Best Kia Dealerships in Virginia, Ranked by CarEdge Data
This is the CarEdge Dealer Transparency Index ranking for Kia dealers across Virginia. We grade dealers using verified out-the-door quotes — real PDFs, emails, and signed deals — not Google star ratings.
We graded every Kia dealer in Virginia with enough verified out-the-door quotes to score with confidence. One of them, First Team Kia, is CarEdge Certified. If you’re shopping a specific metro, jump to the city-by-city rankings below for a tighter local shortlist.
Last updated November 11, 2026. CarEdge refreshes these rankings daily as new verified out-the-door quotes come in.
What is the best Kia dealer in Virginia?
The best Kia dealer in Virginia by verified out-the-door price data is First Team Kia (Suffolk, VA): A grade, 100/100 across 8 quotes from the past year, with 8 quotes from the past year behind the grade.
Close behind:
- Ourisman Kia Of Fairfax (Fairfax), A grade, 100/100 across 14 quotes from the past year, with quoted add-ons on only 1 of its 14 quotes from the past year.
- Beyer Kia Falls Church (Falls Church), A grade, 100/100 across 13 quotes from the past year, with no quoted add-ons in its 13 quotes from the past year.
Best for:
- Lowest dealer fees: Kia Of Lynchburg (Lynchburg), $599, against the VA median of $995.
- No quoted add-ons: Beyer Kia Falls Church (Falls Church), none in its 13 quotes from the past year.
- Most quotes, past year: Ourisman Kia Of Fairfax (Fairfax), 14 quotes from the past year behind its A.
Among the A and B dealers ranked on this page.
Full ranking, dealer fees and quoted add-ons for every graded dealer are below.
CarEdge Certified Kia Dealers in Virginia
First Team Kia is the only CarEdge Certified Kia dealer in Virginia. CarEdge Certified is a tier above a letter grade. Certified dealers hold an A grade on the CarEdge Dealer Transparency Index and guarantee four things on every deal:
- All-in out-the-door price up front
- No surprise add-ons
- Fast, real answers
- An honest, no-pressure experience
CarEdge verifies the guarantee with ongoing AI mystery shops, and a dealer that slips below an A grade loses the badge. Certification is earned from data, never bought.
First Team Kia: CarEdge Certified Kia dealer in Suffolk
First Team Kia in Suffolk, VA is CarEdge Certified. It holds an A grade on the CarEdge Dealer Transparency Index (100/100 across 8 quotes from the past year) and guarantees an all-in out-the-door price up front, no surprise add-ons, fast, real answers, and an honest, no-pressure experience on every deal.
- Dealer fees: $999 — above the VA median of $995
See First Team Kia’s grade and verified quotes →
See every CarEdge Certified dealer →
Top 17 Kia Dealers in Virginia
Ranked by CarEdge transparency score, highest to lowest. Each dealer profile links to the full review with verified out-the-door quotes.
#1 — First Team Kia
Grade: A · Score: 100/100 · CarEdge Certified · Suffolk, VA
First Team Kia is the top-graded Kia dealer in Virginia by verified data (A grade, 100/100, 8 quotes from the past year) and the only CarEdge Certified Kia dealer in Virginia. It guarantees an all-in out-the-door price up front, no surprise add-ons, fast, real answers, and an honest, no-pressure experience, verified by ongoing CarEdge AI mystery shops.
- Dealer fees: $999 — above the VA median of $995
- Quotes, past year: 8
- CarEdge Certified: Yes. Guarantee verified by ongoing CarEdge AI mystery shops. What CarEdge Certified means
See full review & verified quotes →
#2 — Ourisman Kia Of Fairfax
Grade: A · Score: 100/100 · Fairfax, VA
Ourisman Kia Of Fairfax put quoted add-ons on just 7% of its quotes from the past year — light for an A-grade dealer.
- Dealer fees: $999 — above the VA median of $995
- Quoted add-ons: On 1 of 14 quotes from the past year (7%)
- Quotes, past year: 14
See full review & verified quotes →
#3 — Beyer Kia Falls Church
Grade: A · Score: 100/100 · Falls Church, VA
Not one of Beyer Kia Falls Church’s 13 quotes from the past year carried a quoted add-on — a clean record at the A grade.
- Dealer fees: $995 — at the VA median
- Quoted add-ons: None in 13 quotes from the past year
- Quotes, past year: 13
See full review & verified quotes →
#4 — Ourisman Chantilly Kia
Grade: A · Score: 100/100 · Chantilly, VA
Ourisman Chantilly Kia keeps the F&I office out of it: no quoted add-ons in its 7 quotes from the past year.
- Dealer fees: $999 — above the VA median of $995
- Quoted add-ons: None in 7 quotes from the past year
- Quotes, past year: 7
See full review & verified quotes →
#5 — Safford Kia Of Fredericksburg
Grade: A · Score: 100/100 · Fredericksburg, VA
Safford Kia Of Fredericksburg put no quoted add-ons on any of its 6 quotes from the past year — rare for an A-grade Kia dealer.
- Dealer fees: $998 — above the VA median of $995
- Quoted add-ons: None in 6 quotes from the past year
- Quotes, past year: 6
See full review & verified quotes →
#6 — Kia Of Lynchburg
Grade: A · Score: 100/100 · Lynchburg, VA
Not one of Kia Of Lynchburg’s 5 quotes from the past year carried a quoted add-on — a clean record at the A grade.
- Dealer fees: $599 — below the VA median of $995
- Quoted add-ons: None in 5 quotes from the past year
- Quotes, past year: 5
See full review & verified quotes →
#7 — Steven Kia
Grade: A · Score: 100/100 · Harrisonburg, VA
Steven Kia keeps the F&I office out of it: no quoted add-ons in its 5 quotes from the past year.
- Dealer fees: $599 — below the VA median of $995
- Quoted add-ons: None in 5 quotes from the past year
- Quotes, past year: 5
See full review & verified quotes →
#8 — Koons
Grade: A · Score: 100/100 · Vienna, VA
Koons put no quoted add-ons on any of its 4 quotes from the past year — rare for an A-grade Kia dealer.
- Dealer fees: $995 — at the VA median
- Quoted add-ons: None in 4 quotes from the past year
- Quotes, past year: 4
See full review & verified quotes →
#9 — West Broad Kia
Grade: A · Score: 99/100 · Richmond, VA
Not one of West Broad Kia’s 11 quotes from the past year carried a quoted add-on — a clean record at the A grade.
- Dealer fees: $795 — below the VA median of $995
- Quoted add-ons: None in 11 quotes from the past year
- Quotes, past year: 11
See full review & verified quotes →
#10 — Charlie Obaugh Kia
Grade: A · Score: 99/100 · Staunton, VA
Charlie Obaugh Kia keeps the F&I office out of it: no quoted add-ons in its 6 quotes from the past year.
- Dealer fees: $699 — below the VA median of $995
- Quoted add-ons: None in 6 quotes from the past year
- Quotes, past year: 6
See full review & verified quotes →
#11 — Ourisman Kia Of Alexandria
Grade: A · Score: 99/100 · Alexandria, VA
Ourisman Kia Of Alexandria put no quoted add-ons on any of its 5 quotes from the past year — rare for an A-grade Kia dealer.
- Dealer fees: $999 — above the VA median of $995
- Quoted add-ons: None in 5 quotes from the past year
- Quotes, past year: 5
See full review & verified quotes →
#12 — Williamsburg Kia
Grade: A · Score: 99/100 · Williamsburg, VA
Not one of Williamsburg Kia’s 5 quotes from the past year carried a quoted add-on — a clean record at the A grade.
- Dealer fees: $699 — below the VA median of $995
- Quoted add-ons: None in 5 quotes from the past year
- Quotes, past year: 5
See full review & verified quotes →
#13 — Autos By Nelson
Grade: A · Score: 99/100 · Martinsville, VA
Autos By Nelson keeps the F&I office out of it: no quoted add-ons in its 4 quotes from the past year.
- Dealer fees: $691 — below the VA median of $995
- Quoted add-ons: None in 4 quotes from the past year
- Quotes, past year: 4
See full review & verified quotes →
#14 — Safford Kia Manassas
Grade: A · Score: 99/100 · Manassas, VA
Safford Kia Manassas put no quoted add-ons on any of its 4 quotes from the past year — rare for an A-grade Kia dealer.
- Dealer fees: $998 — above the VA median of $995
- Quoted add-ons: None in 4 quotes from the past year
- Quotes, past year: 4
See full review & verified quotes →
#15 — Koons Kia Of Woodbridge
Grade: A · Score: 98/100 · Woodbridge, VA
Quoted add-ons showed on only 22% of Koons Kia Of Woodbridge’s quotes from the past year — restrained by segment standards.
- Dealer fees: $995 — at the VA median
- Quoted add-ons: On 2 of 9 quotes from the past year (22%)
- Quotes, past year: 9
See full review & verified quotes →
#16 — Dulles Kia
Grade: A · Score: 98/100 · Leesburg, VA
Dulles Kia keeps the F&I office out of it: no quoted add-ons in its 5 quotes from the past year.
- Dealer fees: $995 — at the VA median
- Quoted add-ons: None in 5 quotes from the past year
- Quotes, past year: 5
See full review & verified quotes →
#17 — Southern Kia Greenbrier
Grade: A · Score: 90/100 · Chesapeake, VA
Southern Kia Greenbrier earns an A-grade on the CarEdge Dealer Transparency Index, based on 11 quotes from the past year.
- Dealer fees: $999 — above the VA median of $995
- Quoted add-ons: On 4 of 11 quotes from the past year (36%)
- Quotes, past year: 11
See full review & verified quotes →
About the CarEdge Dealer Transparency Index
Most dealer rankings come from Google star ratings and Yelp reviews — easy to game, impossible to verify. The CarEdge Dealer Transparency Index is different. We score every dealer using verified out-the-door quotes: real PDFs, emails, and screenshots from actual transactions.
Only quotes from the past year count. We split them into four groups, newest first: the newest counts 50%, then 30%, 15% and 5%.
Each dealer’s transparency score (out of 100) is weighted across four dimensions:
- Fee Transparency (30%) — Are the dealer’s fees reasonable? We add up every dealer fee and compare the total with the state median.
- Add-on Behavior (30%) — How often does the dealer include quoted add-ons like paint protection or theft deterrent, the kind you can’t say no to? Add-ons the dealer marks as optional don’t count against them.
- Price Accuracy (30%) — Does the advertised price include every charge you have to pay? We check each quote against the vehicle page: dealer fees, add-ons, the advertised price and the discount.
- Data Quality (10%) — Does the quote list taxes, dealer fees, add-ons and government fees each on its own line? Each one is worth a quarter.
Grades: A (90–100), B (80–89), C (70–79), D (60–69), F (below 60). Read the methodology →
Virginia Kia Dealer Rankings at a Glance
| # | Dealer | City | Grade | Score | Dealer Fees | Quoted Add-ons | Quotes, Past Year |
|---|---|---|---|---|---|---|---|
| 1 | First Team Kia (CarEdge Certified) | Suffolk | A | 100 | $999 | — | 8 |
| 2 | Ourisman Kia Of Fairfax | Fairfax | A | 100 | $999 | 7% | 14 |
| 3 | Beyer Kia Falls Church | Falls Church | A | 100 | $995 | None | 13 |
| 4 | Ourisman Chantilly Kia | Chantilly | A | 100 | $999 | None | 7 |
| 5 | Safford Kia Of Fredericksburg | Fredericksburg | A | 100 | $998 | None | 6 |
| 6 | Kia Of Lynchburg | Lynchburg | A | 100 | $599 | None | 5 |
| 7 | Steven Kia | Harrisonburg | A | 100 | $599 | None | 5 |
| 8 | Koons | Vienna | A | 100 | $995 | None | 4 |
| 9 | West Broad Kia | Richmond | A | 99 | $795 | None | 11 |
| 10 | Charlie Obaugh Kia | Staunton | A | 99 | $699 | None | 6 |
| 11 | Ourisman Kia Of Alexandria | Alexandria | A | 99 | $999 | None | 5 |
| 12 | Williamsburg Kia | Williamsburg | A | 99 | $699 | None | 5 |
| 13 | Autos By Nelson | Martinsville | A | 99 | $691 | None | 4 |
| 14 | Safford Kia Manassas | Manassas | A | 99 | $998 | None | 4 |
| 15 | Koons Kia Of Woodbridge | Woodbridge | A | 98 | $995 | 22% | 9 |
| 16 | Dulles Kia | Leesburg | A | 98 | $995 | None | 5 |
| 17 | Southern Kia Greenbrier | Chesapeake | A | 90 | $999 | 36% | 11 |
How to Use This Data When You Shop
- Get an OTD quote in writing before you visit. Any dealer can send a worksheet by email — if they won’t, that’s a red flag.
- Ask for a quote with zero add-ons. Everything in the F&I office is optional. Say “please remove all dealer add-ons” and see what the price does.
- Anchor to the OTD, not the advertised price. Dealers with a gap between advertised price and final OTD aren’t being straight with you. Don’t negotiate off the advertised number.
- Compare three dealers minimum. Even within the same metro, dealer fees, quoted add-ons and advertised price accuracy vary widely. Use this ranking as your shortlist.
Rankings are generated from the CarEdge Dealer Transparency Index, a public methodology that scores dealers on verified out-the-door quotes — not Google star ratings or paid placements. CarEdge refreshes the rankings daily as new verified quotes come in.
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