Dealer Reviews

Best Car Dealerships in San Diego, Ranked by CarEdge Data

ZS
Zach Shefska
Published Updated 14 min read

This is the CarEdge Dealer Transparency Index ranking for car dealerships in the San Diego metro — every brand, scored on verified out-the-door quotes, not Google star ratings.

We graded 72 dealerships across the San Diego area; below are the 15 most transparent by score. Already know your brand? Jump to the brand-by-brand rankings below.

Last updated November 13, 2026. CarEdge refreshes these rankings daily as new verified out-the-door quotes come in.

What is the best car dealership in San Diego?

The best car dealership in San Diego by verified out-the-door price data is Kearny Mesa Hyundai (Hyundai, San Diego, CA): A grade, 100/100 across 17 quotes from the past year, with no quoted add-ons in its 17 quotes from the past year.

Close behind:

  1. Autonation Subaru Carlsbad (Subaru, Carlsbad), A grade, 100/100 across 15 quotes from the past year, with no quoted add-ons in its 15 quotes from the past year.
  2. Team Kia Of El Cajon (Kia, El Cajon), A grade, 100/100 across 12 quotes from the past year, with no quoted add-ons in its 12 quotes from the past year.

Best for:

  • Lowest dealer fees: Kearny Mesa Hyundai (Hyundai, San Diego), $85, against the CA median of $117.
  • No quoted add-ons: Mossy Toyota (Toyota, San Diego), none in its 22 quotes from the past year.
  • Most quotes, past year: Mossy Toyota (Toyota, San Diego), 22 quotes from the past year behind its A.

Among the A and B dealers ranked on this page.

Full ranking, dealer fees and quoted add-ons for every graded dealer are below.

Best Dealer by Brand in San Diego

The top-graded dealer for each brand CarEdge ranks in San Diego. Click a brand for the full ranking.

BrandBest DealerCityGradeScoreQuotes, Past Year
BMWBMW Of CarlsbadCarlsbadA9813
ChevroletCumming ChevroletNational CityA929
ChryslerMossy Chrysler Dodge Jeep RAMChula VistaA974
DodgeMossy Chrysler Dodge Jeep RAMChula VistaA974
FordKen Grody Ford #1 San Diego Ford DealerCarlsbadA1007
HondaHonda Of El Cajon SuperstoreEl CajonA9621
HyundaiKearny Mesa HyundaiSan DiegoA10017
JeepMossy Chrysler Dodge Jeep RAMChula VistaA974
KiaTeam Kia Of El CajonEl CajonA10012
RAMMossy Chrysler Dodge Jeep RAMChula VistaA974
ToyotaKearny Mesa ToyotaSan DiegoA1005

CarEdge Certified Dealers in San Diego

Lexus Escondido is the only CarEdge Certified dealer in San Diego. CarEdge Certified is a tier above a letter grade. Certified dealers hold an A grade on the CarEdge Dealer Transparency Index and guarantee four things on every deal:

  • All-in out-the-door price up front
  • No surprise add-ons
  • Fast, real answers
  • An honest, no-pressure experience

CarEdge verifies the guarantee with ongoing AI mystery shops, and a dealer that slips below an A grade loses the badge. Certification is earned from data, never bought.

Lexus Escondido: CarEdge Certified Lexus dealer in Escondido

Lexus Escondido in Escondido, CA is CarEdge Certified. It holds an A grade on the CarEdge Dealer Transparency Index (97/100 across 8 quotes from the past year) and guarantees an all-in out-the-door price up front, no surprise add-ons, fast, real answers, and an honest, no-pressure experience on every deal.

  • Dealer fees: $122 — above the CA median of $117

See Lexus Escondido’s grade and verified quotes →

See every CarEdge Certified dealer →

Top 15 Car Dealerships in San Diego

Ranked by CarEdge transparency score across all brands, highest to lowest.

#1 — Kearny Mesa Hyundai

Hyundai · Grade: A · Score: 100/100 · San Diego, CA

Kearny Mesa Hyundai is an A-grade Hyundai dealer in San Diego on verified out-the-door data — 100/100 across 17 quotes from the past year.

  • Dealer fees: $85 — below the CA median of $117
  • Quoted add-ons: None in 17 quotes from the past year
  • Quotes, past year: 17

See full review & verified quotes →

#2 — Autonation Subaru Carlsbad

Subaru · Grade: A · Score: 100/100 · Carlsbad, CA

Autonation Subaru Carlsbad is an A-grade Subaru dealer in San Diego on verified out-the-door data — 100/100 across 15 quotes from the past year.

  • Dealer fees: $126 — above the CA median of $117
  • Quoted add-ons: None in 15 quotes from the past year
  • Quotes, past year: 15

See full review & verified quotes →

#3 — Team Kia Of El Cajon

Kia · Grade: A · Score: 100/100 · El Cajon, CA

Team Kia Of El Cajon is an A-grade Kia dealer in San Diego on verified out-the-door data — 100/100 across 12 quotes from the past year.

  • Dealer fees: $104 — below the CA median of $117
  • Quoted add-ons: None in 12 quotes from the past year
  • Quotes, past year: 12

See full review & verified quotes →

#4 — Ken Grody Ford #1 San Diego Ford Dealer

Ford · Grade: A · Score: 100/100 · Carlsbad, CA

Ken Grody Ford #1 San Diego Ford Dealer is an A-grade Ford dealer in San Diego on verified out-the-door data — 100/100 across 7 quotes from the past year.

  • Dealer fees: $85 — below the CA median of $117
  • Quoted add-ons: None in 7 quotes from the past year
  • Quotes, past year: 7

See full review & verified quotes →

#5 — Kearny Mesa Toyota

Toyota · Grade: A · Score: 100/100 · San Diego, CA

Kearny Mesa Toyota is an A-grade Toyota dealer in San Diego on verified out-the-door data — 100/100 across 5 quotes from the past year.

  • Dealer fees: $85 — below the CA median of $117
  • Quoted add-ons: None in 5 quotes from the past year
  • Quotes, past year: 5

See full review & verified quotes →

#6 — Team Mazda Of El Cajon

Mazda · Grade: A · Score: 100/100 · El Cajon, CA

Team Mazda Of El Cajon is an A-grade Mazda dealer in San Diego on verified out-the-door data — 100/100 across 5 quotes from the past year.

  • Dealer fees: $122 — above the CA median of $117
  • Quoted add-ons: None in 5 quotes from the past year
  • Quotes, past year: 5

See full review & verified quotes →

#7 — Toyota Of El Cajon

Toyota · Grade: A · Score: 99/100 · El Cajon, CA

Toyota Of El Cajon is an A-grade Toyota dealer in San Diego on verified out-the-door data — 99/100 across 15 quotes from the past year.

  • Dealer fees: $122 — above the CA median of $117
  • Quoted add-ons: None in 15 quotes from the past year
  • Quotes, past year: 15

See full review & verified quotes →

#8 — Sedano Ford Commercial

Ford · Grade: A · Score: 99/100 · La Mesa, CA

Sedano Ford Commercial is an A-grade Ford dealer in San Diego on verified out-the-door data — 99/100 across 9 quotes from the past year.

  • Dealer fees: $122 — above the CA median of $117
  • Quoted add-ons: None in 9 quotes from the past year
  • Quotes, past year: 9

See full review & verified quotes →

#9 — Mossy Volkswagen

Volkswagen · Grade: A · Score: 99/100 · Escondido, CA

Mossy Volkswagen is an A-grade Volkswagen dealer in San Diego on verified out-the-door data — 99/100 across 8 quotes from the past year.

  • Dealer fees: $138 — above the CA median of $117
  • Quoted add-ons: None in 8 quotes from the past year
  • Quotes, past year: 8

See full review & verified quotes →

#10 — Autonation Hyundai Carlsbad

Hyundai · Grade: A · Score: 99/100 · Carlsbad, CA

Autonation Hyundai Carlsbad is an A-grade Hyundai dealer in San Diego on verified out-the-door data — 99/100 across 6 quotes from the past year.

  • Dealer fees: $122 — above the CA median of $117
  • Quoted add-ons: On 1 of 6 quotes from the past year (17%)
  • Quotes, past year: 6

See full review & verified quotes →

#11 — Chula Vista Ford

Ford · Grade: A · Score: 99/100 · Chula Vista, CA

Chula Vista Ford is an A-grade Ford dealer in San Diego on verified out-the-door data — 99/100 across 5 quotes from the past year.

  • Dealer fees: $118 — above the CA median of $117
  • Quoted add-ons: On 1 of 5 quotes from the past year (20%)
  • Quotes, past year: 5

See full review & verified quotes →

#12 — Premier Cadillac Of Carlsbad

Cadillac · Grade: A · Score: 99/100 · Carlsbad, CA

Premier Cadillac Of Carlsbad is an A-grade Cadillac dealer in San Diego on verified out-the-door data — 99/100 across 5 quotes from the past year.

  • Dealer fees: $122 — above the CA median of $117
  • Quoted add-ons: On 1 of 5 quotes from the past year (20%)
  • Quotes, past year: 5

See full review & verified quotes →

#13 — Mossy Toyota

Toyota · Grade: A · Score: 98/100 · San Diego, CA

Mossy Toyota is an A-grade Toyota dealer in San Diego on verified out-the-door data — 98/100 across 22 quotes from the past year.

  • Dealer fees: $122 — above the CA median of $117
  • Quoted add-ons: None in 22 quotes from the past year
  • Quotes, past year: 22

See full review & verified quotes →

#14 — Sedano Ford

Ford · Grade: A · Score: 98/100 · La Mesa, CA

Sedano Ford is an A-grade Ford dealer in San Diego on verified out-the-door data — 98/100 across 22 quotes from the past year.

  • Dealer fees: $120 — above the CA median of $117
  • Quoted add-ons: On 1 of 22 quotes from the past year (5%)
  • Quotes, past year: 22

See full review & verified quotes →

#15 — Norm Reeves Toyota San Diego

Toyota · Grade: A · Score: 98/100 · San Diego, CA

Norm Reeves Toyota San Diego is an A-grade Toyota dealer in San Diego on verified out-the-door data — 98/100 across 17 quotes from the past year.

  • Dealer fees: $102 — below the CA median of $117
  • Quoted add-ons: None in 17 quotes from the past year
  • Quotes, past year: 17

See full review & verified quotes →

About the CarEdge Dealer Transparency Index

Most dealer rankings come from Google star ratings and Yelp reviews — easy to game, impossible to verify. The CarEdge Dealer Transparency Index is different. We score every dealer using verified out-the-door quotes: real PDFs, emails, and screenshots from actual transactions.

Only quotes from the past year count. We split them into four groups, newest first: the newest counts 50%, then 30%, 15% and 5%.

Each dealer’s transparency score (out of 100) is weighted across four dimensions:

  • Fee Transparency (30%) — Are the dealer’s fees reasonable? We add up every dealer fee and compare the total with the state median.
  • Add-on Behavior (30%) — How often does the dealer include quoted add-ons like paint protection or theft deterrent, the kind you can’t say no to? Add-ons the dealer marks as optional don’t count against them.
  • Price Accuracy (30%) — Does the advertised price include every charge you have to pay? We check each quote against the vehicle page: dealer fees, add-ons, the advertised price and the discount.
  • Data Quality (10%) — Does the quote list taxes, dealer fees, add-ons and government fees each on its own line? Each one is worth a quarter.

Grades: A (90–100), B (80–89), C (70–79), D (60–69), F (below 60). Read the methodology →

San Diego Dealer Rankings by Brand

Shopping a specific brand in San Diego? These rankings drill into each:

San Diego Car Dealer Rankings at a Glance

#DealerCityGradeScoreDealer FeesQuoted Add-onsQuotes, Past Year
1Kearny Mesa HyundaiSan DiegoA100$85None17
2Autonation Subaru CarlsbadCarlsbadA100$126None15
3Team Kia Of El CajonEl CajonA100$104None12
4Ken Grody Ford #1 San Diego Ford DealerCarlsbadA100$85None7
5Kearny Mesa ToyotaSan DiegoA100$85None5
6Team Mazda Of El CajonEl CajonA100$122None5
7Toyota Of El CajonEl CajonA99$122None15
8Sedano Ford CommercialLa MesaA99$122None9
9Mossy VolkswagenEscondidoA99$138None8
10Autonation Hyundai CarlsbadCarlsbadA99$12217%6
11Chula Vista FordChula VistaA99$11820%5
12Premier Cadillac Of CarlsbadCarlsbadA99$12220%5
13Mossy ToyotaSan DiegoA98$122None22
14Sedano FordLa MesaA98$1205%22
15Norm Reeves Toyota San DiegoSan DiegoA98$102None17

How to Use This Data When You Shop

  1. Get an OTD quote in writing before you visit. Any dealer can send a worksheet by email — if they won’t, that’s a red flag.
  2. Ask for a quote with zero add-ons. Everything in the F&I office is optional. Say “please remove all dealer add-ons” and see what the price does.
  3. Anchor to the OTD, not the advertised price. Dealers with a gap between advertised price and final OTD aren’t being straight with you. Don’t negotiate off the advertised number.
  4. Compare three dealers minimum. Even within the same metro, dealer fees, quoted add-ons and advertised price accuracy vary widely. Use this ranking as your shortlist.

Rankings are generated from the CarEdge Dealer Transparency Index, a public methodology that scores dealers on verified out-the-door quotes — not Google star ratings or paid placements. CarEdge refreshes the rankings daily as new verified quotes come in.

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