The Slowest Selling New Cars in Santa Rosa, CA

These are the new cars and trucks sitting on dealer lots the longest in Santa Rosa, California right now.

In Santa Rosa, CA: The 2026 Ford F 250 Super Duty has the highest Market Day Supply at 428 days - while the 2026 Ford F 350 Super Duty has the lowest volume with just 3 units sold in 45 days.

Slowest Selling New Cars in Santa Rosa (by Market Day Supply)

Ranked by the highest Market Day Supply in Santa Rosa, CA.

# Vehicle MDS Sold
1 2026 Ford F 250 Super Duty 428 days 109% 10
2 2026 Ford Transit Van 255 days 118% 3
3 2026 Volvo XC90 247 days 25% 4
4 2026 Ford Explorer 237 days 76% 11
5 2026 Ford F-150 211 days 167% 13
6 2026 Ford Mustang 210 days New 3
7 2026 Ford F 350 Super Duty 195 days 7% 3
8 2026 RAM 2500 189 days 9% 5
9 2026 Hyundai Sonata Hybrid 180 days 9% 4
10 2026 Ford Mustang Mach-E 180 days 38% 6

/ show month-over-month change on the MDS column vs. the previous month's snapshot. New means the vehicle wasn't in last month's top rankings.

Key Data Insights

  • The 5 slowest sellers in Santa Rosa, CA average 276 days on lot — significant negotiating leverage for buyers.
  • Slow sellers in Santa Rosa, CA skew expensive — the top 5 average $66,250 listing price, suggesting luxury and premium models sit longest.
  • Ford appears 7 times in Santa Rosa, CA's top 10 slowest sellers.

How to Use This Data to Negotiate in Santa Rosa

  • Negotiate aggressively: Slow-selling cars give you leverage. Dealers want to move aging inventory, so use this data to negotiate below MSRP near Santa Rosa.
  • Check dealer transparency: Use CarEdge dealer ratings to find transparent dealers near Santa Rosa.
  • Compare prices: Use CarEdge car search to compare prices across dealerships near Santa Rosa.
  • See what's hot: Check our fastest selling cars in Santa Rosa page to see what's in high demand.

Our Data & Methodology

New Car Market Snapshot in Santa Rosa, CA

2,189

Total New Listings

2,189

On Dealer Lots

0

In Transit (0%)

0

Unavailable / Excluded

How We Calculate Market Day Supply

Market Day Supply (MDS) measures how long it would take to sell all available inventory at the current sales pace. We calculate it as:

MDS = On-Lot Inventory ÷ Average Daily Sales Rate (over 45 days)

Importantly, we use on-lot inventory only - vehicles physically at dealerships and available for immediate purchase. We exclude:

  • In-transit vehicles (0% of market) - cars that have been built and shipped but haven't arrived at the dealer yet. These aren't available to test drive or buy today.
  • Excluded listings - vehicles flagged as unavailable, sold, or otherwise not actively for sale.

We also exclude vehicles with fewer than 100 on-lot listings nationwide. This filters out ultra-low-volume models (limited editions, commercial variants, etc.) where small inventory swings would produce misleading MDS numbers.

This means our "For Sale" numbers reflect what you'd actually find on a dealer lot or available to purchase on CarEdge car search - not inflated totals from industry databases that count every car on a truck.

Why This Matters

For newly launched or redesigned models, the difference can be dramatic. A car might have 20,000 units in the industry pipeline, but only 8,000 on dealer lots. Using the larger number would make the car look like it's sitting unsold when in reality dealers can barely keep up. Our on-lot methodology gives you the most accurate picture of what's actually happening at dealerships.

Data Sources

Inventory and sales data is aggregated from dealership listings across the United States, covering new vehicles at the year/make/model level. Sales volume reflects the past 45 days. Data was last updated on August 4, 2026.

Other Cities in California

Related Resources

Data analysis by the CarEdge Research Team. Our data covers 2,189 vehicles on dealer lots in Santa Rosa, CA.