Transparency Verdict
Ourisman Toyota of Richmond earns a B.
Mostly honest. Stay alert.
Fair on the big stuff, but there are small things to watch. Read the out-the-door carefully before you sign.
Moderate confidence — based on 11 verified out-the-door quotes and 1 tracked negotiation · Henrico, VA
Collected Nov 13, 2025 – Mar 16, 2026 · Updated Apr 28, 2026
The full story
Why Ourisman Toyota of Richmond earned this grade
Between November 2025 and March 2026, CarEdge negotiated or logged 11 verified deals with this dealership. We pulled the doc fee, the add-ons, and the gap between advertised and out-the-door price from each one. Then we graded them the way a friend in the business would: on the things that actually cost you money.
✓ What they do well
2 thingsAdd-ons are the exception, not the rule
Only 27% of quotes include dealer-installed add-ons, averaging $1,598 when present. Most shoppers here never see them.
The price you see is the price you get
Their quoted selling price almost exactly matches the advertised listing price. No mystery markup, no surprise "market adjustment."
! Where to push back
1 thingDoc fee is slightly padded
$899 is $10 above the VA average of $889. Not outrageous, but worth questioning.
TipAsk them to match the average. If they won't, factor it into your overall price — every dollar here is negotiable.
11 verified OTD quotes from Ourisman Toyota of Richmond
Real out-the-door worksheets, not reviews. Click “View Quote” on any row to see the price breakdown.
Recent Quotes
Verified out-the-door prices from real transactions
7 vehicle transactions — 11 individual quotes
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Most Common Add-ons
At a Glance
Tips for Ourisman Toyota of Richmond
- Minor add-ons (~$436) may appear. Ask what's included and if they can be removed.
- Dealer markup is effectively 0% above listing (excluding taxes). This dealer keeps their fees minimal.
On the lot right now
Separate from the grade above — this is what's currently listed. Useful for spotting aging stock with room to negotiate.
Current Inventory
View all 375 vehicles →$45,347
Median Price
19
Median Days Listed
61
Added This Week
Days on Market
How long vehicles have been listed. Older stock means more room to negotiate.
Nearby Rated Dealers
These dealers near Henrico have transparency scores based on verified pricing data.
Frequently Asked Questions
What is Ourisman Toyota of Richmond's doc fee?
Ourisman Toyota of Richmond charges a typical documentation fee of $899. The VA average is $757. This is based on 11 verified OTD quotes in our database.
Does Ourisman Toyota of Richmond add mandatory add-ons?
Ourisman Toyota of Richmond adds an average of $436 in dealer add-ons when present. Ask for an itemized breakdown and negotiate to remove non-essential items like paint protection, nitrogen tire fill, or VIN etching.
Is Ourisman Toyota of Richmond a good dealer?
Ourisman Toyota of Richmond has a transparency score of 86.3/100, earning a Grade B. This score is based on their doc fees, add-on behavior, dealer markup, and data quality from 11 verified OTD quotes. This is a well-above-average score, indicating transparent pricing practices.
How we know this
Every number on this page came from a real deal.
Most dealer review sites scrape star ratings and count angry posts. We do the opposite. CarEdge shops for cars alongside thousands of real buyers every week — and when we negotiate on their behalf, we capture the full out-the-door breakdown the dealer sends back.
For Ourisman Toyota of Richmond in Henrico, VA, that has meant 11 verified OTD quotes across 1 negotiated deals logged into our database. Each one is a PDF, an email, or a screenshot showing the actual doc fee, the actual add-ons, and the actual final price — not a salesperson's promise.
Fee Transparency
30%Is the doc fee reasonable, or is it just profit? We compare it against the state average — and the legal cap, where one exists.
Add-on Behavior
30%How often does the dealer try to stick on paint protection, theft deterrent, or nitrogen tires? And when they do, how much do they cost you?
Price Accuracy
30%Does the advertised listing price match what you'd actually sign for? We flag dealers whose out-the-door diverges from the listing.
Data Quality
10%More data = more trustworthy grade. Dealers with lots of recent, complete quotes score higher for consistency.
The four numbers behind the grade
Weighted ScoreThe raw component scores — the math that led to B.
Doc Fee Comparison
Pulled 11 quote records · Grades update as new data comes in · Dealers cannot pay to change their score.
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