C
70–79 · Average

Transparency Verdict

Subaru Of Jacksonville earns a C.

Negotiate. Hard.

Average transparency — expect pushback on fees and add-ons. Shoppers who hold the line here consistently save money.

Developing confidence — based on 8 verified out-the-door quotes and 3 tracked negotiations · Jacksonville, FL
Collected Oct 24, 2025 – Sep 15, 2026 · Updated Sep 27, 2026

Location

Jacksonville, FL

8 rated dealers within 30 miles · Open full map →

The full story

Why Subaru Of Jacksonville earned this grade

Between October 2025 and September 2026, CarEdge negotiated or logged 8 verified deals with this dealership. We pulled the doc fee, the add-ons, and the gap between advertised and out-the-door price from each one. Then we graded them the way a friend in the business would: on the things that actually cost you money.

✓ What they do well

2 things

Mandatory add-ons are the exception

Only 25% of quotes include add-ons you can't decline. Across all recent quotes, add-ons average $374. Most shoppers here never see one.

Shoppers who negotiated saved real money

Across 3 back-and-forth negotiations we tracked here, buyers saved an average of $1,930 from first quote to final. That tells you their opening number has room.

TipNever take the first quote. Their floor is lower than what they offer on day one.

! Where to push back

2 things

Doc fee is significantly inflated

$1,295 is $326 above the FL average of $969. That's pure margin for the dealer, not cost of service.

TipThis fee is mostly not "standard paperwork" — it's profit. Push back, or get the equivalent off the vehicle price.

The listing isn't quite the price

Quoted prices run about 6.1% above the advertised listing. On a $35,000 vehicle that's roughly $2,135 in extra fees or markup.

TipGet an OTD quote in writing before you visit. Compare it to the listing — if there's a gap, ask them to account for every line.

8 verified OTD quotes from Subaru Of Jacksonville

Real out-the-door worksheets, not reviews. Click “View Quote” on any row to see the price breakdown.

Recent Quotes

Verified out-the-door prices from real transactions

5 vehicle transactions — 8 individual quotes

2026 Subaru Forester

TouringNew2 quotes
$46,000
$1,295doc feeNo add-onsSaved $908
View 2 Quotes →

2019 Subaru Outback

2.5i LimitedUsed
$22,338
$1,295doc feeNo add-ons
View Quote →

2025 Subaru Forester

New2 quotes
$42,939
$1,295doc fee—Saved $1,064
View 2 Quotes →

2026 Subaru Crosstrek

2 quotes
$40,964
$1,295doc fee—Saved $3,819
View 2 Quotes →

2024 Subaru Forester

New
$43,050
$995doc feeNo add-ons
View Quote →

Most Common Add-ons

Mandatory
protection planavg $1,498
2 quotes

Tips for Subaru Of Jacksonville

  • Doc fee is $326 above FL average. Ask if they'll match competitors or reduce it.
  • Minor add-ons (~$374) may appear. Ask what's included and if they can be removed.
  • Dealer markup is only +6% above listing (excluding taxes). This dealer keeps their fees minimal.
Live inventory

On the lot right now

Separate from the grade above — this is what's currently listed. Useful for spotting aging stock with room to negotiate.

Frequently Asked Questions

What fees does Subaru Of Jacksonville charge?

Based on 8 verified out-the-door quotes collected by CarEdge, Subaru Of Jacksonville charges a $1,295 documentation fee and averages $374 in dealer add-ons when present. Subaru Of Jacksonville earns Transparency Grade C (78/100).

What is Subaru Of Jacksonville's doc fee?

Subaru Of Jacksonville charges a typical documentation fee of $1,295. The FL average is $969. This is based on 8 verified OTD quotes in our database.

Does Subaru Of Jacksonville add mandatory add-ons?

Subaru Of Jacksonville adds an average of $374 in dealer add-ons when present. Ask for an itemized breakdown and negotiate to remove non-essential items like paint protection, nitrogen tire fill, or VIN etching.

Is Subaru Of Jacksonville a good dealer?

Subaru Of Jacksonville has a transparency score of 78/100, earning a Grade C. This score is based on their doc fees, add-on behavior, dealer markup, and data quality from 8 verified OTD quotes. This is an average score. Compare with nearby dealers before making a decision.

Explore Subaru and Florida dealer data

How we know this

Every number on this page came from a real deal.

Most dealer review sites scrape star ratings and count angry posts. We do the opposite. CarEdge shops for cars alongside thousands of real buyers every week — and when we negotiate on their behalf, we capture the full out-the-door breakdown the dealer sends back.

For Subaru Of Jacksonville in Jacksonville, FL, that has meant 8 verified OTD quotes across 3 negotiated deals logged into our database. Each one is a PDF, an email, or a screenshot showing the actual doc fee, the actual add-ons, and the actual final price — not a salesperson's promise.

Fee Transparency

30%

Is the doc fee reasonable, or is it just profit? We compare it against the state average — and the legal cap, where one exists.

Add-on Behavior

30%

How often does the dealer stick you with mandatory add-ons like paint protection or theft deterrent — the kind you can't say no to? Add-ons the dealer discloses as optional don't count against them.

Price Accuracy

30%

Does the advertised listing price match what you'd actually sign for? We flag dealers whose out-the-door diverges from the listing.

Data Quality

10%

More data = more trustworthy grade. Dealers with lots of recent, complete quotes score higher for consistency.

The four numbers behind the grade

Weighted Score

The raw component scores — the math that led to C.

Fee Transparency (30%)
67
Add-on Behavior (30%)
85
Price Accuracy (30%)
74
Data Quality (10%)
100

Doc Fee Comparison

This dealer$1,295
FL avg$969
National avg$404

Pulled 8 quote records · Grades update as new data comes in · Dealers cannot pay to change their score.

CarEdge

Don't face this dealer alone

Let us negotiate for you. We push for the out-the-door price in writing, strip junk fees and add-ons, and you only approve the final offer.

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*Information provided for general informational purposes only. Scores are independently calculated and do not imply endorsement of or affiliation with any dealer. Verify all information independently before making a purchase decision. See our Terms of Service.