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Rocky Top Ford earns an A.
Fees are reasonable, add-ons are rare, and the advertised price matches what you pay.
- $599
- Median dealer fees
- Zero
- Quoted add-ons
$230 below TN median
In 8 quotes, past year
Developing confidence (latest quote Sep 2026)Sevierville, TNUpdated How we score dealers#6 most transparent in TNPart of Rocky Top Auto Group
The full story
Why Rocky Top Ford earned this grade
Rocky Top Ford is graded A; from November 2025 through September 2026, CarEdge reviewed 8 verified quotes. The review considers dealer fees, required extras, selling prices and whether charges were clearly shown.
What they do well
- ✓ Dealer fees were below the state reference. Average confirmed dealer fees were $649 across the 8 quotes, and none exceeded the Median state fee in TN of $829.47—the middle fee amount in the state reference.
- ✓ Three written offers were below the advertised vehicle prices. For those offers, quoted selling prices averaged about $3,815 less than advertised—about $71,972 versus $75,787. Selling prices are before taxes, government charges, dealer fees and extras.
Where to push back
One quote did not clearly show taxes. Ask for the tax amount to be stated clearly, and request an itemized written offer showing the vehicle selling price, dealer fees, required extras, taxes and government charges before agreeing. Make sure you understand the full amount due before signing.
8 verified OTD quotes from Rocky Top Ford
Real out-the-door worksheets, not reviews. Click “View Quote” on any row to see the price breakdown.
Recent Quotes
Verified out-the-door prices from real transactions
All 8 quotes are from the past year and count toward the grade
At a Glance
Tips for Rocky Top Ford
- A-rated dealer! Focus on vehicle price negotiation, since fees are already competitive.
- Total dealer fees are at or below the state median. One less thing to negotiate.
- This dealer typically doesn't add quoted add-ons. That's a good sign of transparency.
- The advertised price has matched the real price. Use it as your starting point.
Keep researching
Look up another dealer by name, brand, city, or zip.
On the lot right now
Separate from the grade above: this is what's currently listed. Useful for spotting aging stock with room to negotiate.
Current Inventory
View all 234 vehicles →$54,950
Median Price
51
Median Days Listed
16
Added This Week
Days on Market
How long vehicles have been listed. Older stock means more room to negotiate.
Nearby Rated Dealers
These dealers near Sevierville have transparency scores based on verified pricing data.
Frequently Asked Questions
What fees does Rocky Top Ford charge?
Based on 8 verified out-the-door quotes from the past year, Rocky Top Ford charges $599 in dealer fees. Rocky Top Ford earns Transparency Grade A (100/100).
Does Rocky Top Ford add dealer add-ons?
Based on our data, quotes from Rocky Top Ford typically do not include dealer add-ons. When add-ons do appear, some may be marked optional. None of its 8 quotes in the past year included quoted add-ons.
Does Rocky Top Ford's advertised price include all required charges?
On all 2 quotes we could check, the out-the-door price before taxes and government fees matched the advertised price.
Is Rocky Top Ford a good dealership?
Rocky Top Ford has a transparency score of 100/100, earning a Grade A. This score is based on its dealer fees, quoted add-ons, advertised price accuracy and data quality from 8 verified OTD quotes from the past year. This is a well-above-average score, indicating transparent pricing practices.
What do reviews say about Rocky Top Ford?
CarEdge reviews Rocky Top Ford on 8 verified out-the-door quotes from the past year, not star ratings. It earns transparency grade A (100/100), with dealer fees of $599 versus a TN median of $829. On all 2 quotes we could check, the out-the-door price before taxes and government fees matched the advertised price. None of its 8 quotes in the past year included quoted add-ons.
Is Rocky Top Ford a transparent Ford dealer in Sevierville?
Yes. Rocky Top Ford holds CarEdge Transparency Grade A (100/100), based on 8 verified out-the-door quotes from the past year. That is well above average on dealer fees, add-ons and pricing accuracy.
How does Rocky Top Ford rank among Tennessee car dealers?
Rocky Top Ford ranks #6 of 515 rated dealers in Tennessee on the CarEdge Dealer Transparency Index, which grades dealers on dealer fees, quoted add-ons and advertised pricing from verified out-the-door quotes.
How does Rocky Top Ford compare to other Ford dealers?
You can compare Rocky Top Ford's transparency score, dealer fees, and quoted add-ons against other Ford dealers using our comparison tool or by browsing Ford dealers in your area. Scores are based on the same methodology for every dealer. CarEdge's market guides Best Ford Dealerships in Tennessee and Best Ford Dealerships in the US rank Ford dealers on the same data.
Explore Ford and Tennessee dealer data
How we know this
Every number on this page came from a real deal.
Most dealer review sites scrape star ratings and count angry posts. We do the opposite. CarEdge shops for cars alongside thousands of real buyers every week — and when we negotiate on their behalf, we capture the full out-the-door breakdown the dealer sends back.
For Rocky Top Ford in Sevierville, TN, that has meant 8 verified OTD quotes from the past year across 3 negotiated deals logged into our database. Each one is a PDF, an email, or a screenshot showing the actual dealer fees, the actual add-ons, and the final price against the advertised price — not a salesperson's promise.
Only quotes from the past year count. We split them into four groups, newest first: the newest counts 50%, then 30%, 15% and 5%.
Fee Transparency
30%Are the dealer's fees reasonable? We add up every dealer fee and compare the total with the state median.
Add-on Behavior
30%How often does the dealer include quoted add-ons like paint protection or theft deterrent, the kind you can't say no to? Add-ons the dealer marks as optional don't count against them.
Price Accuracy
30%Does the advertised price include every charge you have to pay? We check each quote against the vehicle page: dealer fees, add-ons, the advertised price and the discount.
Data Quality
10%Does the quote list taxes, dealer fees, add-ons and government fees each on its own line? Each one is worth a quarter.
The four numbers behind the grade
Weighted ScoreThe raw component scores — the math that led to A.
Total Dealer Fees Comparison
Graded on 8 quotes from the past year (8 on record) · Grades update as new data comes in · Dealers cannot pay to change their score.
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