Best Car Dealerships in Roanoke, Ranked by CarEdge Data
Key Takeaways
- The top 15 car dealerships in Roanoke across all brands, ranked by CarEdge on verified out-the-door quotes — not star ratings.
- Cma's Honda Of Lynchburg (Honda, Lynchburg) is the most transparent dealership in the Roanoke metro by verified data.
- Brand-by-brand rankings are linked below if you already know what you're shopping.
- Get an OTD quote in writing before you visit any dealer. CarEdge tracks real prices, not advertised ones.
This is the CarEdge Dealer Transparency Index ranking for car dealerships in the Roanoke metro — every brand, scored on verified out-the-door quotes, not Google star ratings.
We graded 15 dealerships across the Roanoke area; below are the 15 most transparent by score. Already know your brand? Jump to the brand-by-brand rankings below.
About the CarEdge Dealer Transparency Index
Most dealer rankings come from Google star ratings and Yelp reviews — easy to game, impossible to verify. The CarEdge Dealer Transparency Index is different. We score every dealer using verified out-the-door quotes: real PDFs, emails, and screenshots from actual transactions.
Each dealer’s transparency score (out of 100) is weighted across four dimensions:
- Fee Transparency (30%) — Is the doc fee reasonable compared to the state average?
- Add-on Behavior (30%) — How often does the dealer bundle add-ons, and at what cost?
- Price Accuracy (30%) — Does the listing price match the actual OTD price?
- Data Quality (10%) — More verified quotes mean higher confidence in the grade.
Grades: A (90–100), B (80–89), C (70–79), D (60–69), F (below 60).
Top 15 Car Dealerships in Roanoke
Ranked by CarEdge transparency score across all brands, highest to lowest.
#1 — Cma’s Honda Of Lynchburg
Honda · Grade: A · Score: 100/100 · Lynchburg, VA
Cma’s Honda Of Lynchburg is an A-grade Honda dealer in Roanoke on verified out-the-door data — 100/100 across 15 verified quotes.
- Doc fee: $752 — below the VA average of $830
- Add-ons: None detected in verified quotes
- Listing accuracy: 3.9% below the advertised listing
- Verified quotes: 15
See full review & verified quotes →
#2 — Duncan Mazda
Mazda · Grade: A · Score: 100/100 · Christiansburg, VA
Duncan Mazda is an A-grade Mazda dealer in Roanoke on verified out-the-door data — 100/100 across 10 verified quotes.
- Doc fee: $599 — well below the VA average of $830
- Add-ons: None detected in verified quotes
- Listing accuracy: 1.3% above the advertised listing
- Verified quotes: 10
See full review & verified quotes →
#3 — Apple Ford Of Lynchburg
Ford · Grade: A · Score: 100/100 · Lynchburg, VA
Apple Ford Of Lynchburg is an A-grade Ford dealer in Roanoke on verified out-the-door data — 100/100 across 5 verified quotes.
- Doc fee: $633 — well below the VA average of $830
- Add-ons: None detected in verified quotes
- Listing accuracy: Quoted price matches the advertised listing
- Verified quotes: 5
See full review & verified quotes →
#4 — Kia Of Lynchburg
Kia · Grade: A · Score: 100/100 · Lynchburg, VA
Kia Of Lynchburg is an A-grade Kia dealer in Roanoke on verified out-the-door data — 100/100 across 5 verified quotes.
- Doc fee: $559 — well below the VA average of $830
- Add-ons: None detected in verified quotes
- Listing accuracy: 2.8% below the advertised listing
- Verified quotes: 5
See full review & verified quotes →
#5 — Tinney Gmc
GMC · Grade: A · Score: 100/100 · Lynchburg, VA
Tinney Gmc is an A-grade GMC dealer in Roanoke on verified out-the-door data — 100/100 across 5 verified quotes.
- Doc fee: $689 — below the VA average of $830
- Add-ons: None detected in verified quotes
- Listing accuracy: 1.5% below the advertised listing
- Verified quotes: 5
See full review & verified quotes →
#6 — Berglund Chevrolet Buick
Buick · Grade: A · Score: 100/100 · Roanoke, VA
Berglund Chevrolet Buick is an A-grade Buick dealer in Roanoke on verified out-the-door data — 100/100 across 4 verified quotes.
- Doc fee: $649 — well below the VA average of $830
- Add-ons: None detected in verified quotes
- Listing accuracy: 4.3% below the advertised listing
- Verified quotes: 4
See full review & verified quotes →
#7 — Berglund Toyota
Toyota · Grade: A · Score: 99/100 · Lynchburg, VA
Berglund Toyota is an A-grade Toyota dealer in Roanoke on verified out-the-door data — 99/100 across 13 verified quotes.
- Doc fee: $568 — well below the VA average of $830
- Add-ons: None detected in verified quotes
- Listing accuracy: 0.7% above the advertised listing
- Verified quotes: 13
See full review & verified quotes →
#8 — Magic City Ford Lexington
Ford · Grade: A · Score: 98/100 · Lexington, VA
Magic City Ford Lexington is an A-grade Ford dealer in Roanoke on verified out-the-door data — 98/100 across 4 verified quotes.
- Doc fee: $899 — above the VA average of $830
- Add-ons: None detected in verified quotes
- Listing accuracy: 4.4% below the advertised listing
- Verified quotes: 4
See full review & verified quotes →
#9 — Nelson Mazda
Mazda · Grade: A · Score: 97/100 · Martinsville, VA
Nelson Mazda is an A-grade Mazda dealer in Roanoke on verified out-the-door data — 97/100 across 45 verified quotes.
- Doc fee: $785 — below the VA average of $830
- Add-ons: None detected in verified quotes
- Listing accuracy: 2.5% below the advertised listing
- Verified quotes: 45
See full review & verified quotes →
#10 — Duncan Ford
Ford · Grade: A · Score: 97/100 · Rocky Mount, VA
Duncan Ford is an A-grade Ford dealer in Roanoke on verified out-the-door data — 97/100 across 13 verified quotes.
- Doc fee: $556 — well below the VA average of $830
- Add-ons: 15% of quotes, avg $133
- Listing accuracy: Quoted price matches the advertised listing
- Verified quotes: 13
See full review & verified quotes →
#11 — Lynchburg Mazda
Mazda · Grade: A · Score: 93/100 · Forest, VA
Lynchburg Mazda is an A-grade Mazda dealer in Roanoke on verified out-the-door data — 93/100 across 5 verified quotes.
- Doc fee: $798 — below the VA average of $830
- Add-ons: 20% of quotes, avg $519
- Listing accuracy: 1.3% above the advertised listing
- Verified quotes: 5
See full review & verified quotes →
#12 — Southern Team Nissan Of New River Valley
Nissan · Grade: A · Score: 91/100 · Christiansburg, VA
Southern Team Nissan Of New River Valley is an A-grade Nissan dealer in Roanoke on verified out-the-door data — 91/100 across 5 verified quotes.
- Doc fee: $979 — above the VA average of $830
- Add-ons: 20% of quotes, avg $80
- Listing accuracy: 11.4% below the advertised listing
- Verified quotes: 5
See full review & verified quotes →
#13 — Haley Toyota
Toyota · Grade: A · Score: 90/100 · Farmville, VA
Haley Toyota is an A-grade Toyota dealer in Roanoke on verified out-the-door data — 90/100 across 7 verified quotes.
- Doc fee: $799 — below the VA average of $830
- Add-ons: 57% of quotes, avg $182
- Listing accuracy: 1.5% below the advertised listing
- Verified quotes: 7
See full review & verified quotes →
#14 — Priority Honda Roanoke
Honda · Grade: B · Score: 86/100 · Roanoke, VA
Priority Honda Roanoke is a B-grade Honda dealer in Roanoke on verified out-the-door data — 86/100 across 7 verified quotes.
- Doc fee: $899 — above the VA average of $830
- Add-ons: 57% of quotes, avg $114
- Listing accuracy: 0.8% below the advertised listing
- Verified quotes: 7
See full review & verified quotes →
#15 — Haley Toyota Of Roanoke
Toyota · Grade: B · Score: 84/100 · Roanoke, VA
Haley Toyota Of Roanoke is a B-grade Toyota dealer in Roanoke on verified out-the-door data — 84/100 across 5 verified quotes.
- Doc fee: $699 — below the VA average of $830
- Add-ons: 60% of quotes, avg $599
- Listing accuracy: 3.8% above the advertised listing
- Verified quotes: 5
See full review & verified quotes →
Roanoke Car Dealer Rankings at a Glance
| # | Dealer | City | Grade | Score | Doc Fee | Add-Ons | Quotes |
|---|---|---|---|---|---|---|---|
| 1 | Cma’s Honda Of Lynchburg | Lynchburg | A | 100 | $752 | $0 | 15 |
| 2 | Duncan Mazda | Christiansburg | A | 100 | $599 | $0 | 10 |
| 3 | Apple Ford Of Lynchburg | Lynchburg | A | 100 | $633 | $0 | 5 |
| 4 | Kia Of Lynchburg | Lynchburg | A | 100 | $559 | $0 | 5 |
| 5 | Tinney Gmc | Lynchburg | A | 100 | $689 | $0 | 5 |
| 6 | Berglund Chevrolet Buick | Roanoke | A | 100 | $649 | $0 | 4 |
| 7 | Berglund Toyota | Lynchburg | A | 99 | $568 | $0 | 13 |
| 8 | Magic City Ford Lexington | Lexington | A | 98 | $899 | $0 | 4 |
| 9 | Nelson Mazda | Martinsville | A | 97 | $785 | $0 | 45 |
| 10 | Duncan Ford | Rocky Mount | A | 97 | $556 | $133 | 13 |
| 11 | Lynchburg Mazda | Forest | A | 93 | $798 | $519 | 5 |
| 12 | Southern Team Nissan Of New River Valley | Christiansburg | A | 91 | $979 | $80 | 5 |
| 13 | Haley Toyota | Farmville | A | 90 | $799 | $182 | 7 |
| 14 | Priority Honda Roanoke | Roanoke | B | 86 | $899 | $114 | 7 |
| 15 | Haley Toyota Of Roanoke | Roanoke | B | 84 | $699 | $599 | 5 |
How to Use This Data When You Shop
- Get an OTD quote in writing before you visit. Any dealer can send a worksheet by email — if they won’t, that’s a red flag.
- Ask for a quote with zero add-ons. Everything in the F&I office is optional. Say “please remove all dealer add-ons” and see what the price does.
- Anchor to the OTD, not the listing. Dealers with a gap between advertised price and final OTD aren’t being straight with you. Don’t negotiate off the listing number.
- Compare three dealers minimum. Even within the same metro, doc fees, add-on policies, and listing accuracy vary widely. Use this ranking as your shortlist.
Rankings are generated from the CarEdge Dealer Transparency Index, a public methodology that scores dealers on verified out-the-door quotes — not Google star ratings or paid placements. Data updated quarterly. Last updated: Q3 2026.
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