The Worst Selling New Cars in Santa Rosa, CA

These are the least popular new cars and trucks by sales volume in Santa Rosa, California right now.

In Santa Rosa, CA: The 2026 Volkswagen ID.4 has the lowest sales volume with just 3 units sold in 45 days - while the 2026 Ford Explorer has the highest Market Day Supply at 373 days.

Worst Selling New Cars in Santa Rosa (by Volume)

Ranked by lowest units sold in Santa Rosa, CA in the last 45 days.

# Vehicle MDS Sold
1 2026 Volkswagen ID.4 225 days 3
2 2026 Subaru Ascent 165 days 3
3 2026 Mercedes-Benz GLC 165 days 3
4 2026 Jeep Grand Cherokee 165 days 3
5 2026–2027 Hyundai Kona 180 days 3
6 2026 Ford Mustang 225 days 3
7 2026 Honda Prologue 146 days 4
8 2026 Kia K5 113 days 4
9 2026 Volvo XC90 225 days 4
10 2026–2027 Chevrolet Traverse 135 days 4

Key Data Insights

  • The 5 worst sellers in Santa Rosa, CA average only 3 units sold in 45 days — potential deal opportunities.
  • 5 of the 5 worst sellers have over 3x more inventory than recent sales, giving buyers strong negotiating power.

How to Find Deals on Unpopular Models in Santa Rosa

  • Low volume means leverage: The worst-selling cars often have the biggest discounts. Dealers are motivated to clear unpopular inventory near Santa Rosa.
  • Check dealer transparency: Use CarEdge dealer ratings to find transparent dealers near Santa Rosa.
  • Compare prices: Use CarEdge car search to compare prices across dealerships near Santa Rosa.
  • See what's popular: Check our best selling cars in Santa Rosa page to see what buyers are choosing most.

Our Data & Methodology

New Car Market Snapshot in Santa Rosa, CA

2,146

Total New Listings

2,146

On Dealer Lots

0

In Transit (0%)

0

Unavailable / Excluded

How We Calculate Market Day Supply

Market Day Supply (MDS) measures how long it would take to sell all available inventory at the current sales pace. We calculate it as:

MDS = On-Lot Inventory ÷ Average Daily Sales Rate (over 45 days)

Importantly, we use on-lot inventory only - vehicles physically at dealerships and available for immediate purchase. We exclude:

  • In-transit vehicles (0% of market) - cars that have been built and shipped but haven't arrived at the dealer yet. These aren't available to test drive or buy today.
  • Excluded listings - vehicles flagged as unavailable, sold, or otherwise not actively for sale.

We also exclude vehicles with fewer than 100 on-lot listings nationwide. This filters out ultra-low-volume models (limited editions, commercial variants, etc.) where small inventory swings would produce misleading MDS numbers.

This means our "For Sale" numbers reflect what you'd actually find on a dealer lot or available to purchase on CarEdge car search - not inflated totals from industry databases that count every car on a truck.

Why This Matters

For newly launched or redesigned models, the difference can be dramatic. A car might have 20,000 units in the industry pipeline, but only 8,000 on dealer lots. Using the larger number would make the car look like it's sitting unsold when in reality dealers can barely keep up. Our on-lot methodology gives you the most accurate picture of what's actually happening at dealerships.

Data Sources

Inventory and sales data is aggregated from dealership listings across the United States, covering new vehicles at the year/make/model level. Sales volume reflects the past 45 days. Data was last updated on September 7, 2026.

Other Cities in California

Related Resources

Data analysis by the CarEdge Research Team. Our data covers 2,146 vehicles on dealer lots in Santa Rosa, CA.