Dealer Reviews

Best Subaru Dealerships in Florida, Ranked by CarEdge Data

ZS
Zach Shefska
11 min read

Key Takeaways

  • Top 20 Subaru dealers in Florida from 22 graded statewide, ranked using verified out-the-door quotes — not Google star ratings.
  • Subaru Of Naples (Naples) is the highest-graded Subaru dealer in Florida.
  • Step One Subaru Fort Walton Beach (Fort Walton Beach) carries the main watch-out — add-ons appear on 63% of verified quotes, averaging $456 — the highest rate here.
  • Get an OTD quote in writing before you visit any dealer. CarEdge tracks real prices, not advertised ones.

This is the CarEdge Dealer Transparency Index ranking for Subaru dealers across Florida. We grade dealers using verified out-the-door quotes — real PDFs, emails, and signed deals — not Google star ratings.

We graded 22 Subaru dealers across Florida; below are the top 20 by transparency score. If you’re shopping a specific metro, jump to the city-by-city rankings below for a tighter local shortlist.

Last updated October 1, 2026. CarEdge refreshes these rankings daily as new verified out-the-door quotes come in.

The Best Subaru Dealers in Florida

The best Subaru dealer in Florida by verified out-the-door price data is Subaru Of Naples (Naples, FL): A grade, 100/100 across 15 verified quotes, with no dealer add-ons in any verified quote.

Close behind:

  1. Proctor Subaru (Tallahassee), A grade, 100/100 across 6 verified quotes, with no dealer add-ons in any verified quote.
  2. Bert Smith Subaru (St. Petersburg), A grade, 99/100 across 13 verified quotes, with no dealer add-ons in any verified quote.

Full ranking, fees and add-on data for every graded dealer are below.

Top 20 Subaru Dealers in Florida

Ranked by CarEdge transparency score, highest to lowest. Each dealer profile links to the full review with verified out-the-door quotes.

#1 — Subaru Of Naples

Grade: A · Score: 100/100 · Naples, FL

Subaru Of Naples is the top-graded Subaru dealer in Florida by verified data — A grade, 100/100, based on 15 verified OTD quotes.

  • Doc fee: $846 — below the FL average of $975
  • Add-ons: None detected in verified quotes
  • Listing accuracy: Quoted price matches the advertised listing
  • Verified quotes: 15

See full review & verified quotes →

#2 — Proctor Subaru

Grade: A · Score: 100/100 · Tallahassee, FL

Proctor Subaru quoted prices 6.0% below the advertised listing — the kind of discount that rewards getting the OTD in writing.

  • Doc fee: $899 — below the FL average of $975
  • Add-ons: None detected in verified quotes
  • Listing accuracy: 6.0% below the advertised listing
  • Verified quotes: 6

See full review & verified quotes →

#3 — Bert Smith Subaru

Grade: A · Score: 99/100 · St. Petersburg, FL

Bert Smith Subaru adds zero dealer add-ons in any verified quote — rare for an A-grade Subaru dealer.

  • Doc fee: $999 — above the FL average of $975
  • Add-ons: None detected in verified quotes
  • Listing accuracy: 0.8% below the advertised listing
  • Verified quotes: 13

See full review & verified quotes →

#4 — Mealey’s Sport Subaru South

Grade: A · Score: 99/100 · Orlando, FL

Not one verified quote from Mealey’s Sport Subaru South carried a dealer add-on — a clean record at the A grade.

  • Doc fee: $658 — well below the FL average of $975
  • Add-ons: None detected in verified quotes
  • Listing accuracy: 1.6% below the advertised listing
  • Verified quotes: 8

See full review & verified quotes →

#5 — Subaru North Orlando

Grade: A · Score: 98/100 · Sanford, FL

Subaru North Orlando holds the A grade across 21 verified OTD quotes — a substantial sample size.

  • Doc fee: $999 — above the FL average of $975
  • Add-ons: 10% of quotes, avg $17
  • Listing accuracy: 1.4% above the advertised listing
  • Verified quotes: 21

See full review & verified quotes →

#6 — Subaru Of Pembroke Pines

Grade: A · Score: 98/100 · Pembroke Pines, FL

Subaru Of Pembroke Pines keeps the F&I office out of it: no add-ons in any verified quote.

  • Doc fee: $799 — below the FL average of $975
  • Add-ons: None detected in verified quotes
  • Listing accuracy: 1.8% below the advertised listing
  • Verified quotes: 11

See full review & verified quotes →

#7 — Conley Subaru

Grade: A · Score: 97/100 · Bradenton, FL

Conley Subaru holds the A grade across 20 verified OTD quotes — a substantial sample size.

  • Doc fee: $995 — above the FL average of $975
  • Add-ons: 5% of quotes, avg $47
  • Listing accuracy: 3.0% below the advertised listing
  • Verified quotes: 20

See full review & verified quotes →

#8 — Sarasota Subaru

Grade: A · Score: 93/100 · Sarasota, FL

Sarasota Subaru quotes prices within 0.8% of the advertised listing — one of the cleanest pricing patterns on this list.

  • Doc fee: $998 — above the FL average of $975
  • Add-ons: 14% of quotes, avg $213
  • Listing accuracy: 0.8% above the advertised listing
  • Verified quotes: 14

See full review & verified quotes →

#9 — Subaru South Tampa

Grade: A · Score: 93/100 · Tampa, FL

Subaru South Tampa adds zero dealer add-ons in any verified quote — rare for an A-grade Subaru dealer.

  • Doc fee: $1195 — well above the FL average of $975
  • Add-ons: None detected in verified quotes
  • Listing accuracy: Quoted price matches the advertised listing
  • Verified quotes: 10

See full review & verified quotes →

#10 — Subaru Of Wesley Chapel

Grade: A · Score: 93/100 · Wesley Chapel, FL

Not one verified quote from Subaru Of Wesley Chapel carried a dealer add-on — a clean record at the A grade.

  • Doc fee: $1199 — well above the FL average of $975
  • Add-ons: None detected in verified quotes
  • Listing accuracy: 1.4% below the advertised listing
  • Verified quotes: 9

See full review & verified quotes →

#11 — Villages Subaru

Grade: A · Score: 90/100 · Leesburg, FL

Villages Subaru keeps the F&I office out of it: no add-ons in any verified quote.

  • Doc fee: $1241 — well above the FL average of $975
  • Add-ons: None detected in verified quotes
  • Listing accuracy: 3.1% above the advertised listing
  • Verified quotes: 7

See full review & verified quotes →

#12 — Subaru Of North Tampa

Grade: B · Score: 89/100 · Tampa, FL

Subaru Of North Tampa keeps add-ons on just 9% of verified quotes — light for a B-grade dealer.

  • Doc fee: $1298 — well above the FL average of $975
  • Add-ons: 9% of quotes, avg $30
  • Listing accuracy: 2.4% above the advertised listing
  • Verified quotes: 11

See full review & verified quotes →

#13 — Subaru Volvo Of Melbourne

Grade: B · Score: 89/100 · Melbourne, FL

Not one verified quote from Subaru Volvo Of Melbourne carried a dealer add-on — a clean record at the B grade.

  • Doc fee: $1281 — well above the FL average of $975
  • Add-ons: None detected in verified quotes
  • Listing accuracy: 3.7% above the advertised listing
  • Verified quotes: 4

See full review & verified quotes →

#14 — Don Mealey Sport Subaru

Grade: B · Score: 88/100 · Orlando, FL

Don Mealey Sport Subaru keeps add-ons on just 13% of verified quotes — light for a B-grade dealer.

  • Doc fee: $995 — above the FL average of $975
  • Add-ons: 13% of quotes, avg $25
  • Listing accuracy: 1.0% below the advertised listing
  • Verified quotes: 8

See full review & verified quotes →

#15 — Step One Subaru Fort Walton Beach

Grade: B · Score: 88/100 · Fort Walton Beach, FL

Step One Subaru Fort Walton Beach earns a solid B on verified data — solid fundamentals. The one watch-out: add-ons show on 63% of quotes (avg $456).

  • Doc fee: $995 — above the FL average of $975
  • Add-ons: 63% of quotes, avg $456
  • Listing accuracy: 2.9% above the advertised listing
  • Verified quotes: 8

See full review & verified quotes →

#16 — Subaru Of Daytona

Grade: B · Score: 87/100 · Daytona Beach, FL

Verified quotes from Subaru Of Daytona came in 4.2% under the advertised listing.

  • Doc fee: $1331 — well above the FL average of $975
  • Add-ons: None detected in verified quotes
  • Listing accuracy: 4.2% below the advertised listing
  • Verified quotes: 4

See full review & verified quotes →

#17 — Subaru Of Fort Myers

Grade: B · Score: 83/100 · Fort Myers, FL

Add-ons showed on only 8% of Subaru Of Fort Myers’s verified quotes — restrained by segment standards.

  • Doc fee: $1282 — well above the FL average of $975
  • Add-ons: 8% of quotes, avg $108
  • Listing accuracy: 5.4% above the advertised listing
  • Verified quotes: 12

See full review & verified quotes →

#18 — Subaru Of Port Richey

Grade: B · Score: 83/100 · Tarpon Springs, FL

Subaru Of Port Richey grades a B: solid fundamentals, but quotes ran 4.7% over listing — ask for an itemized OTD.

  • Doc fee: $1195 — well above the FL average of $975
  • Add-ons: 27% of quotes, avg $429
  • Listing accuracy: 4.7% above the advertised listing
  • Verified quotes: 11

See full review & verified quotes →

#19 — North Fort Lauderdale Subaru

Grade: C · Score: 79/100 · Fort Lauderdale, FL

North Fort Lauderdale Subaru quotes prices 7.1% above the advertised listing — the widest gap on this list. Anchor to the OTD, not the sticker.

  • Doc fee: $946 — below the FL average of $975
  • Add-ons: 38% of quotes, avg $704
  • Listing accuracy: 7.1% above the advertised listing
  • Verified quotes: 16

See full review & verified quotes →

#20 — Subaru Of Jacksonville

Grade: C · Score: 77/100 · Jacksonville, FL

Subaru Of Jacksonville quotes prices 6.8% above the advertised listing — the widest gap on this list. Anchor to the OTD, not the sticker.

  • Doc fee: $1258 — well above the FL average of $975
  • Add-ons: 25% of quotes, avg $374
  • Listing accuracy: 6.8% above the advertised listing
  • Verified quotes: 8

See full review & verified quotes →

About the CarEdge Dealer Transparency Index

Most dealer rankings come from Google star ratings and Yelp reviews — easy to game, impossible to verify. The CarEdge Dealer Transparency Index is different. We score every dealer using verified out-the-door quotes: real PDFs, emails, and screenshots from actual transactions.

Each dealer’s transparency score (out of 100) is weighted across four dimensions:

  • Fee Transparency (30%) — Is the doc fee reasonable compared to the state average?
  • Add-on Behavior (30%) — How often does the dealer bundle add-ons, and at what cost?
  • Price Accuracy (30%) — Does the listing price match the actual OTD price?
  • Data Quality (10%) — More verified quotes mean higher confidence in the grade.

Grades: A (90–100), B (80–89), C (70–79), D (60–69), F (below 60).

Subaru Dealers by Metro in Florida

Shopping a specific city? These metro-level rankings drill into Subaru dealers near each major Florida market:

Florida Subaru Dealer Rankings at a Glance

#DealerCityGradeScoreDoc FeeAdd-OnsQuotes
1Subaru Of NaplesNaplesA100$846$015
2Proctor SubaruTallahasseeA100$899$06
3Bert Smith SubaruSt. PetersburgA99$999$013
4Mealey’s Sport Subaru SouthOrlandoA99$658$08
5Subaru North OrlandoSanfordA98$999$1721
6Subaru Of Pembroke PinesPembroke PinesA98$799$011
7Conley SubaruBradentonA97$995$4720
8Sarasota SubaruSarasotaA93$998$21314
9Subaru South TampaTampaA93$1195$010
10Subaru Of Wesley ChapelWesley ChapelA93$1199$09
11Villages SubaruLeesburgA90$1241$07
12Subaru Of North TampaTampaB89$1298$3011
13Subaru Volvo Of MelbourneMelbourneB89$1281$04
14Don Mealey Sport SubaruOrlandoB88$995$258
15Step One Subaru Fort Walton BeachFort Walton BeachB88$995$4568
16Subaru Of DaytonaDaytona BeachB87$1331$04
17Subaru Of Fort MyersFort MyersB83$1282$10812
18Subaru Of Port RicheyTarpon SpringsB83$1195$42911
19North Fort Lauderdale SubaruFort LauderdaleC79$946$70416
20Subaru Of JacksonvilleJacksonvilleC77$1258$3748

How to Use This Data When You Shop

  1. Get an OTD quote in writing before you visit. Any dealer can send a worksheet by email — if they won’t, that’s a red flag.
  2. Ask for a quote with zero add-ons. Everything in the F&I office is optional. Say “please remove all dealer add-ons” and see what the price does.
  3. Anchor to the OTD, not the listing. Dealers with a gap between advertised price and final OTD aren’t being straight with you. Don’t negotiate off the listing number.
  4. Compare three dealers minimum. Even within the same metro, doc fees, add-on policies, and listing accuracy vary widely. Use this ranking as your shortlist.

Rankings are generated from the CarEdge Dealer Transparency Index, a public methodology that scores dealers on verified out-the-door quotes — not Google star ratings or paid placements. CarEdge refreshes the rankings daily as new verified quotes come in.

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