Best Toyota Dealerships in Massachusetts, Ranked by CarEdge Data
Key Takeaways
- Top 13 Toyota dealers in Massachusetts, ranked using verified out-the-door quotes — not Google star ratings.
- Woburn Toyota (Woburn) is the highest-graded Toyota dealer in Massachusetts.
- Parkway Toyota Of Boston (Boston) carries the main watch-out — add-ons appear on 50% of verified quotes, averaging $336 — the highest rate here.
- Get an OTD quote in writing before you visit any dealer. CarEdge tracks real prices, not advertised ones.
This is the CarEdge Dealer Transparency Index ranking for Toyota dealers across Massachusetts. We grade dealers using verified out-the-door quotes — real PDFs, emails, and signed deals — not Google star ratings.
We graded every Toyota dealer in Massachusetts with enough verified out-the-door quotes to score with confidence. If you’re shopping a specific metro, jump to the city-by-city rankings below for a tighter local shortlist.
About the CarEdge Dealer Transparency Index
Most dealer rankings come from Google star ratings and Yelp reviews — easy to game, impossible to verify. The CarEdge Dealer Transparency Index is different. We score every dealer using verified out-the-door quotes: real PDFs, emails, and screenshots from actual transactions.
Each dealer’s transparency score (out of 100) is weighted across four dimensions:
- Fee Transparency (30%) — Is the doc fee reasonable compared to the state average?
- Add-on Behavior (30%) — How often does the dealer bundle add-ons, and at what cost?
- Price Accuracy (30%) — Does the listing price match the actual OTD price?
- Data Quality (10%) — More verified quotes mean higher confidence in the grade.
Grades: A (90–100), B (80–89), C (70–79), D (60–69), F (below 60).
Top 13 Toyota Dealers in Massachusetts
Ranked by CarEdge transparency score, highest to lowest. Each dealer profile links to the full review with verified out-the-door quotes.
#1 — Woburn Toyota
Grade: A · Score: 100/100 · Woburn, MA
Woburn Toyota is the top-graded Toyota dealer in Massachusetts by verified data — A grade, 100/100, based on 17 verified OTD quotes.
- Doc fee: $540 — below the MA average of $572
- Add-ons: None detected in verified quotes
- Listing accuracy: 2.5% below the advertised listing
- Verified quotes: 17
See full review & verified quotes →
#2 — Herb Chambers Toyota Of Auburn
Grade: A · Score: 100/100 · Auburn, MA
Herb Chambers Toyota Of Auburn quoted prices 3.1% below the advertised listing — the kind of discount that rewards getting the OTD in writing.
- Doc fee: $499 — below the MA average of $572
- Add-ons: None detected in verified quotes
- Listing accuracy: 3.1% below the advertised listing
- Verified quotes: 8
See full review & verified quotes →
#3 — Mcgee Toyota Of Dudley
Grade: A · Score: 99/100 · Dudley, MA
Mcgee Toyota Of Dudley adds zero dealer add-ons in any verified quote — rare for an A-grade Toyota dealer.
- Doc fee: $599 — above the MA average of $572
- Add-ons: None detected in verified quotes
- Listing accuracy: 1.7% below the advertised listing
- Verified quotes: 4
See full review & verified quotes →
#4 — Ira Toyota Of Danvers
Grade: A · Score: 99/100 · Danvers, MA
Verified quotes from Ira Toyota Of Danvers came in 4.0% under the advertised listing.
- Doc fee: $462 — below the MA average of $572
- Add-ons: 7% of quotes, avg $20
- Listing accuracy: 4.0% below the advertised listing
- Verified quotes: 15
See full review & verified quotes →
#5 — Herb Chambers Toyota Of Boston
Grade: A · Score: 99/100 · Boston, MA
Herb Chambers Toyota Of Boston priced 2.1% below its own listings on verified deals — a rare direction for the gap to run.
- Doc fee: $499 — below the MA average of $572
- Add-ons: 7% of quotes, avg $52
- Listing accuracy: 2.1% below the advertised listing
- Verified quotes: 14
See full review & verified quotes →
#6 — Tasca Toyota Boston
Grade: A · Score: 98/100 · Boston, MA
Tasca Toyota Boston’s $250 doc fee comes in well below the MA average of $572 — money that stays in your pocket at signing.
- Doc fee: $250 — well below the MA average of $572
- Add-ons: None detected in verified quotes
- Listing accuracy: 3.8% below the advertised listing
- Verified quotes: 8
See full review & verified quotes →
#7 — Toyota Of Watertown
Grade: A · Score: 96/100 · Watertown, MA
Add-ons showed on only 22% of Toyota Of Watertown’s verified quotes — restrained by segment standards.
- Doc fee: $497 — below the MA average of $572
- Add-ons: 22% of quotes, avg $149
- Listing accuracy: 1.8% below the advertised listing
- Verified quotes: 9
See full review & verified quotes →
#8 — Mcgee Toyota Of Hanover
Grade: A · Score: 95/100 · Hanover, MA
Mcgee Toyota Of Hanover quoted prices 3.0% below the advertised listing — the kind of discount that rewards getting the OTD in writing.
- Doc fee: $674 — above the MA average of $572
- Add-ons: 6% of quotes, avg $55
- Listing accuracy: 3.0% below the advertised listing
- Verified quotes: 16
See full review & verified quotes →
#9 — Koch Rt2 Toyota
Grade: A · Score: 94/100 · Lancaster, MA
Verified quotes from Koch Rt2 Toyota came in 4.4% under the advertised listing.
- Doc fee: $220 — well below the MA average of $572
- Add-ons: None detected in verified quotes
- Listing accuracy: 4.4% below the advertised listing
- Verified quotes: 9
See full review & verified quotes →
#10 — Copeland Toyota
Grade: A · Score: 91/100 · Brockton, MA
Copeland Toyota keeps the F&I office out of it: no add-ons in any verified quote.
- Doc fee: $54 — well below the MA average of $572
- Add-ons: None detected in verified quotes
- Listing accuracy: 1.4% above the advertised listing
- Verified quotes: 11
See full review & verified quotes →
#11 — Nucar Toyota Of Norwood
Grade: A · Score: 91/100 · Norwood, MA
Nucar Toyota Of Norwood quotes prices within 0.9% of the advertised listing — one of the cleanest pricing patterns on this list.
- Doc fee: $265 — well below the MA average of $572
- Add-ons: 25% of quotes, avg $75
- Listing accuracy: 0.9% above the advertised listing
- Verified quotes: 4
See full review & verified quotes →
#12 — Parkway Toyota Of Boston
Grade: B · Score: 89/100 · Boston, MA
What Parkway Toyota Of Boston advertises is what its verified quotes show — within 0.1% of listing.
- Doc fee: $382 — well below the MA average of $572
- Add-ons: 50% of quotes, avg $336
- Listing accuracy: Quoted price matches the advertised listing
- Verified quotes: 4
See full review & verified quotes →
#13 — Harr Toyota
Grade: B · Score: 83/100 · Worcester, MA
Harr Toyota averages $1,646 in add-ons when they appear (on 40% of verified quotes) — the steepest add-on cost on this list. Ask for an itemized OTD before signing.
- Doc fee: $359 — well below the MA average of $572
- Add-ons: 40% of quotes, avg $1,646
- Listing accuracy: 2.1% above the advertised listing
- Verified quotes: 5
See full review & verified quotes →
Toyota Dealers by Metro in Massachusetts
Shopping a specific city? These metro-level rankings drill into Toyota dealers near each major Massachusetts market:
Massachusetts Toyota Dealer Rankings at a Glance
| # | Dealer | City | Grade | Score | Doc Fee | Add-Ons | Quotes |
|---|---|---|---|---|---|---|---|
| 1 | Woburn Toyota | Woburn | A | 100 | $540 | $0 | 17 |
| 2 | Herb Chambers Toyota Of Auburn | Auburn | A | 100 | $499 | $0 | 8 |
| 3 | Mcgee Toyota Of Dudley | Dudley | A | 99 | $599 | $0 | 4 |
| 4 | Ira Toyota Of Danvers | Danvers | A | 99 | $462 | $20 | 15 |
| 5 | Herb Chambers Toyota Of Boston | Boston | A | 99 | $499 | $52 | 14 |
| 6 | Tasca Toyota Boston | Boston | A | 98 | $250 | $0 | 8 |
| 7 | Toyota Of Watertown | Watertown | A | 96 | $497 | $149 | 9 |
| 8 | Mcgee Toyota Of Hanover | Hanover | A | 95 | $674 | $55 | 16 |
| 9 | Koch Rt2 Toyota | Lancaster | A | 94 | $220 | $0 | 9 |
| 10 | Copeland Toyota | Brockton | A | 91 | $54 | $0 | 11 |
| 11 | Nucar Toyota Of Norwood | Norwood | A | 91 | $265 | $75 | 4 |
| 12 | Parkway Toyota Of Boston | Boston | B | 89 | $382 | $336 | 4 |
| 13 | Harr Toyota | Worcester | B | 83 | $359 | $1,646 | 5 |
How to Use This Data When You Shop
- Get an OTD quote in writing before you visit. Any dealer can send a worksheet by email — if they won’t, that’s a red flag.
- Ask for a quote with zero add-ons. Everything in the F&I office is optional. Say “please remove all dealer add-ons” and see what the price does.
- Anchor to the OTD, not the listing. Dealers with a gap between advertised price and final OTD aren’t being straight with you. Don’t negotiate off the listing number.
- Compare three dealers minimum. Even within the same metro, doc fees, add-on policies, and listing accuracy vary widely. Use this ranking as your shortlist.
Rankings are generated from the CarEdge Dealer Transparency Index, a public methodology that scores dealers on verified out-the-door quotes — not Google star ratings or paid placements. Data updated quarterly. Last updated: Q3 2026.
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