of Madison
Mazda · Grade: A · Score: 95/100 · Madison, WI
Russ Darrow Mazda Of Madison is an A-grade Mazda dealer in Madison on verified out-the-door data — 95/100 across 9 verified quotes.
- Doc fee: $499 — well above the WI average of $395
- Add-ons: 11% of quotes, avg $122
- Listing accuracy: 0.9% above the advertised listing
- Verified quotes: 9
See full review & verified quotes →
#5 — Napleton Ford Columbus
Ford · Grade: A · Score: 94/100 · Columbus, WI
Napleton Ford Columbus is an A-grade Ford dealer in Madison on verified out-the-door data — 94/100 across 6 verified quotes.
- Doc fee: $319 — below the WI average of $395
- Add-ons: 17% of quotes, avg $382
- Listing accuracy: Quoted price matches the advertised listing
- Verified quotes: 6
See full review & verified quotes →
#6 — Zimbrick Chevrolet
Chevrolet · Grade: A · Score: 94/100 · Sun Prairie, WI
Zimbrick Chevrolet is an A-grade Chevrolet dealer in Madison on verified out-the-door data — 94/100 across 5 verified quotes.
- Doc fee: $160 — well below the WI average of $395
- Add-ons: None detected in verified quotes
- Listing accuracy: 11.4% below the advertised listing
- Verified quotes: 5
See full review & verified quotes →
#7 — Hyundai Lake Country
Hyundai · Grade: A · Score: 93/100 · Oconomowoc, WI
Hyundai Lake Country is an A-grade Hyundai dealer in Madison on verified out-the-door data — 93/100 across 27 verified quotes.
- Doc fee: $471 — above the WI average of $395
- Add-ons: 22% of quotes, avg $16
- Listing accuracy: 1.7% below the advertised listing
- Verified quotes: 27
See full review & verified quotes →
#8 — Boucher Hyundai Of Janesville
Hyundai · Grade: A · Score: 93/100 · Janesville, WI
Boucher Hyundai Of Janesville is an A-grade Hyundai dealer in Madison on verified out-the-door data — 93/100 across 15 verified quotes.
- Doc fee: $499 — well above the WI average of $395
- Add-ons: 20% of quotes, avg $299
- Listing accuracy: 2.1% above the advertised listing
- Verified quotes: 15
See full review & verified quotes →
#9 — Metro Kia Of Madison
Kia · Grade: A · Score: 93/100 · Madison, WI
Metro Kia Of Madison is an A-grade Kia dealer in Madison on verified out-the-door data — 93/100 across 9 verified quotes.
- Doc fee: $499 — well above the WI average of $395
- Add-ons: 22% of quotes, avg $89
- Listing accuracy: 8.0% below the advertised listing
- Verified quotes: 9
See full review & verified quotes →
#10 — Rock County Honda
Honda · Grade: A · Score: 93/100 · Janesville, WI
Rock County Honda is an A-grade Honda dealer in Madison on verified out-the-door data — 93/100 across 5 verified quotes.
- Doc fee: $349 — below the WI average of $395
- Add-ons: 20% of quotes, avg $519
- Listing accuracy: 1.7% above the advertised listing
- Verified quotes: 5
See full review & verified quotes →
#11 — Janesville Kia
Kia · Grade: B · Score: 89/100 · Janesville, WI
Janesville Kia is a B-grade Kia dealer in Madison on verified out-the-door data — 89/100 across 10 verified quotes.
- Doc fee: $409 — above the WI average of $395
- Add-ons: 60% of quotes, avg $239
- Listing accuracy: 3.6% below the advertised listing
- Verified quotes: 10
See full review & verified quotes →
#12 — Zimbrick Honda
Honda · Grade: B · Score: 86/100 · Madison, WI
Zimbrick Honda is a B-grade Honda dealer in Madison on verified out-the-door data — 86/100 across 10 verified quotes.
- Doc fee: $399 — above the WI average of $395
- Add-ons: 60% of quotes, avg $751
- Listing accuracy: 7.3% below the advertised listing
- Verified quotes: 10
See full review & verified quotes →
#13 — Kunes Gmc Of Beloit
GMC · Grade: B · Score: 85/100 · Beloit, WI
Kunes Gmc Of Beloit is a B-grade GMC dealer in Madison on verified out-the-door data — 85/100 across 16 verified quotes.
- Doc fee: $382 — below the WI average of $395
- Add-ons: 44% of quotes, avg $1,118
- Listing accuracy: 4.2% below the advertised listing
- Verified quotes: 16
See full review & verified quotes →
#14 — Zimbrick Hyundai West
Hyundai · Grade: B · Score: 84/100 · Madison, WI
Zimbrick Hyundai West is a B-grade Hyundai dealer in Madison on verified out-the-door data — 84/100 across 7 verified quotes.
- Doc fee: $399 — above the WI average of $395
- Add-ons: 57% of quotes, avg $1,741
- Listing accuracy: 8.7% below the advertised listing
- Verified quotes: 7
See full review & verified quotes →
#15 — Bell Ford
Ford · Grade: B · Score: 83/100 · Arlington, WI
Bell Ford is a B-grade Ford dealer in Madison on verified out-the-door data — 83/100 across 16 verified quotes.
- Doc fee: $562 — well above the WI average of $395
- Add-ons: 50% of quotes, avg $1,085
- Listing accuracy: 0.7% below the advertised listing
- Verified quotes: 16
See full review & verified quotes →
Madison Car Dealer Rankings at a Glance
| # | Dealer | City | Grade | Score | Doc Fee | Add-Ons | Quotes |
|---|---|---|---|---|---|---|---|
| 1 | East Madison Toyota | Madison | A | 98 | $399 | $33 | 9 |
| 2 | Don Miller Subaru | Madison | A | 98 | $284 | $0 | 4 |
| 3 | Metro Ford Of Madison | Madison | A | 97 | $499 | $0 | 5 |
| 4 | Russ Darrow Mazda Of Madison | Madison | A | 95 | $499 | $122 | 9 |
| 5 | Napleton Ford Columbus | Columbus | A | 94 | $319 | $382 | 6 |
| 6 | Zimbrick Chevrolet | Sun Prairie | A | 94 | $160 | $0 | 5 |
| 7 | Hyundai Lake Country | Oconomowoc | A | 93 | $471 | $16 | 27 |
| 8 | Boucher Hyundai Of Janesville | Janesville | A | 93 | $499 | $299 | 15 |
| 9 | Metro Kia Of Madison | Madison | A | 93 | $499 | $89 | 9 |
| 10 | Rock County Honda | Janesville | A | 93 | $349 | $519 | 5 |
| 11 | Janesville Kia | Janesville | B | 89 | $409 | $239 | 10 |
| 12 | Zimbrick Honda | Madison | B | 86 | $399 | $751 | 10 |
| 13 | Kunes Gmc Of Beloit | Beloit | B | 85 | $382 | $1,118 | 16 |
| 14 | Zimbrick Hyundai West | Madison | B | 84 | $399 | $1,741 | 7 |
| 15 | Bell Ford | Arlington | B | 83 | $562 | $1,085 | 16 |
How to Use This Data When You Shop
- Get an OTD quote in writing before you visit. Any dealer can send a worksheet by email — if they won’t, that’s a red flag.
- Ask for a quote with zero add-ons. Everything in the F&I office is optional. Say “please remove all dealer add-ons” and see what the price does.
- Anchor to the OTD, not the listing. Dealers with a gap between advertised price and final OTD aren’t being straight with you. Don’t negotiate off the listing number.
- Compare three dealers minimum. Even within the same metro, doc fees, add-on policies, and listing accuracy vary widely. Use this ranking as your shortlist.
Rankings are generated from the CarEdge Dealer Transparency Index, a public methodology that scores dealers on verified out-the-door quotes — not Google star ratings or paid placements. Data updated quarterly. Last updated: Q3 2026.
Sponsored by Insurify
Are you overpaying for car insurance?
Compare rates from top carriers in under 5 minutes. CarEdge users save an average of $996/year on auto insurance.
*Disclosure: CarEdge may earn a commission when you compare insurance quotes through our partner, Insurify. This does not influence our editorial content.*
