Virginia Dealer Fee Report
How transparent are car dealers in Virginia? We analyzed 3,210 verified OTD quotes from 576 dealers to reveal what buyers actually pay in doc fees, add-ons, and markup.
As of August 2026, the average doc fee at 464 rated Virginia dealers is $832, $432 above the national average, based on 3,210 verified out-the-door quotes collected by CarEdge.
Data updated Aug 17, 2026 · How we score dealers
The Old Dominion
Virginia's dealer grade: B
80/100 average transparency score
2nd highest doc fees in the U.S.
Key Findings
- Virginia has the 2nd-highest average doc fee of the 51 states we track, at $832.
- 372 of 576 rated Virginia dealers earned an A for transparency; 88 earned a D or F.
- Kia Of Lynchburg in Lynchburg is the state's most transparent dealer at 100/100 from 5 verified quotes.
- Verified doc fees in Virginia range from $39 to $1,795 — Auto Giants Nissan charges the most.
- The most common dealer add-on in Virginia is accessories, appearing on 33% of itemized quotes at an average of $1,117.
Virginia Dealer Grade Distribution
Top 10 Most Transparent Dealers in Virginia
The most transparent dealers in Virginia, from verified pricing data (3+ quotes each).
Kia Of Lynchburg
Lynchburg, VA
$233 below the Virginia average
No mandatory add-ons · 5 verified quotes
See the quotesShirlie Slack Mitsubishi
Fredericksburg, VA
$233 below the Virginia average
No mandatory add-ons · 3 verified quotes
See the quotesWaynesboro Hyundai
Waynesboro, VA
$33 below the Virginia average
No mandatory add-ons · 7 verified quotes
See the quotesWarrenton Toyota
Warrenton, VAWarrenton, VA
Greenbrier Honda
Covington, VACovington, VA
Berglund Chevrolet Buick
Roanoke, VARoanoke, VA
Williamsburg Hyundai
Williamsburg, VAWilliamsburg, VA
Apple Ford Of Danville
Danville, VADanville, VA
Apple Ford Of Lynchburg Inc.
Lynchburg, VALynchburg, VA
Recharged
Richmond, VARichmond, VA
Look up any dealer’s transparency grade
Search any dealer in Virginia or nationwide by name, brand, city, or zip.
Highest Doc Fees in Virginia
These Virginia dealers charge the most in documentation fees. The state average is $832.
| # | Dealer | Doc Fee | Quotes |
|---|---|---|---|
| 1 | Auto Giants Nissan | $1,499 | 11 |
| 2 | Jim Mckay Chevrolet | $1,495 | 20 |
| 3 | Kingstowne Motorcars | $1,295 | 10 |
| 4 | Joyce Koons Buick GMC | $1,199 | 6 |
| 5 | Joyce Koons Honda | $1,199 | 24 |
| 6 | Checkered Flag | $999 | 31 |
| 7 | Priority Lexus Newport News | $999 | 3 |
| 8 | Checkered Flag BMW | $999 | 4 |
| 9 | Toyota Woodbridge | $999 | 18 |
| 10 | Checkered Flag Hyundai | $999 | 7 |
Lowest-Rated Dealers in Virginia
These Virginia dealers have the lowest transparency scores based on fees, add-ons, and markup.
| Dealer | Grade | Doc Fee | Quotes |
|---|---|---|---|
| Jim Mckay Chevrolet | F 36/100 | $1,495 | 20 |
| Elite Auto Sales | F 50/100 | $995 | 6 |
| Front Royal Buick GMC | F 58/100 | $999 | 7 |
| Auto Giants Nissan | D 63/100 | $1,499 | 11 |
| Banister Nissan Of Norfolk | D 64/100 | $0 | 8 |
| Hyundai Genesis Of Hampton | D 69/100 | $999 | 9 |
| Premier Automotive Inc | C 70/100 | $799 | 3 |
| Alpha Motorsports | C 70/100 | $179 | 3 |
| Vins | C 71/100 | $797 | 6 |
| Banister CDJR Of Hampton Llc | C 71/100 | $999 | 4 |
Most Common Add-ons in Virginia
The most frequently seen dealer add-ons in Virginia, based on itemized OTD quotes.
Dealers by Brand in Virginia
Which brands have the most transparent dealers in Virginia?
Ford
72 dealers · Avg score: 86/100
Toyota
35 dealers · Avg score: 85/100
Honda
31 dealers · Avg score: 87/100
Chevrolet
30 dealers · Avg score: 77/100
Jeep
25 dealers · Avg score: 87/100
Chrysler
24 dealers · Avg score: 87/100
Dodge
24 dealers · Avg score: 87/100
GMC
23 dealers · Avg score: 82/100
Hyundai
23 dealers · Avg score: 84/100
Nissan
22 dealers · Avg score: 79/100
Ram
21 dealers · Avg score: 85/100
Kia
20 dealers · Avg score: 93/100
Subaru
19 dealers · Avg score: 83/100
Mazda
15 dealers · Avg score: 81/100
Buick
14 dealers · Avg score: 82/100
Ready to buy a car in Virginia? Bring the real numbers.
CarEdge Pro unlocks real dealer invoice data, target prices, and out-the-door estimates on every listing in Virginia — so you walk into a dealership already knowing what you should pay.
Try CarEdge ProFind the Best Dealer in Virginia
Use our dealer search to find and compare dealers in Virginia by location. See transparency scores, doc fees, and real pricing data before you visit.
How Virginia compares to its neighbors
Average doc fees next door. Crossing a state line can change what the dealer charges.
Virginia Dealer Fee FAQ
What is the average dealer doc fee in Virginia?
As of August 2026, the average documentation fee in Virginia is $832, based on 3,210 verified out-the-door quotes from 464 dealers collected by CarEdge. That is $432 above the $400 national average.
Which Virginia dealers charge the highest doc fees?
Auto Giants Nissan charges the highest verified doc fee in Virginia at $1,499. Doc fees across the state range from $39 to $1,795.
Who is the most transparent car dealer in Virginia?
Kia Of Lynchburg in Lynchburg is the highest-rated dealer in Virginia with a transparency score of 100/100 (Grade A) from 5 verified quotes.
Are dealer doc fees negotiable in Virginia?
Doc fees themselves are often presented as non-negotiable, but the out-the-door price always is: if a Virginia dealer charges a high doc fee, ask for an equivalent discount on the vehicle price. 372 of 576 rated Virginia dealers earned an A for transparent, low-fee pricing.