The Slowest Selling New Cars in New London, CT

These are the new cars and trucks sitting on dealer lots the longest in New London, Connecticut right now.

In New London, CT: The 2026 Audi A5 has the highest Market Day Supply at 480 days - while the 2026 Audi A5 has the lowest volume with just 3 units sold in 45 days.

Slowest Selling New Cars in New London (by Market Day Supply)

Ranked by the highest Market Day Supply in New London, CT.

# Vehicle MDS Sold
1 2026 Audi A5 480 days New 3
2 2026 Mazda CX-5 416 days 36% 12
3 2026 Volvo XC60 326 days 29% 4
4 2026 Mercedes-Benz GLE 315 days 110% 3
5 2026 Hyundai Palisade 174 days 18% 7
6 2026 Audi Q3 163 days 114% 13
7 2026 Lotus Emira 157 days New 4
8 2026 Subaru Forester 151 days 24% 11
9 2026 BMW X5 150 days 0% 3
10 2026 Audi S5 146 days New 4

/ show month-over-month change on the MDS column vs. the previous month's snapshot. New means the vehicle wasn't in last month's top rankings.

Key Data Insights

  • The 5 slowest sellers in New London, CT average 342 days on lot — significant negotiating leverage for buyers.
  • Audi appears 3 times in New London, CT's top 10 slowest sellers.

How to Use This Data to Negotiate in New London

Our Data & Methodology

New Car Market Snapshot in New London, CT

1,120

Total New Listings

1,120

On Dealer Lots

0

In Transit (0%)

0

Unavailable / Excluded

How We Calculate Market Day Supply

Market Day Supply (MDS) measures how long it would take to sell all available inventory at the current sales pace. We calculate it as:

MDS = On-Lot Inventory ÷ Average Daily Sales Rate (over 45 days)

Importantly, we use on-lot inventory only - vehicles physically at dealerships and available for immediate purchase. We exclude:

  • In-transit vehicles (0% of market) - cars that have been built and shipped but haven't arrived at the dealer yet. These aren't available to test drive or buy today.
  • Excluded listings - vehicles flagged as unavailable, sold, or otherwise not actively for sale.

We also exclude vehicles with fewer than 100 on-lot listings nationwide. This filters out ultra-low-volume models (limited editions, commercial variants, etc.) where small inventory swings would produce misleading MDS numbers.

This means our "For Sale" numbers reflect what you'd actually find on a dealer lot or available to purchase on CarEdge car search - not inflated totals from industry databases that count every car on a truck.

Why This Matters

For newly launched or redesigned models, the difference can be dramatic. A car might have 20,000 units in the industry pipeline, but only 8,000 on dealer lots. Using the larger number would make the car look like it's sitting unsold when in reality dealers can barely keep up. Our on-lot methodology gives you the most accurate picture of what's actually happening at dealerships.

Data Sources

Inventory and sales data is aggregated from dealership listings across the United States, covering new vehicles at the year/make/model level. Sales volume reflects the past 45 days. Data was last updated on July 1, 2026.

Other Cities in Connecticut

Related Resources

Data analysis by the CarEdge Research Team. Our data covers 1,120 vehicles on dealer lots in New London, CT.