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The Fastest and Slowest Selling SUVs in 2025

Key Takeaways

  • Toyota dominates the fastest-selling SUVs today.
  • BMW comes in second, with the fastest-selling luxury SUVs on the market.
  • Luxury SUVs are the slowest-selling models in 2025.

Navigating the SUV market in 2025 can be a challenging endeavor, with fluctuating inventory levels and price trends that can make finding the right deal feel overwhelming. With so many options and so much money on the line, having the right information at your fingertips is invaluable. One crucial metric to consider is Market Day Supply (MDS).

MDS is a key indicator that measures how many days it would take to sell all available inventory at the current sales rate, assuming no additional stock is added. A high MDS would signal an oversupply of SUVs, which can give buyers more leverage to negotiate favorable terms. Conversely, a low MDS indicates limited availability, often leading to tougher negotiations in a seller’s market.

By leveraging CarEdge Insights, we’ve pinpointed which new SUVs are in abundant supply and which ones are harder to find in January 2025. Understanding these trends can empower you to make a more informed decision, whether you’re hunting for a compact crossover or a 3-row SUV.

Why does inventory matter to car buyers?

Inventory influences negotiability. When there’s a glut of cars, dealers will be more inclined to negotiate with you. Slim pickings? Not so much. This valuable insight can give you an edge in your car buying journey, helping you save money and avoid the hassle.

Here are the fastest and slowest-selling SUVs in America right now.

The Top 10 in January 2025: SUVs with the Highest Inventory

slowest-selling SUVs in 2025 - Cadillac Escalade EQ

In January, a wide range of makes and models are represented in the top 10. What do they have in common? They’re mostly luxury models. The new Audi Q6 e-tron quattro takes the tip spot this month. Volkswagen Group’s EV sales have been slowing as competitors successfully take market share. 

Alfa Romeo has two SUVs on the list. Both the Tonale and the Stelvio are slow-sellers in January. Another brand-new EV is high on the list this month – the 2025 Cadillac Escalade EQ. This nearly 9,000 pound EV is GM’s new flagship luxury SUV, but sales are slow to take off. Ford’s soon-to-be-discontinued Escape is the only mainstream model in the top 10 right now.

All of these slow sellers are especially negotiable. Don’t pay a dollar over MSRP for any of these SUVs!

The average selling price for the 10 slowest-selling SUVs is $74,201 in 2025.

Here are the 10 slowest-selling new SUVs, in other words, the models with the most inventory today.

MakeModelMDSTotal For SaleTotal Cars Sold in Last 45 DaysAverage Selling Price
AudiQ6 e-tron quattro3303722508$75,410
Alfa RomeoTonale2641792305$52,163
CadillacEscalade IQ2264089815$139,701
MaseratiGrecale203974216$79,958
Alfa RomeoStelvio1931554362$56,658
FordEscape1895788913818$33,207
JaguarF-PACE1871812437$71,758
INFINITIQX551821534379$53,848
INFINITIQX8017648091227$103,582
Land RoverDiscovery1741877486$75,720

Source: CarEdge Insights

The Bottom 10 in January 2025: SUVs with the Lowest Inventory

Fastest-selling SUVs in 2025 - Lexus RX

On the other side of the coin, these are the fastest-selling SUVs today. This month, we’re seeing the usual suspects on the list. Once again, Toyota dominates. Five of the ten fastest-selling new SUVs are Toyota or Lexus models. 

BMW’s X3 and X5 are also quick sellers in January. The Chevrolet Traverse and GMC Yukon are also quick sellers. The Traverse has been revamped and improved for 2025, and it’s flying off the lots. The ultra-luxury Mercedes-Benz G-Class rounds out the bottom 10.

If you’re shopping for any of these new SUVs in 2025, you’ll be up against stiff competition. The average selling price for the 10 fastest-selling SUVs is $75,685. However, with the obvious outlier removed (the G-Class), the average selling price drops to $61,068.

MakeModelMDSTotal For SaleTotal Cars Sold in Last 45 DaysAverage Selling Price
LexusRX1634499431$58,064
ToyotaVenza185521376$43,276
LexusRX Hybrid2332996581$62,567
BMWX524618111483$82,286
LexusNX2432066010$49,282
ChevroletTraverse26692911844$48,651
LexusTX2620343510$65,220
BMWX32739926640$57,893
GMCYukon2851458329$82,369
Mercedes-BenzG-Class2910101567$189,621

Source: CarEdge Insights

👉 Looking for sedans and trucks? See ALL of the Fastest and Slowest-Selling Cars Today

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Last updated Jan 15, 2025

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