Best Car Dealerships in Roanoke, Ranked by CarEdge Data
This is the CarEdge Dealer Transparency Index ranking for car dealerships in the Roanoke metro — every brand, scored on verified out-the-door quotes, not Google star ratings.
We graded 13 dealerships across the Roanoke area; below are the 13 most transparent by score.
Last updated November 4, 2026. CarEdge refreshes these rankings daily as new verified out-the-door quotes come in.
What is the best car dealership in Roanoke?
The best car dealership in Roanoke by verified out-the-door price data is Cma’s Honda Of Lynchburg (Honda, Lynchburg, VA): A grade, 100/100 across 12 verified quotes, with no dealer add-ons in any verified quote.
Close behind:
- Apple Ford Of Lynchburg (Ford, Lynchburg), A grade, 100/100 across 6 verified quotes, with no dealer add-ons in any verified quote.
- Berglund Toyota (Toyota, Lynchburg), A grade, 100/100 across 6 verified quotes, with no dealer add-ons in any verified quote.
Best for:
- Lowest doc fee: Duncan Ford (Ford, Christiansburg), $549, against the VA average of $849.
- No dealer add-ons: Nelson Mazda (Mazda, Martinsville), none in any of its 22 verified quotes.
- Selling price under the listing: Southern Team Nissan Of New River Valley (Nissan, Christiansburg), quotes average 11.8% below the advertised price.
- Most verified quotes: Nelson Mazda (Mazda, Martinsville), 22 verified quotes behind its A.
Among the A and B dealers ranked on this page.
Full ranking, fees and add-on data for every graded dealer are below.
Top 13 Car Dealerships in Roanoke
Ranked by CarEdge transparency score across all brands, highest to lowest.
#1 — Cma’s Honda Of Lynchburg
Honda · Grade: A · Score: 100/100 · Lynchburg, VA
Cma’s Honda Of Lynchburg is an A-grade Honda dealer in Roanoke on verified out-the-door data — 100/100 across 12 verified quotes.
- Doc fee: $774 — below the VA average of $849
- Add-ons: None detected in verified quotes
- Listing accuracy: 0.8% above the advertised listing
- Verified quotes: 12
See full review & verified quotes →
#2 — Apple Ford Of Lynchburg
Ford · Grade: A · Score: 100/100 · Lynchburg, VA
Apple Ford Of Lynchburg is an A-grade Ford dealer in Roanoke on verified out-the-door data — 100/100 across 6 verified quotes.
- Doc fee: $642 — well below the VA average of $849
- Add-ons: None detected in verified quotes
- Listing accuracy: Quoted price matches the advertised listing
- Verified quotes: 6
See full review & verified quotes →
#3 — Berglund Toyota
Toyota · Grade: A · Score: 100/100 · Lynchburg, VA
Berglund Toyota is an A-grade Toyota dealer in Roanoke on verified out-the-door data — 100/100 across 6 verified quotes.
- Doc fee: $632 — well below the VA average of $849
- Add-ons: None detected in verified quotes
- Listing accuracy: 0.7% below the advertised listing
- Verified quotes: 6
See full review & verified quotes →
#4 — Duncan Mazda
Mazda · Grade: A · Score: 100/100 · Christiansburg, VA
Duncan Mazda is an A-grade Mazda dealer in Roanoke on verified out-the-door data — 100/100 across 5 verified quotes.
- Doc fee: $599 — well below the VA average of $849
- Add-ons: None detected in verified quotes
- Listing accuracy: Quoted price matches the advertised listing
- Verified quotes: 5
See full review & verified quotes →
#5 — Tinney Gmc
GMC · Grade: A · Score: 100/100 · Lynchburg, VA
Tinney Gmc is an A-grade GMC dealer in Roanoke on verified out-the-door data — 100/100 across 5 verified quotes.
- Doc fee: $689 — below the VA average of $849
- Add-ons: None detected in verified quotes
- Listing accuracy: 0.8% above the advertised listing
- Verified quotes: 5
See full review & verified quotes →
#6 — Berglund Chevrolet Buick
Chevrolet · Grade: A · Score: 100/100 · Roanoke, VA
Berglund Chevrolet Buick is an A-grade Chevrolet dealer in Roanoke on verified out-the-door data — 100/100 across 4 verified quotes.
- Doc fee: $649 — well below the VA average of $849
- Add-ons: None detected in verified quotes
- Listing accuracy: Quoted price matches the advertised listing
- Verified quotes: 4
See full review & verified quotes →
#7 — Nelson Mazda
Mazda · Grade: A · Score: 98/100 · Martinsville, VA
Nelson Mazda is an A-grade Mazda dealer in Roanoke on verified out-the-door data — 98/100 across 22 verified quotes.
- Doc fee: $882 — above the VA average of $849
- Add-ons: None detected in verified quotes
- Listing accuracy: 1.4% below the advertised listing
- Verified quotes: 22
See full review & verified quotes →
#8 — Lynchburg Mazda
Mazda · Grade: A · Score: 98/100 · Forest, VA
Lynchburg Mazda is an A-grade Mazda dealer in Roanoke on verified out-the-door data — 98/100 across 8 verified quotes.
- Doc fee: $798 — below the VA average of $849
- Add-ons: 13% of quotes, avg $324
- Listing accuracy: 0.9% below the advertised listing
- Verified quotes: 8
See full review & verified quotes →
#9 — Kia Of Lynchburg
Kia · Grade: A · Score: 98/100 · Lynchburg, VA
Kia Of Lynchburg is an A-grade Kia dealer in Roanoke on verified out-the-door data — 98/100 across 5 verified quotes.
- Doc fee: $699 — below the VA average of $849
- Add-ons: None detected in verified quotes
- Listing accuracy: 2.6% below the advertised listing
- Verified quotes: 5
See full review & verified quotes →
#10 — Duncan Ford
Ford · Grade: A · Score: 94/100 · Christiansburg, VA
Duncan Ford is an A-grade Ford dealer in Roanoke on verified out-the-door data — 94/100 across 5 verified quotes.
- Doc fee: $549 — well below the VA average of $849
- Add-ons: 20% of quotes, avg $80
- Listing accuracy: 4.7% below the advertised listing
- Verified quotes: 5
See full review & verified quotes →
#11 — Haley Toyota Of Roanoke
Toyota · Grade: A · Score: 91/100 · Roanoke, VA
Haley Toyota Of Roanoke is an A-grade Toyota dealer in Roanoke on verified out-the-door data — 91/100 across 6 verified quotes.
- Doc fee: $749 — below the VA average of $849
- Add-ons: 50% of quotes, avg $386
- Listing accuracy: 1.3% above the advertised listing
- Verified quotes: 6
See full review & verified quotes →
#12 — Southern Team Nissan Of New River Valley
Nissan · Grade: A · Score: 90/100 · Christiansburg, VA
Southern Team Nissan Of New River Valley is an A-grade Nissan dealer in Roanoke on verified out-the-door data — 90/100 across 7 verified quotes.
- Doc fee: $970 — above the VA average of $849
- Add-ons: 29% of quotes, avg $114
- Listing accuracy: 11.8% below the advertised listing
- Verified quotes: 7
See full review & verified quotes →
#13 — Priority Honda Roanoke
Honda · Grade: B · Score: 88/100 · Roanoke, VA
Priority Honda Roanoke is a B-grade Honda dealer in Roanoke on verified out-the-door data — 88/100 across 5 verified quotes.
- Doc fee: $899 — above the VA average of $849
- Add-ons: 60% of quotes, avg $119
- Listing accuracy: 1.8% below the advertised listing
- Verified quotes: 5
See full review & verified quotes →
About the CarEdge Dealer Transparency Index
Most dealer rankings come from Google star ratings and Yelp reviews — easy to game, impossible to verify. The CarEdge Dealer Transparency Index is different. We score every dealer using verified out-the-door quotes: real PDFs, emails, and screenshots from actual transactions.
Each dealer’s transparency score (out of 100) is weighted across four dimensions:
- Fee Transparency (30%) — Is the doc fee reasonable compared to the state average?
- Add-on Behavior (30%) — How often does the dealer bundle add-ons, and at what cost?
- Price Accuracy (30%) — Does the listing price match the actual OTD price?
- Data Quality (10%) — More verified quotes mean higher confidence in the grade.
Grades: A (90–100), B (80–89), C (70–79), D (60–69), F (below 60).
Roanoke Car Dealer Rankings at a Glance
| # | Dealer | City | Grade | Score | Doc Fee | Add-Ons | Quotes |
|---|---|---|---|---|---|---|---|
| 1 | Cma’s Honda Of Lynchburg | Lynchburg | A | 100 | $774 | $0 | 12 |
| 2 | Apple Ford Of Lynchburg | Lynchburg | A | 100 | $642 | $0 | 6 |
| 3 | Berglund Toyota | Lynchburg | A | 100 | $632 | $0 | 6 |
| 4 | Duncan Mazda | Christiansburg | A | 100 | $599 | $0 | 5 |
| 5 | Tinney Gmc | Lynchburg | A | 100 | $689 | $0 | 5 |
| 6 | Berglund Chevrolet Buick | Roanoke | A | 100 | $649 | $0 | 4 |
| 7 | Nelson Mazda | Martinsville | A | 98 | $882 | $0 | 22 |
| 8 | Lynchburg Mazda | Forest | A | 98 | $798 | $324 | 8 |
| 9 | Kia Of Lynchburg | Lynchburg | A | 98 | $699 | $0 | 5 |
| 10 | Duncan Ford | Christiansburg | A | 94 | $549 | $80 | 5 |
| 11 | Haley Toyota Of Roanoke | Roanoke | A | 91 | $749 | $386 | 6 |
| 12 | Southern Team Nissan Of New River Valley | Christiansburg | A | 90 | $970 | $114 | 7 |
| 13 | Priority Honda Roanoke | Roanoke | B | 88 | $899 | $119 | 5 |
How to Use This Data When You Shop
- Get an OTD quote in writing before you visit. Any dealer can send a worksheet by email — if they won’t, that’s a red flag.
- Ask for a quote with zero add-ons. Everything in the F&I office is optional. Say “please remove all dealer add-ons” and see what the price does.
- Anchor to the OTD, not the listing. Dealers with a gap between advertised price and final OTD aren’t being straight with you. Don’t negotiate off the listing number.
- Compare three dealers minimum. Even within the same metro, doc fees, add-on policies, and listing accuracy vary widely. Use this ranking as your shortlist.
Rankings are generated from the CarEdge Dealer Transparency Index, a public methodology that scores dealers on verified out-the-door quotes — not Google star ratings or paid placements. CarEdge refreshes the rankings daily as new verified quotes come in.
Sponsored by Insurify
Are you overpaying for car insurance?
Compare rates from top carriers in under 5 minutes. CarEdge users save an average of $996/year on auto insurance.
*Disclosure: CarEdge may earn a commission when you compare insurance quotes through our partner, Insurify. This does not influence our editorial content.*
