Navigating the SUV market in 2025 can be a challenging endeavor, with fluctuating inventory levels and price trends that can make finding the right deal feel overwhelming. With so many options and so much money on the line, having the right information at your fingertips is invaluable. One crucial metric to consider is Market Day Supply (MDS).
MDS is a key indicator that measures how many days it would take to sell all available inventory at the current sales rate, assuming no additional stock is added. A high MDS would signal an oversupply of SUVs, which can give buyers more leverage to negotiate favorable terms. Conversely, a low MDS indicates limited availability, often leading to tougher negotiations in a seller’s market.
By leveraging CarEdge Insights, we’ve pinpointed which new SUVs are in abundant supply and which ones are harder to find in January 2025. Understanding these trends can empower you to make a more informed decision, whether you’re hunting for a compact crossover or a 3-row SUV.
Why does inventory matter to car buyers?
Inventory influences negotiability. When there’s a glut of cars, dealers will be more inclined to negotiate with you. Slim pickings? Not so much. This valuable insight can give you an edge in your car buying journey, helping you save money and avoid the hassle.
Here are the fastest and slowest-selling SUVs in America right now.
The Top 10 in January 2025: SUVs with the Highest Inventory

In January, a wide range of makes and models are represented in the top 10. What do they have in common? They’re mostly luxury models. The new Audi Q6 e-tron quattro takes the tip spot this month. Volkswagen Group’s EV sales have been slowing as competitors successfully take market share.
Alfa Romeo has two SUVs on the list. Both the Tonale and the Stelvio are slow-sellers in January. Another brand-new EV is high on the list this month – the 2025 Cadillac Escalade EQ. This nearly 9,000 pound EV is GM’s new flagship luxury SUV, but sales are slow to take off. Ford’s soon-to-be-discontinued Escape is the only mainstream model in the top 10 right now.
All of these slow sellers are especially negotiable. Don’t pay a dollar over MSRP for any of these SUVs!
The average selling price for the 10 slowest-selling SUVs is $74,201 in 2025.
Here are the 10 slowest-selling new SUVs, in other words, the models with the most inventory today.
Make | Model | MDS | Total For Sale | Total Cars Sold in Last 45 Days | Average Selling Price |
---|---|---|---|---|---|
Audi | Q6 e-tron quattro | 330 | 3722 | 508 | $75,410 |
Alfa Romeo | Tonale | 264 | 1792 | 305 | $52,163 |
Cadillac | Escalade IQ | 226 | 4089 | 815 | $139,701 |
Maserati | Grecale | 203 | 974 | 216 | $79,958 |
Alfa Romeo | Stelvio | 193 | 1554 | 362 | $56,658 |
Ford | Escape | 189 | 57889 | 13818 | $33,207 |
Jaguar | F-PACE | 187 | 1812 | 437 | $71,758 |
INFINITI | QX55 | 182 | 1534 | 379 | $53,848 |
INFINITI | QX80 | 176 | 4809 | 1227 | $103,582 |
Land Rover | Discovery | 174 | 1877 | 486 | $75,720 |
Source: CarEdge Insights
The Bottom 10 in January 2025: SUVs with the Lowest Inventory

On the other side of the coin, these are the fastest-selling SUVs today. This month, we’re seeing the usual suspects on the list. Once again, Toyota dominates. Five of the ten fastest-selling new SUVs are Toyota or Lexus models.
BMW’s X3 and X5 are also quick sellers in January. The Chevrolet Traverse and GMC Yukon are also quick sellers. The Traverse has been revamped and improved for 2025, and it’s flying off the lots. The ultra-luxury Mercedes-Benz G-Class rounds out the bottom 10.
If you’re shopping for any of these new SUVs in 2025, you’ll be up against stiff competition. The average selling price for the 10 fastest-selling SUVs is $75,685. However, with the obvious outlier removed (the G-Class), the average selling price drops to $61,068.
Make | Model | MDS | Total For Sale | Total Cars Sold in Last 45 Days | Average Selling Price |
---|---|---|---|---|---|
Lexus | RX | 16 | 3449 | 9431 | $58,064 |
Toyota | Venza | 18 | 552 | 1376 | $43,276 |
Lexus | RX Hybrid | 23 | 3299 | 6581 | $62,567 |
BMW | X5 | 24 | 6181 | 11483 | $82,286 |
Lexus | NX | 24 | 3206 | 6010 | $49,282 |
Chevrolet | Traverse | 26 | 6929 | 11844 | $48,651 |
Lexus | TX | 26 | 2034 | 3510 | $65,220 |
BMW | X3 | 27 | 3992 | 6640 | $57,893 |
GMC | Yukon | 28 | 5145 | 8329 | $82,369 |
Mercedes-Benz | G-Class | 29 | 1010 | 1567 | $189,621 |
Source: CarEdge Insights
👉 Looking for sedans and trucks? See ALL of the Fastest and Slowest-Selling Cars Today
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