CarEdge Insights
In 2026, some SUVs and crossovers are being scooped up as soon as they hit the lot, while others are sitting unsold for more than a year on average. Whether you’re a buyer looking for a deal or a seller trying to time the market, understanding which SUVs are moving (or not) is essential.
We analyzed March car market data to find the SUVs with the lowest and highest market day supply (MDS). MDS is a measure of how many days it would take to sell through current inventory at the current sales pace. Here are the winners and losers in 2026’s SUV market.
Top 10: The Fastest-Selling SUVs Right Now
These are the fastest-selling SUVs and crossovers this month. These models have the lowest market day supply, which means they’re in high demand, and are likely harder to negotiate on due to limited availability.
| Make | Model | Market Day Supply | Total For Sale | 45-Day Sales | Average Selling Price |
|---|---|---|---|---|---|
| Lexus | GX | 19 | 1,634 | 3,821 | $81,327 |
| Toyota | Sienna | 34 | 11,277 | 15,032 | $52,582 |
| Mercedes-Benz | G-Class | 35 | 819 | 1,059 | $206,673 |
| Toyota | RAV4 | 36 | 24,644 | 30,490 | $37,950 |
| Toyota | Corolla Cross | 36 | 18,290 | 22,666 | $31,621 |
| Toyota | Highlander | 39 | 8,649 | 9,884 | $54,091 |
| Toyota | Sequoia | 41 | 4,584 | 5,001 | $84,707 |
| Lexus | RX Hybrid | 41 | 5,842 | 6,418 | $64,626 |
| Lexus | NX | 42 | 1,505 | 1,605 | $51,668 |
| Cadillac | Escalade ESV | 44 | 1,270 | 1,296 | $127,469 |
Source: CarEdge Pro
March is yet another month dominated by Toyota and Lexus. The 2026 Lexus GX is the fastest-selling SUV right now, with inventory sitting on the lot for just 19 days on average. The newly-redesigned RAV4 also makes an appearance on the top 10. Cadillac’s Escalade ESV is a quick seller, marking a bright spot for otherwise slow-selling GM models.
What does it all mean? If you plan to buy or lease any of the above SUVs, especially those from Toyota and Lexus, expect to have less negotiating power than if you were to shop one of the slower-selling cars on the market. That doesn’t justify paying for dealer markups or unwanted add-ons. Stay away from those traps. But for these fast-selling SUVs and crossovers, paying MSRP would be a fair deal in 2026’s SUV market.
The Slowest-Selling SUVs Right Now
These SUVs have the highest market day supply, which means they’re sitting unsold for longer. Buyers may be able to score better deals on these slowest-selling SUVs in March, especially with this AI negotiator doing the work for you.
| Make | Model | Market Day Supply | Total For Sale | 45-Day Sales | Average Selling Price |
|---|---|---|---|---|---|
| Volkswagen | ID.4 | 536 | 1,464 | 123 | $48,489 |
| Audi | Q5 | 363 | 6,696 | 830 | $55,892 |
| Ford | Mustang Mach-E | 350 | 10,748 | 1,381 | $47,273 |
| Maserati | Grecale | 321 | 741 | 104 | $83,840 |
| Buick | Envision | 287 | 14,386 | 2,252 | $42,821 |
| Jeep | Grand Wagoneer L | 282 | 2,131 | 340 | $85,074 |
| Chrysler | Pacifica | 264 | 17,581 | 3,000 | $47,333 |
| Chrysler | Voyager | 264 | 2,349 | 400 | $40,670 |
| Jeep | Wagoneer | 245 | 6,717 | 1,234 | $79,818 |
| Mazda | CX-90 | 241 | 18,382 | 3,436 | $48,326 |
Source: CarEdge Pro
With the federal EV tax credit now over, the Volkswagen ID.4 is at the top of the list for the third month in a row, with well a year and a half of supply at current daily sales rates. The Ford Mustang Mach-E, previously a top-selling EV, is now taking about a year to sell. Several of the others fall into the luxury segment. With recent inflation and persistently high interest rates, buyers are thinking twice about buying luxury vehicles.
Five Stellantis models are in the bottom 10 this month. Maserati, Jeep, and Chrysler all make an appearance. Jeep’s Grand Wagoneer has been a slow-selling model for most of the past year, despite seeing major price cuts several months ago.
For any of these slow-selling SUVs, prices will be more flexible if you come equipped with negotiation know-how.
What This Means For SUV Shoppers
If you’re looking for a deal, start with the slowest sellers this month. High inventory levels mean dealers are likely motivated to talk pricing if you negotiate with confidence. It’s always best to take a look at the best incentives of the month, too.
“If you’re shopping for a slow-selling SUV, the ball is in your court,” says auto industry veteran Ray Shefska. “Dealers know those vehicles aren’t moving, and that gives you the upper hand in price negotiations.”
Shopping Toyota, Honda, or Lexus? Expect tighter inventory and less room for negotiation. You may need to move quickly if you find the right trim. However, this is no reason to pay for unwanted add-ons or dealer markups!
With CarEdge Concierge, our experts do the legwork for you, from researching inventory to negotiating with dealers. Already know what you want? Use our AI Negotiation Expert service and have CarEdge AI negotiate with car dealers anonymously!
Explore more free tools and resources with car buying guides, cost of ownership comparisons, and downloadable cheat sheets. There’s no reason to shop unprepared in 2026.
About CarEdge
CarEdge is a trusted resource for car buyers, offering data-backed insights, negotiation tools, and expert guidance to help consumers save time and money. Since 2019, CarEdge has helped hundreds of thousands of drivers navigate the car-buying process with confidence. Learn how to buy a car the easy way at CarEdge.com.
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