B
80–89 · Above average

Transparency Verdict

Moore Cadillac Subaru Richmond earns a B.

Mostly honest. Stay alert.

Fair on the big stuff, but there are small things to watch. Read the out-the-door carefully before you sign.

Developing confidence — based on 6 verified out-the-door quotes and 1 tracked negotiation · Richmond, VA
Collected Dec 29, 2025Mar 26, 2026 · Updated May 1, 2026

Location

Richmond, VA

5 rated dealers within 30 miles · Open full map →

The full story

Why Moore Cadillac Subaru Richmond earned this grade

Between December 2025 and March 2026, CarEdge negotiated or logged 6 verified deals with this dealership. We pulled the doc fee, the add-ons, and the gap between advertised and out-the-door price from each one. Then we graded them the way a friend in the business would: on the things that actually cost you money.

What they do well

1 thing

Advertised pricing is largely honest

On average, the quoted price is only 2.9% above the listing — small enough to be fees, not markup games.

! Where to push back

2 things

Doc fee is slightly padded

$999 is $111 above the VA average of $888. Not outrageous, but worth questioning.

TipAsk them to match the average. If they won't, factor it into your overall price — every dollar here is negotiable.

Add-ons are baked into almost every deal

83% of quotes include dealer add-ons, averaging $330. This is their business model — inflate the OTD, then hope you don't line-item it.

TipDemand an itemized quote before signing anything. Every add-on is optional — refuse them unless you actually want them.

6 verified OTD quotes from Moore Cadillac Subaru Richmond

Real out-the-door worksheets, not reviews. Click “View Quote” on any row to see the price breakdown.

Recent Quotes

Verified out-the-door prices from real transactions

3 vehicle transactions6 individual quotes

2026 Subaru Forester

Premium4 quotes
$35,400
$999doc fee$330add-onsSaved $1,706
View 4 Quotes →

2026 Subaru Outback

TouringNew
$47,512
$999doc fee$330add-ons
View Quote →

2026 Subaru Outback

Limited XTNew
$48,860
$949doc feeNo add-ons
View Quote →

Most Common Add-ons

1
floor matsavg $200
5 quotes
2
parts - rear seat back protector | j501saj600 - 0avg $130
4 quotes
3
rear seat back protectoravg $130
1 quote

At a Glance

Minimal dealer markup above listing price

Tips for Moore Cadillac Subaru Richmond

  • Doc fee ($999) is slightly above average. Worth asking for a reduction.
  • Minor add-ons (~$275) may appear. Ask what's included and if they can be removed.
  • Dealer markup is only +3% above listing (excluding taxes). This dealer keeps their fees minimal.

Frequently Asked Questions

What is Moore Cadillac Subaru Richmond's doc fee?

Moore Cadillac Subaru Richmond charges a typical documentation fee of $999. The VA average is $888. This is based on 6 verified OTD quotes in our database.

Does Moore Cadillac Subaru Richmond add mandatory add-ons?

Moore Cadillac Subaru Richmond adds an average of $275 in dealer add-ons when present. Ask for an itemized breakdown and negotiate to remove non-essential items like paint protection, nitrogen tire fill, or VIN etching.

Is Moore Cadillac Subaru Richmond a good dealer?

Moore Cadillac Subaru Richmond has a transparency score of 81.7/100, earning a Grade B. This score is based on their doc fees, add-on behavior, dealer markup, and data quality from 6 verified OTD quotes. This is a well-above-average score, indicating transparent pricing practices.

How we know this

Every number on this page came from a real deal.

Most dealer review sites scrape star ratings and count angry posts. We do the opposite. CarEdge shops for cars alongside thousands of real buyers every week — and when we negotiate on their behalf, we capture the full out-the-door breakdown the dealer sends back.

For Moore Cadillac Subaru Richmond in Richmond, VA, that has meant 6 verified OTD quotes across 1 negotiated deals logged into our database. Each one is a PDF, an email, or a screenshot showing the actual doc fee, the actual add-ons, and the actual final price — not a salesperson's promise.

Fee Transparency

30%

Is the doc fee reasonable, or is it just profit? We compare it against the state average — and the legal cap, where one exists.

Add-on Behavior

30%

How often does the dealer try to stick on paint protection, theft deterrent, or nitrogen tires? And when they do, how much do they cost you?

Price Accuracy

30%

Does the advertised listing price match what you'd actually sign for? We flag dealers whose out-the-door diverges from the listing.

Data Quality

10%

More data = more trustworthy grade. Dealers with lots of recent, complete quotes score higher for consistency.

The four numbers behind the grade

Weighted Score

The raw component scores — the math that led to B.

Fee Transparency (30%)
89
Add-on Behavior (30%)
50
Price Accuracy (30%)
100
Data Quality (10%)
100

Doc Fee Comparison

This dealer$999
VA avg$888
National avg$400

Pulled 6 quote records · Grades update as new data comes in · Dealers cannot pay to change their score.

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*Information provided for general informational purposes only. Scores are independently calculated and do not imply endorsement of or affiliation with any dealer. Verify all information independently before making a purchase decision. See our Terms of Service.