Virginia Dealer Fee Report
How transparent are car dealers in Virginia? We analyzed 3,249 verified OTD quotes from 683 dealers to reveal what buyers actually pay in doc fees, add-ons, and markup.
As of November 2026, the average doc fee at 589 rated Virginia dealers is $849, $445 above the national average, based on 3,249 verified out-the-door quotes collected by CarEdge.
Data updated Nov 7, 2026 · How we score dealers
The Old Dominion
Virginia's dealer grade: B
84/100 average transparency score
2nd highest doc fees in the U.S.
Key Findings
- Virginia has the 2nd-highest average doc fee of the 52 states we track, at $849.
- 473 of 683 rated Virginia dealers earned an A for transparency; 111 earned a D or F.
- Genesis of Richmond in Bon Air is the state's most transparent dealer at 100/100 from 6 verified quotes.
- Verified doc fees in Virginia range from $50 to $1,795 — Auto Giants Nissan charges the most.
- The most common dealer add-on in Virginia is accessories, appearing on 31% of itemized quotes at an average of $1,645.
Virginia Dealer Grade Distribution
Top 10 Most Transparent Dealers in Virginia
The most transparent dealers in Virginia, from verified pricing data (3+ quotes each).
Genesis of Richmond
Bon Air, VA
$100 below the Virginia average
No mandatory add-ons · 6 verified quotes
See the quotesTinney GMC
Lynchburg, VA
$160 below the Virginia average
No mandatory add-ons · 5 verified quotes
See the quotesCharlie Obaugh Kia
Staunton, VA
$150 below the Virginia average
No mandatory add-ons · 7 verified quotes
See the quotesBisbee Honda of Danville
Danville, VADanville, VA
M.W. Auto Sales LLC
Ashland, VAAshland, VA
Myers Ford Co Inc.
Elkton, VAElkton, VA
Cma's Colonial Chevrolet
Chester, VAChester, VA
Cma's Colonial Hyundai
South Chesterfield, VASouth Chesterfield, VA
Cma's Colonial Kia
Chester, VAChester, VA
Cma's Honda of Lynchburg
Lynchburg, VALynchburg, VA
Look up any dealer’s transparency grade
Search any dealer in Virginia or nationwide by name, brand, city, or zip.
Highest Doc Fees in Virginia
These Virginia dealers charge the most in documentation fees. The state average is $849.
| # | Dealer | Doc Fee | Quotes |
|---|---|---|---|
| 1 | Auto Giants Nissan | $1,499 | 7 |
| 2 | Jim Mckay Chevrolet | $1,495 | 21 |
| 3 | Kingstowne Motorcars | $1,295 | 6 |
| 4 | Joyce Koons Buick GMC | $1,199 | 9 |
| 5 | Joyce Koons Honda | $1,199 | 26 |
| 6 | Battlefield Chevrolet | $999 | 4 |
| 7 | Battlefield Toyota | $999 | 4 |
| 8 | Ted Britt Ford of Chantilly | $999 | 4 |
| 9 | Ted Britt Chevrolet | $999 | 3 |
| 10 | Subaru of Sterling | $999 | 7 |
Lowest-Rated Dealers in Virginia
These Virginia dealers have the lowest transparency scores based on fees, add-ons, and markup.
| Dealer | Grade | Doc Fee | Quotes |
|---|---|---|---|
| Southern Liquidation Outlet | F 46/100 | $999 | 3 |
| Fred's Executive Auto | F 49/100 | — | 4 |
| Auto Giants Nissan | F 53/100 | $1,499 | 7 |
| Autova - Madison Heights | F 54/100 | — | 3 |
| Blue Ridge Chrysler Dodge Jeep RAM | D 60/100 | — | 5 |
| Precise Automotive Group | D 63/100 | $990 | 3 |
| Hyundai of Hampton | D 64/100 | $999 | 3 |
| Jim Mckay Chevrolet | D 66/100 | $1,495 | 21 |
| Southern Chrysler Dodge Jeep RAM Chesapeake | D 68/100 | $999 | 7 |
| Banister Mitsubishi-Hampton | D 68/100 | $999 | 3 |
Most Common Add-ons in Virginia
The most frequently seen dealer add-ons in Virginia, based on itemized OTD quotes.
Dealers by Brand in Virginia
Which brands have the most transparent dealers in Virginia?
Ford
79 dealers · Avg score: 92/100
Chevrolet
42 dealers · Avg score: 88/100
Toyota
37 dealers · Avg score: 94/100
Honda
36 dealers · Avg score: 89/100
Jeep
31 dealers · Avg score: 86/100
Chrysler
30 dealers · Avg score: 87/100
Dodge
29 dealers · Avg score: 86/100
Ram
27 dealers · Avg score: 87/100
Hyundai
25 dealers · Avg score: 89/100
GMC
23 dealers · Avg score: 88/100
Kia
23 dealers · Avg score: 92/100
Nissan
23 dealers · Avg score: 84/100
Subaru
20 dealers · Avg score: 91/100
Mazda
17 dealers · Avg score: 95/100
Buick
14 dealers · Avg score: 86/100
Ready to buy a car in Virginia? Bring the real numbers.
CarEdge Pro unlocks real dealer invoice data, target prices, and out-the-door estimates on every listing in Virginia — so you walk into a dealership already knowing what you should pay.
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Use our dealer search to find and compare dealers in Virginia by location. See transparency scores, doc fees, and real pricing data before you visit.
How Virginia compares to its neighbors
Average doc fees next door. Crossing a state line can change what the dealer charges.
Virginia Dealer Fee FAQ
What is the average dealer doc fee in Virginia?
As of November 2026, the average documentation fee in Virginia is $849, based on 3,249 verified out-the-door quotes from 589 dealers collected by CarEdge. That is $445 above the $404 national average.
Which Virginia dealers charge the highest doc fees?
Auto Giants Nissan charges the highest verified doc fee in Virginia at $1,499. Doc fees across the state range from $50 to $1,795.
Who is the most transparent car dealer in Virginia?
Genesis of Richmond in Bon Air is the highest-rated dealer in Virginia with a transparency score of 100/100 (Grade A) from 6 verified quotes.
Are dealer doc fees negotiable in Virginia?
Doc fees themselves are often presented as non-negotiable, but the out-the-door price always is: if a Virginia dealer charges a high doc fee, ask for an equivalent discount on the vehicle price. 473 of 683 rated Virginia dealers earned an A for transparent, low-fee pricing.