Dealer Reviews

Best Car Dealerships in Jacksonville, Ranked by CarEdge Data

ZS
Zach Shefska
Published Updated 11 min read

This is the CarEdge Dealer Transparency Index ranking for car dealerships in the Jacksonville metro — every brand, scored on verified out-the-door quotes, not Google star ratings.

We graded 59 dealerships across the Jacksonville area; below are the 15 most transparent by score. Already know your brand? Jump to the brand-by-brand rankings below.

Last updated October 22, 2026. CarEdge refreshes these rankings daily as new verified out-the-door quotes come in.

What is the best car dealership in Jacksonville?

The best car dealership in Jacksonville by verified out-the-door price data is Coggin Ford (Ford, Jacksonville, FL): A grade, 100/100 across 9 verified quotes, with no dealer add-ons in any verified quote.

Close behind:

  1. Mercedes-Benz Of Orange Park (Mercedes-Benz, Jacksonville), A grade, 100/100 across 7 verified quotes, with no dealer add-ons in any verified quote.
  2. Fields Cadillac St. Augustine (Cadillac, St. Augustine), A grade, 100/100 across 4 verified quotes, with no dealer add-ons in any verified quote.

Best for:

  • Lowest doc fee: Coggin Ford (Ford, Jacksonville), $799, against the FL average of $970.
  • No dealer add-ons: Bozard Ford (Ford, St. Augustine), none in any of its 24 verified quotes.
  • Selling price under the listing: World Imports Usa/Lotus Of Jacksonville (Lotus, Jacksonville), quotes average 14.8% below the advertised price.
  • Most verified quotes: Bozard Ford (Ford, St. Augustine), 24 verified quotes behind its A.

Among the A and B dealers ranked on this page.

Full ranking, fees and add-on data for every graded dealer are below.

Best Dealer by Brand in Jacksonville

The top-graded dealer for each brand CarEdge ranks in Jacksonville. Click a brand for the full ranking.

BrandBest DealerCityGradeScoreQuotes
ChevroletGordon Chevrolet IncOrange ParkA994
FordCoggin FordJacksonvilleA1009
HyundaiHyundai Of St. AugustineSt. AugustineA936
KiaJackson KiaSaint AugustineA9311
MazdaMazda City Of Orange ParkJacksonvilleA9321
NissanBeck NissanPalatkaA974
ToyotaButler Toyota Of JacksonvilleJacksonvilleA9912

Top 15 Car Dealerships in Jacksonville

Ranked by CarEdge transparency score across all brands, highest to lowest.

#1 — Coggin Ford

Ford · Grade: A · Score: 100/100 · Jacksonville, FL

Coggin Ford is an A-grade Ford dealer in Jacksonville on verified out-the-door data — 100/100 across 9 verified quotes.

  • Doc fee: $799 — below the FL average of $970
  • Add-ons: None detected in verified quotes
  • Listing accuracy: Quoted price matches the advertised listing
  • Verified quotes: 9

See full review & verified quotes →

#2 — Mercedes-Benz Of Orange Park

Mercedes-Benz · Grade: A · Score: 100/100 · Jacksonville, FL

Mercedes-Benz Of Orange Park is an A-grade Mercedes-Benz dealer in Jacksonville on verified out-the-door data — 100/100 across 7 verified quotes.

  • Doc fee: $970 — at the FL average
  • Add-ons: None detected in verified quotes
  • Listing accuracy: 1.7% above the advertised listing
  • Verified quotes: 7

See full review & verified quotes →

#3 — Fields Cadillac St. Augustine

Cadillac · Grade: A · Score: 100/100 · St. Augustine, FL

Fields Cadillac St. Augustine is an A-grade Cadillac dealer in Jacksonville on verified out-the-door data — 100/100 across 4 verified quotes.

  • Doc fee: $986 — above the FL average of $970
  • Add-ons: None detected in verified quotes
  • Listing accuracy: 1.4% below the advertised listing
  • Verified quotes: 4

See full review & verified quotes →

#4 — Bozard Ford

Ford · Grade: A · Score: 99/100 · St. Augustine, FL

Bozard Ford is an A-grade Ford dealer in Jacksonville on verified out-the-door data — 99/100 across 24 verified quotes.

  • Doc fee: $899 — below the FL average of $970
  • Add-ons: None detected in verified quotes
  • Listing accuracy: 0.9% below the advertised listing
  • Verified quotes: 24

See full review & verified quotes →

#5 — Butler Toyota Of Jacksonville

Toyota · Grade: A · Score: 99/100 · Jacksonville, FL

Butler Toyota Of Jacksonville is an A-grade Toyota dealer in Jacksonville on verified out-the-door data — 99/100 across 12 verified quotes.

  • Doc fee: $899 — below the FL average of $970
  • Add-ons: None detected in verified quotes
  • Listing accuracy: 3.4% above the advertised listing
  • Verified quotes: 12

See full review & verified quotes →

#6 — Murray Ford Superstore

Ford · Grade: A · Score: 99/100 · Starke, FL

Murray Ford Superstore is an A-grade Ford dealer in Jacksonville on verified out-the-door data — 99/100 across 6 verified quotes.

  • Doc fee: $999 — above the FL average of $970
  • Add-ons: None detected in verified quotes
  • Listing accuracy: 6.8% below the advertised listing
  • Verified quotes: 6

See full review & verified quotes →

#7 — O’Steen Volvo Cars Of Jacksonville

Volvo · Grade: A · Score: 99/100 · Jacksonville, FL

O’Steen Volvo Cars Of Jacksonville is an A-grade Volvo dealer in Jacksonville on verified out-the-door data — 99/100 across 6 verified quotes.

  • Doc fee: $995 — above the FL average of $970
  • Add-ons: None detected in verified quotes
  • Listing accuracy: 0.7% above the advertised listing
  • Verified quotes: 6

See full review & verified quotes →

#8 — Gordon Chevrolet Inc

Chevrolet · Grade: A · Score: 99/100 · Orange Park, FL

Gordon Chevrolet Inc is an A-grade Chevrolet dealer in Jacksonville on verified out-the-door data — 99/100 across 4 verified quotes.

  • Doc fee: $989 — above the FL average of $970
  • Add-ons: None detected in verified quotes
  • Listing accuracy: Quoted price matches the advertised listing
  • Verified quotes: 4

See full review & verified quotes →

#9 — Hanania Infiniti Of Orange Park

Infiniti · Grade: A · Score: 99/100 · Jacksonville, FL

Hanania Infiniti Of Orange Park is an A-grade Infiniti dealer in Jacksonville on verified out-the-door data — 99/100 across 4 verified quotes.

  • Doc fee: $994 — above the FL average of $970
  • Add-ons: None detected in verified quotes
  • Listing accuracy: 1.0% below the advertised listing
  • Verified quotes: 4

See full review & verified quotes →

#10 — World Imports Usa/Lotus Of Jacksonville

Lotus · Grade: A · Score: 99/100 · Jacksonville, FL

World Imports Usa/Lotus Of Jacksonville is an A-grade Lotus dealer in Jacksonville on verified out-the-door data — 99/100 across 4 verified quotes.

  • Doc fee: $999 — above the FL average of $970
  • Add-ons: None detected in verified quotes
  • Listing accuracy: 14.8% below the advertised listing
  • Verified quotes: 4

See full review & verified quotes →

#11 — Beck Nissan

Nissan · Grade: A · Score: 97/100 · Palatka, FL

Beck Nissan is an A-grade Nissan dealer in Jacksonville on verified out-the-door data — 97/100 across 4 verified quotes.

  • Doc fee: $995 — above the FL average of $970
  • Add-ons: None detected in verified quotes
  • Listing accuracy: 4.3% below the advertised listing
  • Verified quotes: 4

See full review & verified quotes →

#12 — Land Rover Jacksonville

Land Rover · Grade: A · Score: 96/100 · Jacksonville, FL

Land Rover Jacksonville is an A-grade Land Rover dealer in Jacksonville on verified out-the-door data — 96/100 across 6 verified quotes.

  • Doc fee: $1095 — above the FL average of $970
  • Add-ons: None detected in verified quotes
  • Listing accuracy: 1.2% above the advertised listing
  • Verified quotes: 6

See full review & verified quotes →

#13 — Autonation Ford Jacksonville

Ford · Grade: A · Score: 96/100 · Jacksonville, FL

Autonation Ford Jacksonville is an A-grade Ford dealer in Jacksonville on verified out-the-door data — 96/100 across 5 verified quotes.

  • Doc fee: $995 — above the FL average of $970
  • Add-ons: 20% of quotes, avg $210
  • Listing accuracy: 4.2% below the advertised listing
  • Verified quotes: 5

See full review & verified quotes →

#14 — Coggin Nissan At The Avenues

Nissan · Grade: A · Score: 96/100 · Jacksonville, FL

Coggin Nissan At The Avenues is an A-grade Nissan dealer in Jacksonville on verified out-the-door data — 96/100 across 5 verified quotes.

  • Doc fee: $799 — below the FL average of $970
  • Add-ons: None detected in verified quotes
  • Listing accuracy: 1.0% below the advertised listing
  • Verified quotes: 5

See full review & verified quotes →

#15 — Nissan Of St. Augustine

Nissan · Grade: A · Score: 94/100 · St. Augustine, FL

Nissan Of St. Augustine is an A-grade Nissan dealer in Jacksonville on verified out-the-door data — 94/100 across 19 verified quotes.

  • Doc fee: $992 — above the FL average of $970
  • Add-ons: 26% of quotes, avg $262
  • Listing accuracy: 3.0% below the advertised listing
  • Verified quotes: 19

See full review & verified quotes →

About the CarEdge Dealer Transparency Index

Most dealer rankings come from Google star ratings and Yelp reviews — easy to game, impossible to verify. The CarEdge Dealer Transparency Index is different. We score every dealer using verified out-the-door quotes: real PDFs, emails, and screenshots from actual transactions.

Each dealer’s transparency score (out of 100) is weighted across four dimensions:

  • Fee Transparency (30%) — Is the doc fee reasonable compared to the state average?
  • Add-on Behavior (30%) — How often does the dealer bundle add-ons, and at what cost?
  • Price Accuracy (30%) — Does the listing price match the actual OTD price?
  • Data Quality (10%) — More verified quotes mean higher confidence in the grade.

Grades: A (90–100), B (80–89), C (70–79), D (60–69), F (below 60).

Jacksonville Dealer Rankings by Brand

Shopping a specific brand in Jacksonville? These rankings drill into each:

Jacksonville Car Dealer Rankings at a Glance

#DealerCityGradeScoreDoc FeeAdd-OnsQuotes
1Coggin FordJacksonvilleA100$799$09
2Mercedes-Benz Of Orange ParkJacksonvilleA100$970$07
3Fields Cadillac St. AugustineSt. AugustineA100$986$04
4Bozard FordSt. AugustineA99$899$024
5Butler Toyota Of JacksonvilleJacksonvilleA99$899$012
6Murray Ford SuperstoreStarkeA99$999$06
7O’Steen Volvo Cars Of JacksonvilleJacksonvilleA99$995$06
8Gordon Chevrolet IncOrange ParkA99$989$04
9Hanania Infiniti Of Orange ParkJacksonvilleA99$994$04
10World Imports Usa/Lotus Of JacksonvilleJacksonvilleA99$999$04
11Beck NissanPalatkaA97$995$04
12Land Rover JacksonvilleJacksonvilleA96$1095$06
13Autonation Ford JacksonvilleJacksonvilleA96$995$2105
14Coggin Nissan At The AvenuesJacksonvilleA96$799$05
15Nissan Of St. AugustineSt. AugustineA94$992$26219

How to Use This Data When You Shop

  1. Get an OTD quote in writing before you visit. Any dealer can send a worksheet by email — if they won’t, that’s a red flag.
  2. Ask for a quote with zero add-ons. Everything in the F&I office is optional. Say “please remove all dealer add-ons” and see what the price does.
  3. Anchor to the OTD, not the listing. Dealers with a gap between advertised price and final OTD aren’t being straight with you. Don’t negotiate off the listing number.
  4. Compare three dealers minimum. Even within the same metro, doc fees, add-on policies, and listing accuracy vary widely. Use this ranking as your shortlist.

Rankings are generated from the CarEdge Dealer Transparency Index, a public methodology that scores dealers on verified out-the-door quotes — not Google star ratings or paid placements. CarEdge refreshes the rankings daily as new verified quotes come in.

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