Dealer Reviews

Best Car Dealerships in Virginia Beach-Norfolk, Ranked by CarEdge Data

ZS
Zach Shefska
Published Updated 14 min read

This is the CarEdge Dealer Transparency Index ranking for car dealerships in the Virginia Beach-Norfolk metro — every brand, scored on verified out-the-door quotes, not Google star ratings.

We graded 40 dealerships across the Virginia Beach-Norfolk area; below are the 15 most transparent by score. Two of them, First Team Kia and First Team Subaru Suffolk, are CarEdge Certified. Already know your brand? Jump to the brand-by-brand rankings below.

Last updated November 4, 2026. CarEdge refreshes these rankings daily as new verified out-the-door quotes come in.

What is the best car dealership in Virginia Beach-Norfolk?

The best car dealership in Virginia Beach-Norfolk by verified out-the-door price data is Williamsburg Kia (Kia, Williamsburg, VA): A grade, 100/100 across 5 verified quotes, with no dealer add-ons in any verified quote.

Close behind:

  1. Pearson Toyota (Toyota, Newport News), A grade, 100/100 across 4 verified quotes, with no dealer add-ons in any verified quote.
  2. Casey Honda (Honda, Newport News), A grade, 99/100 across 7 verified quotes, with no dealer add-ons in any verified quote.

Best for:

Among the A and B dealers ranked on this page.

Full ranking, fees and add-on data for every graded dealer are below.

Best Dealer by Brand in Virginia Beach-Norfolk

The top-graded dealer for each brand CarEdge ranks in Virginia Beach-Norfolk. Click a brand for the full ranking.

BrandBest DealerCityGradeScoreQuotes
ChryslerHall Chrysler Dodge Jeep Ram Virginia BeachVirginia BeachA9313
DodgeHall Chrysler Dodge Jeep Ram Virginia BeachVirginia BeachA9313
FordBeach Ford IncVirginia BeachA996
HondaCasey HondaNewport NewsA997
JeepHall Chrysler Dodge Jeep Ram Virginia BeachVirginia BeachA9313
RAMHall Chrysler Dodge Jeep Ram Virginia BeachVirginia BeachA9313
ToyotaPearson ToyotaNewport NewsA1004

CarEdge Certified Dealers in Virginia Beach-Norfolk

First Team Kia, First Team Subaru Suffolk, and First Team Honda are the CarEdge Certified dealers in Virginia Beach-Norfolk. CarEdge Certified is a tier above a letter grade. Certified dealers hold an A grade on the CarEdge Dealer Transparency Index and guarantee four things on every deal:

  • All-in out-the-door price up front
  • No surprise add-ons
  • Fast, real answers
  • An honest, no-pressure experience

CarEdge verifies the guarantee with ongoing AI mystery shops, and a dealer that slips below an A grade loses the badge. Certification is earned from data, never bought.

First Team Kia: CarEdge Certified Kia dealer in Suffolk

First Team Kia in Suffolk, VA is CarEdge Certified. It holds an A grade on the CarEdge Dealer Transparency Index (96/100 across 8 verified out-the-door quotes) and guarantees an all-in out-the-door price up front, no surprise add-ons, fast, real answers, and an honest, no-pressure experience on every deal.

  • Doc fee: $999 — above the VA average of $849
  • Add-ons disclosed in written quotes: None detected in verified quotes

See First Team Kia’s grade and verified quotes →

First Team Subaru Suffolk: CarEdge Certified Subaru dealer in Suffolk

First Team Subaru Suffolk in Suffolk, VA is CarEdge Certified. It holds an A grade on the CarEdge Dealer Transparency Index (96/100 across 4 verified out-the-door quotes) and guarantees an all-in out-the-door price up front, no surprise add-ons, fast, real answers, and an honest, no-pressure experience on every deal.

  • Doc fee: $999 — above the VA average of $849
  • Add-ons disclosed in written quotes: None detected in verified quotes

See First Team Subaru Suffolk’s grade and verified quotes →

First Team Honda: CarEdge Certified Honda dealer in Chesapeake

First Team Honda in Chesapeake, VA is CarEdge Certified. It holds an A grade on the CarEdge Dealer Transparency Index (91/100 across 6 verified out-the-door quotes) and guarantees an all-in out-the-door price up front, no surprise add-ons, fast, real answers, and an honest, no-pressure experience on every deal.

  • Doc fee: $999 — above the VA average of $849
  • Add-ons disclosed in written quotes: 17% of quotes, avg $42

See First Team Honda’s grade and verified quotes →

See every CarEdge Certified dealer →

Top 15 Car Dealerships in Virginia Beach-Norfolk

Ranked by CarEdge transparency score across all brands, highest to lowest.

#1 — Williamsburg Kia

Kia · Grade: A · Score: 100/100 · Williamsburg, VA

Williamsburg Kia is an A-grade Kia dealer in Virginia Beach-Norfolk on verified out-the-door data — 100/100 across 5 verified quotes.

  • Doc fee: $699 — below the VA average of $849
  • Add-ons: None detected in verified quotes
  • Listing accuracy: 1.0% above the advertised listing
  • Verified quotes: 5

See full review & verified quotes →

#2 — Pearson Toyota

Toyota · Grade: A · Score: 100/100 · Newport News, VA

Pearson Toyota is an A-grade Toyota dealer in Virginia Beach-Norfolk on verified out-the-door data — 100/100 across 4 verified quotes.

  • Doc fee: $749 — below the VA average of $849
  • Add-ons: None detected in verified quotes
  • Listing accuracy: 7.4% below the advertised listing
  • Verified quotes: 4

See full review & verified quotes →

#3 — Casey Honda

Honda · Grade: A · Score: 99/100 · Newport News, VA

Casey Honda is an A-grade Honda dealer in Virginia Beach-Norfolk on verified out-the-door data — 99/100 across 7 verified quotes.

  • Doc fee: $885 — above the VA average of $849
  • Add-ons: None detected in verified quotes
  • Listing accuracy: 1.2% below the advertised listing
  • Verified quotes: 7

See full review & verified quotes →

#4 — Beach Ford Inc

Ford · Grade: A · Score: 99/100 · Virginia Beach, VA

Beach Ford Inc is an A-grade Ford dealer in Virginia Beach-Norfolk on verified out-the-door data — 99/100 across 6 verified quotes.

  • Doc fee: $899 — above the VA average of $849
  • Add-ons: None detected in verified quotes
  • Listing accuracy: 5.2% below the advertised listing
  • Verified quotes: 6

See full review & verified quotes →

#5 — Priority Lexus Newport News

Lexus · Grade: A · Score: 97/100 · Newport News, VA

Priority Lexus Newport News is an A-grade Lexus dealer in Virginia Beach-Norfolk on verified out-the-door data — 97/100 across 4 verified quotes.

  • Doc fee: $949 — above the VA average of $849
  • Add-ons: None detected in verified quotes
  • Listing accuracy: 2.0% above the advertised listing
  • Verified quotes: 4

See full review & verified quotes →

#6 — First Team Kia

Kia · Grade: A · Score: 96/100 · CarEdge Certified · Suffolk, VA

First Team Kia is a CarEdge Certified Kia dealer in Virginia Beach-Norfolk, one of three certified dealers in the metro. Beyond its A grade (96/100 across 8 verified OTD quotes), it guarantees an all-in out-the-door price up front, no surprise add-ons, fast, real answers, and an honest, no-pressure experience, verified by ongoing CarEdge AI mystery shops.

  • Doc fee: $999 — above the VA average of $849
  • Add-ons: None detected in verified quotes
  • Listing accuracy: Quoted price matches the advertised listing
  • Verified quotes: 8
  • CarEdge Certified: Yes. Guarantee verified by ongoing CarEdge AI mystery shops. What CarEdge Certified means

See full review & verified quotes →

#7 — First Team Subaru Suffolk

Subaru · Grade: A · Score: 96/100 · CarEdge Certified · Suffolk, VA

First Team Subaru Suffolk is a CarEdge Certified Subaru dealer in Virginia Beach-Norfolk, one of three certified dealers in the metro. Beyond its A grade (96/100 across 4 verified OTD quotes), it guarantees an all-in out-the-door price up front, no surprise add-ons, fast, real answers, and an honest, no-pressure experience, verified by ongoing CarEdge AI mystery shops.

  • Doc fee: $999 — above the VA average of $849
  • Add-ons: None detected in verified quotes
  • Listing accuracy: 0.7% above the advertised listing
  • Verified quotes: 4
  • CarEdge Certified: Yes. Guarantee verified by ongoing CarEdge AI mystery shops. What CarEdge Certified means

See full review & verified quotes →

#8 — Hall Honda Virginia Beach

Honda · Grade: A · Score: 96/100 · Virginia Beach, VA

Hall Honda Virginia Beach is an A-grade Honda dealer in Virginia Beach-Norfolk on verified out-the-door data — 96/100 across 10 verified quotes.

  • Doc fee: $995 — above the VA average of $849
  • Add-ons: None detected in verified quotes
  • Listing accuracy: 10.6% below the advertised listing
  • Verified quotes: 10

See full review & verified quotes →

#9 — Hall Toyota Virginia Beach

Toyota · Grade: A · Score: 96/100 · Virginia Beach, VA

Hall Toyota Virginia Beach is an A-grade Toyota dealer in Virginia Beach-Norfolk on verified out-the-door data — 96/100 across 10 verified quotes.

  • Doc fee: $995 — above the VA average of $849
  • Add-ons: None detected in verified quotes
  • Listing accuracy: 0.9% below the advertised listing
  • Verified quotes: 10

See full review & verified quotes →

#10 — Southern Nissan Chesapeake

Nissan · Grade: A · Score: 96/100 · Chesapeake, VA

Southern Nissan Chesapeake is an A-grade Nissan dealer in Virginia Beach-Norfolk on verified out-the-door data — 96/100 across 8 verified quotes.

  • Doc fee: $899 — above the VA average of $849
  • Add-ons: 13% of quotes, avg $200
  • Listing accuracy: 2.2% below the advertised listing
  • Verified quotes: 8

See full review & verified quotes →

#11 — Cavalier Ford At Chesapeake Square

Ford · Grade: A · Score: 96/100 · Chesapeake, VA

Cavalier Ford At Chesapeake Square is an A-grade Ford dealer in Virginia Beach-Norfolk on verified out-the-door data — 96/100 across 7 verified quotes.

  • Doc fee: $968 — above the VA average of $849
  • Add-ons: None detected in verified quotes
  • Listing accuracy: 3.4% below the advertised listing
  • Verified quotes: 7

See full review & verified quotes →

#12 — Checkered Flag Honda

Honda · Grade: A · Score: 96/100 · Norfolk, VA

Checkered Flag Honda is an A-grade Honda dealer in Virginia Beach-Norfolk on verified out-the-door data — 96/100 across 6 verified quotes.

  • Doc fee: $999 — above the VA average of $849
  • Add-ons: None detected in verified quotes
  • Listing accuracy: 0.6% above the advertised listing
  • Verified quotes: 6

See full review & verified quotes →

#13 — First Team Hampton Chevrolet

Chevrolet · Grade: A · Score: 96/100 · Hampton, VA

First Team Hampton Chevrolet is an A-grade Chevrolet dealer in Virginia Beach-Norfolk on verified out-the-door data — 96/100 across 6 verified quotes.

  • Doc fee: $999 — above the VA average of $849
  • Add-ons: None detected in verified quotes
  • Listing accuracy: 7.6% below the advertised listing
  • Verified quotes: 6

See full review & verified quotes →

#14 — Hall Nissan Virginia Beach

Nissan · Grade: A · Score: 96/100 · Virginia Beach, VA

Hall Nissan Virginia Beach is an A-grade Nissan dealer in Virginia Beach-Norfolk on verified out-the-door data — 96/100 across 5 verified quotes.

  • Doc fee: $995 — above the VA average of $849
  • Add-ons: None detected in verified quotes
  • Listing accuracy: 8.1% below the advertised listing
  • Verified quotes: 5

See full review & verified quotes →

#15 — Checkered Flag Hyundai World

Hyundai · Grade: A · Score: 95/100 · Virginia Beach, VA

Checkered Flag Hyundai World is an A-grade Hyundai dealer in Virginia Beach-Norfolk on verified out-the-door data — 95/100 across 20 verified quotes.

  • Doc fee: $999 — above the VA average of $849
  • Add-ons: None detected in verified quotes
  • Listing accuracy: 5.2% below the advertised listing
  • Verified quotes: 20

See full review & verified quotes →

About the CarEdge Dealer Transparency Index

Most dealer rankings come from Google star ratings and Yelp reviews — easy to game, impossible to verify. The CarEdge Dealer Transparency Index is different. We score every dealer using verified out-the-door quotes: real PDFs, emails, and screenshots from actual transactions.

Each dealer’s transparency score (out of 100) is weighted across four dimensions:

  • Fee Transparency (30%) — Is the doc fee reasonable compared to the state average?
  • Add-on Behavior (30%) — How often does the dealer bundle add-ons, and at what cost?
  • Price Accuracy (30%) — Does the listing price match the actual OTD price?
  • Data Quality (10%) — More verified quotes mean higher confidence in the grade.

Grades: A (90–100), B (80–89), C (70–79), D (60–69), F (below 60).

Virginia Beach-Norfolk Dealer Rankings by Brand

Shopping a specific brand in Virginia Beach-Norfolk? These rankings drill into each:

Virginia Beach-Norfolk Car Dealer Rankings at a Glance

#DealerCityGradeScoreDoc FeeAdd-OnsQuotes
1Williamsburg KiaWilliamsburgA100$699$05
2Pearson ToyotaNewport NewsA100$749$04
3Casey HondaNewport NewsA99$885$07
4Beach Ford IncVirginia BeachA99$899$06
5Priority Lexus Newport NewsNewport NewsA97$949$04
6First Team Kia (CarEdge Certified)SuffolkA96$999$08
7First Team Subaru Suffolk (CarEdge Certified)SuffolkA96$999$04
8Hall Honda Virginia BeachVirginia BeachA96$995$010
9Hall Toyota Virginia BeachVirginia BeachA96$995$010
10Southern Nissan ChesapeakeChesapeakeA96$899$2008
11Cavalier Ford At Chesapeake SquareChesapeakeA96$968$07
12Checkered Flag HondaNorfolkA96$999$06
13First Team Hampton ChevroletHamptonA96$999$06
14Hall Nissan Virginia BeachVirginia BeachA96$995$05
15Checkered Flag Hyundai WorldVirginia BeachA95$999$020

How to Use This Data When You Shop

  1. Get an OTD quote in writing before you visit. Any dealer can send a worksheet by email — if they won’t, that’s a red flag.
  2. Ask for a quote with zero add-ons. Everything in the F&I office is optional. Say “please remove all dealer add-ons” and see what the price does.
  3. Anchor to the OTD, not the listing. Dealers with a gap between advertised price and final OTD aren’t being straight with you. Don’t negotiate off the listing number.
  4. Compare three dealers minimum. Even within the same metro, doc fees, add-on policies, and listing accuracy vary widely. Use this ranking as your shortlist.

Rankings are generated from the CarEdge Dealer Transparency Index, a public methodology that scores dealers on verified out-the-door quotes — not Google star ratings or paid placements. CarEdge refreshes the rankings daily as new verified quotes come in.

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