Transparency Verdict
Priority Honda Roanoke earns an A.
Promising early read.
The verified deals we have so far look reasonable on fees and pricing. We'll firm up the verdict as more data comes in.
Developing confidence — based on 4 verified out-the-door quotes and 1 tracked negotiation · Roanoke, VA
Collected Dec 23, 2025 – Aug 7, 2026 · Updated Aug 14, 2026
One of the dealers buyers can trust.
Priority Honda Roanoke qualifies for the CarEdge Certified license — an A-grade transparency score of 91/100 from 4 verified out-the-door quotes.
The full story
Why Priority Honda Roanoke earned this grade
Between December 2025 and August 2026, CarEdge negotiated or logged 4 verified deals with this dealership. We pulled the doc fee, the add-ons, and the gap between advertised and out-the-door price from each one. Then we graded them the way a friend in the business would: on the things that actually cost you money.
✓ What they do well
2 thingsMandatory add-ons are the exception
Only 25% of quotes include add-ons you can't decline, averaging $199 when present. Most shoppers here never see one.
The price you see is the price you get
Their quoted selling price almost exactly matches the advertised listing price. No mystery markup, no surprise "market adjustment."
! Where to push back
1 thingDoc fee is slightly padded
$899 is $67 above the VA average of $832. Not outrageous, but worth questioning.
TipAsk them to match the average. If they won't, factor it into your overall price — every dollar here is negotiable.
4 verified OTD quotes from Priority Honda Roanoke
Real out-the-door worksheets, not reviews. Click “View Quote” on any row to see the price breakdown.
Recent Quotes
Verified out-the-door prices from real transactions
2 vehicle transactions — 4 individual quotes
Most Common Add-ons
At a Glance
Tips for Priority Honda Roanoke
- Doc fee is $499 above national average. Ask if they'll match competitors or reduce it.
- Minor add-ons (~$50) may appear. Ask what's included and if they can be removed.
- A-rated dealer! Focus on vehicle price negotiation—fees are already competitive.
- Dealer markup is about 5% below listing (excluding taxes). This dealer keeps fees very low.
Keep researching
Look up another dealer by name, brand, city, or zip.
On the lot right now
Separate from the grade above — this is what's currently listed. Useful for spotting aging stock with room to negotiate.
Current Inventory
View all 16 vehicles →$28,646
Median Price
5
Median Days Listed
11
Added This Week
Days on Market
How long vehicles have been listed. Older stock means more room to negotiate.
Nearby Rated Dealers
These dealers near Roanoke have transparency scores based on verified pricing data.
Frequently Asked Questions
What fees does Priority Honda Roanoke charge?
Based on 4 verified out-the-door quotes collected by CarEdge, Priority Honda Roanoke charges a $899 documentation fee and averages $50 in dealer add-ons when present. Priority Honda Roanoke earns Transparency Grade A (91/100).
What is Priority Honda Roanoke's doc fee?
Priority Honda Roanoke charges a typical documentation fee of $899. The VA average is $832. This is based on 4 verified OTD quotes in our database.
Does Priority Honda Roanoke add mandatory add-ons?
Priority Honda Roanoke adds an average of $50 in dealer add-ons when present. Ask for an itemized breakdown and negotiate to remove non-essential items like paint protection, nitrogen tire fill, or VIN etching.
Is Priority Honda Roanoke a good dealer?
Priority Honda Roanoke has a transparency score of 91/100, earning a Grade A. This score is based on their doc fees, add-on behavior, dealer markup, and data quality from 4 verified OTD quotes. This is a well-above-average score, indicating transparent pricing practices.
Explore Honda and Virginia dealer data
How we know this
Every number on this page came from a real deal.
Most dealer review sites scrape star ratings and count angry posts. We do the opposite. CarEdge shops for cars alongside thousands of real buyers every week — and when we negotiate on their behalf, we capture the full out-the-door breakdown the dealer sends back.
For Priority Honda Roanoke in Roanoke, VA, that has meant 4 verified OTD quotes across 1 negotiated deals logged into our database. Each one is a PDF, an email, or a screenshot showing the actual doc fee, the actual add-ons, and the actual final price — not a salesperson's promise.
Fee Transparency
30%Is the doc fee reasonable, or is it just profit? We compare it against the state average — and the legal cap, where one exists.
Add-on Behavior
30%How often does the dealer stick you with mandatory add-ons like paint protection or theft deterrent — the kind you can't say no to? Add-ons the dealer discloses as optional don't count against them.
Price Accuracy
30%Does the advertised listing price match what you'd actually sign for? We flag dealers whose out-the-door diverges from the listing.
Data Quality
10%More data = more trustworthy grade. Dealers with lots of recent, complete quotes score higher for consistency.
The four numbers behind the grade
Weighted ScoreThe raw component scores — the math that led to A.
Doc Fee Comparison
Pulled 4 quote records · Grades update as new data comes in · Dealers cannot pay to change their score.
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