Virginia Dealer Fee Report
How transparent are car dealers in Virginia? We analyzed 2,884 verified OTD quotes from 517 dealers to reveal what buyers actually pay in doc fees, add-ons, and markup.
As of July 2026, the average doc fee at 430 rated Virginia dealers is $850, $450 above the national average, based on 2,884 verified out-the-door quotes collected by CarEdge.
Data updated Jul 28, 2026 · How we score dealers
The Old Dominion
Virginia's dealer grade: B
81/100 average transparency score
2nd highest doc fees in the U.S.
Key Findings
- Virginia has the 2nd-highest average doc fee of the 50 states we track, at $850.
- 337 of 517 rated Virginia dealers earned an A for transparency; 75 earned a D or F.
- Greenbrier Honda in Covington is the state's most transparent dealer at 100/100 from 3 verified quotes.
- Verified doc fees in Virginia range from $39 to $1,795 — Auto Giants Nissan charges the most.
- The most common dealer add-on in Virginia is accessories, appearing on 35% of itemized quotes at an average of $1,143.
Virginia Dealer Grade Distribution
Top 10 Most Transparent Dealers in Virginia
The most transparent dealers in Virginia, from verified pricing data (3+ quotes each).
Greenbrier Honda
Covington, VA
$260 below the Virginia average
No mandatory add-ons · 3 verified quotes
See the quotesTinney GMC
Lynchburg, VA
$161 below the Virginia average
No mandatory add-ons · 4 verified quotes
See the quotesBerglund Chevrolet Buick
Roanoke, VA
$251 below the Virginia average
No mandatory add-ons · 3 verified quotes
See the quotesKia Of Lynchburg
Lynchburg, VALynchburg, VA
Pearson Honda
Midlothian, VAMidlothian, VA
Pearson Mazda
Richmond, VARichmond, VA
Pioneer Chevrolet
Abingdon, VAAbingdon, VA
Starr Motors CDJR
Suffolk, VASuffolk, VA
Purvis Ford
Fredericksburg, VAFredericksburg, VA
M.W. Auto Sales
Ashland, VAAshland, VA
Look up any dealer’s transparency grade
Search any dealer in Virginia or nationwide by name, brand, city, or zip.
Highest Doc Fees in Virginia
These Virginia dealers charge the most in documentation fees. The state average is $850.
| # | Dealer | Doc Fee | Quotes |
|---|---|---|---|
| 1 | Auto Giants Nissan | $1,499 | 11 |
| 2 | Jim Mckay Chevrolet | $1,495 | 20 |
| 3 | Kingstowne Motorcars | $1,295 | 10 |
| 4 | Joyce Koons Honda | $1,199 | 14 |
| 5 | Crown Acura | $1,126 | 10 |
| 6 | Ourisman Chrysler Jeep Dodge Of Alexandria | $999 | 3 |
| 7 | First Team Kia | $999 | 10 |
| 8 | Moore Subaru Richmond | $999 | 3 |
| 9 | Checkered Flag Hyundai | $999 | 7 |
| 10 | Checkered Flag BMW | $999 | 3 |
Lowest-Rated Dealers in Virginia
These Virginia dealers have the lowest transparency scores based on fees, add-ons, and markup.
| Dealer | Grade | Doc Fee | Quotes |
|---|---|---|---|
| Jim Mckay Chevrolet | F 36.9/100 | $1,495 | 20 |
| Elite Auto Sales | F 50.7/100 | $995 | 6 |
| Front Royal Buick GMC | F 59/100 | $999 | 7 |
| Auto Giants Nissan | D 63.2/100 | $1,499 | 11 |
| Hyundai Genesis Of Hampton | D 69.9/100 | $999 | 9 |
| Premier Automotive Inc | C 70/100 | $799 | 4 |
| Vins | C 71.3/100 | $797 | 6 |
| Banister CDJR Of Hampton Llc | C 71.5/100 | $999 | 4 |
| Banister Nissan Of Norfolk | C 71.8/100 | $0 | 5 |
| Smart Ford | C 72.1/100 | $798 | 12 |
Most Common Add-ons in Virginia
The most frequently seen dealer add-ons in Virginia, based on itemized OTD quotes.
Dealers by Brand in Virginia
Which brands have the most transparent dealers in Virginia?
Ford
68 dealers · Avg score: 89/100
Toyota
31 dealers · Avg score: 90/100
Honda
30 dealers · Avg score: 87/100
Chevrolet
27 dealers · Avg score: 83/100
Jeep
23 dealers · Avg score: 86/100
Chrysler
22 dealers · Avg score: 85/100
Dodge
22 dealers · Avg score: 86/100
Nissan
20 dealers · Avg score: 80/100
GMC
19 dealers · Avg score: 79/100
Hyundai
19 dealers · Avg score: 87/100
Ram
19 dealers · Avg score: 84/100
Kia
18 dealers · Avg score: 93/100
Subaru
17 dealers · Avg score: 82/100
Volkswagen
15 dealers · Avg score: 85/100
Mazda
14 dealers · Avg score: 87/100
Ready to buy a car in Virginia? Bring the real numbers.
CarEdge Pro unlocks real dealer invoice data, target prices, and out-the-door estimates on every listing in Virginia — so you walk into a dealership already knowing what you should pay.
Try CarEdge ProFind the Best Dealer in Virginia
Use our dealer search to find and compare dealers in Virginia by location. See transparency scores, doc fees, and real pricing data before you visit.
How Virginia compares to its neighbors
Average doc fees next door. Crossing a state line can change what the dealer charges.
Virginia Dealer Fee FAQ
What is the average dealer doc fee in Virginia?
As of July 2026, the average documentation fee in Virginia is $850, based on 2,884 verified out-the-door quotes from 430 dealers collected by CarEdge. That is $450 above the $400 national average.
Which Virginia dealers charge the highest doc fees?
Auto Giants Nissan charges the highest verified doc fee in Virginia at $1,499. Doc fees across the state range from $39 to $1,795.
Who is the most transparent car dealer in Virginia?
Greenbrier Honda in Covington is the highest-rated dealer in Virginia with a transparency score of 100/100 (Grade A) from 3 verified quotes.
Are dealer doc fees negotiable in Virginia?
Doc fees themselves are often presented as non-negotiable, but the out-the-door price always is: if a Virginia dealer charges a high doc fee, ask for an equivalent discount on the vehicle price. 337 of 517 rated Virginia dealers earned an A for transparent, low-fee pricing.