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West Broad Kia earns an A.
Fees are reasonable, add-ons are rare, and the final price usually matches the listing.
- $795
- Doc fee
- None
- Dealer add-ons
$42 below VA avg
In 16 recent quotes
Moderate confidenceRichmond, VAUpdated How we score dealersPart of Page Auto Group
The full story
Why West Broad Kia earned this grade
Between August 2025 and August 2026, CarEdge negotiated or logged 16 verified deals with this dealership. We pulled the doc fee, the add-ons, and the gap between advertised and out-the-door price from each one. Then we graded them the way a friend in the business would: on the things that actually cost you money.
✓ What they do well
4 thingsDoc fee is in line with the market
At $795, their doc fee sits at or just under the VA average. Not exceptional, but nothing to fight over.
No dealer add-ons detected
Across 16 recent quotes, we haven't seen a single "dealer accessory," "paint protection," or "theft deterrent" line item. That is rare, and it is good.
The price you see is the price you get
Their quoted selling price almost exactly matches the advertised listing price. No mystery markup, no surprise "market adjustment."
Shoppers who negotiated saved real money
Across 5 back-and-forth negotiations we tracked here, buyers saved an average of $861 from first quote to final. That tells you their opening number has room.
TipNever take the first quote. Their floor is lower than what they offer on day one.
16 verified OTD quotes from West Broad Kia
Real out-the-door worksheets, not reviews. Click “View Quote” on any row to see the price breakdown.
Recent Quotes
Verified out-the-door prices from real transactions
9 vehicle transactions — 16 individual quotes
2027 Kia Sportage Hybrid
2026 Kia Sportage
At a Glance
Tips for West Broad Kia
- A-rated dealer! Focus on vehicle price negotiation, since fees are already competitive.
- Doc fee ($795) is at or below VA average. One less thing to negotiate.
- This dealer typically doesn't add mandatory dealer add-ons. That's a good sign of transparency.
- Dealer markup is about 2% below listing (excluding taxes). This dealer keeps their fees minimal.
Keep researching
Look up another dealer by name, brand, city, or zip.
On the lot right now
Separate from the grade above: this is what's currently listed. Useful for spotting aging stock with room to negotiate.
Current Inventory
View all 210 vehicles →$38,970
Median Price
64
Median Days Listed
11
Added This Week
Days on Market
How long vehicles have been listed. Older stock means more room to negotiate.
Nearby Rated Dealers
These dealers near Richmond have transparency scores based on verified pricing data.
CarEdge Certified near Richmond
Frequently Asked Questions
What fees does West Broad Kia charge?
Based on 16 verified out-the-door quotes collected by CarEdge, West Broad Kia charges a $795 documentation fee and typically adds no mandatory dealer add-ons. West Broad Kia earns Transparency Grade A (99/100).
What is the doc fee at West Broad Kia?
West Broad Kia charges a typical documentation fee of $795. The VA average is $837. This is based on 16 verified OTD quotes in our database.
Does West Broad Kia add dealer add-ons?
Based on our data, quotes from West Broad Kia typically do not include dealer add-ons. When add-ons do appear, some may be marked optional. Dealer add-ons appeared on 0 of 16 recent verified quotes.
Is West Broad Kia a good dealership?
West Broad Kia has a transparency score of 99/100, earning a Grade A. This score is based on their doc fees, add-on behavior, dealer markup, and data quality from 16 verified OTD quotes. This is a well-above-average score, indicating transparent pricing practices.
What do reviews say about West Broad Kia?
CarEdge reviews West Broad Kia on 16 verified out-the-door quotes, not star ratings. It earns transparency grade A (99/100), with a typical doc fee of $795 versus a VA average of $837. None of its 16 recent quotes included dealer add-ons.
Is West Broad Kia a transparent Kia dealer in Richmond?
Yes. West Broad Kia holds CarEdge Transparency Grade A (99/100), based on 16 verified out-the-door quotes. That is well above average on doc fees, add-ons and pricing accuracy.
How does West Broad Kia compare to other Kia dealers?
You can compare West Broad Kia's transparency score, doc fees, and add-on behavior against other Kia dealers using our comparison tool or by browsing Kia dealers in your area. Scores are based on the same methodology for every dealer. CarEdge's market guides Best Kia Dealerships in Virginia and Best Kia Dealerships in the US rank Kia dealers on the same data.
Explore Kia and Virginia dealer data
How we know this
Every number on this page came from a real deal.
Most dealer review sites scrape star ratings and count angry posts. We do the opposite. CarEdge shops for cars alongside thousands of real buyers every week — and when we negotiate on their behalf, we capture the full out-the-door breakdown the dealer sends back.
For West Broad Kia in Richmond, VA, that has meant 16 verified OTD quotes across 5 negotiated deals logged into our database. Each one is a PDF, an email, or a screenshot showing the actual doc fee, the actual add-ons, and the actual final price — not a salesperson's promise.
Fee Transparency
30%Is the doc fee reasonable, or is it just profit? We compare it against the state average — and the legal cap, where one exists.
Add-on Behavior
30%How often does the dealer stick you with mandatory add-ons like paint protection or theft deterrent — the kind you can't say no to? Add-ons the dealer discloses as optional don't count against them.
Price Accuracy
30%Does the advertised listing price match what you'd actually sign for? We flag dealers whose out-the-door diverges from the listing.
Data Quality
10%More data = more trustworthy grade. Dealers with lots of recent, complete quotes score higher for consistency.
The four numbers behind the grade
Weighted ScoreThe raw component scores — the math that led to A.
Doc Fee Comparison
Pulled 16 quote records · Grades update as new data comes in · Dealers cannot pay to change their score.
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