Best Car Dealerships in Birmingham, Ranked by CarEdge Data
Key Takeaways
- The top 15 car dealerships in Birmingham across all brands, ranked by CarEdge on verified out-the-door quotes — not star ratings.
- Stivers Ford Birmingham (Ford, Birmingham) is the most transparent dealership in the Birmingham metro by verified data.
- Brand-by-brand rankings are linked below if you already know what you're shopping.
- Get an OTD quote in writing before you visit any dealer. CarEdge tracks real prices, not advertised ones.
This is the CarEdge Dealer Transparency Index ranking for car dealerships in the Birmingham metro — every brand, scored on verified out-the-door quotes, not Google star ratings.
We graded 21 dealerships across the Birmingham area; below are the 15 most transparent by score. Already know your brand? Jump to the brand-by-brand rankings below.
About the CarEdge Dealer Transparency Index
Most dealer rankings come from Google star ratings and Yelp reviews — easy to game, impossible to verify. The CarEdge Dealer Transparency Index is different. We score every dealer using verified out-the-door quotes: real PDFs, emails, and screenshots from actual transactions.
Each dealer’s transparency score (out of 100) is weighted across four dimensions:
- Fee Transparency (30%) — Is the doc fee reasonable compared to the state average?
- Add-on Behavior (30%) — How often does the dealer bundle add-ons, and at what cost?
- Price Accuracy (30%) — Does the listing price match the actual OTD price?
- Data Quality (10%) — More verified quotes mean higher confidence in the grade.
Grades: A (90–100), B (80–89), C (70–79), D (60–69), F (below 60).
Top 15 Car Dealerships in Birmingham
Ranked by CarEdge transparency score across all brands, highest to lowest.
#1 — Stivers Ford Birmingham
Ford · Grade: A · Score: 100/100 · Birmingham, AL
Stivers Ford Birmingham is an A-grade Ford dealer in Birmingham on verified out-the-door data — 100/100 across 12 verified quotes.
- Doc fee: $699 — above the AL average of $689
- Add-ons: None detected in verified quotes
- Listing accuracy: 5.3% below the advertised listing
- Verified quotes: 12
See full review & verified quotes →
#2 — Townsend Honda
Honda · Grade: A · Score: 100/100 · Tuscaloosa, AL
Townsend Honda is an A-grade Honda dealer in Birmingham on verified out-the-door data — 100/100 across 4 verified quotes.
- Doc fee: $489 — well below the AL average of $689
- Add-ons: None detected in verified quotes
- Listing accuracy: 0.8% above the advertised listing
- Verified quotes: 4
See full review & verified quotes →
#3 — Townsend Nissan Tuscaloosa
Nissan · Grade: A · Score: 100/100 · Tuscaloosa, AL
Townsend Nissan Tuscaloosa is an A-grade Nissan dealer in Birmingham on verified out-the-door data — 100/100 across 4 verified quotes.
- Doc fee: $500 — well below the AL average of $689
- Add-ons: None detected in verified quotes
- Listing accuracy: 7.4% below the advertised listing
- Verified quotes: 4
See full review & verified quotes →
#4 — Bmw Of Birmingham
BMW · Grade: A · Score: 97/100 · Irondale, AL
Bmw Of Birmingham is an A-grade BMW dealer in Birmingham on verified out-the-door data — 97/100 across 12 verified quotes.
- Doc fee: $635 — below the AL average of $689
- Add-ons: 17% of quotes, avg $215
- Listing accuracy: 1.0% below the advertised listing
- Verified quotes: 12
See full review & verified quotes →
#5 — Med Center Mazda
Mazda · Grade: A · Score: 97/100 · Pelham, AL
Med Center Mazda is an A-grade Mazda dealer in Birmingham on verified out-the-door data — 97/100 across 9 verified quotes.
- Doc fee: $799 — above the AL average of $689
- Add-ons: None detected in verified quotes
- Listing accuracy: 2.0% below the advertised listing
- Verified quotes: 9
See full review & verified quotes →
#6 — Land Rover Birmingham
Land Rover · Grade: A · Score: 97/100 · Birmingham, AL
Land Rover Birmingham is an A-grade Land Rover dealer in Birmingham on verified out-the-door data — 97/100 across 6 verified quotes.
- Doc fee: $460 — well below the AL average of $689
- Add-ons: None detected in verified quotes
- Listing accuracy: 0.7% above the advertised listing
- Verified quotes: 6
See full review & verified quotes →
#7 — Tuscaloosa Mazda
Mazda · Grade: A · Score: 95/100 · Tuscaloosa, AL
Tuscaloosa Mazda is an A-grade Mazda dealer in Birmingham on verified out-the-door data — 95/100 across 7 verified quotes.
- Doc fee: $699 — above the AL average of $689
- Add-ons: 29% of quotes, avg $114
- Listing accuracy: 1.9% below the advertised listing
- Verified quotes: 7
See full review & verified quotes →
#8 — Limbaugh Toyota
Toyota · Grade: A · Score: 93/100 · Birmingham, AL
Limbaugh Toyota is an A-grade Toyota dealer in Birmingham on verified out-the-door data — 93/100 across 6 verified quotes.
- Doc fee: $763 — above the AL average of $689
- Add-ons: None detected in verified quotes
- Listing accuracy: 4.6% above the advertised listing
- Verified quotes: 6
See full review & verified quotes →
#9 — Edwards Chevrolet 280
Chevrolet · Grade: A · Score: 91/100 · Birmingham, AL
Edwards Chevrolet 280 is an A-grade Chevrolet dealer in Birmingham on verified out-the-door data — 91/100 across 6 verified quotes.
- Doc fee: $999 — well above the AL average of $689
- Add-ons: None detected in verified quotes
- Listing accuracy: 2.7% below the advertised listing
- Verified quotes: 6
See full review & verified quotes →
#10 — Tuscaloosa Toyota
Toyota · Grade: A · Score: 91/100 · Tuscaloosa, AL
Tuscaloosa Toyota is an A-grade Toyota dealer in Birmingham on verified out-the-door data — 91/100 across 6 verified quotes.
- Doc fee: $900 — well above the AL average of $689
- Add-ons: 17% of quotes, avg $83
- Listing accuracy: Quoted price matches the advertised listing
- Verified quotes: 6
See full review & verified quotes →
#11 — Barkley Buick Gmc
Buick · Grade: A · Score: 91/100 · Tuscaloosa, AL
Barkley Buick Gmc is an A-grade Buick dealer in Birmingham on verified out-the-door data — 91/100 across 4 verified quotes.
- Doc fee: $749 — above the AL average of $689
- Add-ons: 25% of quotes, avg $100
- Listing accuracy: 4.0% above the advertised listing
- Verified quotes: 4
See full review & verified quotes →
#12 — Bill Penney Toyota Jasper
Toyota · Grade: A · Score: 90/100 · Jasper, AL
Bill Penney Toyota Jasper is an A-grade Toyota dealer in Birmingham on verified out-the-door data — 90/100 across 9 verified quotes.
- Doc fee: $887 — well above the AL average of $689
- Add-ons: None detected in verified quotes
- Listing accuracy: 4.9% below the advertised listing
- Verified quotes: 9
See full review & verified quotes →
#13 — Greenway Kia Of Riverchase
Kia · Grade: A · Score: 90/100 · Pelham, AL
Greenway Kia Of Riverchase is an A-grade Kia dealer in Birmingham on verified out-the-door data — 90/100 across 5 verified quotes.
- Doc fee: $799 — above the AL average of $689
- Add-ons: 20% of quotes, avg $529
- Listing accuracy: 2.3% below the advertised listing
- Verified quotes: 5
See full review & verified quotes →
#14 — Long-Lewis Ford Of Hoover
Ford · Grade: A · Score: 90/100 · Birmingham, AL
Long-Lewis Ford Of Hoover is an A-grade Ford dealer in Birmingham on verified out-the-door data — 90/100 across 5 verified quotes.
- Doc fee: $0 — well below the AL average of $689
- Add-ons: None detected in verified quotes
- Listing accuracy: 0.6% below the advertised listing
- Verified quotes: 5
See full review & verified quotes →
#15 — Mercedes-Benz Of Birmingham
Mercedes-Benz · Grade: A · Score: 90/100 · Birmingham, AL
Mercedes-Benz Of Birmingham is an A-grade Mercedes-Benz dealer in Birmingham on verified out-the-door data — 90/100 across 4 verified quotes.
- Doc fee: $0 — well below the AL average of $689
- Add-ons: None detected in verified quotes
- Listing accuracy: 0.8% above the advertised listing
- Verified quotes: 4
See full review & verified quotes →
Birmingham Dealer Rankings by Brand
Shopping a specific brand in Birmingham? These rankings drill into each:
Birmingham Car Dealer Rankings at a Glance
| # | Dealer | City | Grade | Score | Doc Fee | Add-Ons | Quotes |
|---|---|---|---|---|---|---|---|
| 1 | Stivers Ford Birmingham | Birmingham | A | 100 | $699 | $0 | 12 |
| 2 | Townsend Honda | Tuscaloosa | A | 100 | $489 | $0 | 4 |
| 3 | Townsend Nissan Tuscaloosa | Tuscaloosa | A | 100 | $500 | $0 | 4 |
| 4 | Bmw Of Birmingham | Irondale | A | 97 | $635 | $215 | 12 |
| 5 | Med Center Mazda | Pelham | A | 97 | $799 | $0 | 9 |
| 6 | Land Rover Birmingham | Birmingham | A | 97 | $460 | $0 | 6 |
| 7 | Tuscaloosa Mazda | Tuscaloosa | A | 95 | $699 | $114 | 7 |
| 8 | Limbaugh Toyota | Birmingham | A | 93 | $763 | $0 | 6 |
| 9 | Edwards Chevrolet 280 | Birmingham | A | 91 | $999 | $0 | 6 |
| 10 | Tuscaloosa Toyota | Tuscaloosa | A | 91 | $900 | $83 | 6 |
| 11 | Barkley Buick Gmc | Tuscaloosa | A | 91 | $749 | $100 | 4 |
| 12 | Bill Penney Toyota Jasper | Jasper | A | 90 | $887 | $0 | 9 |
| 13 | Greenway Kia Of Riverchase | Pelham | A | 90 | $799 | $529 | 5 |
| 14 | Long-Lewis Ford Of Hoover | Birmingham | A | 90 | $0 | $0 | 5 |
| 15 | Mercedes-Benz Of Birmingham | Birmingham | A | 90 | $0 | $0 | 4 |
How to Use This Data When You Shop
- Get an OTD quote in writing before you visit. Any dealer can send a worksheet by email — if they won’t, that’s a red flag.
- Ask for a quote with zero add-ons. Everything in the F&I office is optional. Say “please remove all dealer add-ons” and see what the price does.
- Anchor to the OTD, not the listing. Dealers with a gap between advertised price and final OTD aren’t being straight with you. Don’t negotiate off the listing number.
- Compare three dealers minimum. Even within the same metro, doc fees, add-on policies, and listing accuracy vary widely. Use this ranking as your shortlist.
Rankings are generated from the CarEdge Dealer Transparency Index, a public methodology that scores dealers on verified out-the-door quotes — not Google star ratings or paid placements. Data updated quarterly. Last updated: Q3 2026.
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