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Koons Sterling Ford earns an A.
Fees are reasonable, add-ons are rare, and the advertised price matches what you pay.
- $995
- Median dealer fees
- Zero
- Quoted add-ons
At the VA median
In 24 quotes, past year
Strong confidence (latest quote Oct 2026)Sterling, VAUpdated How we score dealers#5 most transparent in VAPart of Asbury Automotive Group
The full story
Why Koons Sterling Ford earned this grade
Koons Sterling Ford received an A. From November 2025 through October 2026, CarEdge reviewed 24 verified quotes. The review considers dealer fees, required extras, selling prices and whether charges were clearly shown.
What they do well
- ✓ Dealer fees were clearly itemized. All 24 quotes showed fully itemized dealer fees. Average confirmed dealer fees were $995.17, just $0.17 above the Median state fee in Virginia, the middle fee amount in the eligible quote sample.
- ✓ Written prices were at or below the advertised prices in the quotes checked. Across four written quotes with price comparisons, the quoted selling price averaged $785 below the advertised price; one was within $1 of the ad.
Where to push back
The price comparisons cover four quotes, so ask the dealer to confirm the advertised vehicle price in your own written offer. Before agreeing, request an itemized quote showing the selling price, dealer fees, any required extras, taxes and government charges, and ask whether the advertised price applies to your specific purchase.
24 verified OTD quotes from Koons Sterling Ford
Real out-the-door worksheets, not reviews. Click “View Quote” on any row to see the price breakdown.
Recent Quotes
Verified out-the-door prices from real transactions
All 24 quotes are from the past year and count toward the grade
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At a Glance
Tips for Koons Sterling Ford
- A-rated dealer! Focus on vehicle price negotiation, since fees are already competitive.
- Total dealer fees are at or below the state median. One less thing to negotiate.
- This dealer typically doesn't add quoted add-ons. That's a good sign of transparency.
- The advertised price has matched the real price. Use it as your starting point.
Keep researching
Look up another dealer by name, brand, city, or zip.
On the lot right now
Separate from the grade above: this is what's currently listed. Useful for spotting aging stock with room to negotiate.
Current Inventory
View all 562 vehicles →$50,142
Median Price
39
Median Days Listed
93
Added This Week
Days on Market
How long vehicles have been listed. Older stock means more room to negotiate.
Nearby Rated Dealers
These dealers near Sterling have transparency scores based on verified pricing data.
Frequently Asked Questions
What fees does Koons Sterling Ford charge?
Based on 24 verified out-the-door quotes from the past year, Koons Sterling Ford charges $995 in dealer fees. Koons Sterling Ford earns Transparency Grade A (100/100).
Does Koons Sterling Ford add dealer add-ons?
Based on our data, quotes from Koons Sterling Ford typically do not include dealer add-ons. When add-ons do appear, some may be marked optional. None of its 24 quotes in the past year included quoted add-ons.
Does Koons Sterling Ford's advertised price include all required charges?
On the 1 quote we could check, the out-the-door price before taxes and government fees matched the advertised price.
Is Koons Sterling Ford a good dealership?
Koons Sterling Ford has a transparency score of 100/100, earning a Grade A. This score is based on its dealer fees, quoted add-ons, advertised price accuracy and data quality from 24 verified OTD quotes from the past year. This is a well-above-average score, indicating transparent pricing practices.
What do reviews say about Koons Sterling Ford?
CarEdge reviews Koons Sterling Ford on 24 verified out-the-door quotes from the past year, not star ratings. It earns transparency grade A (100/100), with dealer fees of $995 versus a VA median of $995. On the 1 quote we could check, the out-the-door price before taxes and government fees matched the advertised price. None of its 24 quotes in the past year included quoted add-ons.
Is Koons Sterling Ford a transparent Ford dealer in Sterling?
Yes. Koons Sterling Ford holds CarEdge Transparency Grade A (100/100), based on 24 verified out-the-door quotes from the past year. That is well above average on dealer fees, add-ons and pricing accuracy.
How does Koons Sterling Ford rank among Virginia car dealers?
Koons Sterling Ford ranks #5 of 638 rated dealers in Virginia on the CarEdge Dealer Transparency Index, which grades dealers on dealer fees, quoted add-ons and advertised pricing from verified out-the-door quotes.
How does Koons Sterling Ford compare to other Ford dealers?
You can compare Koons Sterling Ford's transparency score, dealer fees, and quoted add-ons against other Ford dealers using our comparison tool or by browsing Ford dealers in your area. Scores are based on the same methodology for every dealer. CarEdge's market guides Best Ford Dealerships in Washington DC, Best Ford Dealerships in Baltimore, Best Ford Dealerships in Virginia and Best Ford Dealerships in the US rank Ford dealers on the same data.
Explore Ford and Virginia dealer data
How we know this
Every number on this page came from a real deal.
Most dealer review sites scrape star ratings and count angry posts. We do the opposite. CarEdge shops for cars alongside thousands of real buyers every week — and when we negotiate on their behalf, we capture the full out-the-door breakdown the dealer sends back.
For Koons Sterling Ford in Sterling, VA, that has meant 24 verified OTD quotes from the past year across 5 negotiated deals logged into our database. Each one is a PDF, an email, or a screenshot showing the actual dealer fees, the actual add-ons, and the final price against the advertised price — not a salesperson's promise.
Only quotes from the past year count. We split them into four groups, newest first: the newest counts 50%, then 30%, 15% and 5%.
Fee Transparency
30%Are the dealer's fees reasonable? We add up every dealer fee and compare the total with the state median.
Add-on Behavior
30%How often does the dealer include quoted add-ons like paint protection or theft deterrent, the kind you can't say no to? Add-ons the dealer marks as optional don't count against them.
Price Accuracy
30%Does the advertised price include every charge you have to pay? We check each quote against the vehicle page: dealer fees, add-ons, the advertised price and the discount.
Data Quality
10%Does the quote list taxes, dealer fees, add-ons and government fees each on its own line? Each one is worth a quarter.
The four numbers behind the grade
Weighted ScoreThe raw component scores — the math that led to A.
Total Dealer Fees Comparison
Graded on 24 quotes from the past year (24 on record) · Grades update as new data comes in · Dealers cannot pay to change their score.
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