Dealer Reviews

Best Ford Dealerships in Florida, Ranked by CarEdge Data

ZS
Zach Shefska
11 min read

Key Takeaways

  • Top 20 Ford dealers in Florida from 41 graded statewide, ranked using verified out-the-door quotes — not Google star ratings.
  • Jarrett-Gordon Ford Davenport (Davenport) is the highest-graded Ford dealer in Florida.
  • Veterans Ford (Tampa) carries the main watch-out — add-ons appear on 31% of verified quotes, averaging $312 — the highest rate here.
  • Get an OTD quote in writing before you visit any dealer. CarEdge tracks real prices, not advertised ones.

This is the CarEdge Dealer Transparency Index ranking for Ford dealers across Florida. We grade dealers using verified out-the-door quotes — real PDFs, emails, and signed deals — not Google star ratings.

We graded 41 Ford dealers across Florida; below are the top 20 by transparency score. If you’re shopping a specific metro, jump to the city-by-city rankings below for a tighter local shortlist.

About the CarEdge Dealer Transparency Index

Most dealer rankings come from Google star ratings and Yelp reviews — easy to game, impossible to verify. The CarEdge Dealer Transparency Index is different. We score every dealer using verified out-the-door quotes: real PDFs, emails, and screenshots from actual transactions.

Each dealer’s transparency score (out of 100) is weighted across four dimensions:

  • Fee Transparency (30%) — Is the doc fee reasonable compared to the state average?
  • Add-on Behavior (30%) — How often does the dealer bundle add-ons, and at what cost?
  • Price Accuracy (30%) — Does the listing price match the actual OTD price?
  • Data Quality (10%) — More verified quotes mean higher confidence in the grade.

Grades: A (90–100), B (80–89), C (70–79), D (60–69), F (below 60).

Top 20 Ford Dealers in Florida

Ranked by CarEdge transparency score, highest to lowest. Each dealer profile links to the full review with verified out-the-door quotes.

#1 — Jarrett-Gordon Ford Davenport

Grade: A · Score: 100/100 · Davenport, FL

Jarrett-Gordon Ford Davenport is the top-graded Ford dealer in Florida by verified data — A grade, 100/100, based on 7 verified OTD quotes.

  • Doc fee: $799 — below the FL average of $938
  • Add-ons: None detected in verified quotes
  • Listing accuracy: 11.5% below the advertised listing
  • Verified quotes: 7

See full review & verified quotes →

#2 — Coconut Point Ford

Grade: A · Score: 100/100 · Estero, FL

Coconut Point Ford adds zero dealer add-ons in any verified quote — rare for an A-grade Ford dealer.

  • Doc fee: $600 — well below the FL average of $938
  • Add-ons: None detected in verified quotes
  • Listing accuracy: 0.7% below the advertised listing
  • Verified quotes: 4

See full review & verified quotes →

#3 — Coggin Ford

Grade: A · Score: 100/100 · Jacksonville, FL

Coggin Ford quoted prices 3.0% below the advertised listing — the kind of discount that rewards getting the OTD in writing.

  • Doc fee: $747 — well below the FL average of $938
  • Add-ons: None detected in verified quotes
  • Listing accuracy: 3.0% below the advertised listing
  • Verified quotes: 6

See full review & verified quotes →

#4 — Sun State Ford

Grade: A · Score: 100/100 · Orlando, FL

Verified quotes from Sun State Ford came in 10.4% under the advertised listing.

  • Doc fee: $695 — well below the FL average of $938
  • Add-ons: None detected in verified quotes
  • Listing accuracy: 10.4% below the advertised listing
  • Verified quotes: 11

See full review & verified quotes →

#5 — Prestige Ford

Grade: A · Score: 100/100 · Mount Dora, FL

Prestige Ford priced 2.9% below its own listings on verified deals — a rare direction for the gap to run.

  • Doc fee: $874 — below the FL average of $938
  • Add-ons: None detected in verified quotes
  • Listing accuracy: 2.9% below the advertised listing
  • Verified quotes: 4

See full review & verified quotes →

#6 — Weikert Ford

Grade: A · Score: 100/100 · Lake Wales, FL

Weikert Ford’s $399 doc fee comes in well below the FL average of $938 — money that stays in your pocket at signing.

  • Doc fee: $399 — well below the FL average of $938
  • Add-ons: None detected in verified quotes
  • Listing accuracy: 5.6% below the advertised listing
  • Verified quotes: 12

See full review & verified quotes →

#7 — Murray Ford Superstore

Grade: A · Score: 98/100 · Starke, FL

Murray Ford Superstore quoted prices 6.1% below the advertised listing — the kind of discount that rewards getting the OTD in writing.

  • Doc fee: $999 — above the FL average of $938
  • Add-ons: None detected in verified quotes
  • Listing accuracy: 6.1% below the advertised listing
  • Verified quotes: 9

See full review & verified quotes →

#8 — Ford Of Kendall

Grade: A · Score: 98/100 · Miami, FL

Ford Of Kendall quotes prices within 0.5% of the advertised listing — one of the cleanest pricing patterns on this list.

  • Doc fee: $818 — below the FL average of $938
  • Add-ons: 10% of quotes, avg $58
  • Listing accuracy: 0.5% above the advertised listing
  • Verified quotes: 10

See full review & verified quotes →

#9 — Driver’s Mart Sanford

Grade: A · Score: 98/100 · Sanford, FL

Not one verified quote from Driver’s Mart Sanford carried a dealer add-on — a clean record at the A grade.

  • Doc fee: $1132 — well above the FL average of $938
  • Add-ons: None detected in verified quotes
  • Listing accuracy: Quoted price matches the advertised listing
  • Verified quotes: 6

See full review & verified quotes →

#10 — Mullinax Ford Of Vero Beach

Grade: A · Score: 98/100 · Vero Beach, FL

Verified quotes from Mullinax Ford Of Vero Beach came in 4.9% under the advertised listing.

  • Doc fee: $0 — well below the FL average of $938
  • Add-ons: None detected in verified quotes
  • Listing accuracy: 4.9% below the advertised listing
  • Verified quotes: 4

See full review & verified quotes →

#11 — Autonation Ford St. Petersburg

Grade: A · Score: 96/100 · St. Petersburg, FL

Autonation Ford St. Petersburg priced 8.9% below its own listings on verified deals — a rare direction for the gap to run.

  • Doc fee: $469 — well below the FL average of $938
  • Add-ons: None detected in verified quotes
  • Listing accuracy: 8.9% below the advertised listing
  • Verified quotes: 7

See full review & verified quotes →

#12 — Gary Yeomans Ford

Grade: A · Score: 95/100 · Daytona Beach, FL

Gary Yeomans Ford keeps add-ons on just 17% of verified quotes — light for an A-grade dealer.

  • Doc fee: $999 — above the FL average of $938
  • Add-ons: 17% of quotes, avg $329
  • Listing accuracy: 1.9% below the advertised listing
  • Verified quotes: 12

See full review & verified quotes →

#13 — Parks Ford Of Wesley Chapel

Grade: A · Score: 95/100 · Wesley Chapel, FL

Parks Ford Of Wesley Chapel holds the A grade across 27 verified OTD quotes — a substantial sample size.

  • Doc fee: $1011 — above the FL average of $938
  • Add-ons: 15% of quotes, avg $366
  • Listing accuracy: 8.9% below the advertised listing
  • Verified quotes: 27

See full review & verified quotes →

#14 — Veterans Ford

Grade: A · Score: 94/100 · Tampa, FL

At $253, Veterans Ford’s doc fee runs well under the FL norm of $938.

  • Doc fee: $253 — well below the FL average of $938
  • Add-ons: 31% of quotes, avg $312
  • Listing accuracy: 1.1% below the advertised listing
  • Verified quotes: 16

See full review & verified quotes →

#15 — Brandon Ford

Grade: A · Score: 94/100 · Tampa, FL

Add-ons showed on only 8% of Brandon Ford’s verified quotes — restrained by segment standards.

  • Doc fee: $509 — well below the FL average of $938
  • Add-ons: 8% of quotes, avg $146
  • Listing accuracy: 4.9% above the advertised listing
  • Verified quotes: 12

See full review & verified quotes →

#16 — Al Packer Ford Royal Palm Beach

Grade: A · Score: 94/100 · Royal Palm Beach, FL

Al Packer Ford Royal Palm Beach keeps add-ons on just 18% of verified quotes — light for an A-grade dealer.

  • Doc fee: $699 — well below the FL average of $938
  • Add-ons: 18% of quotes, avg $536
  • Listing accuracy: Quoted price matches the advertised listing
  • Verified quotes: 11

See full review & verified quotes →

#17 — Autonation Ford Miami

Grade: A · Score: 94/100 · Hialeah, FL

Autonation Ford Miami keeps the F&I office out of it: no add-ons in any verified quote.

  • Doc fee: $746 — well below the FL average of $938
  • Add-ons: None detected in verified quotes
  • Listing accuracy: 3.9% above the advertised listing
  • Verified quotes: 4

See full review & verified quotes →

#18 — Starling Ford

Grade: A · Score: 93/100 · Titusville, FL

Starling Ford keeps add-ons on just 6% of verified quotes — light for an A-grade dealer.

  • Doc fee: $608 — well below the FL average of $938
  • Add-ons: 6% of quotes, avg $1
  • Listing accuracy: 0.8% above the advertised listing
  • Verified quotes: 18

See full review & verified quotes →

#19 — Infiniti

Grade: A · Score: 93/100 · Sanford, FL

Infiniti earns an A-grade on the CarEdge Dealer Transparency Index, based on 7 verified OTD quotes.

  • Doc fee: $640 — well below the FL average of $938
  • Add-ons: 29% of quotes, avg $214
  • Listing accuracy: 1.1% above the advertised listing
  • Verified quotes: 7

See full review & verified quotes →

#20 — Autonation Ford Sanford

Grade: A · Score: 93/100 · Sanford, FL

Autonation Ford Sanford quoted prices 5.5% below the advertised listing — the kind of discount that rewards getting the OTD in writing.

  • Doc fee: $711 — well below the FL average of $938
  • Add-ons: 14% of quotes, avg $43
  • Listing accuracy: 5.5% below the advertised listing
  • Verified quotes: 7

See full review & verified quotes →

Ford Dealers by Metro in Florida

Shopping a specific city? These metro-level rankings drill into Ford dealers near each major Florida market:

Florida Ford Dealer Rankings at a Glance

#DealerCityGradeScoreDoc FeeAdd-OnsQuotes
1Jarrett-Gordon Ford DavenportDavenportA100$799$07
2Coconut Point FordEsteroA100$600$04
3Coggin FordJacksonvilleA100$747$06
4Sun State FordOrlandoA100$695$011
5Prestige FordMount DoraA100$874$04
6Weikert FordLake WalesA100$399$012
7Murray Ford SuperstoreStarkeA98$999$09
8Ford Of KendallMiamiA98$818$5810
9Driver’s Mart SanfordSanfordA98$1132$06
10Mullinax Ford Of Vero BeachVero BeachA98$0$04
11Autonation Ford St. PetersburgSt. PetersburgA96$469$07
12Gary Yeomans FordDaytona BeachA95$999$32912
13Parks Ford Of Wesley ChapelWesley ChapelA95$1011$36627
14Veterans FordTampaA94$253$31216
15Brandon FordTampaA94$509$14612
16Al Packer Ford Royal Palm BeachRoyal Palm BeachA94$699$53611
17Autonation Ford MiamiHialeahA94$746$04
18Starling FordTitusvilleA93$608$118
19InfinitiSanfordA93$640$2147
20Autonation Ford SanfordSanfordA93$711$437

How to Use This Data When You Shop

  1. Get an OTD quote in writing before you visit. Any dealer can send a worksheet by email — if they won’t, that’s a red flag.
  2. Ask for a quote with zero add-ons. Everything in the F&I office is optional. Say “please remove all dealer add-ons” and see what the price does.
  3. Anchor to the OTD, not the listing. Dealers with a gap between advertised price and final OTD aren’t being straight with you. Don’t negotiate off the listing number.
  4. Compare three dealers minimum. Even within the same metro, doc fees, add-on policies, and listing accuracy vary widely. Use this ranking as your shortlist.

Rankings are generated from the CarEdge Dealer Transparency Index, a public methodology that scores dealers on verified out-the-door quotes — not Google star ratings or paid placements. Data updated quarterly. Last updated: Q3 2026.

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