Dealer Reviews

Best Car Dealerships in Birmingham, Ranked by CarEdge Data

ZS
Zach Shefska
9 min read

Key Takeaways

  • The top 15 car dealerships in Birmingham across all brands, ranked by CarEdge on verified out-the-door quotes — not star ratings.
  • Stivers Ford Birmingham (Ford, Birmingham) is the most transparent dealership in the Birmingham metro by verified data.
  • Brand-by-brand rankings are linked below if you already know what you're shopping.
  • Get an OTD quote in writing before you visit any dealer. CarEdge tracks real prices, not advertised ones.

This is the CarEdge Dealer Transparency Index ranking for car dealerships in the Birmingham metro — every brand, scored on verified out-the-door quotes, not Google star ratings.

We graded 19 dealerships across the Birmingham area; below are the 15 most transparent by score. Already know your brand? Jump to the brand-by-brand rankings below.

About the CarEdge Dealer Transparency Index

Most dealer rankings come from Google star ratings and Yelp reviews — easy to game, impossible to verify. The CarEdge Dealer Transparency Index is different. We score every dealer using verified out-the-door quotes: real PDFs, emails, and screenshots from actual transactions.

Each dealer’s transparency score (out of 100) is weighted across four dimensions:

  • Fee Transparency (30%) — Is the doc fee reasonable compared to the state average?
  • Add-on Behavior (30%) — How often does the dealer bundle add-ons, and at what cost?
  • Price Accuracy (30%) — Does the listing price match the actual OTD price?
  • Data Quality (10%) — More verified quotes mean higher confidence in the grade.

Grades: A (90–100), B (80–89), C (70–79), D (60–69), F (below 60).

Top 15 Car Dealerships in Birmingham

Ranked by CarEdge transparency score across all brands, highest to lowest.

#1 — Stivers Ford Birmingham

Ford · Grade: A · Score: 100/100 · Birmingham, AL

Stivers Ford Birmingham is an A-grade Ford dealer in Birmingham on verified out-the-door data — 100/100 across 9 verified quotes.

  • Doc fee: $699 — below the AL average of $721
  • Add-ons: None detected in verified quotes
  • Listing accuracy: Quoted price matches the advertised listing
  • Verified quotes: 9

See full review & verified quotes →

#2 — Bmw Of Birmingham

BMW · Grade: A · Score: 98/100 · Irondale, AL

Bmw Of Birmingham is an A-grade BMW dealer in Birmingham on verified out-the-door data — 98/100 across 11 verified quotes.

  • Doc fee: $691 — below the AL average of $721
  • Add-ons: 9% of quotes, avg $117
  • Listing accuracy: 1.8% above the advertised listing
  • Verified quotes: 11

See full review & verified quotes →

#3 — Med Center Mazda

Mazda · Grade: A · Score: 98/100 · Pelham, AL

Med Center Mazda is an A-grade Mazda dealer in Birmingham on verified out-the-door data — 98/100 across 6 verified quotes.

  • Doc fee: $799 — above the AL average of $721
  • Add-ons: None detected in verified quotes
  • Listing accuracy: 2.2% above the advertised listing
  • Verified quotes: 6

See full review & verified quotes →

#4 — Limbaugh Toyota

Toyota · Grade: A · Score: 98/100 · Birmingham, AL

Limbaugh Toyota is an A-grade Toyota dealer in Birmingham on verified out-the-door data — 98/100 across 5 verified quotes.

  • Doc fee: $798 — above the AL average of $721
  • Add-ons: None detected in verified quotes
  • Listing accuracy: Quoted price matches the advertised listing
  • Verified quotes: 5

See full review & verified quotes →

#5 — Land Rover Birmingham

Land Rover · Grade: A · Score: 97/100 · Birmingham, AL

Land Rover Birmingham is an A-grade Land Rover dealer in Birmingham on verified out-the-door data — 97/100 across 6 verified quotes.

  • Doc fee: $690 — below the AL average of $721
  • Add-ons: None detected in verified quotes
  • Listing accuracy: 0.7% above the advertised listing
  • Verified quotes: 6

See full review & verified quotes →

#6 — Audi Birmingham

Audi · Grade: A · Score: 96/100 · Irondale, AL

Audi Birmingham is an A-grade Audi dealer in Birmingham on verified out-the-door data — 96/100 across 8 verified quotes.

  • Doc fee: $698 — below the AL average of $721
  • Add-ons: 25% of quotes, avg $275
  • Listing accuracy: 8.5% below the advertised listing
  • Verified quotes: 8

See full review & verified quotes →

#7 — Tuscaloosa Toyota

Toyota · Grade: A · Score: 95/100 · Tuscaloosa, AL

Tuscaloosa Toyota is an A-grade Toyota dealer in Birmingham on verified out-the-door data — 95/100 across 4 verified quotes.

  • Doc fee: $899 — well above the AL average of $721
  • Add-ons: None detected in verified quotes
  • Listing accuracy: 0.8% above the advertised listing
  • Verified quotes: 4

See full review & verified quotes →

#8 — Tuscaloosa Mazda

Mazda · Grade: A · Score: 93/100 · Tuscaloosa, AL

Tuscaloosa Mazda is an A-grade Mazda dealer in Birmingham on verified out-the-door data — 93/100 across 5 verified quotes.

  • Doc fee: $699 — below the AL average of $721
  • Add-ons: 40% of quotes, avg $160
  • Listing accuracy: 0.8% below the advertised listing
  • Verified quotes: 5

See full review & verified quotes →

#9 — Greenway Kia Of Riverchase

Kia · Grade: A · Score: 91/100 · Pelham, AL

Greenway Kia Of Riverchase is an A-grade Kia dealer in Birmingham on verified out-the-door data — 91/100 across 5 verified quotes.

  • Doc fee: $799 — above the AL average of $721
  • Add-ons: 20% of quotes, avg $529
  • Listing accuracy: 2.3% below the advertised listing
  • Verified quotes: 5

See full review & verified quotes →

#10 — Hoover Toyota

Toyota · Grade: B · Score: 89/100 · Hoover, AL

Hoover Toyota is a B-grade Toyota dealer in Birmingham on verified out-the-door data — 89/100 across 16 verified quotes.

  • Doc fee: $999 — well above the AL average of $721
  • Add-ons: 13% of quotes, avg $123
  • Listing accuracy: 2.6% below the advertised listing
  • Verified quotes: 16

See full review & verified quotes →

#11 — Serra Toyota

Toyota · Grade: B · Score: 89/100 · Birmingham, AL

Serra Toyota is a B-grade Toyota dealer in Birmingham on verified out-the-door data — 89/100 across 9 verified quotes.

  • Doc fee: $995 — well above the AL average of $721
  • Add-ons: 11% of quotes, avg $111
  • Listing accuracy: 3.2% below the advertised listing
  • Verified quotes: 9

See full review & verified quotes →

#12 — Tameron Honda

Honda · Grade: B · Score: 89/100 · Birmingham, AL

Tameron Honda is a B-grade Honda dealer in Birmingham on verified out-the-door data — 89/100 across 4 verified quotes.

  • Doc fee: $999 — well above the AL average of $721
  • Add-ons: None detected in verified quotes
  • Listing accuracy: Quoted price matches the advertised listing
  • Verified quotes: 4

See full review & verified quotes →

#13 — Town & Country Ford Of Bessemer

Ford · Grade: B · Score: 88/100 · Bessemer, AL

Town & Country Ford Of Bessemer is a B-grade Ford dealer in Birmingham on verified out-the-door data — 88/100 across 6 verified quotes.

  • Doc fee: $498 — well below the AL average of $721
  • Add-ons: 50% of quotes, avg $599
  • Listing accuracy: 0.6% below the advertised listing
  • Verified quotes: 6

See full review & verified quotes →

#14 — Lexus Of Birmingham

Lexus · Grade: B · Score: 88/100 · Birmingham, AL

Lexus Of Birmingham is a B-grade Lexus dealer in Birmingham on verified out-the-door data — 88/100 across 4 verified quotes.

  • Doc fee: $697 — below the AL average of $721
  • Add-ons: 50% of quotes, avg $1,248
  • Listing accuracy: 7.3% below the advertised listing
  • Verified quotes: 4

See full review & verified quotes →

#15 — Hallmark Subaru

Subaru · Grade: B · Score: 86/100 · Birmingham, AL

Hallmark Subaru is a B-grade Subaru dealer in Birmingham on verified out-the-door data — 86/100 across 7 verified quotes.

  • Doc fee: $988 — well above the AL average of $721
  • Add-ons: None detected in verified quotes
  • Listing accuracy: 2.6% above the advertised listing
  • Verified quotes: 7

See full review & verified quotes →

Birmingham Dealer Rankings by Brand

Shopping a specific brand in Birmingham? These rankings drill into each:

Birmingham Car Dealer Rankings at a Glance

#DealerCityGradeScoreDoc FeeAdd-OnsQuotes
1Stivers Ford BirminghamBirminghamA100$699$09
2Bmw Of BirminghamIrondaleA98$691$11711
3Med Center MazdaPelhamA98$799$06
4Limbaugh ToyotaBirminghamA98$798$05
5Land Rover BirminghamBirminghamA97$690$06
6Audi BirminghamIrondaleA96$698$2758
7Tuscaloosa ToyotaTuscaloosaA95$899$04
8Tuscaloosa MazdaTuscaloosaA93$699$1605
9Greenway Kia Of RiverchasePelhamA91$799$5295
10Hoover ToyotaHooverB89$999$12316
11Serra ToyotaBirminghamB89$995$1119
12Tameron HondaBirminghamB89$999$04
13Town & Country Ford Of BessemerBessemerB88$498$5996
14Lexus Of BirminghamBirminghamB88$697$1,2484
15Hallmark SubaruBirminghamB86$988$07

How to Use This Data When You Shop

  1. Get an OTD quote in writing before you visit. Any dealer can send a worksheet by email — if they won’t, that’s a red flag.
  2. Ask for a quote with zero add-ons. Everything in the F&I office is optional. Say “please remove all dealer add-ons” and see what the price does.
  3. Anchor to the OTD, not the listing. Dealers with a gap between advertised price and final OTD aren’t being straight with you. Don’t negotiate off the listing number.
  4. Compare three dealers minimum. Even within the same metro, doc fees, add-on policies, and listing accuracy vary widely. Use this ranking as your shortlist.

Rankings are generated from the CarEdge Dealer Transparency Index, a public methodology that scores dealers on verified out-the-door quotes — not Google star ratings or paid placements. Data updated quarterly. Last updated: Q3 2026.

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