The Slowest Selling New Cars in Rochester, NY

These are the new cars and trucks sitting on dealer lots the longest in Rochester, New York right now.

In Rochester, NY: The 2026 RAM 1500 has the highest Market Day Supply at 427 days - while the 2026 Jeep Grand Wagoneer has the lowest volume with just 3 units sold in 45 days.

Slowest Selling New Cars in Rochester (by Market Day Supply)

Ranked by the highest Market Day Supply in Rochester, NY.

# Vehicle MDS Sold
1 2026 RAM 1500 427 days 51% 8
2 2026 Hyundai Sonata 351 days 40% 5
3 2026 Hyundai Santa Fe 315 days 45% 12
4 2026 Jeep Wrangler 4-Door 300 days 29% 6
5 2026 Volvo XC40 248 days 69% 6
6 2026 GMC Sierra 2500hd 244 days New 12
7 2026 BMW 3 Series 234 days 500% 5
8 2026 GMC Yukon Xl 225 days 47% 5
9 2026 Toyota C-HR 214 days New 4
10 2026 Volkswagen Atlas 210 days New 9

/ show month-over-month change on the MDS column vs. the previous month's snapshot. New means the vehicle wasn't in last month's top rankings.

Key Data Insights

  • The 5 slowest sellers in Rochester, NY average 328 days on lot — significant negotiating leverage for buyers.

How to Use This Data to Negotiate in Rochester

Our Data & Methodology

New Car Market Snapshot in Rochester, NY

6,243

Total New Listings

6,243

On Dealer Lots

0

In Transit (0%)

0

Unavailable / Excluded

How We Calculate Market Day Supply

Market Day Supply (MDS) measures how long it would take to sell all available inventory at the current sales pace. We calculate it as:

MDS = On-Lot Inventory ÷ Average Daily Sales Rate (over 45 days)

Importantly, we use on-lot inventory only - vehicles physically at dealerships and available for immediate purchase. We exclude:

  • In-transit vehicles (0% of market) - cars that have been built and shipped but haven't arrived at the dealer yet. These aren't available to test drive or buy today.
  • Excluded listings - vehicles flagged as unavailable, sold, or otherwise not actively for sale.

We also exclude vehicles with fewer than 100 on-lot listings nationwide. This filters out ultra-low-volume models (limited editions, commercial variants, etc.) where small inventory swings would produce misleading MDS numbers.

This means our "For Sale" numbers reflect what you'd actually find on a dealer lot or available to purchase on CarEdge car search - not inflated totals from industry databases that count every car on a truck.

Why This Matters

For newly launched or redesigned models, the difference can be dramatic. A car might have 20,000 units in the industry pipeline, but only 8,000 on dealer lots. Using the larger number would make the car look like it's sitting unsold when in reality dealers can barely keep up. Our on-lot methodology gives you the most accurate picture of what's actually happening at dealerships.

Data Sources

Inventory and sales data is aggregated from dealership listings across the United States, covering new vehicles at the year/make/model level. Sales volume reflects the past 45 days. Data was last updated on July 1, 2026.

Other Cities in New York

Related Resources

Data analysis by the CarEdge Research Team. Our data covers 6,243 vehicles on dealer lots in Rochester, NY.