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West Broad Kia earns an A.
Fees are reasonable, add-ons are rare, and the advertised price matches what you pay.
- $795
- Median dealer fees
- Zero
- Quoted add-ons
$200 below VA median
In 11 quotes, past year
Moderate confidence (latest quote Aug 2026)Richmond, VAUpdated How we score dealersPart of Page Auto Group
The full story
Why West Broad Kia earned this grade
West Broad Kia had 11 verified quotes reviewed from April through August 2026. The review considers dealer fees, required extras, selling prices and whether charges were clearly shown.
What they do well
- ✓ Prices at or below the ad: Across the two written offers with price comparisons, quoted vehicle prices averaged $500 below advertised prices. One was within $1 of the ad, and neither was above it.
Where to push back
One quote did not fully itemize dealer fees, and one had unclear taxes. Average confirmed dealer fees were $795; the Median state fee in VA was $995, the middle fee amount in the state reference sample. Ask for a written, itemized quote showing dealer fees, taxes and government charges before agreeing.
11 verified OTD quotes from West Broad Kia
Real out-the-door worksheets, not reviews. Click “View Quote” on any row to see the price breakdown.
Recent Quotes
Verified out-the-door prices from real transactions
All 11 quotes are from the past year and count toward the grade
2027 Kia Sportage
2026 Kia Sportage
2026 Kia Carnival Hybrid
Over a year old · shown for reference, not counted in the grade
At a Glance
Tips for West Broad Kia
- A-rated dealer! Focus on vehicle price negotiation, since fees are already competitive.
- Total dealer fees are at or below the state median. One less thing to negotiate.
- This dealer typically doesn't add quoted add-ons. That's a good sign of transparency.
- The advertised price has matched the real price. Use it as your starting point.
Keep researching
Look up another dealer by name, brand, city, or zip.
On the lot right now
Separate from the grade above: this is what's currently listed. Useful for spotting aging stock with room to negotiate.
Current Inventory
View all 211 vehicles →$38,265
Median Price
64
Median Days Listed
16
Added This Week
Days on Market
How long vehicles have been listed. Older stock means more room to negotiate.
Nearby Rated Dealers
These dealers near Richmond have transparency scores based on verified pricing data.
CarEdge Certified near Richmond
Frequently Asked Questions
What fees does West Broad Kia charge?
Based on 11 verified out-the-door quotes from the past year, West Broad Kia charges $795 in dealer fees. West Broad Kia earns Transparency Grade A (99/100).
Does West Broad Kia add dealer add-ons?
Based on our data, quotes from West Broad Kia typically do not include dealer add-ons. When add-ons do appear, some may be marked optional. None of its 11 quotes in the past year included quoted add-ons.
Does West Broad Kia's advertised price include all required charges?
On all 2 quotes we could check, the out-the-door price before taxes and government fees matched the advertised price.
Is West Broad Kia a good dealership?
West Broad Kia has a transparency score of 99/100, earning a Grade A. This score is based on its dealer fees, quoted add-ons, advertised price accuracy and data quality from 11 verified OTD quotes from the past year. This is a well-above-average score, indicating transparent pricing practices.
What do reviews say about West Broad Kia?
CarEdge reviews West Broad Kia on 11 verified out-the-door quotes from the past year, not star ratings. It earns transparency grade A (99/100), with dealer fees of $795 versus a VA median of $995. On all 2 quotes we could check, the out-the-door price before taxes and government fees matched the advertised price. None of its 11 quotes in the past year included quoted add-ons.
Is West Broad Kia a transparent Kia dealer in Richmond?
Yes. West Broad Kia holds CarEdge Transparency Grade A (99/100), based on 11 verified out-the-door quotes from the past year. That is well above average on dealer fees, add-ons and pricing accuracy.
How does West Broad Kia compare to other Kia dealers?
You can compare West Broad Kia's transparency score, dealer fees, and quoted add-ons against other Kia dealers using our comparison tool or by browsing Kia dealers in your area. Scores are based on the same methodology for every dealer. CarEdge's market guides Best Kia Dealerships in Virginia and Best Kia Dealerships in the US rank Kia dealers on the same data.
Explore Kia and Virginia dealer data
How we know this
Every number on this page came from a real deal.
Most dealer review sites scrape star ratings and count angry posts. We do the opposite. CarEdge shops for cars alongside thousands of real buyers every week — and when we negotiate on their behalf, we capture the full out-the-door breakdown the dealer sends back.
For West Broad Kia in Richmond, VA, that has meant 11 verified OTD quotes from the past year across 4 negotiated deals logged into our database. Each one is a PDF, an email, or a screenshot showing the actual dealer fees, the actual add-ons, and the final price against the advertised price — not a salesperson's promise.
Only quotes from the past year count. We split them into four groups, newest first: the newest counts 50%, then 30%, 15% and 5%.
Fee Transparency
30%Are the dealer's fees reasonable? We add up every dealer fee and compare the total with the state median.
Add-on Behavior
30%How often does the dealer include quoted add-ons like paint protection or theft deterrent, the kind you can't say no to? Add-ons the dealer marks as optional don't count against them.
Price Accuracy
30%Does the advertised price include every charge you have to pay? We check each quote against the vehicle page: dealer fees, add-ons, the advertised price and the discount.
Data Quality
10%Does the quote list taxes, dealer fees, add-ons and government fees each on its own line? Each one is worth a quarter.
The four numbers behind the grade
Weighted ScoreThe raw component scores — the math that led to A.
Total Dealer Fees Comparison
Graded on 11 quotes from the past year (11 on record) · Grades update as new data comes in · Dealers cannot pay to change their score.
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