Compare nearby: Best Honda Dealerships in Virginia Beach-Norfolk →
Priority Honda Chesapeake earns a B.
Fair on the big stuff, with a few small things to watch. Read the out-the-door carefully.
- $999
- Doc fee
- 63%
- Dealer add-ons
$160 above VA avg
On 5 of 8 recent quotes
Developing confidenceChesapeake, VAUpdated How we score dealersPart of Lithia Motors Inc.
The full story
Why Priority Honda Chesapeake earned this grade
Between October 2025 and August 2026, CarEdge negotiated or logged 8 verified deals with this dealership. We pulled the doc fee, the add-ons, and the gap between advertised and out-the-door price from each one. Then we graded them the way a friend in the business would: on the things that actually cost you money.
✓ What they do well
1 thingShoppers who negotiated saved real money
Across 3 back-and-forth negotiations we tracked here, buyers saved an average of $924 from first quote to final. That tells you their opening number has room.
TipNever take the first quote. Their floor is lower than what they offer on day one.
! Where to push back
3 thingsDoc fee is slightly padded
$999 is $160 above the VA average of $839. Not outrageous, but worth questioning.
TipFactor it into your overall price — every dollar here is negotiable.
Quoted add-ons show up on most deals
63% of quotes include add-ons that aren't marked optional. Across all recent quotes, add-ons average $357. Plan on seeing them on your quote.
TipAsk for an itemized quote before signing, and ask the dealer to confirm in writing which add-ons, if any, are required.
The listing isn't quite the price
Quoted prices run about 3.9% above the advertised listing. On a $35,000 vehicle that's roughly $1,365 in extra fees or markup.
TipGet an OTD quote in writing before you visit. Compare it to the listing — if there's a gap, ask them to account for every line.
8 verified OTD quotes from Priority Honda Chesapeake
Real out-the-door worksheets, not reviews. Click “View Quote” on any row to see the price breakdown.
Recent Quotes
Verified out-the-door prices from real transactions
5 vehicle transactions — 8 individual quotes
2025 Honda Accord Hybrid
Most Common Add-ons
Tips for Priority Honda Chesapeake
- 5 of 8 quotes included $2,852 in add-ons (Wheel Locks, Accessories, Protection Plan), not marked optional.
- Doc fee ($999) is slightly above average. Worth asking for a reduction.
- Dealer markup is only +4% above listing (excluding taxes). This dealer keeps their fees minimal.
Keep researching
Look up another dealer by name, brand, city, or zip.
On the lot right now
Separate from the grade above: this is what's currently listed. Useful for spotting aging stock with room to negotiate.
Current Inventory
View all 418 vehicles →$33,678
Median Price
24
Median Days Listed
106
Added This Week
Days on Market
How long vehicles have been listed. Older stock means more room to negotiate.
Nearby Rated Dealers
These dealers near Chesapeake have transparency scores based on verified pricing data.
CarEdge Certified near Chesapeake
Frequently Asked Questions
What fees does Priority Honda Chesapeake charge?
Based on 8 verified out-the-door quotes collected by CarEdge, Priority Honda Chesapeake charges a $999 documentation fee and averages $357 in dealer add-ons when present. Priority Honda Chesapeake earns Transparency Grade B (81/100).
What is the doc fee at Priority Honda Chesapeake?
Priority Honda Chesapeake charges a typical documentation fee of $999. The VA average is $839. This is based on 8 verified OTD quotes in our database.
Does Priority Honda Chesapeake add dealer add-ons?
Priority Honda Chesapeake adds an average of $357 in dealer add-ons when present. Dealer add-ons appeared on 5 of 8 recent verified quotes. Ask for an itemized breakdown and negotiate to remove non-essential items like paint protection, nitrogen tire fill, or VIN etching.
Is Priority Honda Chesapeake a good dealership?
Priority Honda Chesapeake has a transparency score of 81/100, earning a Grade B. This score is based on their doc fees, add-on behavior, dealer markup, and data quality from 8 verified OTD quotes. This is a well-above-average score, indicating transparent pricing practices.
What do reviews say about Priority Honda Chesapeake?
CarEdge reviews Priority Honda Chesapeake on 8 verified out-the-door quotes, not star ratings. It earns transparency grade B (81/100), with a typical doc fee of $999 versus a VA average of $839. Dealer add-ons appeared on 5 of 8 recent quotes.
Is Priority Honda Chesapeake a transparent Honda dealer in Chesapeake?
Yes. Priority Honda Chesapeake holds CarEdge Transparency Grade B (81/100), based on 8 verified out-the-door quotes. That is well above average on doc fees, add-ons and pricing accuracy.
How does Priority Honda Chesapeake compare to other Honda dealers?
You can compare Priority Honda Chesapeake's transparency score, doc fees, and add-on behavior against other Honda dealers using our comparison tool or by browsing Honda dealers in your area. Scores are based on the same methodology for every dealer. CarEdge's market guides Best Honda Dealerships in Virginia Beach-Norfolk, Best Honda Dealerships in Virginia and Best Honda Dealerships in the US rank Honda dealers on the same data.
Explore Honda and Virginia dealer data
How we know this
Every number on this page came from a real deal.
Most dealer review sites scrape star ratings and count angry posts. We do the opposite. CarEdge shops for cars alongside thousands of real buyers every week — and when we negotiate on their behalf, we capture the full out-the-door breakdown the dealer sends back.
For Priority Honda Chesapeake in Chesapeake, VA, that has meant 8 verified OTD quotes across 3 negotiated deals logged into our database. Each one is a PDF, an email, or a screenshot showing the actual doc fee, the actual add-ons, and the actual final price — not a salesperson's promise.
Fee Transparency
30%Is the doc fee reasonable, or is it just profit? We compare it against the state average — and the legal cap, where one exists.
Add-on Behavior
30%How often does the dealer stick you with mandatory add-ons like paint protection or theft deterrent — the kind you can't say no to? Add-ons the dealer discloses as optional don't count against them.
Price Accuracy
30%Does the advertised listing price match what you'd actually sign for? We flag dealers whose out-the-door diverges from the listing.
Data Quality
10%More data = more trustworthy grade. Dealers with lots of recent, complete quotes score higher for consistency.
The four numbers behind the grade
Weighted ScoreThe raw component scores — the math that led to B.
Doc Fee Comparison
Pulled 8 quote records · Grades update as new data comes in · Dealers cannot pay to change their score.
Let CarEdge handle this dealer
Our AI Buying Agent contacts the dealer for you, pushes for a real out-the-door price, and brings offers back for you to approve. Prefer a person? A Concierge runs the whole deal end to end.
Let CarEdge negotiate*Information provided for general informational purposes only. Scores are independently calculated and do not imply endorsement of or affiliation with any dealer. Verify all information independently before making a purchase decision. See our Terms of Service.