Best Toyota Dealerships in Massachusetts, Ranked by CarEdge Data
Key Takeaways
- Top 20 Toyota dealers in Massachusetts from 24 graded statewide, ranked using verified out-the-door quotes — not Google star ratings.
- Herb Chambers Toyota Of Auburn (Auburn) is the highest-graded Toyota dealer in Massachusetts.
- Every ranked dealer earned an A — a strong statewide field with no major add-on or pricing red flags in verified quotes.
- Get an OTD quote in writing before you visit any dealer. CarEdge tracks real prices, not advertised ones.
This is the CarEdge Dealer Transparency Index ranking for Toyota dealers across Massachusetts. We grade dealers using verified out-the-door quotes — real PDFs, emails, and signed deals — not Google star ratings.
We graded 24 Toyota dealers across Massachusetts; below are the top 20 by transparency score. If you’re shopping a specific metro, jump to the city-by-city rankings below for a tighter local shortlist.
About the CarEdge Dealer Transparency Index
Most dealer rankings come from Google star ratings and Yelp reviews — easy to game, impossible to verify. The CarEdge Dealer Transparency Index is different. We score every dealer using verified out-the-door quotes: real PDFs, emails, and screenshots from actual transactions.
Each dealer’s transparency score (out of 100) is weighted across four dimensions:
- Fee Transparency (30%) — Is the doc fee reasonable compared to the state average?
- Add-on Behavior (30%) — How often does the dealer bundle add-ons, and at what cost?
- Price Accuracy (30%) — Does the listing price match the actual OTD price?
- Data Quality (10%) — More verified quotes mean higher confidence in the grade.
Grades: A (90–100), B (80–89), C (70–79), D (60–69), F (below 60).
Top 20 Toyota Dealers in Massachusetts
Ranked by CarEdge transparency score, highest to lowest. Each dealer profile links to the full review with verified out-the-door quotes.
#1 — Herb Chambers Toyota Of Auburn
Grade: A · Score: 100/100 · Auburn, MA
Herb Chambers Toyota Of Auburn is the top-graded Toyota dealer in Massachusetts by verified data — A grade, 100/100, based on 9 verified OTD quotes.
- Doc fee: $499 — below the MA average of $545
- Add-ons: None detected in verified quotes
- Listing accuracy: 2.8% below the advertised listing
- Verified quotes: 9
See full review & verified quotes →
#2 — Koch Route 2 Toyota
Grade: A · Score: 100/100 · Lancaster, MA
Koch Route 2 Toyota adds zero dealer add-ons in any verified quote — rare for an A-grade Toyota dealer.
- Doc fee: $819 — well above the MA average of $545
- Add-ons: None detected in verified quotes
- Listing accuracy: 1.3% below the advertised listing
- Verified quotes: 6
See full review & verified quotes →
#3 — Wellesley Toyota
Grade: A · Score: 100/100 · Wellesley, MA
Wellesley Toyota quoted prices 5.2% below the advertised listing — the kind of discount that rewards getting the OTD in writing.
- Doc fee: $418 — well below the MA average of $545
- Add-ons: None detected in verified quotes
- Listing accuracy: 5.2% below the advertised listing
- Verified quotes: 6
See full review & verified quotes →
#4 — Falmouth Toyota
Grade: A · Score: 100/100 · Bourne, MA
Falmouth Toyota’s $195 doc fee comes in well below the MA average of $545 — money that stays in your pocket at signing.
- Doc fee: $195 — well below the MA average of $545
- Add-ons: None detected in verified quotes
- Listing accuracy: 1.3% below the advertised listing
- Verified quotes: 5
See full review & verified quotes →
#5 — Lexington Toyota
Grade: A · Score: 100/100 · Lexington, MA
Lexington Toyota quotes prices within 0.4% of the advertised listing — one of the cleanest pricing patterns on this list.
- Doc fee: $385 — well below the MA average of $545
- Add-ons: None detected in verified quotes
- Listing accuracy: Quoted price matches the advertised listing
- Verified quotes: 4
See full review & verified quotes →
#6 — Woburn Toyota
Grade: A · Score: 99/100 · Woburn, MA
Woburn Toyota earns the A grade with 32 verified OTD quotes — one of the deepest datasets on this list.
- Doc fee: $602 — above the MA average of $545
- Add-ons: 3% of quotes, avg $44
- Listing accuracy: 2.3% below the advertised listing
- Verified quotes: 32
See full review & verified quotes →
#7 — Ira Toyota Of Danvers
Grade: A · Score: 99/100 · Danvers, MA
Verified quotes from Ira Toyota Of Danvers came in 3.4% under the advertised listing.
- Doc fee: $470 — below the MA average of $545
- Add-ons: 6% of quotes, avg $18
- Listing accuracy: 3.4% below the advertised listing
- Verified quotes: 16
See full review & verified quotes →
#8 — Herb Chambers Toyota Of Boston
Grade: A · Score: 99/100 · Medford, MA
Herb Chambers Toyota Of Boston priced 2.1% below its own listings on verified deals — a rare direction for the gap to run.
- Doc fee: $499 — below the MA average of $545
- Add-ons: 7% of quotes, avg $52
- Listing accuracy: 2.1% below the advertised listing
- Verified quotes: 14
See full review & verified quotes →
#9 — Westboro Toyota
Grade: A · Score: 99/100 · Westborough, MA
Not one verified quote from Westboro Toyota carried a dealer add-on — a clean record at the A grade.
- Doc fee: $595 — above the MA average of $545
- Add-ons: None detected in verified quotes
- Listing accuracy: 0.5% below the advertised listing
- Verified quotes: 9
See full review & verified quotes →
#10 — Tasca Toyota Boston
Grade: A · Score: 98/100 · Boston, MA
Tasca Toyota Boston quoted prices 2.0% below the advertised listing — the kind of discount that rewards getting the OTD in writing.
- Doc fee: $318 — well below the MA average of $545
- Add-ons: None detected in verified quotes
- Listing accuracy: 2.0% below the advertised listing
- Verified quotes: 11
See full review & verified quotes →
#11 — Mcgee Toyota Of Dudley
Grade: A · Score: 98/100 · Dudley, MA
Mcgee Toyota Of Dudley keeps the F&I office out of it: no add-ons in any verified quote.
- Doc fee: $599 — above the MA average of $545
- Add-ons: None detected in verified quotes
- Listing accuracy: 1.7% below the advertised listing
- Verified quotes: 4
See full review & verified quotes →
#12 — Toyota Of Watertown
Grade: A · Score: 97/100 · Watertown, MA
Add-ons showed on only 18% of Toyota Of Watertown’s verified quotes — restrained by segment standards.
- Doc fee: $497 — below the MA average of $545
- Add-ons: 18% of quotes, avg $122
- Listing accuracy: 1.6% below the advertised listing
- Verified quotes: 11
See full review & verified quotes →
#13 — Copeland Toyota
Grade: A · Score: 96/100 · Brockton, MA
Copeland Toyota holds the A grade across 21 verified OTD quotes — a substantial sample size.
- Doc fee: $227 — well below the MA average of $545
- Add-ons: None detected in verified quotes
- Listing accuracy: 12.8% below the advertised listing
- Verified quotes: 21
See full review & verified quotes →
#14 — Acton Toyota Of Littleton
Grade: A · Score: 96/100 · Littleton, MA
Not one verified quote from Acton Toyota Of Littleton carried a dealer add-on — a clean record at the A grade.
- Doc fee: $297 — well below the MA average of $545
- Add-ons: None detected in verified quotes
- Listing accuracy: 0.6% below the advertised listing
- Verified quotes: 10
See full review & verified quotes →
#15 — Nucar Toyota Of Norwood
Grade: A · Score: 96/100 · Norwood, MA
Verified quotes from Nucar Toyota Of Norwood came in 3.4% under the advertised listing.
- Doc fee: $411 — well below the MA average of $545
- Add-ons: 11% of quotes, avg $33
- Listing accuracy: 3.4% below the advertised listing
- Verified quotes: 9
See full review & verified quotes →
#16 — Nucar Toyota Of North Attleboro
Grade: A · Score: 95/100 · North Attleborough, MA
Nucar Toyota Of North Attleboro keeps the F&I office out of it: no add-ons in any verified quote.
- Doc fee: $265 — well below the MA average of $545
- Add-ons: None detected in verified quotes
- Listing accuracy: 1.1% below the advertised listing
- Verified quotes: 4
See full review & verified quotes →
#17 — Mcgee Toyota Of Hanover
Grade: A · Score: 94/100 · Hanover, MA
Mcgee Toyota Of Hanover priced 3.0% below its own listings on verified deals — a rare direction for the gap to run.
- Doc fee: $678 — well above the MA average of $545
- Add-ons: 5% of quotes, avg $46
- Listing accuracy: 3.0% below the advertised listing
- Verified quotes: 19
See full review & verified quotes →
#18 — Koch Rt2 Toyota
Grade: A · Score: 94/100 · Lancaster, MA
Koch Rt2 Toyota quoted prices 3.7% below the advertised listing — the kind of discount that rewards getting the OTD in writing.
- Doc fee: $186 — well below the MA average of $545
- Add-ons: None detected in verified quotes
- Listing accuracy: 3.7% below the advertised listing
- Verified quotes: 8
See full review & verified quotes →
#19 — Balise Toyota
Grade: A · Score: 91/100 · West Springfield, MA
Verified quotes from Balise Toyota came in 3.2% under the advertised listing.
- Doc fee: $623 — above the MA average of $545
- Add-ons: None detected in verified quotes
- Listing accuracy: 3.2% below the advertised listing
- Verified quotes: 5
See full review & verified quotes →
#20 — Toyota Of Braintree
Grade: A · Score: 90/100 · Braintree, MA
Toyota Of Braintree priced 2.4% below its own listings on verified deals — a rare direction for the gap to run.
- Doc fee: $0 — well below the MA average of $545
- Add-ons: None detected in verified quotes
- Listing accuracy: 2.4% below the advertised listing
- Verified quotes: 5
See full review & verified quotes →
Toyota Dealers by Metro in Massachusetts
Shopping a specific city? These metro-level rankings drill into Toyota dealers near each major Massachusetts market:
Massachusetts Toyota Dealer Rankings at a Glance
| # | Dealer | City | Grade | Score | Doc Fee | Add-Ons | Quotes |
|---|---|---|---|---|---|---|---|
| 1 | Herb Chambers Toyota Of Auburn | Auburn | A | 100 | $499 | $0 | 9 |
| 2 | Koch Route 2 Toyota | Lancaster | A | 100 | $819 | $0 | 6 |
| 3 | Wellesley Toyota | Wellesley | A | 100 | $418 | $0 | 6 |
| 4 | Falmouth Toyota | Bourne | A | 100 | $195 | $0 | 5 |
| 5 | Lexington Toyota | Lexington | A | 100 | $385 | $0 | 4 |
| 6 | Woburn Toyota | Woburn | A | 99 | $602 | $44 | 32 |
| 7 | Ira Toyota Of Danvers | Danvers | A | 99 | $470 | $18 | 16 |
| 8 | Herb Chambers Toyota Of Boston | Medford | A | 99 | $499 | $52 | 14 |
| 9 | Westboro Toyota | Westborough | A | 99 | $595 | $0 | 9 |
| 10 | Tasca Toyota Boston | Boston | A | 98 | $318 | $0 | 11 |
| 11 | Mcgee Toyota Of Dudley | Dudley | A | 98 | $599 | $0 | 4 |
| 12 | Toyota Of Watertown | Watertown | A | 97 | $497 | $122 | 11 |
| 13 | Copeland Toyota | Brockton | A | 96 | $227 | $0 | 21 |
| 14 | Acton Toyota Of Littleton | Littleton | A | 96 | $297 | $0 | 10 |
| 15 | Nucar Toyota Of Norwood | Norwood | A | 96 | $411 | $33 | 9 |
| 16 | Nucar Toyota Of North Attleboro | North Attleborough | A | 95 | $265 | $0 | 4 |
| 17 | Mcgee Toyota Of Hanover | Hanover | A | 94 | $678 | $46 | 19 |
| 18 | Koch Rt2 Toyota | Lancaster | A | 94 | $186 | $0 | 8 |
| 19 | Balise Toyota | West Springfield | A | 91 | $623 | $0 | 5 |
| 20 | Toyota Of Braintree | Braintree | A | 90 | $0 | $0 | 5 |
How to Use This Data When You Shop
- Get an OTD quote in writing before you visit. Any dealer can send a worksheet by email — if they won’t, that’s a red flag.
- Ask for a quote with zero add-ons. Everything in the F&I office is optional. Say “please remove all dealer add-ons” and see what the price does.
- Anchor to the OTD, not the listing. Dealers with a gap between advertised price and final OTD aren’t being straight with you. Don’t negotiate off the listing number.
- Compare three dealers minimum. Even within the same metro, doc fees, add-on policies, and listing accuracy vary widely. Use this ranking as your shortlist.
Rankings are generated from the CarEdge Dealer Transparency Index, a public methodology that scores dealers on verified out-the-door quotes — not Google star ratings or paid placements. Data updated quarterly. Last updated: Q3 2026.
Sponsored by Insurify
Are you overpaying for car insurance?
Compare rates from top carriers in under 5 minutes. CarEdge users save an average of $996/year on auto insurance.
*Disclosure: CarEdge may earn a commission when you compare insurance quotes through our partner, Insurify. This does not influence our editorial content.*