Best Subaru Dealerships in Virginia, Ranked by CarEdge Data
Key Takeaways
- Top 9 Subaru dealers in Virginia, ranked using verified out-the-door quotes — not Google star ratings.
- Cma's Subaru Of Winchester (Winchester) is the highest-graded Subaru dealer in Virginia.
- Moore Cadillac Subaru Richmond (Richmond) carries the main watch-out — add-ons appear on 83% of verified quotes, averaging $275 — the highest rate here.
- Get an OTD quote in writing before you visit any dealer. CarEdge tracks real prices, not advertised ones.
This is the CarEdge Dealer Transparency Index ranking for Subaru dealers across Virginia. We grade dealers using verified out-the-door quotes — real PDFs, emails, and signed deals — not Google star ratings.
We graded every Subaru dealer in Virginia with enough verified out-the-door quotes to score with confidence. If you’re shopping a specific metro, jump to the city-by-city rankings below for a tighter local shortlist.
About the CarEdge Dealer Transparency Index
Most dealer rankings come from Google star ratings and Yelp reviews — easy to game, impossible to verify. The CarEdge Dealer Transparency Index is different. We score every dealer using verified out-the-door quotes: real PDFs, emails, and screenshots from actual transactions.
Each dealer’s transparency score (out of 100) is weighted across four dimensions:
- Fee Transparency (30%) — Is the doc fee reasonable compared to the state average?
- Add-on Behavior (30%) — How often does the dealer bundle add-ons, and at what cost?
- Price Accuracy (30%) — Does the listing price match the actual OTD price?
- Data Quality (10%) — More verified quotes mean higher confidence in the grade.
Grades: A (90–100), B (80–89), C (70–79), D (60–69), F (below 60).
Top 9 Subaru Dealers in Virginia
Ranked by CarEdge transparency score, highest to lowest. Each dealer profile links to the full review with verified out-the-door quotes.
#1 — Cma’s Subaru Of Winchester
Grade: A · Score: 98/100 · Winchester, VA
Cma’s Subaru Of Winchester is the top-graded Subaru dealer in Virginia by verified data — A grade, 98/100, based on 4 verified OTD quotes.
- Doc fee: $899 — above the VA average of $834
- Add-ons: None detected in verified quotes
- Listing accuracy: 1.0% below the advertised listing
- Verified quotes: 4
See full review & verified quotes →
#2 — Subaru Of Sterling
Grade: A · Score: 95/100 · Sterling, VA
Subaru Of Sterling adds zero dealer add-ons in any verified quote — rare for an A-grade Subaru dealer.
- Doc fee: $998 — above the VA average of $834
- Add-ons: None detected in verified quotes
- Listing accuracy: Quoted price matches the advertised listing
- Verified quotes: 6
See full review & verified quotes →
#3 — Beyer Subaru
Grade: A · Score: 95/100 · Alexandria, VA
Beyer Subaru earns the A grade with 38 verified OTD quotes — one of the deepest datasets on this list.
- Doc fee: $898 — above the VA average of $834
- Add-ons: None detected in verified quotes
- Listing accuracy: 0.8% below the advertised listing
- Verified quotes: 38
See full review & verified quotes →
#4 — Sheehy Subaru
Grade: A · Score: 94/100 · Springfield, VA
Sheehy Subaru quoted prices 4.9% below the advertised listing — the kind of discount that rewards getting the OTD in writing.
- Doc fee: $907 — above the VA average of $834
- Add-ons: None detected in verified quotes
- Listing accuracy: 4.9% below the advertised listing
- Verified quotes: 11
See full review & verified quotes →
#5 — Safford Brown Subaru Manassas
Grade: A · Score: 94/100 · Manassas, VA
Safford Brown Subaru Manassas holds the A grade across 28 verified OTD quotes — a substantial sample size.
- Doc fee: $930 — above the VA average of $834
- Add-ons: 4% of quotes, avg $71
- Listing accuracy: 7.3% below the advertised listing
- Verified quotes: 28
See full review & verified quotes →
#6 — Sheehy Springfield Subaru
Grade: A · Score: 94/100 · Springfield, VA
Verified quotes from Sheehy Springfield Subaru came in 3.4% under the advertised listing.
- Doc fee: $898 — above the VA average of $834
- Add-ons: None detected in verified quotes
- Listing accuracy: 3.4% below the advertised listing
- Verified quotes: 10
See full review & verified quotes →
#7 — Stohlman Subaru
Grade: A · Score: 92/100 · Vienna, VA
Stohlman Subaru priced 7.0% below its own listings on verified deals — a rare direction for the gap to run.
- Doc fee: $995 — above the VA average of $834
- Add-ons: 15% of quotes, avg $168
- Listing accuracy: 7.0% below the advertised listing
- Verified quotes: 13
See full review & verified quotes →
#8 — Farrish Subaru
Grade: A · Score: 92/100 · Fairfax, VA
Farrish Subaru quoted prices 7.0% below the advertised listing — the kind of discount that rewards getting the OTD in writing.
- Doc fee: $928 — above the VA average of $834
- Add-ons: 14% of quotes, avg $146
- Listing accuracy: 7.0% below the advertised listing
- Verified quotes: 14
See full review & verified quotes →
#9 — Moore Cadillac Subaru Richmond
Grade: B · Score: 80/100 · Richmond, VA
Add-ons appear on 83% of verified quotes at Moore Cadillac Subaru Richmond, averaging $275 — the highest rate on this list. Ask for an itemized OTD before signing.
- Doc fee: $991 — above the VA average of $834
- Add-ons: 83% of quotes, avg $275
- Listing accuracy: 2.5% above the advertised listing
- Verified quotes: 6
See full review & verified quotes →
Virginia Subaru Dealer Rankings at a Glance
| # | Dealer | City | Grade | Score | Doc Fee | Add-Ons | Quotes |
|---|---|---|---|---|---|---|---|
| 1 | Cma’s Subaru Of Winchester | Winchester | A | 98 | $899 | $0 | 4 |
| 2 | Subaru Of Sterling | Sterling | A | 95 | $998 | $0 | 6 |
| 3 | Beyer Subaru | Alexandria | A | 95 | $898 | $0 | 38 |
| 4 | Sheehy Subaru | Springfield | A | 94 | $907 | $0 | 11 |
| 5 | Safford Brown Subaru Manassas | Manassas | A | 94 | $930 | $71 | 28 |
| 6 | Sheehy Springfield Subaru | Springfield | A | 94 | $898 | $0 | 10 |
| 7 | Stohlman Subaru | Vienna | A | 92 | $995 | $168 | 13 |
| 8 | Farrish Subaru | Fairfax | A | 92 | $928 | $146 | 14 |
| 9 | Moore Cadillac Subaru Richmond | Richmond | B | 80 | $991 | $275 | 6 |
How to Use This Data When You Shop
- Get an OTD quote in writing before you visit. Any dealer can send a worksheet by email — if they won’t, that’s a red flag.
- Ask for a quote with zero add-ons. Everything in the F&I office is optional. Say “please remove all dealer add-ons” and see what the price does.
- Anchor to the OTD, not the listing. Dealers with a gap between advertised price and final OTD aren’t being straight with you. Don’t negotiate off the listing number.
- Compare three dealers minimum. Even within the same metro, doc fees, add-on policies, and listing accuracy vary widely. Use this ranking as your shortlist.
Rankings are generated from the CarEdge Dealer Transparency Index, a public methodology that scores dealers on verified out-the-door quotes — not Google star ratings or paid placements. Data updated quarterly. Last updated: Q3 2026.
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