Best Car Dealerships in Knoxville, Ranked by CarEdge Data
This is the CarEdge Dealer Transparency Index ranking for car dealerships in the Knoxville metro — every brand, scored on verified out-the-door quotes, not Google star ratings.
We graded 31 dealerships across the Knoxville area; below are the 15 most transparent by score.
Last updated November 4, 2026. CarEdge refreshes these rankings daily as new verified out-the-door quotes come in.
What is the best car dealership in Knoxville?
The best car dealership in Knoxville by verified out-the-door price data is Rocky Top Ford (Ford, Sevierville, TN): A grade, 100/100 across 8 verified quotes, with no dealer add-ons in any verified quote.
Close behind:
- Harper Volkswagen Of Knoxville (Volkswagen, Knoxville), A grade, 100/100 across 5 verified quotes, with no dealer add-ons in any verified quote.
- Rick Mcgill’s Airport Toyota (Toyota, Alcoa), A grade, 100/100 across 4 verified quotes, with no dealer add-ons in any verified quote.
Best for:
- Lowest doc fee: Grayson Subaru (Subaru, Knoxville), $499, against the TN average of $687.
- No dealer add-ons: Parkside Kia (Kia, Knoxville), none in any of its 12 verified quotes.
- Selling price under the listing: Grayson Subaru (Subaru, Knoxville), quotes average 12.6% below the advertised price.
- Most verified quotes: Mazda Of Knoxville (Mazda, Knoxville), 19 verified quotes behind its A.
Among the A and B dealers ranked on this page.
Full ranking, fees and add-on data for every graded dealer are below.
Top 15 Car Dealerships in Knoxville
Ranked by CarEdge transparency score across all brands, highest to lowest.
#1 — Rocky Top Ford
Ford · Grade: A · Score: 100/100 · Sevierville, TN
Rocky Top Ford is an A-grade Ford dealer in Knoxville on verified out-the-door data — 100/100 across 8 verified quotes.
- Doc fee: $649 — below the TN average of $687
- Add-ons: None detected in verified quotes
- Listing accuracy: 2.7% below the advertised listing
- Verified quotes: 8
See full review & verified quotes →
#2 — Harper Volkswagen Of Knoxville
Volkswagen · Grade: A · Score: 100/100 · Knoxville, TN
Harper Volkswagen Of Knoxville is an A-grade Volkswagen dealer in Knoxville on verified out-the-door data — 100/100 across 5 verified quotes.
- Doc fee: $573 — below the TN average of $687
- Add-ons: None detected in verified quotes
- Listing accuracy: 1.3% above the advertised listing
- Verified quotes: 5
See full review & verified quotes →
#3 — Rick Mcgill’s Airport Toyota
Toyota · Grade: A · Score: 100/100 · Alcoa, TN
Rick Mcgill’s Airport Toyota is an A-grade Toyota dealer in Knoxville on verified out-the-door data — 100/100 across 4 verified quotes.
- Doc fee: $699 — above the TN average of $687
- Add-ons: None detected in verified quotes
- Listing accuracy: 0.5% above the advertised listing
- Verified quotes: 4
See full review & verified quotes →
#4 — Ted Russell Nissan
Nissan · Grade: A · Score: 98/100 · Knoxville, TN
Ted Russell Nissan is an A-grade Nissan dealer in Knoxville on verified out-the-door data — 98/100 across 4 verified quotes.
- Doc fee: $595 — below the TN average of $687
- Add-ons: None detected in verified quotes
- Listing accuracy: 0.5% below the advertised listing
- Verified quotes: 4
See full review & verified quotes →
#5 — Honda Morristown
Honda · Grade: A · Score: 97/100 · Morristown, TN
Honda Morristown is an A-grade Honda dealer in Knoxville on verified out-the-door data — 97/100 across 4 verified quotes.
- Doc fee: $774 — above the TN average of $687
- Add-ons: None detected in verified quotes
- Listing accuracy: 3.1% below the advertised listing
- Verified quotes: 4
See full review & verified quotes →
#6 — Parkside Kia
Kia · Grade: A · Score: 96/100 · Knoxville, TN
Parkside Kia is an A-grade Kia dealer in Knoxville on verified out-the-door data — 96/100 across 12 verified quotes.
- Doc fee: $799 — above the TN average of $687
- Add-ons: None detected in verified quotes
- Listing accuracy: 0.5% above the advertised listing
- Verified quotes: 12
See full review & verified quotes →
#7 — Mercedes-Benz Of Knoxville
Mercedes-Benz · Grade: A · Score: 94/100 · Knoxville, TN
Mercedes-Benz Of Knoxville is an A-grade Mercedes-Benz dealer in Knoxville on verified out-the-door data — 94/100 across 11 verified quotes.
- Doc fee: $795 — above the TN average of $687
- Add-ons: 9% of quotes, avg $72
- Listing accuracy: Quoted price matches the advertised listing
- Verified quotes: 11
See full review & verified quotes →
#8 — Twin City Buick Gmc
Buick · Grade: A · Score: 92/100 · Alcoa, TN
Twin City Buick Gmc is an A-grade Buick dealer in Knoxville on verified out-the-door data — 92/100 across 5 verified quotes.
- Doc fee: $699 — above the TN average of $687
- Add-ons: None detected in verified quotes
- Listing accuracy: 9.5% below the advertised listing
- Verified quotes: 5
See full review & verified quotes →
#9 — Mazda Of Knoxville
Mazda · Grade: A · Score: 91/100 · Knoxville, TN
Mazda Of Knoxville is an A-grade Mazda dealer in Knoxville on verified out-the-door data — 91/100 across 19 verified quotes.
- Doc fee: $699 — above the TN average of $687
- Add-ons: 5% of quotes, avg $37
- Listing accuracy: 4.8% below the advertised listing
- Verified quotes: 19
See full review & verified quotes →
#10 — Fox Toyota
Toyota · Grade: A · Score: 91/100 · Clinton, TN
Fox Toyota is an A-grade Toyota dealer in Knoxville on verified out-the-door data — 91/100 across 12 verified quotes.
- Doc fee: $799 — above the TN average of $687
- Add-ons: None detected in verified quotes
- Listing accuracy: 1.7% below the advertised listing
- Verified quotes: 12
See full review & verified quotes →
#11 — Reeder Chevrolet
Chevrolet · Grade: A · Score: 91/100 · Knoxville, TN
Reeder Chevrolet is an A-grade Chevrolet dealer in Knoxville on verified out-the-door data — 91/100 across 8 verified quotes.
- Doc fee: $998 — well above the TN average of $687
- Add-ons: None detected in verified quotes
- Listing accuracy: 1.5% below the advertised listing
- Verified quotes: 8
See full review & verified quotes →
#12 — Rusty Wallace Nissan
Nissan · Grade: A · Score: 91/100 · Knoxville, TN
Rusty Wallace Nissan is an A-grade Nissan dealer in Knoxville on verified out-the-door data — 91/100 across 7 verified quotes.
- Doc fee: $899 — well above the TN average of $687
- Add-ons: 14% of quotes, avg $56
- Listing accuracy: 2.8% below the advertised listing
- Verified quotes: 7
See full review & verified quotes →
#13 — Land Rover Knoxville
Land Rover · Grade: B · Score: 89/100 · Knoxville, TN
Land Rover Knoxville is a B-grade Land Rover dealer in Knoxville on verified out-the-door data — 89/100 across 11 verified quotes.
- Doc fee: $795 — above the TN average of $687
- Add-ons: None detected in verified quotes
- Listing accuracy: 3.9% below the advertised listing
- Verified quotes: 11
See full review & verified quotes →
#14 — Harper Acura
Acura · Grade: B · Score: 88/100 · Knoxville, TN
Harper Acura is a B-grade Acura dealer in Knoxville on verified out-the-door data — 88/100 across 6 verified quotes.
- Doc fee: $594 — below the TN average of $687
- Add-ons: 50% of quotes, avg $583
- Listing accuracy: 5.1% below the advertised listing
- Verified quotes: 6
See full review & verified quotes →
#15 — Grayson Subaru
Subaru · Grade: B · Score: 82/100 · Knoxville, TN
Grayson Subaru is a B-grade Subaru dealer in Knoxville on verified out-the-door data — 82/100 across 12 verified quotes.
- Doc fee: $499 — well below the TN average of $687
- Add-ons: 100% of quotes, avg $349
- Listing accuracy: 12.6% below the advertised listing
- Verified quotes: 12
See full review & verified quotes →
About the CarEdge Dealer Transparency Index
Most dealer rankings come from Google star ratings and Yelp reviews — easy to game, impossible to verify. The CarEdge Dealer Transparency Index is different. We score every dealer using verified out-the-door quotes: real PDFs, emails, and screenshots from actual transactions.
Each dealer’s transparency score (out of 100) is weighted across four dimensions:
- Fee Transparency (30%) — Is the doc fee reasonable compared to the state average?
- Add-on Behavior (30%) — How often does the dealer bundle add-ons, and at what cost?
- Price Accuracy (30%) — Does the listing price match the actual OTD price?
- Data Quality (10%) — More verified quotes mean higher confidence in the grade.
Grades: A (90–100), B (80–89), C (70–79), D (60–69), F (below 60).
Knoxville Car Dealer Rankings at a Glance
| # | Dealer | City | Grade | Score | Doc Fee | Add-Ons | Quotes |
|---|---|---|---|---|---|---|---|
| 1 | Rocky Top Ford | Sevierville | A | 100 | $649 | $0 | 8 |
| 2 | Harper Volkswagen Of Knoxville | Knoxville | A | 100 | $573 | $0 | 5 |
| 3 | Rick Mcgill’s Airport Toyota | Alcoa | A | 100 | $699 | $0 | 4 |
| 4 | Ted Russell Nissan | Knoxville | A | 98 | $595 | $0 | 4 |
| 5 | Honda Morristown | Morristown | A | 97 | $774 | $0 | 4 |
| 6 | Parkside Kia | Knoxville | A | 96 | $799 | $0 | 12 |
| 7 | Mercedes-Benz Of Knoxville | Knoxville | A | 94 | $795 | $72 | 11 |
| 8 | Twin City Buick Gmc | Alcoa | A | 92 | $699 | $0 | 5 |
| 9 | Mazda Of Knoxville | Knoxville | A | 91 | $699 | $37 | 19 |
| 10 | Fox Toyota | Clinton | A | 91 | $799 | $0 | 12 |
| 11 | Reeder Chevrolet | Knoxville | A | 91 | $998 | $0 | 8 |
| 12 | Rusty Wallace Nissan | Knoxville | A | 91 | $899 | $56 | 7 |
| 13 | Land Rover Knoxville | Knoxville | B | 89 | $795 | $0 | 11 |
| 14 | Harper Acura | Knoxville | B | 88 | $594 | $583 | 6 |
| 15 | Grayson Subaru | Knoxville | B | 82 | $499 | $349 | 12 |
How to Use This Data When You Shop
- Get an OTD quote in writing before you visit. Any dealer can send a worksheet by email — if they won’t, that’s a red flag.
- Ask for a quote with zero add-ons. Everything in the F&I office is optional. Say “please remove all dealer add-ons” and see what the price does.
- Anchor to the OTD, not the listing. Dealers with a gap between advertised price and final OTD aren’t being straight with you. Don’t negotiate off the listing number.
- Compare three dealers minimum. Even within the same metro, doc fees, add-on policies, and listing accuracy vary widely. Use this ranking as your shortlist.
Rankings are generated from the CarEdge Dealer Transparency Index, a public methodology that scores dealers on verified out-the-door quotes — not Google star ratings or paid placements. CarEdge refreshes the rankings daily as new verified quotes come in.
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