Best Car Dealerships in Huntsville, Ranked by CarEdge Data
This is the CarEdge Dealer Transparency Index ranking for car dealerships in the Huntsville metro — every brand, scored on verified out-the-door quotes, not Google star ratings.
We graded 22 dealerships across the Huntsville area; below are the 15 most transparent by score. Already know your brand? Jump to the brand-by-brand rankings below.
Last updated November 10, 2026. CarEdge refreshes these rankings daily as new verified out-the-door quotes come in.
What is the best car dealership in Huntsville?
The best car dealership in Huntsville by verified out-the-door price data is Woody Anderson Ford (Ford, Huntsville, AL): A grade, 100/100 across 8 verified quotes, with no dealer add-ons in any verified quote.
Close behind:
- Sand Mountain Toyota (Toyota, Albertville), A grade, 100/100 across 4 verified quotes, with no dealer add-ons in any verified quote.
- Ray Pearman Lincoln (Lincoln, Huntsville), A grade, 98/100 across 5 verified quotes, with no dealer add-ons in any verified quote.
Best for:
- Lowest doc fee: Jimmy Smith Buick Gmc (Buick, Athens), $584, against the AL average of $717.
- No dealer add-ons: Bentley Buick Gmc (Buick, Huntsville), none in any of its 16 verified quotes.
- Selling price under the listing: Landers Mclarty Subaru (Subaru, Huntsville), quotes average 6.7% below the advertised price.
- Most verified quotes: Bill Penney Toyota (Toyota, Huntsville), 26 verified quotes behind its B.
Among the A and B dealers ranked on this page.
Full ranking, fees and add-on data for every graded dealer are below.
Best Dealer by Brand in Huntsville
The top-graded dealer for each brand CarEdge ranks in Huntsville. Click a brand for the full ranking.
| Brand | Best Dealer | City | Grade | Score | Quotes |
|---|---|---|---|---|---|
| Buick | Jimmy Smith Buick Gmc | Athens | A | 95 | 4 |
| Chevrolet | Harbin Chevrolet | Scottsboro | B | 81 | 4 |
| Chrysler | Landers Mclarty Dodge Chrysler Jeep Ram | Huntsville | B | 84 | 5 |
| Dodge | Landers Mclarty Dodge Chrysler Jeep Ram | Huntsville | B | 84 | 5 |
| GMC | Jimmy Smith Buick Gmc | Athens | A | 95 | 4 |
| Jeep | Landers Mclarty Dodge Chrysler Jeep Ram | Huntsville | B | 84 | 5 |
| RAM | Landers Mclarty Dodge Chrysler Jeep Ram | Huntsville | B | 84 | 5 |
| Toyota | Sand Mountain Toyota | Albertville | A | 100 | 4 |
Top 15 Car Dealerships in Huntsville
Ranked by CarEdge transparency score across all brands, highest to lowest.
#1 — Woody Anderson Ford
Ford · Grade: A · Score: 100/100 · Huntsville, AL
Woody Anderson Ford is an A-grade Ford dealer in Huntsville on verified out-the-door data — 100/100 across 8 verified quotes.
- Doc fee: $668 — below the AL average of $717
- Add-ons: None detected in verified quotes
- Listing accuracy: 1.1% below the advertised listing
- Verified quotes: 8
See full review & verified quotes →
#2 — Sand Mountain Toyota
Toyota · Grade: A · Score: 100/100 · Albertville, AL
Sand Mountain Toyota is an A-grade Toyota dealer in Huntsville on verified out-the-door data — 100/100 across 4 verified quotes.
- Doc fee: $689 — below the AL average of $717
- Add-ons: None detected in verified quotes
- Listing accuracy: 0.9% below the advertised listing
- Verified quotes: 4
See full review & verified quotes →
#3 — Ray Pearman Lincoln
Lincoln · Grade: A · Score: 98/100 · Huntsville, AL
Ray Pearman Lincoln is an A-grade Lincoln dealer in Huntsville on verified out-the-door data — 98/100 across 5 verified quotes.
- Doc fee: $799 — above the AL average of $717
- Add-ons: None detected in verified quotes
- Listing accuracy: 1.2% above the advertised listing
- Verified quotes: 5
See full review & verified quotes →
#4 — University Kia Huntsville
Kia · Grade: A · Score: 96/100 · Huntsville, AL
University Kia Huntsville is an A-grade Kia dealer in Huntsville on verified out-the-door data — 96/100 across 6 verified quotes.
- Doc fee: $799 — above the AL average of $717
- Add-ons: None detected in verified quotes
- Listing accuracy: 2.7% above the advertised listing
- Verified quotes: 6
See full review & verified quotes →
#5 — Jimmy Smith Buick Gmc
Buick · Grade: A · Score: 95/100 · Athens, AL
Jimmy Smith Buick Gmc is an A-grade Buick dealer in Huntsville on verified out-the-door data — 95/100 across 4 verified quotes.
- Doc fee: $584 — below the AL average of $717
- Add-ons: None detected in verified quotes
- Listing accuracy: 4.1% below the advertised listing
- Verified quotes: 4
See full review & verified quotes →
#6 — Hiley Mazda Of Huntsville
Mazda · Grade: A · Score: 92/100 · Huntsville, AL
Hiley Mazda Of Huntsville is an A-grade Mazda dealer in Huntsville on verified out-the-door data — 92/100 across 8 verified quotes.
- Doc fee: $909 — well above the AL average of $717
- Add-ons: 13% of quotes, avg $37
- Listing accuracy: 6.4% below the advertised listing
- Verified quotes: 8
See full review & verified quotes →
#7 — Mercedes-Benz Of Huntsville
Mercedes-Benz · Grade: A · Score: 92/100 · Huntsville, AL
Mercedes-Benz Of Huntsville is an A-grade Mercedes-Benz dealer in Huntsville on verified out-the-door data — 92/100 across 8 verified quotes.
- Doc fee: $999 — well above the AL average of $717
- Add-ons: None detected in verified quotes
- Listing accuracy: Quoted price matches the advertised listing
- Verified quotes: 8
See full review & verified quotes →
#8 — Landers Mclarty Subaru
Subaru · Grade: A · Score: 91/100 · Huntsville, AL
Landers Mclarty Subaru is an A-grade Subaru dealer in Huntsville on verified out-the-door data — 91/100 across 11 verified quotes.
- Doc fee: $899 — well above the AL average of $717
- Add-ons: 18% of quotes, avg $164
- Listing accuracy: 6.7% below the advertised listing
- Verified quotes: 11
See full review & verified quotes →
#9 — Bentley Buick Gmc
Buick · Grade: A · Score: 90/100 · Huntsville, AL
Bentley Buick Gmc is an A-grade Buick dealer in Huntsville on verified out-the-door data — 90/100 across 16 verified quotes.
- Doc fee: $749 — above the AL average of $717
- Add-ons: None detected in verified quotes
- Listing accuracy: 3.7% below the advertised listing
- Verified quotes: 16
See full review & verified quotes →
#10 — High Country Toyota
Toyota · Grade: B · Score: 84/100 · Scottsboro, AL
High Country Toyota is a B-grade Toyota dealer in Huntsville on verified out-the-door data — 84/100 across 20 verified quotes.
- Doc fee: $899 — well above the AL average of $717
- Add-ons: 10% of quotes, avg $125
- Listing accuracy: Quoted price matches the advertised listing
- Verified quotes: 20
See full review & verified quotes →
#11 — Landers Mclarty Dodge Chrysler Jeep Ram
Dodge · Grade: B · Score: 84/100 · Huntsville, AL
Landers Mclarty Dodge Chrysler Jeep Ram is a B-grade Dodge dealer in Huntsville on verified out-the-door data — 84/100 across 5 verified quotes.
- Doc fee: $899 — well above the AL average of $717
- Add-ons: 60% of quotes, avg $359
- Listing accuracy: 6.6% below the advertised listing
- Verified quotes: 5
See full review & verified quotes →
#12 — Landers Mclarty Toyota
Toyota · Grade: B · Score: 84/100 · Fayetteville, TN
Landers Mclarty Toyota is a B-grade Toyota dealer in Huntsville on verified out-the-door data — 84/100 across 5 verified quotes.
- Doc fee: $922 — well above the TN average of $687
- Add-ons: 20% of quotes, avg $675
- Listing accuracy: 0.8% above the advertised listing
- Verified quotes: 5
See full review & verified quotes →
#13 — Tony Serra Nissan
Nissan · Grade: B · Score: 84/100 · Cullman, AL
Tony Serra Nissan is a B-grade Nissan dealer in Huntsville on verified out-the-door data — 84/100 across 5 verified quotes.
- Doc fee: $799 — above the AL average of $717
- Add-ons: 40% of quotes, avg $1,599
- Listing accuracy: 1.0% below the advertised listing
- Verified quotes: 5
See full review & verified quotes →
#14 — Shottenkirk Honda Huntsville
Honda · Grade: B · Score: 83/100 · Huntsville, AL
Shottenkirk Honda Huntsville is a B-grade Honda dealer in Huntsville on verified out-the-door data — 83/100 across 16 verified quotes.
- Doc fee: $998 — well above the AL average of $717
- Add-ons: 50% of quotes, avg $448
- Listing accuracy: 1.2% below the advertised listing
- Verified quotes: 16
See full review & verified quotes →
#15 — Bill Penney Toyota
Toyota · Grade: B · Score: 81/100 · Huntsville, AL
Bill Penney Toyota is a B-grade Toyota dealer in Huntsville on verified out-the-door data — 81/100 across 26 verified quotes.
- Doc fee: $998 — well above the AL average of $717
- Add-ons: 8% of quotes, avg $95
- Listing accuracy: 3.7% below the advertised listing
- Verified quotes: 26
See full review & verified quotes →
About the CarEdge Dealer Transparency Index
Most dealer rankings come from Google star ratings and Yelp reviews — easy to game, impossible to verify. The CarEdge Dealer Transparency Index is different. We score every dealer using verified out-the-door quotes: real PDFs, emails, and screenshots from actual transactions.
Each dealer’s transparency score (out of 100) is weighted across four dimensions:
- Fee Transparency (30%) — Is the doc fee reasonable compared to the state average?
- Add-on Behavior (30%) — How often does the dealer bundle add-ons, and at what cost?
- Price Accuracy (30%) — Does the listing price match the actual OTD price?
- Data Quality (10%) — More verified quotes mean higher confidence in the grade.
Grades: A (90–100), B (80–89), C (70–79), D (60–69), F (below 60).
Huntsville Dealer Rankings by Brand
Shopping a specific brand in Huntsville? These rankings drill into each:
- Best Buick Dealerships in Huntsville
- Best Chevrolet Dealerships in Huntsville
- Best Chrysler Dealerships in Huntsville
- Best Dodge Dealerships in Huntsville
- Best GMC Dealerships in Huntsville
- Best Jeep Dealerships in Huntsville
- Best RAM Dealerships in Huntsville
- Best Toyota Dealerships in Huntsville
Huntsville Car Dealer Rankings at a Glance
| # | Dealer | City | Grade | Score | Doc Fee | Add-Ons | Quotes |
|---|---|---|---|---|---|---|---|
| 1 | Woody Anderson Ford | Huntsville | A | 100 | $668 | $0 | 8 |
| 2 | Sand Mountain Toyota | Albertville | A | 100 | $689 | $0 | 4 |
| 3 | Ray Pearman Lincoln | Huntsville | A | 98 | $799 | $0 | 5 |
| 4 | University Kia Huntsville | Huntsville | A | 96 | $799 | $0 | 6 |
| 5 | Jimmy Smith Buick Gmc | Athens | A | 95 | $584 | $0 | 4 |
| 6 | Hiley Mazda Of Huntsville | Huntsville | A | 92 | $909 | $37 | 8 |
| 7 | Mercedes-Benz Of Huntsville | Huntsville | A | 92 | $999 | $0 | 8 |
| 8 | Landers Mclarty Subaru | Huntsville | A | 91 | $899 | $164 | 11 |
| 9 | Bentley Buick Gmc | Huntsville | A | 90 | $749 | $0 | 16 |
| 10 | High Country Toyota | Scottsboro | B | 84 | $899 | $125 | 20 |
| 11 | Landers Mclarty Dodge Chrysler Jeep Ram | Huntsville | B | 84 | $899 | $359 | 5 |
| 12 | Landers Mclarty Toyota | Fayetteville | B | 84 | $922 | $675 | 5 |
| 13 | Tony Serra Nissan | Cullman | B | 84 | $799 | $1,599 | 5 |
| 14 | Shottenkirk Honda Huntsville | Huntsville | B | 83 | $998 | $448 | 16 |
| 15 | Bill Penney Toyota | Huntsville | B | 81 | $998 | $95 | 26 |
How to Use This Data When You Shop
- Get an OTD quote in writing before you visit. Any dealer can send a worksheet by email — if they won’t, that’s a red flag.
- Ask for a quote with zero add-ons. Everything in the F&I office is optional. Say “please remove all dealer add-ons” and see what the price does.
- Anchor to the OTD, not the listing. Dealers with a gap between advertised price and final OTD aren’t being straight with you. Don’t negotiate off the listing number.
- Compare three dealers minimum. Even within the same metro, doc fees, add-on policies, and listing accuracy vary widely. Use this ranking as your shortlist.
Rankings are generated from the CarEdge Dealer Transparency Index, a public methodology that scores dealers on verified out-the-door quotes — not Google star ratings or paid placements. CarEdge refreshes the rankings daily as new verified quotes come in.
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