Virginia Dealer Fee Report
How transparent are car dealers in Virginia? We analyzed 2,981 verified OTD quotes from 651 dealers to reveal what buyers actually pay in doc fees, add-ons, and markup.
As of September 2026, the average doc fee at 554 rated Virginia dealers is $837, $433 above the national average, based on 2,981 verified out-the-door quotes collected by CarEdge.
Data updated Sep 27, 2026 · How we score dealers
The Old Dominion
Virginia's dealer grade: B
82/100 average transparency score
2nd highest doc fees in the U.S.
Key Findings
- Virginia has the 2nd-highest average doc fee of the 52 states we track, at $837.
- 437 of 651 rated Virginia dealers earned an A for transparency; 117 earned a D or F.
- Criswell Ford in Woodstock is the state's most transparent dealer at 100/100 from 3 verified quotes.
- Verified doc fees in Virginia range from $39 to $1,795 — Auto Giants Nissan charges the most.
- The most common dealer add-on in Virginia is accessories, appearing on 33% of itemized quotes at an average of $1,901.
Virginia Dealer Grade Distribution
Top 10 Most Transparent Dealers in Virginia
The most transparent dealers in Virginia, from verified pricing data (3+ quotes each).
Criswell Ford
Woodstock, VA
$37 below the Virginia average
No mandatory add-ons · 3 verified quotes
See the quotesCrown MINI Of Richmond
Henrico, VA
No mandatory add-ons · 3 verified quotes
See the quotesWilliamsburg Kia
Williamsburg, VA
$138 below the Virginia average
No mandatory add-ons · 3 verified quotes
See the quotesGreenbrier Honda
Covington, VACovington, VA
Pioneer Chevrolet
Abingdon, VAAbingdon, VA
Starr Motors CDJR
Suffolk, VASuffolk, VA
Shirlie Slack Mitsubishi
Fredericksburg, VAFredericksburg, VA
Purvis Ford
Fredericksburg, VAFredericksburg, VA
Radley Chevrolet
Fredericksburg, VAFredericksburg, VA
Charlie Obaugh Kia
Staunton, VAStaunton, VA
Look up any dealer’s transparency grade
Search any dealer in Virginia or nationwide by name, brand, city, or zip.
Highest Doc Fees in Virginia
These Virginia dealers charge the most in documentation fees. The state average is $837.
| # | Dealer | Doc Fee | Quotes |
|---|---|---|---|
| 1 | Auto Giants Nissan | $1,499 | 6 |
| 2 | Jim Mckay Chevrolet | $1,495 | 16 |
| 3 | Kingstowne Motorcars | $1,295 | 6 |
| 4 | Joyce Koons Buick GMC | $1,199 | 6 |
| 5 | Joyce Koons Honda | $1,199 | 24 |
| 6 | Checkered Flag Hyundai World | $999 | 10 |
| 7 | Checkered Flag BMW | $999 | 4 |
| 8 | Checkered Flag | $999 | 22 |
| 9 | Priority Mitsubishi Suffolk | $999 | 3 |
| 10 | Priority Lexus Newport News | $999 | 3 |
Lowest-Rated Dealers in Virginia
These Virginia dealers have the lowest transparency scores based on fees, add-ons, and markup.
| Dealer | Grade | Doc Fee | Quotes |
|---|---|---|---|
| Elite Auto Sales | F 50/100 | $995 | 3 |
| Jim Mckay Chevrolet | F 53/100 | $1,495 | 16 |
| Crown Acura | F 55/100 | — | 5 |
| Auto Giants Nissan | F 56/100 | $1,499 | 6 |
| Blue Ridge Chrysler Dodge Jeep Ram | D 60/100 | — | 3 |
| Knapp Auto Sales | D 60/100 | — | 3 |
| Front Royal Buick GMC | D 62/100 | $999 | 4 |
| Hyundai Genesis Of Hampton | D 66/100 | $999 | 4 |
| Banister Nissan Of Norfolk | D 66/100 | $999 | 9 |
| Sheehy Ford Warrenton | D 68/100 | $998 | 6 |
Most Common Add-ons in Virginia
The most frequently seen dealer add-ons in Virginia, based on itemized OTD quotes.
Dealers by Brand in Virginia
Which brands have the most transparent dealers in Virginia?
Ford
77 dealers · Avg score: 89/100
Toyota
36 dealers · Avg score: 91/100
Honda
35 dealers · Avg score: 91/100
Chevrolet
31 dealers · Avg score: 83/100
Jeep
28 dealers · Avg score: 88/100
Chrysler
27 dealers · Avg score: 88/100
Dodge
26 dealers · Avg score: 88/100
Hyundai
25 dealers · Avg score: 86/100
Kia
23 dealers · Avg score: 91/100
Ram
23 dealers · Avg score: 87/100
GMC
23 dealers · Avg score: 88/100
Subaru
23 dealers · Avg score: 89/100
Nissan
20 dealers · Avg score: 88/100
Mazda
19 dealers · Avg score: 90/100
Volkswagen
16 dealers · Avg score: 89/100
Ready to buy a car in Virginia? Bring the real numbers.
CarEdge Pro unlocks real dealer invoice data, target prices, and out-the-door estimates on every listing in Virginia — so you walk into a dealership already knowing what you should pay.
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Use our dealer search to find and compare dealers in Virginia by location. See transparency scores, doc fees, and real pricing data before you visit.
How Virginia compares to its neighbors
Average doc fees next door. Crossing a state line can change what the dealer charges.
Virginia Dealer Fee FAQ
What is the average dealer doc fee in Virginia?
As of September 2026, the average documentation fee in Virginia is $837, based on 2,981 verified out-the-door quotes from 554 dealers collected by CarEdge. That is $433 above the $404 national average.
Which Virginia dealers charge the highest doc fees?
Auto Giants Nissan charges the highest verified doc fee in Virginia at $1,499. Doc fees across the state range from $39 to $1,795.
Who is the most transparent car dealer in Virginia?
Criswell Ford in Woodstock is the highest-rated dealer in Virginia with a transparency score of 100/100 (Grade A) from 3 verified quotes.
Are dealer doc fees negotiable in Virginia?
Doc fees themselves are often presented as non-negotiable, but the out-the-door price always is: if a Virginia dealer charges a high doc fee, ask for an equivalent discount on the vehicle price. 437 of 651 rated Virginia dealers earned an A for transparent, low-fee pricing.