The Slowest Selling New Cars in Santa Rosa, CA

These are the new cars and trucks sitting on dealer lots the longest in Santa Rosa, California right now.

In Santa Rosa, CA: The 2026 Ford F-150 has the highest Market Day Supply at 698 days - while the 2026 Mercedes-Benz GLE has the lowest volume with just 3 units sold in 45 days.

Slowest Selling New Cars in Santa Rosa (by Market Day Supply)

Ranked by the highest Market Day Supply in Santa Rosa, CA.

# Vehicle MDS Sold
1 2026 Ford F-150 698 days 149% 6
2 2025–2026 Mercedes-Benz Sprinter Cargo Van 473 days New 4
3 2026 Ford Mustang Mach-E 330 days 95% 3
4 2026 Ford Ranger 326 days New 4
5 2026 Ford Explorer 308 days 17% 6
6 2026 RAM 1500 297 days 7% 5
7 2026 Ford Bronco 295 days 38% 11
8 2026 Chevrolet Silverado 1500 260 days 35% 14
9 2026 Mercedes-Benz GLE 225 days 134% 3
10 2026 Kia Sorento 225 days 134% 4

▲ / ▼ show month-over-month change on the MDS column vs. the previous month's snapshot. New means the vehicle wasn't in last month's top rankings.

Key Data Insights

  • The 5 slowest sellers in Santa Rosa, CA average 427 days on lot — significant negotiating leverage for buyers.
  • Ford appears 5 times in Santa Rosa, CA's top 10 slowest sellers.

How to Use This Data to Negotiate in Santa Rosa

  • Negotiate aggressively: Slow-selling cars give you leverage. Dealers want to move aging inventory, so use this data to negotiate below MSRP near Santa Rosa.
  • Check dealer transparency: Use CarEdge dealer ratings to find transparent dealers near Santa Rosa.
  • Compare prices: Use CarEdge car search to compare prices across dealerships near Santa Rosa.
  • See what's hot: Check our fastest selling cars in Santa Rosa page to see what's in high demand.

Our Data & Methodology

New Car Market Snapshot in Santa Rosa, CA

2,009

Total New Listings

2,009

On Dealer Lots

0

In Transit (0%)

0

Unavailable / Excluded

How We Calculate Market Day Supply

Market Day Supply (MDS) measures how long it would take to sell all available inventory at the current sales pace. We calculate it as:

MDS = On-Lot Inventory ÷ Average Daily Sales Rate (over 45 days)

Importantly, we use on-lot inventory only - vehicles physically at dealerships and available for immediate purchase. We exclude:

  • In-transit vehicles (0% of market) - cars that have been built and shipped but haven't arrived at the dealer yet. These aren't available to test drive or buy today.
  • Excluded listings - vehicles flagged as unavailable, sold, or otherwise not actively for sale.

We also exclude vehicles with fewer than 100 on-lot listings nationwide. This filters out ultra-low-volume models (limited editions, commercial variants, etc.) where small inventory swings would produce misleading MDS numbers.

This means our "For Sale" numbers reflect what you'd actually find on a dealer lot or available to purchase on CarEdge car search - not inflated totals from industry databases that count every car on a truck.

Why This Matters

For newly launched or redesigned models, the difference can be dramatic. A car might have 20,000 units in the industry pipeline, but only 8,000 on dealer lots. Using the larger number would make the car look like it's sitting unsold when in reality dealers can barely keep up. Our on-lot methodology gives you the most accurate picture of what's actually happening at dealerships.

Data Sources

Inventory and sales data is aggregated from dealership listings across the United States, covering new vehicles at the year/make/model level. Sales volume reflects the past 45 days. Data was last updated on October 1, 2026.

Other Cities in California

Related Resources

Data analysis by the CarEdge Research Team. Our data covers 2,009 vehicles on dealer lots in Santa Rosa, CA.