Best Car Dealerships in Huntsville, Ranked by CarEdge Data
Key Takeaways
- The top 15 car dealerships in Huntsville across all brands, ranked by CarEdge on verified out-the-door quotes — not star ratings.
- Woody Anderson Ford (Ford, Huntsville) is the most transparent dealership in the Huntsville metro by verified data.
- Brand-by-brand rankings are linked below if you already know what you're shopping.
- Get an OTD quote in writing before you visit any dealer. CarEdge tracks real prices, not advertised ones.
This is the CarEdge Dealer Transparency Index ranking for car dealerships in the Huntsville metro — every brand, scored on verified out-the-door quotes, not Google star ratings.
We graded 19 dealerships across the Huntsville area; below are the 15 most transparent by score. Already know your brand? Jump to the brand-by-brand rankings below.
About the CarEdge Dealer Transparency Index
Most dealer rankings come from Google star ratings and Yelp reviews — easy to game, impossible to verify. The CarEdge Dealer Transparency Index is different. We score every dealer using verified out-the-door quotes: real PDFs, emails, and screenshots from actual transactions.
Each dealer’s transparency score (out of 100) is weighted across four dimensions:
- Fee Transparency (30%) — Is the doc fee reasonable compared to the state average?
- Add-on Behavior (30%) — How often does the dealer bundle add-ons, and at what cost?
- Price Accuracy (30%) — Does the listing price match the actual OTD price?
- Data Quality (10%) — More verified quotes mean higher confidence in the grade.
Grades: A (90–100), B (80–89), C (70–79), D (60–69), F (below 60).
Top 15 Car Dealerships in Huntsville
Ranked by CarEdge transparency score across all brands, highest to lowest.
#1 — Woody Anderson Ford
Ford · Grade: A · Score: 98/100 · Huntsville, AL
Woody Anderson Ford is an A-grade Ford dealer in Huntsville on verified out-the-door data — 98/100 across 27 verified quotes.
- Doc fee: $760 — above the AL average of $689
- Add-ons: None detected in verified quotes
- Listing accuracy: 7.4% below the advertised listing
- Verified quotes: 27
See full review & verified quotes →
#2 — University Kia Huntsville
Kia · Grade: A · Score: 97/100 · Huntsville, AL
University Kia Huntsville is an A-grade Kia dealer in Huntsville on verified out-the-door data — 97/100 across 11 verified quotes.
- Doc fee: $776 — above the AL average of $689
- Add-ons: None detected in verified quotes
- Listing accuracy: 1.9% above the advertised listing
- Verified quotes: 11
See full review & verified quotes →
#3 — Bentley Buick Gmc
Buick · Grade: A · Score: 96/100 · Huntsville, AL
Bentley Buick Gmc is an A-grade Buick dealer in Huntsville on verified out-the-door data — 96/100 across 16 verified quotes.
- Doc fee: $383 — well below the AL average of $689
- Add-ons: None detected in verified quotes
- Listing accuracy: 10.7% below the advertised listing
- Verified quotes: 16
See full review & verified quotes →
#4 — Howard Bentley Buick Gmc
Buick · Grade: A · Score: 96/100 · Albertville, AL
Howard Bentley Buick Gmc is an A-grade Buick dealer in Huntsville on verified out-the-door data — 96/100 across 4 verified quotes.
- Doc fee: $749 — above the AL average of $689
- Add-ons: None detected in verified quotes
- Listing accuracy: 3.7% above the advertised listing
- Verified quotes: 4
See full review & verified quotes →
#5 — Sand Mountain Toyota
Toyota · Grade: A · Score: 95/100 · Albertville, AL
Sand Mountain Toyota is an A-grade Toyota dealer in Huntsville on verified out-the-door data — 95/100 across 6 verified quotes.
- Doc fee: $574 — below the AL average of $689
- Add-ons: 17% of quotes, avg $38
- Listing accuracy: 4.8% below the advertised listing
- Verified quotes: 6
See full review & verified quotes →
#6 — Landers Mclarty Subaru
Subaru · Grade: A · Score: 92/100 · Huntsville, AL
Landers Mclarty Subaru is an A-grade Subaru dealer in Huntsville on verified out-the-door data — 92/100 across 15 verified quotes.
- Doc fee: $894 — well above the AL average of $689
- Add-ons: 7% of quotes, avg $0
- Listing accuracy: 5.3% below the advertised listing
- Verified quotes: 15
See full review & verified quotes →
#7 — High Country Toyota
Toyota · Grade: A · Score: 91/100 · Scottsboro, AL
High Country Toyota is an A-grade Toyota dealer in Huntsville on verified out-the-door data — 91/100 across 37 verified quotes.
- Doc fee: $146 — well below the AL average of $689
- Add-ons: 5% of quotes, avg $67
- Listing accuracy: 0.8% above the advertised listing
- Verified quotes: 37
See full review & verified quotes →
#8 — Bentley Auto, Inc
Bentley · Grade: A · Score: 91/100 · Huntsville, AL
Bentley Auto, Inc is an A-grade Bentley dealer in Huntsville on verified out-the-door data — 91/100 across 15 verified quotes.
- Doc fee: $0 — well below the AL average of $689
- Add-ons: None detected in verified quotes
- Listing accuracy: 8.1% below the advertised listing
- Verified quotes: 15
See full review & verified quotes →
#9 — Bill Penney Toyota
Toyota · Grade: A · Score: 91/100 · Huntsville, AL
Bill Penney Toyota is an A-grade Toyota dealer in Huntsville on verified out-the-door data — 91/100 across 14 verified quotes.
- Doc fee: $285 — well below the AL average of $689
- Add-ons: 14% of quotes, avg $242
- Listing accuracy: 2.3% above the advertised listing
- Verified quotes: 14
See full review & verified quotes →
#10 — Mercedes-Benz Of Huntsville
Mercedes-Benz · Grade: A · Score: 91/100 · Huntsville, AL
Mercedes-Benz Of Huntsville is an A-grade Mercedes-Benz dealer in Huntsville on verified out-the-door data — 91/100 across 12 verified quotes.
- Doc fee: $999 — well above the AL average of $689
- Add-ons: None detected in verified quotes
- Listing accuracy: 1.2% below the advertised listing
- Verified quotes: 12
See full review & verified quotes →
#11 — Hiley Mazda Of Huntsville
Mazda · Grade: A · Score: 91/100 · Huntsville, AL
Hiley Mazda Of Huntsville is an A-grade Mazda dealer in Huntsville on verified out-the-door data — 91/100 across 10 verified quotes.
- Doc fee: $910 — well above the AL average of $689
- Add-ons: 10% of quotes, avg $30
- Listing accuracy: 2.8% below the advertised listing
- Verified quotes: 10
See full review & verified quotes →
#12 — Bentley Group, Inc
Bentley · Grade: A · Score: 91/100 · Huntsville, AL
Bentley Group, Inc is an A-grade Bentley dealer in Huntsville on verified out-the-door data — 91/100 across 8 verified quotes.
- Doc fee: $0 — well below the AL average of $689
- Add-ons: None detected in verified quotes
- Listing accuracy: 1.2% below the advertised listing
- Verified quotes: 8
See full review & verified quotes →
#13 — Jimmy Smith Gmc
GMC · Grade: A · Score: 90/100 · Athens, AL
Jimmy Smith Gmc is an A-grade GMC dealer in Huntsville on verified out-the-door data — 90/100 across 4 verified quotes.
- Doc fee: $0 — well below the AL average of $689
- Add-ons: None detected in verified quotes
- Listing accuracy: 1.2% above the advertised listing
- Verified quotes: 4
See full review & verified quotes →
#14 — Town & Country Ford
Ford · Grade: B · Score: 83/100 · Huntsville, AL
Town & Country Ford is a B-grade Ford dealer in Huntsville on verified out-the-door data — 83/100 across 9 verified quotes.
- Doc fee: $498 — well below the AL average of $689
- Add-ons: 78% of quotes, avg $544
- Listing accuracy: 2.5% below the advertised listing
- Verified quotes: 9
See full review & verified quotes →
#15 — Shottenkirk Honda Huntsville
Honda · Grade: C · Score: 79/100 · Huntsville, AL
Shottenkirk Honda Huntsville is a C-grade Honda dealer in Huntsville on verified out-the-door data — 79/100 across 20 verified quotes.
- Doc fee: $998 — well above the AL average of $689
- Add-ons: 50% of quotes, avg $448
- Listing accuracy: 4.1% above the advertised listing
- Verified quotes: 20
See full review & verified quotes →
Huntsville Dealer Rankings by Brand
Shopping a specific brand in Huntsville? These rankings drill into each:
Huntsville Car Dealer Rankings at a Glance
| # | Dealer | City | Grade | Score | Doc Fee | Add-Ons | Quotes |
|---|---|---|---|---|---|---|---|
| 1 | Woody Anderson Ford | Huntsville | A | 98 | $760 | $0 | 27 |
| 2 | University Kia Huntsville | Huntsville | A | 97 | $776 | $0 | 11 |
| 3 | Bentley Buick Gmc | Huntsville | A | 96 | $383 | $0 | 16 |
| 4 | Howard Bentley Buick Gmc | Albertville | A | 96 | $749 | $0 | 4 |
| 5 | Sand Mountain Toyota | Albertville | A | 95 | $574 | $38 | 6 |
| 6 | Landers Mclarty Subaru | Huntsville | A | 92 | $894 | $0 | 15 |
| 7 | High Country Toyota | Scottsboro | A | 91 | $146 | $67 | 37 |
| 8 | Bentley Auto, Inc | Huntsville | A | 91 | $0 | $0 | 15 |
| 9 | Bill Penney Toyota | Huntsville | A | 91 | $285 | $242 | 14 |
| 10 | Mercedes-Benz Of Huntsville | Huntsville | A | 91 | $999 | $0 | 12 |
| 11 | Hiley Mazda Of Huntsville | Huntsville | A | 91 | $910 | $30 | 10 |
| 12 | Bentley Group, Inc | Huntsville | A | 91 | $0 | $0 | 8 |
| 13 | Jimmy Smith Gmc | Athens | A | 90 | $0 | $0 | 4 |
| 14 | Town & Country Ford | Huntsville | B | 83 | $498 | $544 | 9 |
| 15 | Shottenkirk Honda Huntsville | Huntsville | C | 79 | $998 | $448 | 20 |
How to Use This Data When You Shop
- Get an OTD quote in writing before you visit. Any dealer can send a worksheet by email — if they won’t, that’s a red flag.
- Ask for a quote with zero add-ons. Everything in the F&I office is optional. Say “please remove all dealer add-ons” and see what the price does.
- Anchor to the OTD, not the listing. Dealers with a gap between advertised price and final OTD aren’t being straight with you. Don’t negotiate off the listing number.
- Compare three dealers minimum. Even within the same metro, doc fees, add-on policies, and listing accuracy vary widely. Use this ranking as your shortlist.
Rankings are generated from the CarEdge Dealer Transparency Index, a public methodology that scores dealers on verified out-the-door quotes — not Google star ratings or paid placements. Data updated quarterly. Last updated: Q3 2026.
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