Best Car Dealerships in Huntsville, Ranked by CarEdge Data
Key Takeaways
- The top 15 car dealerships in Huntsville across all brands, ranked by CarEdge on verified out-the-door quotes — not star ratings.
- Woody Anderson Ford (Ford, Huntsville) is the most transparent dealership in the Huntsville metro by verified data.
- Brand-by-brand rankings are linked below if you already know what you're shopping.
- Get an OTD quote in writing before you visit any dealer. CarEdge tracks real prices, not advertised ones.
This is the CarEdge Dealer Transparency Index ranking for car dealerships in the Huntsville metro — every brand, scored on verified out-the-door quotes, not Google star ratings.
We graded 17 dealerships across the Huntsville area; below are the 15 most transparent by score. Already know your brand? Jump to the brand-by-brand rankings below.
Last updated September 30, 2026. CarEdge refreshes these rankings daily as new verified out-the-door quotes come in.
The Best Car Dealerships in Huntsville
The best car dealership in Huntsville by verified out-the-door price data is Woody Anderson Ford (Ford, Huntsville, AL): A grade, 100/100 across 11 verified quotes, with no dealer add-ons in any verified quote.
Close behind:
- University Kia Huntsville (Kia, Huntsville), A grade, 98/100 across 5 verified quotes, with no dealer add-ons in any verified quote.
- Sand Mountain Toyota (Toyota, Albertville), A grade, 94/100 across 5 verified quotes, with a $689 doc fee, under the AL average of $720.
Full ranking, fees and add-on data for every graded dealer are below.
Best Dealer by Brand in Huntsville
The top-graded dealer for each brand CarEdge ranks in Huntsville. Click a brand for the full ranking.
| Brand | Best Dealer | City | Grade | Score | Quotes |
|---|---|---|---|---|---|
| Toyota | Sand Mountain Toyota | Albertville | A | 94 | 5 |
Top 15 Car Dealerships in Huntsville
Ranked by CarEdge transparency score across all brands, highest to lowest.
#1 — Woody Anderson Ford
Ford · Grade: A · Score: 100/100 · Huntsville, AL
Woody Anderson Ford is an A-grade Ford dealer in Huntsville on verified out-the-door data — 100/100 across 11 verified quotes.
- Doc fee: $704 — below the AL average of $720
- Add-ons: None detected in verified quotes
- Listing accuracy: 3.5% below the advertised listing
- Verified quotes: 11
See full review & verified quotes →
#2 — University Kia Huntsville
Kia · Grade: A · Score: 98/100 · Huntsville, AL
University Kia Huntsville is an A-grade Kia dealer in Huntsville on verified out-the-door data — 98/100 across 5 verified quotes.
- Doc fee: $799 — above the AL average of $720
- Add-ons: None detected in verified quotes
- Listing accuracy: 1.3% above the advertised listing
- Verified quotes: 5
See full review & verified quotes →
#3 — Sand Mountain Toyota
Toyota · Grade: A · Score: 94/100 · Albertville, AL
Sand Mountain Toyota is an A-grade Toyota dealer in Huntsville on verified out-the-door data — 94/100 across 5 verified quotes.
- Doc fee: $689 — below the AL average of $720
- Add-ons: 20% of quotes, avg $46
- Listing accuracy: 1.3% above the advertised listing
- Verified quotes: 5
See full review & verified quotes →
#4 — Landers Mclarty Subaru
Subaru · Grade: A · Score: 92/100 · Huntsville, AL
Landers Mclarty Subaru is an A-grade Subaru dealer in Huntsville on verified out-the-door data — 92/100 across 14 verified quotes.
- Doc fee: $899 — well above the AL average of $720
- Add-ons: 14% of quotes, avg $129
- Listing accuracy: 4.9% below the advertised listing
- Verified quotes: 14
See full review & verified quotes →
#5 — Hiley Mazda Of Huntsville
Mazda · Grade: A · Score: 92/100 · Huntsville, AL
Hiley Mazda Of Huntsville is an A-grade Mazda dealer in Huntsville on verified out-the-door data — 92/100 across 9 verified quotes.
- Doc fee: $910 — well above the AL average of $720
- Add-ons: 11% of quotes, avg $33
- Listing accuracy: 3.1% below the advertised listing
- Verified quotes: 9
See full review & verified quotes →
#6 — Mercedes-Benz Of Huntsville
Mercedes-Benz · Grade: A · Score: 92/100 · Huntsville, AL
Mercedes-Benz Of Huntsville is an A-grade Mercedes-Benz dealer in Huntsville on verified out-the-door data — 92/100 across 7 verified quotes.
- Doc fee: $999 — well above the AL average of $720
- Add-ons: None detected in verified quotes
- Listing accuracy: Quoted price matches the advertised listing
- Verified quotes: 7
See full review & verified quotes →
#7 — Bentley Buick Gmc
Buick · Grade: A · Score: 91/100 · Huntsville, AL
Bentley Buick Gmc is an A-grade Buick dealer in Huntsville on verified out-the-door data — 91/100 across 11 verified quotes.
- Doc fee: $757 — above the AL average of $720
- Add-ons: None detected in verified quotes
- Listing accuracy: 6.1% below the advertised listing
- Verified quotes: 11
See full review & verified quotes →
#8 — High Country Toyota
Toyota · Grade: B · Score: 84/100 · Scottsboro, AL
High Country Toyota is a B-grade Toyota dealer in Huntsville on verified out-the-door data — 84/100 across 20 verified quotes.
- Doc fee: $898 — well above the AL average of $720
- Add-ons: 10% of quotes, avg $125
- Listing accuracy: 1.8% above the advertised listing
- Verified quotes: 20
See full review & verified quotes →
#9 — Town & Country Ford
Ford · Grade: B · Score: 84/100 · Huntsville, AL
Town & Country Ford is a B-grade Ford dealer in Huntsville on verified out-the-door data — 84/100 across 7 verified quotes.
- Doc fee: $498 — well below the AL average of $720
- Add-ons: 71% of quotes, avg $556
- Listing accuracy: 1.2% above the advertised listing
- Verified quotes: 7
See full review & verified quotes →
#10 — Bill Penney Toyota
Toyota · Grade: B · Score: 81/100 · Huntsville, AL
Bill Penney Toyota is a B-grade Toyota dealer in Huntsville on verified out-the-door data — 81/100 across 25 verified quotes.
- Doc fee: $998 — well above the AL average of $720
- Add-ons: 8% of quotes, avg $99
- Listing accuracy: 1.2% below the advertised listing
- Verified quotes: 25
See full review & verified quotes →
#11 — Shottenkirk Honda Huntsville
Honda · Grade: B · Score: 81/100 · Huntsville, AL
Shottenkirk Honda Huntsville is a B-grade Honda dealer in Huntsville on verified out-the-door data — 81/100 across 16 verified quotes.
- Doc fee: $998 — well above the AL average of $720
- Add-ons: 50% of quotes, avg $448
- Listing accuracy: 3.6% above the advertised listing
- Verified quotes: 16
See full review & verified quotes →
#12 — Serra Toyota Of Decatur
Toyota · Grade: C · Score: 77/100 · Decatur, AL
Serra Toyota Of Decatur is a C-grade Toyota dealer in Huntsville on verified out-the-door data — 77/100 across 5 verified quotes.
- Doc fee: $899 — well above the AL average of $720
- Add-ons: 80% of quotes, avg $539
- Listing accuracy: 2.6% above the advertised listing
- Verified quotes: 5
See full review & verified quotes →
#13 — Shottenkirk Acura Huntsville
Acura · Grade: C · Score: 72/100 · Huntsville, AL
Shottenkirk Acura Huntsville is a C-grade Acura dealer in Huntsville on verified out-the-door data — 72/100 across 7 verified quotes.
- Doc fee: $1333 — well above the AL average of $720
- Add-ons: 71% of quotes, avg $1,181
- Listing accuracy: 4.4% above the advertised listing
- Verified quotes: 7
See full review & verified quotes →
#14 — Landers Mclarty Chevrolet
Chevrolet · Grade: C · Score: 72/100 · Huntsville, AL
Landers Mclarty Chevrolet is a C-grade Chevrolet dealer in Huntsville on verified out-the-door data — 72/100 across 6 verified quotes.
- Doc fee: $849 — above the AL average of $720
- Add-ons: 67% of quotes, avg $1,716
- Listing accuracy: 4.6% above the advertised listing
- Verified quotes: 6
See full review & verified quotes →
#15 — Bentley Auto, Inc
Bentley · Grade: D · Score: 60/100 · Huntsville, AL
Bentley Auto, Inc is a D-grade Bentley dealer in Huntsville on verified out-the-door data — 60/100 across 7 verified quotes.
- Doc fee: Not available
- Add-ons: None detected in verified quotes
- Listing accuracy: 6.3% below the advertised listing
- Verified quotes: 7
See full review & verified quotes →
About the CarEdge Dealer Transparency Index
Most dealer rankings come from Google star ratings and Yelp reviews — easy to game, impossible to verify. The CarEdge Dealer Transparency Index is different. We score every dealer using verified out-the-door quotes: real PDFs, emails, and screenshots from actual transactions.
Each dealer’s transparency score (out of 100) is weighted across four dimensions:
- Fee Transparency (30%) — Is the doc fee reasonable compared to the state average?
- Add-on Behavior (30%) — How often does the dealer bundle add-ons, and at what cost?
- Price Accuracy (30%) — Does the listing price match the actual OTD price?
- Data Quality (10%) — More verified quotes mean higher confidence in the grade.
Grades: A (90–100), B (80–89), C (70–79), D (60–69), F (below 60).
Huntsville Dealer Rankings by Brand
Shopping a specific brand in Huntsville? These rankings drill into each:
Huntsville Car Dealer Rankings at a Glance
| # | Dealer | City | Grade | Score | Doc Fee | Add-Ons | Quotes |
|---|---|---|---|---|---|---|---|
| 1 | Woody Anderson Ford | Huntsville | A | 100 | $704 | $0 | 11 |
| 2 | University Kia Huntsville | Huntsville | A | 98 | $799 | $0 | 5 |
| 3 | Sand Mountain Toyota | Albertville | A | 94 | $689 | $46 | 5 |
| 4 | Landers Mclarty Subaru | Huntsville | A | 92 | $899 | $129 | 14 |
| 5 | Hiley Mazda Of Huntsville | Huntsville | A | 92 | $910 | $33 | 9 |
| 6 | Mercedes-Benz Of Huntsville | Huntsville | A | 92 | $999 | $0 | 7 |
| 7 | Bentley Buick Gmc | Huntsville | A | 91 | $757 | $0 | 11 |
| 8 | High Country Toyota | Scottsboro | B | 84 | $898 | $125 | 20 |
| 9 | Town & Country Ford | Huntsville | B | 84 | $498 | $556 | 7 |
| 10 | Bill Penney Toyota | Huntsville | B | 81 | $998 | $99 | 25 |
| 11 | Shottenkirk Honda Huntsville | Huntsville | B | 81 | $998 | $448 | 16 |
| 12 | Serra Toyota Of Decatur | Decatur | C | 77 | $899 | $539 | 5 |
| 13 | Shottenkirk Acura Huntsville | Huntsville | C | 72 | $1333 | $1,181 | 7 |
| 14 | Landers Mclarty Chevrolet | Huntsville | C | 72 | $849 | $1,716 | 6 |
| 15 | Bentley Auto, Inc | Huntsville | D | 60 | — | $0 | 7 |
How to Use This Data When You Shop
- Get an OTD quote in writing before you visit. Any dealer can send a worksheet by email — if they won’t, that’s a red flag.
- Ask for a quote with zero add-ons. Everything in the F&I office is optional. Say “please remove all dealer add-ons” and see what the price does.
- Anchor to the OTD, not the listing. Dealers with a gap between advertised price and final OTD aren’t being straight with you. Don’t negotiate off the listing number.
- Compare three dealers minimum. Even within the same metro, doc fees, add-on policies, and listing accuracy vary widely. Use this ranking as your shortlist.
Rankings are generated from the CarEdge Dealer Transparency Index, a public methodology that scores dealers on verified out-the-door quotes — not Google star ratings or paid placements. CarEdge refreshes the rankings daily as new verified quotes come in.
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