Best Car Dealerships in Richmond, Ranked by CarEdge Data
Key Takeaways
- The top 15 car dealerships in Richmond across all brands, ranked by CarEdge on verified out-the-door quotes — not star ratings.
- Williamsburg Hyundai (Hyundai, Williamsburg) is the most transparent dealership in the Richmond metro by verified data.
- Brand-by-brand rankings are linked below if you already know what you're shopping.
- Get an OTD quote in writing before you visit any dealer. CarEdge tracks real prices, not advertised ones.
This is the CarEdge Dealer Transparency Index ranking for car dealerships in the Richmond metro — every brand, scored on verified out-the-door quotes, not Google star ratings.
We graded 33 dealerships across the Richmond area; below are the 15 most transparent by score. Already know your brand? Jump to the brand-by-brand rankings below.
About the CarEdge Dealer Transparency Index
Most dealer rankings come from Google star ratings and Yelp reviews — easy to game, impossible to verify. The CarEdge Dealer Transparency Index is different. We score every dealer using verified out-the-door quotes: real PDFs, emails, and screenshots from actual transactions.
Each dealer’s transparency score (out of 100) is weighted across four dimensions:
- Fee Transparency (30%) — Is the doc fee reasonable compared to the state average?
- Add-on Behavior (30%) — How often does the dealer bundle add-ons, and at what cost?
- Price Accuracy (30%) — Does the listing price match the actual OTD price?
- Data Quality (10%) — More verified quotes mean higher confidence in the grade.
Grades: A (90–100), B (80–89), C (70–79), D (60–69), F (below 60).
Top 15 Car Dealerships in Richmond
Ranked by CarEdge transparency score across all brands, highest to lowest.
#1 — Williamsburg Hyundai
Hyundai · Grade: A · Score: 100/100 · Williamsburg, VA
Williamsburg Hyundai is an A-grade Hyundai dealer in Richmond on verified out-the-door data — 100/100 across 13 verified quotes.
- Doc fee: $554 — well below the VA average of $829
- Add-ons: None detected in verified quotes
- Listing accuracy: 1.6% below the advertised listing
- Verified quotes: 13
See full review & verified quotes →
#2 — Pearson Mazda
Mazda · Grade: A · Score: 100/100 · Richmond, VA
Pearson Mazda is an A-grade Mazda dealer in Richmond on verified out-the-door data — 100/100 across 11 verified quotes.
- Doc fee: $749 — below the VA average of $829
- Add-ons: None detected in verified quotes
- Listing accuracy: 5.1% below the advertised listing
- Verified quotes: 11
See full review & verified quotes →
#3 — Williamsburg Honda
Honda · Grade: A · Score: 100/100 · Williamsburg, VA
Williamsburg Honda is an A-grade Honda dealer in Richmond on verified out-the-door data — 100/100 across 10 verified quotes.
- Doc fee: $489 — well below the VA average of $829
- Add-ons: None detected in verified quotes
- Listing accuracy: 4.2% below the advertised listing
- Verified quotes: 10
See full review & verified quotes →
#4 — Audi Richmond
Audi · Grade: A · Score: 100/100 · Henrico, VA
Audi Richmond is an A-grade Audi dealer in Richmond on verified out-the-door data — 100/100 across 9 verified quotes.
- Doc fee: $795 — below the VA average of $829
- Add-ons: None detected in verified quotes
- Listing accuracy: 3.7% below the advertised listing
- Verified quotes: 9
See full review & verified quotes →
#5 — Mechanicsville Toyota
Toyota · Grade: A · Score: 100/100 · Mechanicsville, VA
Mechanicsville Toyota is an A-grade Toyota dealer in Richmond on verified out-the-door data — 100/100 across 5 verified quotes.
- Doc fee: $795 — below the VA average of $829
- Add-ons: None detected in verified quotes
- Listing accuracy: 1.2% above the advertised listing
- Verified quotes: 5
See full review & verified quotes →
#6 — Pearson Honda
Honda · Grade: A · Score: 100/100 · Midlothian, VA
Pearson Honda is an A-grade Honda dealer in Richmond on verified out-the-door data — 100/100 across 5 verified quotes.
- Doc fee: $749 — below the VA average of $829
- Add-ons: None detected in verified quotes
- Listing accuracy: 4.5% below the advertised listing
- Verified quotes: 5
See full review & verified quotes →
#7 — West Broad Vw Kia
Kia · Grade: A · Score: 99/100 · Richmond, VA
West Broad Vw Kia is an A-grade Kia dealer in Richmond on verified out-the-door data — 99/100 across 18 verified quotes.
- Doc fee: $707 — below the VA average of $829
- Add-ons: None detected in verified quotes
- Listing accuracy: 2.6% below the advertised listing
- Verified quotes: 18
See full review & verified quotes →
#8 — Richmond Bmw
BMW · Grade: A · Score: 99/100 · Richmond, VA
Richmond Bmw is an A-grade BMW dealer in Richmond on verified out-the-door data — 99/100 across 14 verified quotes.
- Doc fee: $788 — below the VA average of $829
- Add-ons: None detected in verified quotes
- Listing accuracy: 5.8% below the advertised listing
- Verified quotes: 14
See full review & verified quotes →
#9 — Volvo Cars Richmond
Volvo · Grade: A · Score: 99/100 · Richmond, VA
Volvo Cars Richmond is an A-grade Volvo dealer in Richmond on verified out-the-door data — 99/100 across 10 verified quotes.
- Doc fee: $719 — below the VA average of $829
- Add-ons: None detected in verified quotes
- Listing accuracy: 1.3% below the advertised listing
- Verified quotes: 10
See full review & verified quotes →
#10 — Richmond Ford West
Ford · Grade: A · Score: 98/100 · Glen Allen, VA
Richmond Ford West is an A-grade Ford dealer in Richmond on verified out-the-door data — 98/100 across 12 verified quotes.
- Doc fee: $899 — above the VA average of $829
- Add-ons: None detected in verified quotes
- Listing accuracy: 3.2% below the advertised listing
- Verified quotes: 12
See full review & verified quotes →
#11 — West Broad Hyundai
Hyundai · Grade: A · Score: 98/100 · Richmond, VA
West Broad Hyundai is an A-grade Hyundai dealer in Richmond on verified out-the-door data — 98/100 across 12 verified quotes.
- Doc fee: $663 — well below the VA average of $829
- Add-ons: None detected in verified quotes
- Listing accuracy: 0.9% above the advertised listing
- Verified quotes: 12
See full review & verified quotes →
#12 — Richmond Bmw Midlothian
BMW · Grade: A · Score: 98/100 · Midlothian, VA
Richmond Bmw Midlothian is an A-grade BMW dealer in Richmond on verified out-the-door data — 98/100 across 11 verified quotes.
- Doc fee: $695 — below the VA average of $829
- Add-ons: None detected in verified quotes
- Listing accuracy: 5.3% below the advertised listing
- Verified quotes: 11
See full review & verified quotes →
#13 — Richmond Ford Lincoln
Ford · Grade: A · Score: 98/100 · Richmond, VA
Richmond Ford Lincoln is an A-grade Ford dealer in Richmond on verified out-the-door data — 98/100 across 8 verified quotes.
- Doc fee: $899 — above the VA average of $829
- Add-ons: None detected in verified quotes
- Listing accuracy: 2.5% below the advertised listing
- Verified quotes: 8
See full review & verified quotes →
#14 — Ourisman Toyota Of Richmond
Toyota · Grade: A · Score: 97/100 · Henrico, VA
Ourisman Toyota Of Richmond is an A-grade Toyota dealer in Richmond on verified out-the-door data — 97/100 across 19 verified quotes.
- Doc fee: $852 — above the VA average of $829
- Add-ons: None detected in verified quotes
- Listing accuracy: Quoted price matches the advertised listing
- Verified quotes: 19
See full review & verified quotes →
#15 — Whitten Brothers Mazda
Mazda · Grade: A · Score: 97/100 · Richmond, VA
Whitten Brothers Mazda is an A-grade Mazda dealer in Richmond on verified out-the-door data — 97/100 across 13 verified quotes.
- Doc fee: $884 — above the VA average of $829
- Add-ons: 8% of quotes, avg $38
- Listing accuracy: 2.3% above the advertised listing
- Verified quotes: 13
See full review & verified quotes →
Richmond Dealer Rankings by Brand
Shopping a specific brand in Richmond? These rankings drill into each:
Richmond Car Dealer Rankings at a Glance
| # | Dealer | City | Grade | Score | Doc Fee | Add-Ons | Quotes |
|---|---|---|---|---|---|---|---|
| 1 | Williamsburg Hyundai | Williamsburg | A | 100 | $554 | $0 | 13 |
| 2 | Pearson Mazda | Richmond | A | 100 | $749 | $0 | 11 |
| 3 | Williamsburg Honda | Williamsburg | A | 100 | $489 | $0 | 10 |
| 4 | Audi Richmond | Henrico | A | 100 | $795 | $0 | 9 |
| 5 | Mechanicsville Toyota | Mechanicsville | A | 100 | $795 | $0 | 5 |
| 6 | Pearson Honda | Midlothian | A | 100 | $749 | $0 | 5 |
| 7 | West Broad Vw Kia | Richmond | A | 99 | $707 | $0 | 18 |
| 8 | Richmond Bmw | Richmond | A | 99 | $788 | $0 | 14 |
| 9 | Volvo Cars Richmond | Richmond | A | 99 | $719 | $0 | 10 |
| 10 | Richmond Ford West | Glen Allen | A | 98 | $899 | $0 | 12 |
| 11 | West Broad Hyundai | Richmond | A | 98 | $663 | $0 | 12 |
| 12 | Richmond Bmw Midlothian | Midlothian | A | 98 | $695 | $0 | 11 |
| 13 | Richmond Ford Lincoln | Richmond | A | 98 | $899 | $0 | 8 |
| 14 | Ourisman Toyota Of Richmond | Henrico | A | 97 | $852 | $0 | 19 |
| 15 | Whitten Brothers Mazda | Richmond | A | 97 | $884 | $38 | 13 |
How to Use This Data When You Shop
- Get an OTD quote in writing before you visit. Any dealer can send a worksheet by email — if they won’t, that’s a red flag.
- Ask for a quote with zero add-ons. Everything in the F&I office is optional. Say “please remove all dealer add-ons” and see what the price does.
- Anchor to the OTD, not the listing. Dealers with a gap between advertised price and final OTD aren’t being straight with you. Don’t negotiate off the listing number.
- Compare three dealers minimum. Even within the same metro, doc fees, add-on policies, and listing accuracy vary widely. Use this ranking as your shortlist.
Rankings are generated from the CarEdge Dealer Transparency Index, a public methodology that scores dealers on verified out-the-door quotes — not Google star ratings or paid placements. Data updated quarterly. Last updated: Q3 2026.
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