Best Nissan Dealerships in Florida, Ranked by CarEdge Data
Key Takeaways
- Top 20 Nissan dealers in Florida from 25 graded statewide, ranked using verified out-the-door quotes — not Google star ratings.
- Nissan Of St. Augustine (St. Augustine) is the highest-graded Nissan dealer in Florida.
- Rountree Moore Nissan (Lake City) carries the main watch-out — add-ons appear on 40% of verified quotes, averaging $599 — the highest rate here.
- Get an OTD quote in writing before you visit any dealer. CarEdge tracks real prices, not advertised ones.
This is the CarEdge Dealer Transparency Index ranking for Nissan dealers across Florida. We grade dealers using verified out-the-door quotes — real PDFs, emails, and signed deals — not Google star ratings.
We graded 25 Nissan dealers across Florida; below are the top 20 by transparency score. If you’re shopping a specific metro, jump to the city-by-city rankings below for a tighter local shortlist.
About the CarEdge Dealer Transparency Index
Most dealer rankings come from Google star ratings and Yelp reviews — easy to game, impossible to verify. The CarEdge Dealer Transparency Index is different. We score every dealer using verified out-the-door quotes: real PDFs, emails, and screenshots from actual transactions.
Each dealer’s transparency score (out of 100) is weighted across four dimensions:
- Fee Transparency (30%) — Is the doc fee reasonable compared to the state average?
- Add-on Behavior (30%) — How often does the dealer bundle add-ons, and at what cost?
- Price Accuracy (30%) — Does the listing price match the actual OTD price?
- Data Quality (10%) — More verified quotes mean higher confidence in the grade.
Grades: A (90–100), B (80–89), C (70–79), D (60–69), F (below 60).
Top 20 Nissan Dealers in Florida
Ranked by CarEdge transparency score, highest to lowest. Each dealer profile links to the full review with verified out-the-door quotes.
#1 — Nissan Of St. Augustine
Grade: A · Score: 96/100 · St. Augustine, FL
Nissan Of St. Augustine is the top-graded Nissan dealer in Florida by verified data — A grade, 96/100, based on 22 verified OTD quotes.
- Doc fee: $947 — above the FL average of $915
- Add-ons: 9% of quotes, avg $90
- Listing accuracy: 5.0% below the advertised listing
- Verified quotes: 22
See full review & verified quotes →
#2 — Universal Nissan
Grade: A · Score: 93/100 · Orlando, FL
Universal Nissan adds zero dealer add-ons in any verified quote — rare for an A-grade Nissan dealer.
- Doc fee: $0 — well below the FL average of $915
- Add-ons: None detected in verified quotes
- Listing accuracy: 5.7% above the advertised listing
- Verified quotes: 8
See full review & verified quotes →
#3 — Coggin Nissan On Atlantic
Grade: A · Score: 93/100 · Jacksonville, FL
Coggin Nissan On Atlantic earns an A-grade on the CarEdge Dealer Transparency Index, based on 4 verified OTD quotes.
- Doc fee: $599 — well below the FL average of $915
- Add-ons: 25% of quotes, avg $171
- Listing accuracy: 1.7% below the advertised listing
- Verified quotes: 4
See full review & verified quotes →
#4 — Crown Nissan
Grade: A · Score: 92/100 · St. Petersburg, FL
Crown Nissan quoted prices 5.9% below the advertised listing — the kind of discount that rewards getting the OTD in writing.
- Doc fee: $1195 — well above the FL average of $915
- Add-ons: None detected in verified quotes
- Listing accuracy: 5.9% below the advertised listing
- Verified quotes: 17
See full review & verified quotes →
#5 — Greenacres Nissan
Grade: A · Score: 92/100 · Greenacres, FL
Greenacres Nissan quotes prices within 0.0% of the advertised listing — one of the cleanest pricing patterns on this list.
- Doc fee: $1119 — well above the FL average of $915
- Add-ons: 10% of quotes, avg $100
- Listing accuracy: Quoted price matches the advertised listing
- Verified quotes: 10
See full review & verified quotes →
#6 — Sutherlin Nissan Of Orlando
Grade: A · Score: 92/100 · Orlando, FL
Verified quotes from Sutherlin Nissan Of Orlando came in 5.9% under the advertised listing.
- Doc fee: $1198 — well above the FL average of $915
- Add-ons: None detected in verified quotes
- Listing accuracy: 5.9% below the advertised listing
- Verified quotes: 10
See full review & verified quotes →
#7 — Lokey Nissan
Grade: A · Score: 92/100 · Clearwater, FL
Lokey Nissan priced 7.2% below its own listings on verified deals — a rare direction for the gap to run.
- Doc fee: $1195 — well above the FL average of $915
- Add-ons: None detected in verified quotes
- Listing accuracy: 7.2% below the advertised listing
- Verified quotes: 8
See full review & verified quotes →
#8 — Gainesville Nissan
Grade: A · Score: 92/100 · Gainesville, FL
Gainesville Nissan’s $260 doc fee comes in well below the FL average of $915 — money that stays in your pocket at signing.
- Doc fee: $260 — well below the FL average of $915
- Add-ons: None detected in verified quotes
- Listing accuracy: 3.1% above the advertised listing
- Verified quotes: 5
See full review & verified quotes →
#9 — Maus Nissan Of Brooksville
Grade: A · Score: 91/100 · Brooksville, FL
Maus Nissan Of Brooksville quoted prices 3.3% below the advertised listing — the kind of discount that rewards getting the OTD in writing.
- Doc fee: $548 — well below the FL average of $915
- Add-ons: 25% of quotes, avg $499
- Listing accuracy: 3.3% below the advertised listing
- Verified quotes: 8
See full review & verified quotes →
#10 — Daytona Nissan
Grade: A · Score: 91/100 · Daytona Beach, FL
Verified quotes from Daytona Nissan came in 9.1% under the advertised listing.
- Doc fee: $999 — above the FL average of $915
- Add-ons: None detected in verified quotes
- Listing accuracy: 9.1% below the advertised listing
- Verified quotes: 6
See full review & verified quotes →
#11 — Coggin Nissan At The Avenues
Grade: A · Score: 90/100 · Jacksonville, FL
Coggin Nissan At The Avenues priced 4.8% below its own listings on verified deals — a rare direction for the gap to run.
- Doc fee: $0 — well below the FL average of $915
- Add-ons: None detected in verified quotes
- Listing accuracy: 4.8% below the advertised listing
- Verified quotes: 6
See full review & verified quotes →
#12 — Nissan Of Orange Park
Grade: B · Score: 89/100 · Jacksonville, FL
Nissan Of Orange Park quoted prices 4.2% below the advertised listing — the kind of discount that rewards getting the OTD in writing.
- Doc fee: $1298 — well above the FL average of $915
- Add-ons: None detected in verified quotes
- Listing accuracy: 4.2% below the advertised listing
- Verified quotes: 6
See full review & verified quotes →
#13 — Davis Nissan Jacksonville
Grade: B · Score: 89/100 · Jacksonville, FL
Verified quotes from Davis Nissan Jacksonville came in 3.1% under the advertised listing.
- Doc fee: $1298 — well above the FL average of $915
- Add-ons: None detected in verified quotes
- Listing accuracy: 3.1% below the advertised listing
- Verified quotes: 5
See full review & verified quotes →
#14 — Reed Nissan Orlando
Grade: B · Score: 89/100 · Orlando, FL
Reed Nissan Orlando priced 4.3% below its own listings on verified deals — a rare direction for the gap to run.
- Doc fee: $899 — below the FL average of $915
- Add-ons: None detected in verified quotes
- Listing accuracy: 4.3% below the advertised listing
- Verified quotes: 4
See full review & verified quotes →
#15 — Lorenzo Nissan Fort Lauderdale
Grade: B · Score: 85/100 · Fort Lauderdale, FL
Add-ons showed on only 23% of Lorenzo Nissan Fort Lauderdale’s verified quotes — restrained by segment standards.
- Doc fee: $918 — above the FL average of $915
- Add-ons: 23% of quotes, avg $299
- Listing accuracy: 5.9% above the advertised listing
- Verified quotes: 13
See full review & verified quotes →
#16 — Nissan Of Fort Pierce
Grade: B · Score: 84/100 · Fort Pierce, FL
At $333, Nissan Of Fort Pierce’s doc fee runs well under the FL norm of $915.
- Doc fee: $333 — well below the FL average of $915
- Add-ons: 33% of quotes, avg $1,015
- Listing accuracy: 2.3% above the advertised listing
- Verified quotes: 6
See full review & verified quotes →
#17 — Marianna Nissan
Grade: B · Score: 83/100 · Marianna, FL
Marianna Nissan keeps add-ons on just 7% of verified quotes — light for a B-grade dealer.
- Doc fee: $0 — well below the FL average of $915
- Add-ons: 7% of quotes, avg $253
- Listing accuracy: 5.2% above the advertised listing
- Verified quotes: 15
See full review & verified quotes →
#18 — Jenkins Nissan
Grade: B · Score: 81/100 · Homosassa, FL
Add-ons showed on only 13% of Jenkins Nissan’s verified quotes — restrained by segment standards.
- Doc fee: $400 — well below the FL average of $915
- Add-ons: 13% of quotes, avg $623
- Listing accuracy: 5.9% above the advertised listing
- Verified quotes: 8
See full review & verified quotes →
#19 — Rountree Moore Nissan
Grade: C · Score: 76/100 · Lake City, FL
Rountree Moore Nissan grades a C at 76/100 across 5 verified quotes — the lowest on this list. Get a written OTD and compare before you commit.
- Doc fee: $1298 — well above the FL average of $915
- Add-ons: 40% of quotes, avg $599
- Listing accuracy: 3.8% above the advertised listing
- Verified quotes: 5
See full review & verified quotes →
#20 — Reed Nissan Clermont
Grade: C · Score: 71/100 · Clermont, FL
Reed Nissan Clermont quotes prices 7.9% above the advertised listing — the widest gap on this list. Anchor to the OTD, not the sticker.
- Doc fee: $1199 — well above the FL average of $915
- Add-ons: 29% of quotes, avg $681
- Listing accuracy: 7.9% above the advertised listing
- Verified quotes: 7
See full review & verified quotes →
Nissan Dealers by Metro in Florida
Shopping a specific city? These metro-level rankings drill into Nissan dealers near each major Florida market:
- Best Nissan Dealerships in Tampa
- Best Nissan Dealerships in Orlando
- Best Nissan Dealerships in Jacksonville
Florida Nissan Dealer Rankings at a Glance
| # | Dealer | City | Grade | Score | Doc Fee | Add-Ons | Quotes |
|---|---|---|---|---|---|---|---|
| 1 | Nissan Of St. Augustine | St. Augustine | A | 96 | $947 | $90 | 22 |
| 2 | Universal Nissan | Orlando | A | 93 | $0 | $0 | 8 |
| 3 | Coggin Nissan On Atlantic | Jacksonville | A | 93 | $599 | $171 | 4 |
| 4 | Crown Nissan | St. Petersburg | A | 92 | $1195 | $0 | 17 |
| 5 | Greenacres Nissan | Greenacres | A | 92 | $1119 | $100 | 10 |
| 6 | Sutherlin Nissan Of Orlando | Orlando | A | 92 | $1198 | $0 | 10 |
| 7 | Lokey Nissan | Clearwater | A | 92 | $1195 | $0 | 8 |
| 8 | Gainesville Nissan | Gainesville | A | 92 | $260 | $0 | 5 |
| 9 | Maus Nissan Of Brooksville | Brooksville | A | 91 | $548 | $499 | 8 |
| 10 | Daytona Nissan | Daytona Beach | A | 91 | $999 | $0 | 6 |
| 11 | Coggin Nissan At The Avenues | Jacksonville | A | 90 | $0 | $0 | 6 |
| 12 | Nissan Of Orange Park | Jacksonville | B | 89 | $1298 | $0 | 6 |
| 13 | Davis Nissan Jacksonville | Jacksonville | B | 89 | $1298 | $0 | 5 |
| 14 | Reed Nissan Orlando | Orlando | B | 89 | $899 | $0 | 4 |
| 15 | Lorenzo Nissan Fort Lauderdale | Fort Lauderdale | B | 85 | $918 | $299 | 13 |
| 16 | Nissan Of Fort Pierce | Fort Pierce | B | 84 | $333 | $1,015 | 6 |
| 17 | Marianna Nissan | Marianna | B | 83 | $0 | $253 | 15 |
| 18 | Jenkins Nissan | Homosassa | B | 81 | $400 | $623 | 8 |
| 19 | Rountree Moore Nissan | Lake City | C | 76 | $1298 | $599 | 5 |
| 20 | Reed Nissan Clermont | Clermont | C | 71 | $1199 | $681 | 7 |
How to Use This Data When You Shop
- Get an OTD quote in writing before you visit. Any dealer can send a worksheet by email — if they won’t, that’s a red flag.
- Ask for a quote with zero add-ons. Everything in the F&I office is optional. Say “please remove all dealer add-ons” and see what the price does.
- Anchor to the OTD, not the listing. Dealers with a gap between advertised price and final OTD aren’t being straight with you. Don’t negotiate off the listing number.
- Compare three dealers minimum. Even within the same metro, doc fees, add-on policies, and listing accuracy vary widely. Use this ranking as your shortlist.
Rankings are generated from the CarEdge Dealer Transparency Index, a public methodology that scores dealers on verified out-the-door quotes — not Google star ratings or paid placements. Data updated quarterly. Last updated: Q3 2026.
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